Local.com aussichtsreich

Message 1 from Conference Call  
CEO Clarke reported from the beating of prior guidance.
                
§
Message 2 from the Conference Call
Revenues in the fourth quarter will be 24 million (on the basis of prior guidance = 26 million) and break-even will be reached again.
                
§
Message 3: Huge turnaround from the first half of 2011
The CEO reported from a huge turnaround from the first half of 2011.


Message 4: New record of consumer reach with 90 million  
and 10% more than in the second quarter, which was a record in consumer-reach, too.


Message 5: Revenues per 1,000 visitors jumped 30% in only one quarter to now $254 per 1,000 visitors  
Revenues per 1,000 visitors jumped 30% in only one quarter to now $254 per 1,000 visitors. Mott importand reason: The new partnership of Local.com and Google.
                
§
Message 6
Nearly all of this additional monetization drops to our bottom line and results in our business being profitable exclusive over our three months recent acquisitions

All businesses, who exist at the begin of the third quarter are profitabel. Only the three new bought businesses in the third quarter are not profitable.


Message 7: Local.com bought 4 companies in last 15 month  
and each made progress.
                
§
Message 8: After a time of problem is Exact Match a big success  
"And today up to 96% of customers are buying our exact match local SEO solution appear on page one of Google, Yahoo! or Bing. This fix has provided us with the value proposition we needed to reengage our channel partners and those discussions are again underway. This time, however, we plan to also sell these products direct to merchants."

Message 9  
Aquired Krillion and Rovion are small businesses, but with gigantic potential inside local ecosystem.

Message 10: Most recent aquistion = ScreaminDailyDeals 4 second(s) ag
Will be a growth engine in the fourth quarter of 2011 and in 2012.  

http://itunes.apple.com/us/app/spreebird/id471084835?mt=8  

für günstige Einstiegskurse.

Vermutlich werden an deutschen ´Börsen aber die Umsätze erst hochgehen, wenn sich der Kurs verdoppet hat, denn Werte wie Local.com werden in deutschen Landen von Zockern beherrscht, die teuer kaufen und billit verkaufen.

So kann man dann aus dem von Oma ererbten Vermögen ein kleines machen.

 

anbietet:

http://messages.finance.yahoo.com/Stocks_(A_to_Z)/...amp;frt=1#205856  

RAMP:
http://ir.local.com/...irol-newsArticle&ID=1628241&highlight=

November Presentation als SEC-Filing (PDF noch nicht verfügbar)
http://ir.local.com/...VtZW50L3YxLzAwMDExOTMxMjUtMTEtMzAzMTcwL3htbA==  

http://www.rovion.com/website/

Hier gibt´s auch ein Video zu RAMP.  

statt  Local.com Corporation (siehe Präsentation).

Die Top-Level-Domain im Namen wegzulassen ist ein Trend. Es ist heute nicht mehr notwendig, auf die Internet-Präsenz im Namen hinzuweisen. Außerdem löst es die Einschränkung auf eine bestimmte Top-Level-Domain auf. Letztere sollen ja sowieso zukünftig noch freizügiger vergeben werden, z.B. auch für Firmen.

"Local Corporation" hört sich auch besser an als "Local.com Corporation", irgendwie generalistischer.  

 

"Broadcast Interactive Media (BIM) needed a flexible, rich media platform that is scalable and allows our clients to more effectively monetize their websites," said Mike Schuch, BIM's vice president of local sales. "RAMP will allow us to create rich media campaigns across our vast ad network of TV, radio and newspaper properties. As a result of using RAMP to create and deliver campaigns, we expect to serve up to 500 million impressions per month, which illustrates the platform's ability to scale."

