NEOMEDIA / GAVITEC - Mobile Marketing
Ich denke, daß ich Neomedia schon länger auf der Watch habe, als Du und Wunder geschehen hier nicht mehr!
Diskussionen, Informationen, News - gern und erbeten, aber bitte seriös und ohne Beleidigungen...
--ax--
PS: habe den User "Adelverpflichtet" aus genau diesem Grund für meine Threads gesperrt
Interview with David Miller Mobile Discovery and Iain McCready NeoMedia
by: Bena Roberts Friday, September 12th, 2008
Today I had a great interview with not one but two companies in the mobile barcode space.
Who?
Well the first is Mobile Discovery. Mobile Discovery provides a mobile advertising solution for the mobile barcode space. Basically, this is a mobile advertising network specifically for mobile barcodes.
The other party was NeoMedia a mobile barcodes company that enables interactive barcode solutions and the infrastructure for mobile barcode services.
I have written long and often on NeoMedia and a little bit on Mobile Discovery so today was a great chat about the mobile barcode market and the vision for the future. A longer indepth report of the interview (one on each company) will be written after CTIA.
I am doing it like this as my mind started spinning during the interview with the potential of the mobile barcode market and synergies of engagement and growth. In fact, being in the US I nearly even jumped up and gave David Miller the CEO of Mobile Discovery and Iain McCready CEO of NeoMedia a “high five” at one point.
I didn’t – but I did think about it!
Why?
Well. In many markets globally eco-systems have been created but have been broken by a lack of involvement, trust and mutual development in the field. Politics or fear of competition has often meant that young business or new companies are not effectively supported. So, in this interview – nothing was official said but I could a meeting of the minds evolving.
What am I talking about?
OK. I meet mobile agencies, mobile operators, vendors and publishers daily. They all see the potential of the mobile barcode or interactive advertising space but are not sure how to move or run a campaign. Barcodes are so common to everyone globally and the market is educated on what barcodes look like. In this light it is a no brainer to use mobile barcodes for advertising. Again it is a no brainer that users know how to engage with a mobile barcode or short code.
The problem lies in that the arsenal of enterprise companies realize the potential but don’t know how to personally monetize it for their business. The success of the mobile barcode market lies in ensuring this monetization can occur simply.
In particular, brands, agencies and publishers are willing and have wanted to deliver and use mobile barcodes in marketing and interactive campaigns but have not known how.
In this particular point in time the eco-system for mobile barcodes has been created. Empowerment is step two and a quick follow on from that is monetization.
So, when NeoMedia asked me to sit down with them and Mobile Discovery my mind started ticking and by the time they started speaking today – I was a loaded gun.
But first of all highlights of the interview
Bena: How are we going to accelerate the mobile barcode space?
David Miller: Before I tell you – would you mind if filled you in about me.
Bena: Sure!
David Miller: I worked at Sprint for five years my role was to research and accelerate the mobile 2D barcode space. I didn’t want to create applications for the phone but to provide an interactive mobile advertising solution.
Bena: A barcode ad server?
David Miller: No. To create a web portal self service solution for mobile barcodes enabling the content management of campaigns.
Bena: A mobile advertising platform for the mobile barcode space?
David: I prefer the term advertising network.
Bena: Got it! So (looking at Iain McCready) how are we going to accelerate the mobile barcode space?
Iain: By creating strong partnerships and synergies to align all companies for the next growth phase.
Bena: So you have the barcodes and the platform and now the aim is to make sure that interactive for brands and monetization is next.
David and Iain: Exactly.
Bena: That sounds great because sometimes markets fail or are slower than necessary to grow because of lack of collaboration with similar companies.
David and Iain: Exactly. (High Five moment was right about now!)
Part 2 and 3 next week.
das neo long ist müßte auch klar sein.
also benehmt euch
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Zur sofortigen Freigabe
2008-204
Washington, DC, 17 September 2008 - Die Securities and Exchange Commission hat heute mehrere aufeinander abgestimmte Maßnahmen zur Stärkung der Investor Schutzvorkehrungen gegen die "nackte" Leerverkäufe. Die Maßnahmen der Kommission gilt für die Wertpapiere der alle öffentlichen Unternehmen, einschließlich aller Unternehmen im Finanzsektor. Die Maßnahmen sind wirksam bei 12:01 Uhr ET am Donnerstag, den 18. September, 2008.
