NEOMEDIA / GAVITEC - Mobile Marketing
Thursday, July 31, 2008
NeoReader Available For Apple's iPhone
NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, announced today that their mobile barcode scanning application -- NeoReader® -- is now available for the iPhone and free to download from Apple's App Store. The NeoReader transforms the iPhone into a barcode scanner which provides instant access to mobile content by clicking on 2D barcodes.
Available immediately for free download, iPhone users simply install the NeoReader barcode scanning application onto their iPhone via Apple's App Store, either over a cell network or using Wi-Fi. The application is also accessible via iTunes.
The NeoReader application turns the iPhone into a mobile conduit to interactive content and information. The simple "one click" access makes the mobile internet much more accessible for iPhone users -- by scanning 2D barcodes via the iPhone's camera, users avoid typing in long URLs and navigating cumbersome menus. The 2D barcodes serve as "hyperlinks" from printed mediums to mobile web content and are activated when and where users choose.
The use cases for mobile barcodes are virtually endless, from advertising or editorial content (e.g. movie trailer, product coupon or video content to accompany a print article) to public service information (e.g. bus schedules or prescription drug information) and personal information (e.g. interactive business card). iPhone users can even promote themselves with mobile barcodes. By creating personal codes users can link their website to a business card, a t-shirt, a social networking profile or any other creative place a barcode can be printed.
"We are very exited the NeoReader for iPhone has been approved by Apple -- the superior web experience of iPhone translates to an enhanced experience with the NeoReader as well. iPhone users are exactly the type of consumers that can propel mobile barcode usage into the mainstream," stated Iain McCready, CEO of NeoMedia Technologies. "We know the mobile handset is sacred ground for iPhone users and we respect that. The NeoReader empowers consumers to 'take control' of the content that reaches their iPhone -- they choose when and where they want to engage with a mobile barcode. NeoMedia makes sure the experience is secure, fast and reliable. I believe the NeoReader can be the breakthrough needed to deliver the promise of an easy and accessible mobile internet experience."
The NeoReader is a universal barcode scanning application that reads all standard 2D barcode symbologies -- QR, Data Matrix, Aztec -- so iPhone users won't need multiple barcode readers. Many companies are beginning to utilize 2D barcodes in their marketing and communications efforts. By installing the NeoReader, iPhone users will enjoy the value and convenience of a rich and relevant interactive experience wherever they encounter a mobile barcode.
Angehängte Grafik:
neoreader.png
neoreader.png
und die kurse sind noch wunderbar um einzusteigen.
IMHO
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Wertpapier: NeoMedia Technologies I |
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Thursday, July 31, 2008
NeoReader Available For Apple's iPhone
NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, announced today that their mobile barcode scanning application -- NeoReader® -- is now available for the iPhone and free to download from Apple's App Store. The NeoReader transforms the iPhone into a barcode scanner which provides instant access to mobile content by clicking on 2D barcodes.
Available immediately for free download, iPhone users simply install the NeoReader barcode scanning application onto their iPhone via Apple's App Store, either over a cell network or using Wi-Fi. The application is also accessible via iTunes.
The NeoReader application turns the iPhone into a mobile conduit to interactive content and information. The simple "one click" access makes the mobile internet much more accessible for iPhone users -- by scanning 2D barcodes via the iPhone's camera, users avoid typing in long URLs and navigating cumbersome menus. The 2D barcodes serve as "hyperlinks" from printed mediums to mobile web content and are activated when and where users choose.
The use cases for mobile barcodes are virtually endless, from advertising or editorial content (e.g. movie trailer, product coupon or video content to accompany a print article) to public service information (e.g. bus schedules or prescription drug information) and personal information (e.g. interactive business card). iPhone users can even promote themselves with mobile barcodes. By creating personal codes users can link their website to a business card, a t-shirt, a social networking profile or any other creative place a barcode can be printed.
"We are very exited the NeoReader for iPhone has been approved by Apple -- the superior web experience of iPhone translates to an enhanced experience with the NeoReader as well. iPhone users are exactly the type of consumers that can propel mobile barcode usage into the mainstream," stated Iain McCready, CEO of NeoMedia Technologies. "We know the mobile handset is sacred ground for iPhone users and we respect that. The NeoReader empowers consumers to 'take control' of the content that reaches their iPhone -- they choose when and where they want to engage with a mobile barcode. NeoMedia makes sure the experience is secure, fast and reliable. I believe the NeoReader can be the breakthrough needed to deliver the promise of an easy and accessible mobile internet experience."