Scheint ein Schlüsselkunde für RAMP zu sein. Auf deren News-Seite wird auch das RAMP-PR angezeigt:
http://www.broadcast-interactive.com/about/general-information

Über BIM (nette Kundenliste!):
http://www.broadcast-interactive.com/about/general-information

 

http://www.bimlocal.com/quick-stats/

BIMLocal Quick Stats

100% Transparent
132+ million Monthly Unique Visitors
6.3 billion Monthly Page Views
2000+ publishers in the BIMLocal ad network
Ranked #3 in News & Information by comScore
Targeting: behavioral, contextual, demo, geo, zip
High Impact Units: wallpaper, take-overs, push-downs, spongcell & iRoll
Time spent on network sites, avg 4.3 min in user engagement
An ad network reach of DMAs 1 to 210  

Mit der kleinen Namensanpassung wurde auch das corporate design leicht überarbeitet, bereits zu sehen auf den corporate Seiten, z.B.:
http://exactmatch.local.com/advertise-with-us/

Das Logo "Accredited Business" ist hier auch neu oder ich habe es bisher übersehen.  

http://blog.redchip.com/index.php/...ocm-provides-a-more-robust-play/  

Der Trend setzt sich weiter fort, und zwar kräftig. Offenbar sieht man auch auf der Short-Seite zunehmend die "Gefahr" eines erfolgreichen Turnarounds. ;-)  

"The market has been heavily anticipating Groupon’s (NASDAQ: GRPN) IPO. In fact, now that it has priced at $20, above its previously expected range of $16 to $18 a share, it is the largest technology IPO since Google (NASDAQ: GOOG) in 2004.

But is all the hype warranted?

There’s no question the daily deal market itself is an exciting space. Technology researcher BIA/Kelsey forecasts that the daily deal market will grow from $873 million in 2010 to $4.2 billion by 2015, creating tremendous opportunity for companies operating in the space. In regards to the hype around Groupon, some investors, such as Peter Sorrentino, a senior money manager at Huntington Asset Advisors, believe “the beast is growing faster than its revenue stream.”  

Das RAMP-Demo-Video finde ich gelungen. Gut verständlich und mit Witz!
RAMP funktioniert rein online, ohne lokale Installation. Daher fällt auch der aktuelle Trendbegriff "Cloud" hier durchaus zu Recht. Ich glaube RAMP ist technisch auf der Höhe der Zeit.

http://www.rovion.com/website/  

Local Corporation Launches Rich Media Ad Platform That Enables Ad Creation and Publishing Within Minutes

Broadcast Interactive Media (BIM) among first publishers and brands to increase efficiency and lower cost through RAMP by Rovion deployment

On Wednesday November 9, 2011, 7:00 am

IRVINE, Calif.--(BUSINESS WIRE)-- Local Corporation (NASDAQ:LOCM - News), a leading online local media company, today announced the launch and full rollout of its Rovion Ad Management Platform (RAMP), the first automated, cloud-based solution that enables the creation and publishing of original rich media ads for online and mobile environments, without Flash® authoring software or coding. Using local shopping data provided by Krillion’s patented technology, RAMP lets publishers, agencies and brands create, deliver and track customized rich media ads that incorporate pricing information and in-store product availability from brands to maximize relevance for web-influenced shoppers.



“Broadcast Interactive Media (BIM) needed a flexible, rich media platform that is scalable and allows our clients to more effectively monetize their websites,“ said Mike Schuch, BIM’s vice president of local sales. “RAMP will allow us to create rich media campaigns across our vast ad network of TV, radio and newspaper properties. As a result of using RAMP to create and deliver campaigns, we expect to serve up to 500 million impressions per month, which illustrates the platform’s ability to scale.”



Specifically, RAMP:



allows agencies and brands to quickly customize non-template-based ads for local markets or comparison tests
increases ad relevancy through localized national ad campaigns published to the Web or in HTML5 for mobile
benefits retailers and manufacturers by influencing their web and web-to-store sales through CPM-based rich media advertising
enables publishers to drive incremental ad revenue through the creation of rich media ads, which connect online audiences with relevant, local pricing and other information on in-stock product


"We believe RAMP will significantly impact the online advertising space, changing the expectations of the entire value chain,” said Michael Sawtell, chief operating officer, Local Corporation. “Thanks to RAMP, creative professionals can quickly make critical changes to increase ad relevancy. Additionally, the unique inclusion of local product data is a potentially powerful solution for retailers and our work with major retailers demonstrates the platform’s capabilities for this group. Both features provide substantial benefits for brands, agencies and publishers seeking to improve the relevancy of their online campaigns.”