"Diese Reihe von Maßnahmen heute machen es glasklar, dass die SEC hat Null-Toleranz für missbräuchliche nackte Leerverkäufe", sagte SEC Chairman Christopher Cox. "Die Enforcement Division, das Amt des Compliance-Kontrollen und Prüfungen, und die Abteilung für Handel und Märkte haben nun diese Waffen in ihrem Arsenal in ihren anhaltenden Kampf zu stoppen vorsätzliche Manipulationen."
In einem normalen kurzen Verkauf, die kurz-Verkäufer lehnt sich ein Lager und verkauft sie, mit der Maßgabe, dass das Darlehen zurückgezahlt werden muss durch den Kauf der Aktien auf dem Markt (hoffentlich zu einem niedrigeren Preis). Aber in einer missbräuchlichen nackt kurze Transaktion ist der Verkäufer nicht wirklich leihen die Lager, und nicht, um sie an den Käufer. Aus diesem Grund, nackt Kurzschließen kann Manipulatoren zu zwingen, die Preise weit niedriger als möglich wäre, in berechtigten kurz-Selling-Bedingungen.
Die heutigen Maßnahmen der Kommission, die das Ergebnis der formalen Regelungen im Rahmen der Verwaltungsgerichtsordnung Gesetz, über seine zuvor ausgestellt, um Sofortmaßnahmen, die beschränkte sich auf die Wertpapiere der finanziellen Unternehmen mit Zugang zu den Federal Reserve's Primary Dealer Credit Facility. Da die Agentur der Ausübung ihrer Not-Behörde ist begrenzt auf 30 Tage ist, wird das vorherige Bestellung nach 12 (k) (2) des Securities Exchange Act von 1934 lief am 12. August 2008.
Die Maßnahmen der Kommission waren wie folgt:
Hard T +3 Close-Out-Anforderung; Strafen für die Verletzung Include Verbot von Weitere Short Sales, Pre-Zwingendes Kreditvereinbarungen
Die Kommission hat einen Zwischenbericht über die endgültige Grundlage, eine neue Regel zu verlangen, dass kurz-Verkäufer und ihre Broker-Dealer liefern Wertpapieren durch den Geschäftsschluss des Abrechnungsdatum (drei Tage nach dem Verkauf Transaktion Datum oder T +3) und die Verhängung von Sanktionen wegen Nichterfüllung zu tun.
Wenn eine kurze Verkauf verstößt gegen diese enge-out-Anforderung, dann wird jedes Broker-Dealer, die auf den kurzen Namen des Verkäufers wird untersagt, weitere kurze Umsatz in der gleichen Sicherheit, es sei denn, die Aktien sind nicht nur lokalisiert, sondern auch vor-geliehen. Das Verbot der Broker-Dealer-Tätigkeit gilt nicht nur für kurze Umsatz für die besondere nackt kurze Verkäufer, sondern für alle Leerverkäufe für jeden Kunden.
Obwohl der Regel wird sofort wirksam werden, die Kommission strebt Kommentar während eines Zeitraums von 30 Tagen zu allen Aspekten der Regel. Die Kommission geht davon aus, folgen weitere Regelungen Verfahren bei Ablauf der Frist Kommentar.
Ausnahme für Market Maker Optionen aus Leerverkäufe Close-Out Bestimmungen in reg SHO aufgehoben
Die Kommission genehmigte eine endgültige Regelung zur Beseitigung der Optionen Market Maker Ausnahme von der Close-Out-Anforderung von Artikel 203 (b) (3) in der Verordnung SHO. Diese Regel ändern, auch wirksam wird auf 12:01 Uhr ET am Donnerstag, den 18. September, 2008.
Dies hat zur Folge, Optionen Market Maker werden gleich behandelt wie alle anderen Marktteilnehmer, und verpflichtet, sich an die harte T +3 Glattstellung Anforderungen, die effektiv Verbot nackt Leerverkäufe.
