Call Genie licenses tracking software to Microsoft

WKN: A0F5WB

Call Genie licenses tracking software to Microsoft

2011-04-05 08:55 ET - News Release

Mr. Michael Durance reports

CALL GENIE LAUNCHES MULTI-MODAL, MULTI-EVENT TRACKING SYSTEM FOR A CLIENT'S RECENTLY ANNOUNCED PROMOTION DELIVERY SERVICE

Call Genie Inc. has developed a hosted solution for a recently launched promotion delivery service providing items such as coupons.

"Call Genie's solution will allow select Microsoft on-line services to enhance its unified tracking and reporting of merchant promotions," according to Michael Durance, chief executive officer of Call Genie. "We are very pleased that Microsoft selected us for such an exciting project."

Microsoft's on-line services division plans to use a component of a broader product offering developed by Call Genie in which its customers can monetize local mobile search traffic with coupons and promotions. Customers can obtain coupons and other consumer promotions through internal sources, coupon providers and advertising aggregators, and through Call Genie applications, match such promotions with local search inquiries.

Customers, together with their advertising partners and providers, can monetize the delivery of these promotions throughout the coupon's life cycle from activities such as searching, viewing, saving, sharing and redeeming. Further, Call Genie can provide its customers with a multimodal, multievent hosted service for purposes of tracking, logging, summarizing and reporting on the various actions taken by consumers with respect to such promotions.