Half of mobile search queries have a local intent and 88 percent of those who look for local information on their smartphones take action within a day.1 In addition, analyst firm Borrell Associates reports that local rich media display advertising now represents approximately 10 percent of the total local online ad landscape, and predicts that rich media display advertising will grow to $5.1 billion, or 37 percent of all banner advertising by 2016. RAMP’s unique integration of dynamic information on local product pricing and availability may contribute to these trends by empowering brands to engage ready-to-buy local shoppers through distribution of hyper-local information. The inclusion of local shopping data, paired with a technology patent retained by Local Corporation following the company’s acquisition of Krillion in April 2011, adds to the intellectual property Local Corporation has in this space.



RAMP is a non-template-based platform that enables the full, flexible, customized creation of rich media ads that can be viewed online or on mobile devices. For more information, please visit: http://www.rovion.com/.



The company will be giving live demos of the RAMP platform this week at ad:tech NY at the Local Corporation booth (#2018).  

Rovion is fully certified to run on today's leading publisher ad networks:


ABC TV Stations
AbsolutePictures
ActressArchives
Ad4Game
AddictingGames
Adify
Admission
Adult Swim
A&E
AllMoviePhoto.com
AllMoviePortal.com
Allrecipes.com
Allurev AllYou
American Photo
AnimationArcade
AOL
Architectural Digest
Ars Technica
Arthritis Today
Atom
AutoConseils.ca
BET.com
Biography
Birds & Blooms
Blind Ferret Media
blogTV
BNET
Boating Life 360
Boating Magazine
Boing.es
Bon Appetit
Boomerangtv.co.uk
Bossip
Boston.com
Break.com
Brides.com
BrightFuse.com
Browsecars.ca
Burst Media
Business Insider
CanadianGolfer.ca
CareerBuilder.com
CareerPath.com
CareerRookie
Caribbean Travel + Life
Magazinev Cartoonito.co.uk
Cartoon Network
CBS.com
CBSNews.com
CBSSports.com
CBS TV
CBS Radio
CBSSports.com
CBsalary
CelebrityWonder.com
Cheat Code Central
CHOW
CinemaClock.com
CinemaMontreal
CinemaQuebec
Citadel Radio
Clear Channel Radio
CMT
CNET
CNN
Conde Nast Traveler
Coastal Living
CollegeHumor
Comedy Central
Conceive Magazine
Concierge.com
Cooking Light
Cooks.com
Country Weekly
Crackle
CraftStylish.com
CritiqueAuto
Cruising World Magazine
Curse
DegreeDriven.com
Destination Weddings &
Honeymoons Magazine
Details
Disney
DIY Network
Eatingwell
eBaums World
Edmunds
EmploymentSpot
Entercom Radio
EW.com
Entrepreneur
E! Online
Epicurious
ESPN
Essence.com
Fandango
FamilyFun
Fangoria
Fashion Spot
Federated Media
Field & Stream Magazine
Fine Cooking
Fine Gardening
Fine Homebuilding
Fine Woodworking
Fit Pregnancy
Flex
Flixster
Florida Travel + Life Magazine
Fly Fishing in Salt Waters
Magazine
Flying Magazine
Food & Wine
Food Network.com
Forbes.com
Fortune
Forumauto.net
Fresh Home
G4
GameCheats.com
GameFocus
GameRevolution
GameSpot
GameTab
GameTrailers
GameVideos.1UP.com
Garden Design
GeekChicDaily
Glam
Glamour
Globe Magazine
Golf-Courses.ca
Golf.com
Golf Channel
Golf Digest.com
Golf World.com
Gorilla Nation
GQ
Green Building Advisor.com
Health.com
HealthCentral
Healthline Networks
Heavy
HeroMachine
HGTV
HipHopDX
HitFix
History.com
Hollywood.com
HomeAwayv Hotel Chatter
Inc.
InsideLine
InStyle.com
Investing Channel
Islands
iVillage
Jaunted
JoBlo
JobsOnTheMenu.com
Just Jared
Kiplinger
King.com
Kiteboarding Magazine
Life
MyLifetime
Lucky
Machinima.com
Macworld
Maxim
MaxPreps
Marvel
Marlin Magazine
Mens Fitness
Metacritic.com
Military History
Mira
MLB.com
Money.com
Motorboating Magazine
Moviefone
Movies.com
MovieTickets.com
Muscle & Fitness
Muscle & Fitness Hers
MTV
MyCheats.1UP
MyHomeIdeas
MyRecipes
mySimon
MySpace
mystyle
Nascar.com
National Enquirer
Natural Health
NBA.com
NBA TV
NBC.com
Nick.com
Noupe
Nutrition Data
New York Magazine  