The NeoReader is a universal barcode scanning application that reads all standard 2D barcode symbologies -- QR, Data Matrix, Aztec -- so iPhone users won't need multiple barcode readers. Many companies are beginning to utilize 2D barcodes in their marketing and communications efforts. By installing the NeoReader, iPhone users will enjoy the value and convenience of a rich and relevant interactive experience wherever they encounter a mobile barcode.
Angehängte Grafik:
chart_neom.png
chart_neom.png
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Wertpapier: NeoMedia Technologies I |
Aug 04, 2008 12:48 ET
NeoMedia Secures $8.7 Million Financing Commitment to Accelerate Implementation Plans
ATLANTA, GA--(Marketwire - August 4, 2008) - NeoMedia Technologies, Inc. (OTCBB: NEOM), the global leader in mobile barcode scanning, announced today that it has received an $8.7 million financing commitment from YA Global Investments, LP -- a private investment firm that specializes in structured finance and direct investments, subject to NeoMedia achieving certain agreed upon milestones over the next six months.
The funds will accelerate implementation of NeoMedia's aggressive go-to-market plans under new CEO, Iain McCready. These plans will focus on providing mobile barcode scanning infrastructure to carriers, NeoReader scanning software to handset manufacturers and code implementation products to the advertising community. NeoMedia also offers flexible and creative IP licensing models to enable each of these constituents to develop solutions that enrich the mobile barcode ecosystem.
"We have great confidence in Iain and believe he will be a successful steward of our investment by leveraging NeoMedia's expertise and technology to bring barcode scanning technology into the mainstream. Iain understands the importance of interoperability and standardization in enabling a global ecosystem. More importantly, he understands the path to revenue realization is predicated on disciplined product strategy and operational precision," stated Jerry Eicke, partner at Yorkville Advisors.
"Obviously, we are pleased by Yorkville's continued investment in our business. They have been supportive partners in NeoMedia's efforts to establish a business system the world can embrace. The time is now for NeoMedia to leverage our strong intellectual property, technology solutions and industry expertise to mobilize this mobile barcode ecosystem," stated Iain McCready, CEO of NeoMedia. "It's taken a lot of time and effort to get the vision and relationships in place. Now we are well positioned to execute our product roadmap and provide best-in-class experiences for our customers, partners and consumers."
"By providing access to NeoMedia's IP and championing interoperability, global adoption of mobile barcode scanning can be achieved. Our funding provides NeoMedia with the support needed to develop next generation products and enable global support of its IP licensing efforts," added Jerry Eicke, partner at Yorkville Advisors.
About NeoMedia Technologies, Inc: NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in optically initiated wireless transactions, bridging the physical and mobile world with innovative direct to web technology solutions. To provide a robust high-performance infrastructure for the processing of optical codes NeoMedia extends their offering with award winning Gavitec technology. Located in Germany, Gavitec AG-mobile digit is a leader in development and distribution of mobile scanners and software for mobile applications. In addition, Gavitec provides standardized and individual solutions for mobile marketing, couponing, ticketing and payment systems. To learn more visit www.neom.com, www.neoreader.com, and www.mobiledigit.de.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
NeoMedia sichert $ 8,7 Mio. Finanzierung Verpflichtung zur Beschleunigung der Umsetzung Pläne
Atlanta, GA - (Marketwire - 4. August 2008) - NeoMedia Technologies, Inc. (OTCBB: NEOM), die weltweit führendes Unternehmen der mobilen Barcode-Scanning, gab heute bekannt, dass er erhalten hat, ein $ 8,7 Millionen Finanzierung Engagement von YA Global Investments, LP -- Eine private Wertpapierfirma, spezialisiert auf den strukturierten Finanzierungen und Direktinvestitionen, vorbehaltlich der Erreichung bestimmter NeoMedia vereinbarten Meilensteine in den nächsten sechs Monaten.