Regel 10b-21 Short Selling Anti-Fraud Artikel
Die Kommission verabschiedete Regel 10b-21, die ausdrücklich Ziele Leerverkäufe betrügerische Transaktionen. Die neue Regel gilt für kurze Verkäufer, täuschen Broker-Dealer oder andere Marktteilnehmer. Genauer gesagt, die neue Regel stellt klar, dass diejenigen, liegen über ihre Absicht oder Fähigkeit, Wertpapiere in der Zeit für die Abrechnung sind gegen das Gesetz, wenn sie nicht liefern. Diese Regel auch wirksam wird auf 12.01 Uhr ET am Donnerstag.
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Thursday, September 25, 2008
NeoMedia & Format Dynamics Join Forces
NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, and Format Dynamics, an innovator in online print and ad optimization, recently announced a strategic alliance designed to accelerate innovation in both online and offline advertising.
NeoMedia develops technology that connects 2D barcodes to interactive content served via mobile networks. Format Dynamics has defined a new advertising category by creating ad inventory served only to the printed Web page. Together, NeoMedia and Format Dynamics will provide the publishing and advertising communities with new ways to increase the value of traditional advertising vehicles, both individually and in a strategic alliance.
"Advertisers are demanding more accountability from their media investments as overall ad budgets shrink," said Ethan Holien, CEO, Format Dynamics. "By teaming up with NeoMedia, we are providing advertisers with a unique channel for targeting consumers, yielding precise ROI metrics. At the same time, we're providing Web publishers with net-new, measurable inventory for incremental revenue."
NeoMedia focuses on improving advertising effectiveness via 2D barcodes that "hyperlink" printed materials to interactive mobile web content. Format Dynamics' CleanPrint™ technology reformats the printed Web page into a magazine-like format and digitally serves a targeted ad within each page. In addition, PrintTracker™ from Format Dynamics tracks all browser-based Web printing behavior, helping Web publishers to analyze campaign metrics and identify monetization opportunities.
Format Dynamics will extend NeoMedia's barcode technology to the ads it serves, providing marketers with additional analytics through a new measurable response mechanism with little incremental cost above their initial media investment.
"By working together with Format Dynamics to provide a broader range of media options in the unique niche of integrating offline and online advertising, we hope to draw more attention to our offerings while extending real value and innovation to our advertising clients," said Iain McCready, CEO, NeoMedia Technologies. "Advertisers are still trying to find effective and scalable opportunities in the mobile arena. NeoMedia's mobile barcode scanning solutions deliver engaging, consumer-initiated interactions with brands that leverage existing media investments."
Angehängte Grafik:
2ptrk75.png
2ptrk75.png
es muß halt bekannt werden.
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wird zeit für neuigkeiten.
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The special meeting will be held at the offices of the Company at T wo Concourse Parkway, Suite 500, Atlanta, Georgia 30328 on December 10, 2008, beginning at 9:30 a.m., Eastern Standard Time.
**************************************************
- What Is The Purpose Of The Special Meeting?
At the Special Meeting, stockholders will act upon the matters outlined in the Notice of Meeting on the cover page of this proxy statement, which relates to a decrease in the par value of the Company’s common stock from $0.01 to $0.0001 per share.
THIS CHANGE WILL NOT DECREASE THE BOOK VALUE OR MARKET VALUE OF YOUR SHARES OR CHANGE ANY OF YOUR RIGHTS AND PRIVILEGES AS A STOCKHOLDER OF THE COMPANY.
**************************************************
General Information
The Board of Directors has unanimously voted in favor of the Company decreasing the par value of the Company’s common stock from $0.01 to $0001 and strongly urges you to vote in favor of this proposal. The Board believes that a decrease in the par value is in the best interests of the stockholders because it will provide the Company greater flexibility to sell and issue shares of its common stock when desirable. State corporate laws prevent the Company from issuing shares of its common stock at a price per share below par. In light of the fact that the Company’s common stock has consistently traded below $0.01 in recent months, the Company has been unable to sell and issue shares of its common stock at current market prices. Lowering the Company’s par to a value which is less than recent market prices will enable the Company to do the following:
- Comply with the terms of certain conversion provisions set forth in that certain Certificate of Designations of Series C Convertible Preferred Stock which entitle holders of Series C Convertible Preferred Stock to convert (at certain times and subject to the terms therein) shares of Series C Convertible Preferred Stock into common stock at a discount to market price.
