Smarttrans: Gelingt der Durchbruch?
"The market has priced in certain expectations. Apprehension as to whether SMA will meet these expectations is causing lower highs and creating a descending triangle. After Oct and Nov were done and dusted the Directors walked into the AGM and on page 14 of their AGM Presentation stated "Momentum in revenue growth is ongoing in second quarter". On 30/9 we expanded into Gansu. On 21/10 we expanded into Liaoning. On 8/12 national rollout of KNEO Junior. On 9/12 new billing partnership with Chengdu Qinyu to collect payments for train tickets AND mobile apps. No guarantees, but this should break upwards once the Dec Qtr numbers are announced."
Strategisches Marketing-Investment weiterhin notwendig, sprich weiterhin höherer Marketingaufwand.
Fazit: Unternehmen erfüllt Erwartungen hinsichtlich Umsatz. Auch wenn aus dem Analystenumfeld andere Erwartungen geschürt wurden. Aus den bisherigen Umsatz von 5,8 Mio im 1Hj werden keine 22. Mio in Gesamtjahr, wie kolportiert. Aufwand Marketing bleibt hoch.
Persönlich bin ich etwas enttäuscht, hatte mehr erwartet. Gehe jetzt davon aus, dass SMA im 1. Hj einen ausgeglichenen Cashflow aufweist und nicht mehr.
Leider sind die Zahlen alles andere als gut
http://www.smarttransholdings.com/
Hier existiert eindeutig ein Kommunikationsproblem. Während man Erfolge kommuniziert, verschlechtern sich die Zahlen. Cashflow -2 Mio. Die Zahlungen von 3,2 Mio die angekündigt worden sind, sind nicht eingegangen. Auf Nachfrage eines Aktionärs meldet das Schanghai-Office Verzögerung und vertröstet auf das nächste Quartal. Die hohen Umsätze stehen also momentan nur auf dem Papier. Gleichzeitig steigen die Marketingkosten um das dreifache. Am morgen hat man noch versucht, dass Schlimmste für den Kurs zu verhindern und eine neuen Deal mit einem der Telcos verkündet. Das stärkt nicht das Vertrauen.
I did asked him about the marketing and advertising costs as well. From what I understand, as my Mandarin is not the best, they do run a lot of campaigns and advertising all over China to get new clients to sign up to use SmartPay as a billing platform. Maybe I will or anyone of you who wants more clarification can ring up the Australian office or email Bryan.
I also did mentioned a lot of the shareholders are interested to know what the marketing and advertising expenses are spent on and it will be good information to include it into their quarterly report.
If they do collect all their remaining receivables from Q1 (~$1.8m) and some of the revenue from Q2 ($4m) by next quarter and keep expenses tight we might be on track for cash flow positive.
hier der Orginaltext:
SmartTrans secures landmark agreement to enable cross-border payments to and from China via SmartPay platform • Agreement with QianDaiPay will enable SMA to make cross-border payments (up to USD50,000 per supplier per day) to merchants outside China on demand from its SmartPay platform • The new functionality greatly simplifies and fast-tracks payments from China to merchants seeking to sell their products in China • Expected to expand the appeal of SmartTrans’ payment and e-Commerce platform to service the growing market for products from Australia and other markets in China • Extends the SmartPay functionality allowing Chinese consumers to make purchases and SmartTrans to pay merchants outside China • The payment facility further enhances SmartTrans’ position as the gateway to China for vendors seeking to sell products in China • SmartTrans to earn revenue via merchant fees for every transaction • Deal provides Company greater exposure to huge e-commerce sector in China • Positions SmartPay as compelling turn-key solution for third parties wishing to access the large B2B and online consumer sectors in China • Potential for a variety of global billing partners expected to grow and diversify revenue streams • SmartTrans is confident of increasing cash receipts over the coming months 11 February 2016: SmartTrans Holdings Limited (ASX: SMA) (SmartTrans or Company) is pleased to announce that the Company has secured a landmark agreement with Qiandaipay (Beijing QianDaiPay Payment Technology Ltd) allowing SmartTrans to facilitate cross border payments (up to USD50,000 per supplier per day) to businesses based outside China from consumers in China via its SmartPay platform. Under the terms of the agreement, SmartTrans is able to provide 24-hour settlement for payments sent from China, with the Company able to integrate this capability into its online and mobile SmartPay billing and payments platform. SmartTrans will retain a fixed percentage fee for each transaction it processes. Essentially, this makes SmartTrans and the SmartPay platform a highly compelling turn-key solution for any third party outside China wishing to access consumers in the huge e-Commerce sector in China. SmartTrans’ payment systems, e-Commerce platform and customer acquisition capability added to its ability to settle payments outside of China on demand mean that a business based outside of China can readily sell their products in China via SmartTrans and rely on prompt payment into their own bank account in their own country in their chosen currency – all achieved without the need to establish an operating business in China.
Link zu Artikel in It-Wire auf Basis gestriger Meldung. Das Gehobse an der Börse lasse ich mal unkommentiert.