Die Mittel werden zu beschleunigen Implementierung von NeoMedia's aggressive go-to-Market-Pläne im Rahmen der neuen CEO, Iain McCready. Diese Pläne konzentrieren sich auf die Bereitstellung von mobilen Barcode-Scanning-Infrastruktur zu Carriern, NeoReader Scansoftware an Gerätehersteller und die Code-Implementierung Erzeugnisse an die Werbung. NeoMedia Darüber hinaus bietet flexible und kreative IP-Lizenz-Modelle, damit jede dieser Komponenten zu entwickeln Lösungen, bereichern die mobilen Barcode-Ökosystem.
"Wir haben großes Vertrauen in Iain und glaube, er wird ein erfolgreicher Verwalter unserer Investitionen durch die Hebelwirkung NeoMedia's Know-how und Technologie, um Barcode-Scanning-Technologie in den Mainstream. Iain versteht die Bedeutung der Interoperabilität und Normung, damit eine globale Ökosystem. Noch wichtiger ist, er versteht den Pfad zur Realisierung Einnahmen beruht auf disziplinierte Produkt-Strategie und operative Präzision ", erklärte Jerry Eicke, Partner in Yorkville Advisors.
"Natürlich freuen wir uns, von Yorkville anhaltende Investitionen in unser Geschäft. Sie wurden unterstützende Partner in NeoMedia unternommenen Anstrengungen zur Schaffung eines Business-System der Welt umarmen können. Die Zeit ist jetzt zu NeoMedia zu unserer starken Hebelwirkung des geistigen Eigentums-, Technologie-Lösungen und Branchen-Know-how zu mobilisieren, diese Handy-Barcode-Ökosystem ", sagte Iain McCready, CEO von NeoMedia. "Es ist eine Menge Zeit und Mühe, um die Vision und Beziehungen in Kraft. Jetzt sind wir gut positioniert, um ausführen Roadmap unseres Produkts und bieten Best-in-Class-Erfahrungen für unsere Kunden, Partner und Verbraucher."
"Durch die Bereitstellung des Zugangs zu NeoMedia's championing IP und Interoperabilität, globale Annahme von mobilen Barcode-Scanning erreicht werden kann. Unsere Finanzierung bietet NeoMedia mit der Unterstützung für die Entwicklung der nächsten Generation ermöglichen, Produkte und weltweite Unterstützung seiner IP-Lizenzierung Anstrengungen", sagte Jerry Eicke, Partner in Yorkville Advisors.
Über NeoMedia Technologies, Inc: NeoMedia Technologies, Inc. (OTCBB: NEOM) ist der globale Marktführer im Bereich optisch initiierte drahtlose Transaktionen, die Überbrückung der körperlichen und mobilen Welt mit innovativen direkt an Web-Technologie-Lösungen. Um eine robuste Hochleistungs-Infrastruktur für die Verarbeitung von optischen Codes NeoMedia erweitert ihr Angebot mit preisgekrönten Gavitec Technologie. Located in Deutschland, Gavitec AG-mobile digit ist führend in Entwicklung und Vertrieb von mobilen Scanner und Software für mobile Anwendungen. Darüber hinaus bietet Gavitec standardisierte und individuelle Lösungen für Mobile Marketing, Couponing, Ticketing-und Zahlungssysteme. Wenn Sie weitere Informationen besuchen Sie www.neom.com, www.neoreader.com und www.mobiledigit.de.
Diese Pressemitteilung enthält zukunftsgerichtete Aussagen im Sinne des Abschnitts 27A des Securities Act von 1933 und Abschnitt 21E des Securities Exchange Act von 1934. Mit Ausnahme von historischen Informationen hierin enthaltenen, die Fragen diskutiert, in dieser Pressemitteilung beinhalten Risiken und Unsicherheiten. Die tatsächlichen Ergebnisse könnten wesentlich von denen abweichen, die in den zukunftsgerichteten Aussagen angenommen.
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Wertpapier: NeoMedia Technologies I |
neomedia kommt und motion fliegt davon.
ich sach mal die news ist ja wohl mal gold wert.
und ich hatte ausversehen 2 mal die gleiche order gemacht zum glück hab ich alle behalten wenn das kein zeichen ist.
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das ist mal sehr gut.
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Wertpapier: NeoMedia Technologies I |