- Conduct a registration rights offering to existing stockholders whereby the Company may offer shares of common stock to such existing stockholders at a discount to the current trading price. Such an offering could generate cash for the Company to augment and possibly accelerate the Company’s efforts to bring products to market. Such an offering could also partially offset dilution experienced by legacy stockholders.
- Revalue certain options and warrants outstanding to current and former officers, employees and creditors.
- Properly incentivize current and future employees by issuing stock options at current market prices.
There are possible negative ramifications associated with lowering the par value of the common stock. For example, stockholders could experience dilution upon the issuance of new shares as contemplated by those activities described above. Also, the issuance of common stock at a lower price may afford the Company added flexibility to deter a potential takeover of the Company that may otherwise be beneficial to stockholders by diluting the shares held by a potential suitor or issuing shares to a stockholder that will vote in accordance with the Board’s desires. A takeover may be beneficial to independent stockholders because, among other reasons, a potential suitor may offer such stockholders a premium for their shares of stock compared to the then-existing market price. The Company does not have any plans or proposals to adopt provisions or enter into agreements that may have material anti-takeover consequences. Although there are these negative possibilities, the Company’s management and Board believe that the benefits to the Company’s stockholders outweigh the negatives.
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chart_neom_wochenverlauf.gif (verkleinert auf 80%)
chart_neom_wochenverlauf.gif (verkleinert auf 80%)
http://www.finanznachrichten.de/...n-aktien/neomedia-technologies.asp
23.10.08 09:24 (www.finanznachrichten.de)
NeoMedia enables TecCom to trace counterfeit automotive parts
NeoMedia Technologies has been selected by TecCom, a B2B platform for the automotive replacement part market, to help identify if security coded automotive parts are genuine.
TecCom has chosen NeoMedia's NeoReader 2D barcode scanning solution to launch its new TecIdentify product. The system enables the camera in a mobile device to scan and read 2D CLEPA security barcodes on automotive parts and immediately check, via the internet, if that part is genuine aEUR" reducing the risk of counterfeit parts making their way onto the market.
Codes were previously only able to be captured and recorded using high-end, expensive scanners or by suppliers and traders manually inputting barcode numbers.
Users need to install the NeoReader application onto their mobile phone and launch it to scan the part's 2D security code. Once scanned, users are automatically directed to the TecIdentify website, where the code is checked for authenticity against its database.
Oct 23, 2008 11:30 ET
NeoMedia Partners With TecCom to Trace Counterfeit Automotive Parts
ATLANTA, GA--(Marketwire - October 23, 2008) - NeoMedia Technologies, Inc. (OTCBB: NEOM), the global leader in camera-initiated transactions for mobile devices, has been selected by TecCom, the leading B2B platform for the automotive replacement part market, to help identify if security coded automotive parts are genuine.
TecCom has chosen NeoMedia's NeoReader® 2D barcode scanning solution to launch its new TecIdentify product. The system enables the camera in a mobile device to scan and read 2D CLEPA security barcodes on automotive parts and immediately check, via the Internet, if that part is genuine -- significantly reducing the risk of counterfeit parts making their way onto the market.
Commenting on the deal, Jurgen Buchert, CEO of TecCom, said: "Our TecIdentify system is an especially efficient and convenient system that traces goods within the logistics chain. In rolling out NeoMedia's NeoReader enterprise scanning solution, we are able to offer a new level of convenience to our customers. By employing the NeoReader solution, suppliers of automotive parts and traders can simply use their everyday mobile phone to scan a barcode and determine the validity of automotive parts."
Codes were previously only able to be captured and recorded using high-end, expensive scanners or by suppliers and traders manually inputting barcode numbers. NeoMedia's technology introduces a convenient, low cost and ubiquitous option which enables information to be read courtesy of the camera function installed in a mobile phone.