New York Post OntGolf.ca
OnTheSnow.ca
Outdoor Channel
Outdoor Life Magazine
Parade.com
Parenting Magazine
PC Gamer
PCWorld
People
People En Espanol
PerezHilton.com
PGA
PGA Tour
Philly.com
Pink is the New Blog
Playboy
Pogo.com
PopSugar
Popular Photography Magazine
Popular Science Magazine
PrimeCB.com
Readers Digest
Real Simple
Resorts & Great Hotels
Magazine
Rock.com
Rotten Tomatoes
Sailing World Magazine
SaltWater Sportsman Magazine
Saveur
SAY Media
Science Illustrated Magazine
Scripps Network
Scuba Diving Magazine
Self
Seventeen
Shape
SheKnows.com
SHOT Business Magazine
Showtime
SKI Magazine
Ski-Resorts.ca
Slashfilm
Smashing Magazine
SNOW Magazine
SoloGig.com
Sound + Vision Magazine
Southern Living
Spa Magazine Magazine
Spike
Sport Diver
Sport Fishing Magazine
SI.com
Sporting News
Star
StarWars.com
Stereophile
Style.com
Summum
Sunset
SyFy
TBS
TCM
Techi
Teen Vogue
The Family Handyman
the Fashion Spot
The Frisky
The Futon Critic
The Hollywood Reporter
The New Yorker
The NY Times
the smoking gun
This Old House
Threads Magazine
TIME.com
TIME for Kids
TMZ
TNT.tv
totallyher
TransWorld Business Magazine
TransWorld Motocross
Magazine
TransWorld Ride BMX Magazine
TransWorld SKATEboarding
Magazine
TransWorld SNOWboarding
Magazine
TransWorld SURF Magazine
Travel + Leisure
Travel Channel
Travel Spike
Tribune
truTV.com
TV.com
TV Guide
TV Land
UGO
UGOPlayer.com
Undertone
UsedBoats.com
US Weekly
ValueClick
Vanity Fair
Vegas Chatter
Vegetable Gardener
VeryFunnyAds.com
VH1
Vogue.com
W
TransWorld WAKEBOARDING
Magazine
Warren Miller Entertainment
WaterSki Magazine
Weather.com
Wikia
Windsurfing Magazine
Wired.com
Working Mother Magazine
WorkInRetail.com
WorldGolf.com
WWD
WWE
YachtBroker.com
Yachting Magazine
Yahoo!
ZDNet
10Best
4shared.com  

http://messages.finance.yahoo.com/Stocks_(A_to_Z)/...&frt=1#80794  

http://siteanalytics.compete.com/facebook.com/

Selbst wenn man hier berücksichtigt, dass es neben der com-Endung noch andere Facebook-Endungen gibt, hat facebook.com nur die 8,5-fache Zahl von unique visitors wie Local.com, aber mit den geschätzten 60 Billionen (= 60.000 Millionen) eine um das 1.091-fache (in Worten: Eintauseneinundneunzigfache) höhere Bewertung als unglaublich idiotisch niedrige Bewertung von Local.com mit gerade einmal 55 Millionen.  