"NeoMedia's mission is to enable the global market to realize the ease, convenience and simplicity of 2D barcode technology," said Iain McCready, CEO of NeoMedia Technologies, Inc. "By extending the reach of our technology to the mobile handset, we are able to add increased flexibility and portability to our 2D barcoding offering, while reducing the cost of existing fixed location scanning solutions. Our work with TecCom reflects the practicality and adaptability of our technology and demonstrates the vast range of commercial applications for 2D barcoding systems."
To take advantage of the system, users simply install the NeoReader application onto their mobile phone and launch it to scan the part's 2D security code. Once scanned, users are automatically directed to the TecIdentify website, where the code is checked for authenticity against its database. There is no adaptation or customization needed for the NeoReader application to work, nor does a user need to purchase a special mobile phone.
About NeoMedia Technologies
NeoMedia Technologies, Inc. (USA) is a world market leader in the field of optically initiated transactions, applying innovative solutions to combine the physical and mobile worlds with its patented, leading-edge mobile Direct-to-Web technology. In order to offer the customer a stable, high-performance infrastructure for processing optical codes, NeoMedia is expanding its offerings by adding the award-winning Gavitec technology. Gavitec AG mobile digit, a member company of NeoMedia Technologies (OTCBB: NEOM), is a leading provider of technical equipment for code reading systems and software for mobile communications applications. Gavitec AG is based in Germany and offers standardized and individual solutions for mobile marketing, mobile couponing, mobile ticketing and mobile payment systems. For further information, please visit: www.neom.com, www.neoreader.com and www.mobiledigit.de.
About TecCom
TecCom operates the leading B2B platform for the independent European automotive replacement part market. Use of the TecCom platform speeds up, simplifies and automates ordering processes between part manufacturers and wholesalers -- in online dialogue, EDI or CAP. Additional solutions for optimizing business processes electronically address synchronization of price, article and logistics data; stock planning and management; generating and sending legally valid electronic invoices; and handling of warranty cases.
About CLEPA
CLEPA is the European umbrella membership organization representing the interests of the global automotive supply industry. 75 of the world's most prominent suppliers for car parts, systems and modules and 27 National trade associations and European sectoral associations are members of CLEPA, representing more than 3,000 companies, employing more than three million people and covering all products and services within the automotive supply chain. Based in Brussels, Belgium, CLEPA is recognized as the natural discussion partner by the European Institutions, United Nations and fellow associations (ACEA, JAMA, MEMA, etc).
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
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SOURCE: NeoMedia Technologies, Inc.
Oct 29, 2008 09:30 ETNeoMedia and ICE to Deliver Track and Trace Measurable Mobile Marketing Platform
ATLANTA, GA--(Marketwire - October 29, 2008) - NeoMedia Technologies, Inc. (OTCBB: NEOM), the global leader in camera-initiated transactions for mobile devices, is to create a new measurable mobile marketing platform for ICE, the leading mobile network operator in Costa Rica.
The NeoMedia platform will enable retailers, banks and other organizations to build a mobile marketing ecosystem that will drive innovative mobile-based marketing applications that, for the first time, can track, trace and measure consumer activity.
ICE, the only telecom operator at this time in the Costa Rican market, will deploy NeoMedia's NeoReader® on camera phones, transforming the phones into barcode readers that provide immediate access to Internet-based content and services.
Consumers use the phones to scan 2D barcodes on product packaging, advertisements, retail displays and publications. The codes open up a vast range of potential for product marketing, incentive-driven promotions, and value-added benefits to be offered to the consumer.
Each scan that triggers a visit to a promotional site can be traced and tracked, enabling 100 percent measurable activity and feedback on the performance of the promotion, and therefore 100 percent measurable ROI on the mobile marketing spend.
NeoMedia representative Agilos will provide in-country support for ICE, and will work with both NeoMedia and ICE to sign up agencies, companies and customers to the mobile marketing ecosystem.
"Using the mobile as an effective and efficient marketing tool is the goal of every mobile operator," said Orlando Cascante Moranga, MBA Director Customers Division - Telecomunicaciones, ICE. "The NeoMedia platform will catalyze individual, interactive dialogue between our customers and companies in Costa Rica, strengthening customer loyalty and adding massive value to the mobile device as a marketing tool."
"The mobile industry can now deliver the solution that is at the top of every marketeer's wish list -- and provide a new revenue stream for the mobile operators," said Iain McCready, Chief Executive Officer of NeoMedia. "This solution is the real deal -- a traceable mechanism that delivers the message directly to potential customers, can evaluate feedback and capture demographic data for future use and doesn't waste one cent of the investment made in the technology."
About NeoMedia
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide "one click" access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers. NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable -- worldwide.
The company's mobile phone technology, NeoReader, reads and transmits data from 1D, and 2D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce. NeoMedia was founded in 1989, and is based in Atlanta, USA. It currently has 30 active patents spanning 13 countries, with 29 additional patents pending.
About ICE
ICE "Instituto Costarricense de Electricidad" is the government owned and operated telecommunications entity in Costa Rica. http://www.grupoice.com
History:
The beginning of telecommunications in Costa Rica dates back to the end of the 19th century, with initial telex and telephone services, due mainly to the growth in the coffee commerce, for export and internal business. The period 1886 to 1925, was considered the pioneer period, business entrepreneurs and companies started initial telephone service and expanded throughout the country. The second period initiated in 1925 when Electric Bond and Share, a multinational company monopolized the telecommunication service in Costa Rica through its subsidiary American Foreign Power CP. In the middle of the 20th Century, Costa Rica experienced a service deterioration, which required not only changing old manual switches for new automated ones, but also extending new infrastructure-land lines, which implied a huge investment. Under the circumstances, American Foreign Power CP proposed to that the state-government to take over the telecommunication services for the country. This change took place in 1963 therefore initiating the third period, the State owned Telecommunication Services.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
Contact:
Dave McCann / Paul Nolan
CCgroup
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Oct 30, 2008 18:21 ET
NeoMedia Announces Cancelation of Planned Special Meeting of Shareholders and Announces Plans for Third Quarter Shareholder Update Call and Annual Meeting of Shareholders
ATLANTA, GA--(Marketwire - October 30, 2008) - NeoMedia Technologies, Inc. (OTCBB: NEOM) today announced that it has cancelled its planned Special Meeting of Shareholders which had been scheduled for December 10, 2008. NeoMedia also announced that its quarterly shareholder update call will take place on November 19, 2008. Additionally, the Company announced that it has begun the planning process for its annual meeting of Shareholders in 2009.
Michael Zima, CFO of NeoMedia Technologies, Inc., stated: "We considered the potential benefits and detriments and determined that it was better to not proceed with the special meeting of shareholders at this time. However, we are planning our next quarterly shareholder update for November 19, 2008 and will announce the details of that conference call in the near future. We are also in the planning stages for our annual meeting of shareholders which will be held in May or June of 2009."
About NeoMedia Technologies
NeoMedia Technologies, Inc. (USA) is a world market leader in the field of optically initiated transactions, applying innovative solutions to combine the physical and mobile worlds with its patented, leading-edge mobile Direct-to-Web technology. In order to offer the customer a stable, high-performance infrastructure for processing optical codes, NeoMedia is expanding its offerings by adding the award-winning Gavitec technology. Gavitec AG mobile digit, a member company of NeoMedia Technologies (OTCBB: NEOM), is a leading provider of technical equipment for code reading systems and software for mobile communications applications. Gavitec AG is based in Germany and offers standardized and individual solutions for mobile marketing, mobile couponing, mobile ticketing and mobile payment systems. For further information, please visit: www.neom.com, www.neoreader.com and www.mobiledigit.de.
This press release contains some forward-looking statements as covered by Section 27A of the US Securities Act of 1933 and Section 21E of the US Securities Exchange Act of 1934. With the exception of past facts, the statements made in this press release are thus subject to various risks and uncertainties that could lead to actual events varying considerably from the expectations expressed.
Monday, October 27, 2008
Iusacell & NeoMedia Bring 2D Codes To Mexico
NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, has partnered with Iusacell to bring 2D codes to Mexico.