Energie, mit der das Bashing betrieben wird. Momentan haben die Kriminellen nach einer langen Pause wieder einmal eine Sperre aller kritischen Postings bei Yahoo hinbekommen, nachdem das einmal fast einen Monat nicht mehr klappte. Entweder hat da der Webmaster gewechselt oder man hat die Bestechungssumme für den bisherigen Webmaster erhöht, sodass der da nicht wiederstehen könnte.  

ist, dass ein gewisser Hunter Adams als The Man Behind The Street Sweeper relativ unbehindert zehn Jahre nach diesem Ereignis wieder sein Ding durchziehen darf.

"Haben sie Steffis Millionen?

Wie der Börsenhandel in New York vom organisierten Verbrechen unterwandert wird
Die Telefon-Verkäufer der Anlagefirma United Equities klangen sehr überzeugend: Riesengewinne versprachen sie mit Investments in große Firmen. Mehr als 1000 Investoren, unter ihnen auch Tennis-Star Steffi Graf, stiegen mit Beträgen von jeweils ca. 600.000 Dollar (rund 1,3 Millionen Mark) ein. Was keiner der Anleger ahnte: Die Firma United Equities wurde von der Mafia kontrolliert; die beiden Drahtzieher Hunter Adams und Michael Reiter sind Angehörige der berüchtigten Gambino-Familie. Am Ende standen die Anleger mit leeren Händen da, denn diese "Wertpapiere" waren wertlos. Auch Steffi Graf war reingefallen, in die Fänge der Mafia geraten. Was sie nicht ahnte: Die Verbrecher hatten große Mengen der Aktien gekauft, mit dem Geld der Anleger dann künstlich die Nachfrage angeheizt, die Kurse hochgetrieben. Zum krönenden Abschluss stießen die Mafia-Broker ihre Pakete mit einem Profit von 50 Millionen Dollar ab."

http://www.welt.de/print-wams/article610302/...Steffis_Millionen.html

Aber ich gehe einmal davon aus, dass auf Aktienbetrüger und Nackte Shortseller härtere Zeiten zzukommen.  

glaubt kaum jemand, dass Local.com nur mit absurd niedrigen 55 Millionen bewertet wurde:

Biggest surprise: Twitter.com has less than double unique visitors of Local.com

Numbers of Local.com

- Unique visitors was 18,452,134 in september.

- That was a growth of 787,393 unique visitors or 4.46% in one month.

- This was a growth of 3,228,988 unique visitors or 21.21% in one year.


Numbers of Twitter.com

- Unique visitors was 34,748,861 in september.

- That was a decrease of -1,783,666 unique visitors or -4.88% in one month.

- This was a growth of 6,395,157 unique visitors or 22.55% in one year.

Newest development is a growth in September by Local.com of 787,393 unique visitors or 4.46% and a decrease of -1,783,666 unique visitors or -4.88% in September by Twitter.  

http://messages.finance.yahoo.com/Stocks_(A_to_Z)/...tof=25&frt=1  

78 Millionen in 2011 als Basis nimmt wird die Wachstumsrate in 2012 auf jeden Fall über 50% liegen. Denn schon der im vierten Quartal erzielte Umsatz von 24 Millionen ergibt hochgerechnet auf Jahr einen Umsatz von 96 Millionen.

Financials (non-GAAP)

» 40% CAGR 2006-2010

» Q11 Revenue: ~$21MM (up 34% QoQ) and $1.1MM Adjusted Net Loss

» Q11 Revenue guidance: $24MM (up 15% QoQ) and break-even Adjusted Net Income

» FY11 Revenue guidance: ~$78MM