Iusacell, Mexico's 3rd largest mobile operator, has more than 4.3 million subscribers and provides cellular services to 90% of Mexico's population, including Mexico City. The company also offers local and long-distance telephony, messaging services, mobile television and wireless broadband services over the only 3G nation-wide network in Mexico.
In order to leverage its mobile code reading technology in Mexico, NeoMedia and Iusacell will deploy NeoSphere, NeoMedia’s Code Management Platform. This suite of tools has been designed to easily develop, launch and manage mobile marketing campaigns based upon 2D codes and camera phones. NeoSphere provides a simple way to interact with consumers and offers an enriched mobile experience with brands. Moreover, it allows advertisers, marketing agencies and publishers to better monetize their traditional ad placements, and boost their marketing return-on-investment by providing detailed response metrics for traditional media as well as rich reporting and analytical information.
To interact with 2D codes, Iusacell subscribers can download the NeoReader, which is a free universal mobile code reading application developed by NeoMedia Technologies and Gavitec AG - mobile digit. By installing the NeoReader, Iusacell subscribers will enjoy the value and convenience of a rich and relevant interactive experience whenever they encounter a mobile code.
In combination with NeoSphere and NeoReader, the mobile channel has become a viable new media platform in Mexico for brands, advertisers, marketing agencies and publishers looking for a new and innovative way to interact with their audience.
Angehängte Grafik:
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ICE - the only telecom operator at this time in the Costa Rican market, will deploy NeoMedia's NeoReader® on camera phones, transforming the phones into barcode readers that provide immediate access to Internet-based content and services.
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http://streetstylz.blogspot.com/2008/10/...ners-with-costa-rican.html
Wednesday, October 29, 2008
NeoMedia Partners With Costa Rican Carrier ICE
NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, has partnered with ICE, the leading mobile network operator in Costa Rica, to create a new measurable mobile marketing platform using 2D barcode technology.
The NeoMedia platform will enable retailers, banks and other organizations to build a mobile marketing ecosystem that will drive innovative mobile-based marketing applications that, for the first time, can track, trace and measure consumer activity.
ICE, the only telecom operator at this time in the Costa Rican market, will deploy NeoMedia's NeoReader® on camera phones, transforming the phones into barcode readers that provide immediate access to Internet-based content and services.
Consumers use the phones to scan 2D barcodes on product packaging, advertisements, retail displays and publications. The codes open up a vast range of potential for product marketing, incentive-driven promotions, and value-added benefits to be offered to the consumer.
Each scan that triggers a visit to a promotional site can be traced and tracked, enabling 100 percent measurable activity and feedback on the performance of the promotion, and therefore 100 percent measurable ROI on the mobile marketing spend.
NeoMedia representative Agilos will provide in-country support for ICE, and will work with both NeoMedia and ICE to sign up agencies, companies and customers to the mobile marketing ecosystem.
"Using the mobile as an effective and efficient marketing tool is the goal of every mobile operator," said Orlando Cascante Moranga, MBA Director Customers Division - Telecomunicaciones, ICE. "The NeoMedia platform will catalyze individual, interactive dialogue between our customers and companies in Costa Rica, strengthening customer loyalty and adding massive value to the mobile device as a marketing tool."
"The mobile industry can now deliver the solution that is at the top of every marketeer's wish list -- and provide a new revenue stream for the mobile operators," said Iain McCready, Chief Executive Officer of NeoMedia. "This solution is the real deal -- a traceable mechanism that delivers the message directly to potential customers, can evaluate feedback and capture demographic data for future use and doesn't waste one cent of the investment made in the technology."
Angehängte Grafik:
grupo_ice.png
grupo_ice.png
Press release
Update regarding the In re Bilski case
NeoMedia is providing the following update to its shareholders regarding the In re Bilski case which was decided by the US Court of Appeals for the Federal Circuit on October 30th. Specifically, the appeals court has rejected patenting a way to smooth energy costs. The case focused on whether an inventor can patent an abstract process, something that involves nothing more than thoughts.
While the Court refined the test for determining if a proposed claim contains patentable subject matter, it clearly reaffirmed that there is still no preclusion of so-called "business method patents". That is, the Court reaffirmed its holding in State Street that a "business method exception" was unlawful and that such claims are subject to the same legal requirements for patentability as applied to any other process or method. The Court expressly declined to adopt a broad exclusion over software patents. The Court has now clarified a prior U.S. Supreme Court ruling that a claim may have patentable subject matter if (1) it is tied to a particular machine or apparatus, or (2) it transforms a particular article into a different state or thing.
Yesterday’s ruling has no bearing on the validity of NeoMedia Technologies’ existing patents as they are not mere business method patents. NeoMedia’s innovative 2D barcoding technology is not only tied to a piece of hardware, but also requires the processing of scanned information to be shared through the interoperation of several computers over a network. It therefore comfortably operates within the Supreme Court’s view on what constitutes a valid, patentable technology.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
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http://streetstylz.blogspot.com/2008/11/...ches-major-uk-qr-code.html
Thursday, November 06, 2008
Pepsi Launches Major UK QR Code Initiative
Thirsty tech-savvy UK consumers will be able to access music, games and other entertainment from their mobile phones now that Pepsi has introduced QR codes to its drink packs.
PepsiCo and Britvic are rolling out 400 million packs with quick response (QR) codes across Pepsi, Diet Pepsi and Pepsi Max variants in the UK.
QR codes are two-dimensional barcodes that act as a conduit between print and web through the use of mobile phone camera technology.
With the help of a QR code reader, consumers can take a picture of the on-pack code, which will then direct them to great mobile entertainment courtesy of Pepsi via WAP. The QR codes will enable consumers to gain access to content, such as games, ringtones, wallpapers and more.
Chris Owen, Brand Manager for Pepsi at Britvic, said: “Yet again, Pepsi is at the forefront of consumer trends, providing great entertainment to people when and where they want it through their mobile phone. With the content being constantly updated, consumers will have more reason than ever to purchase Pepsi, to see what we’ve got to give them next. Pepsi has always led the way in providing consumers with entertainment. Now we’re using the newest technology to give people a kick in the right direction and really drive sales of the UK’s fastest growing cola in take-home grocery.”
Ahmed Abdel-Karim, Marketing Manager for Pepsi UK, said: “Pepsi is using QR codes to connect with, and engage consumers in a new and exciting way wherever they are. We're finding innovative ways to communicate with Pepsi drinkers and to reward their loyalty with entertaining and interesting content, ensuring Pepsi remains front of mind.”
Consumers can download the NeoReader to their iPhone, BlackBerry, or to their camera enabled cell phone in order to scan the 2D codes, which will direct them to a phone-friendly version of Pepsi's website.
The NeoReader is a free universal code reading application developed by NeoMedia Technologies and Gavitec AG - mobile digit.
Angehängte Grafik:
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Nov 12, 2008 16:44 ET
NeoMedia Shareholder Conference Call Information Released
ATLANTA, GA--(Marketwire - November 12, 2008) - NeoMedia Technologies, Inc. (OTCBB: NEOM), the global leader in mobile barcode scanning, announced the fourth quarter shareholders' conference call has been scheduled for November 19, 2008. Telephone numbers have been assigned and are listed below.
To expedite your sign-in process, dial in 5 minutes prior (9:55 AM ET) and have the Program Title ready (listed below).
Date: 11/19/08
Time: 10:00 AM ET / 9:00 AM CT / 8:00 AM MT / 7:00 AM PT
Duration: 45 minutes
Program Title: Q4 Shareholder Conference Call
Telephone numbers:
U.S. / Canada: 888-674-0222
International: 201-604-0498
Thank you,
NeoMedia Technologies
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in optically initiated wireless transactions, bridging the physical and mobile world with innovative direct to web technology solutions. To provide a robust high-performance infrastructure for the processing of optical codes NeoMedia extends their offering with award winning Gavitec technology. Located in Germany, Gavitec AG mobile digit is a leader in development and distribution of mobile scanners and software for mobile applications. In addition, Gavitec provides standardized and individual solutions for mobile marketing, couponing, ticketing and payment systems. To learn more visit www.neom.com, www.neoreader.com, and www.mobiledigit.de.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.