Local.com aussichtsreich
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Searches Assisted by Multi-Level Menus
7,062,453
08/31/00
Search Selections with Supplier Information
7,890,378
12/14/05
Dynamic adjustment of Telephone Listings
7,596,218
05/30/03
Dynamic adjustment of Telephone Listings
8,306,208
08/07/09
Directory assistance using keywords
7,200,413
07/30/03
Bidding for directory assistance
7,715,857
03/23/06
Bulk Web Domain Generation
8,312,125
03/12/10
Geocoding related Webpages
7,231,405
01/10/05
Indexing Found Geocodes with Webpages
7,822,705
06/11/07 Indexing Found Geocodes with Webpages
8,176,082
09/22/10
Provision Of Localized Shopping Based On Geocodes
8,032,427
04/03/07
Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 8359049
January 22, 2013
Technique for locating relevant advertisements through the use of semantic keyword searches with claims directed to software, systems and methods in which semantically related keywords may be used to locate relevant fee generating advertisements that may monetize better than other available response ads.
Patent number 8,725,572
May 13, 2014
Search Engine and Indexing Techniques: A local search engine geographically indexes information for searching by identifying a geocoded web page of a web site and identifying at least one geocodable web page of the web site. The system identifies a geocode contained within content of the geocoded web page of the web site. The geocode indicates a physical location of an entity associated with the web site. The system indexes content of the geocoded web page and content of the geocodable web page. The indexing including associating the geocode contained within content of the geocoded web page to the indexed content of the geocoded web page and the geocodable web page to allow geographical searching of the content of the web pages.
Patent number: 8972371
Mar 03, 2015
"A number of interested parties have approached us, and as a public company we have a fiduciary duty to our shareholders to evaluate properly and walk down a process to see what makes sense, especially considering the fact that our stock is currently trading at a very low valuation. That makes us an attractive target. We obviously have to go down that path [of hiring the firm], and it opens up some interesting opportunities.
Depending on the nature of the transaction — if one happens, and there’s no guarantee that one’s going to happen — it could potentially provide the company with a great opportunity to maybe sell the traditional owned and operated network businesses that have been its legacy, and focus wholeheartedly on programmatic and inquiries. In a way, it could actually be an accelerator and an enabler for us to do what we really want to focus on, which is creating great value for our shareholders."
"Investors should be cautious when buying common stock of companies in Chapter 11 bankruptcy. It is extremely risky and is likely to lead to financial loss. Although a company may emerge from bankruptcy as a viable entity, generally, the creditors and the bondholders become the new owners of the shares. In most instances, the company's plan of reorganization will cancel the existing equity shares. This happens in bankruptcy cases because secured and unsecured creditors are paid from the company's assets before common stockholders. And in situations where shareholders do participate in the plan, their shares are usually subject to substantial dilution. "
Source: SEC
That is a lot better than I thought, but we must add about 10-12 million additional to the lliablitiies (convertible bonds, maybe bank-credt). On the other site are no patent capitalized and for a lot of other assets were the prices by a sale a lot higher than the book values.
If you enter Google with "The debtor listed its assets of $36.07 million and liabilities of $8.84 million.", you will find the Bloomberg-text at once.
After my estimate is the about 2 million credit (securities exist) from Fast Pay not part of the 8.64 million
Liabilities from last querterly report (31/3/2015)
Current Liabilities
Accounts Payable 12,864
Short/Current Long Term Debt 5,617
Other Current Liabilities 205
Total Current Liabilities 18,686
Any sale would need approval from Judge Scott C. Clarkson, who is presiding over the new case. And I am sure, that Judge Scott C. Clarkson will report to the SEC, if he explore a planned robbery of the shareholders through the managment and owners of the not needed bonds from March.
After my estimates was the the offering of convertible bonds in March and the bankrupty not necessary
if the management had sold the not needed assets – after my estimate it was a planned bankrupty to robber the assets of the company and the shareholders. I had told this the SEC, too.
Near 50% of the employees worked over years in the development and developed with the money of the emisting shareholders valuable 14 patents and a lot of valuable platforms. The target of the management is now, to steal this assets through not needed financing in March and last through filing of Chapter 11.
My big hope is: Any sale would need approval from Judge Scott C. Clarkson, who is presiding over the new case. And I am sure, that Judge Scott C. Clarkson will report to the SEC, if he explore a planned robbery of the shareholders through the managment and owners of the not needed bonds from March.
Monday, May 11, 2015 (Web Marketing Today)
At Web Marketing Today, we talk a great deal about the value of claiming your business listing in local directories, such as Angie’s List and Yelp.
Local directories are important for three reasons:
o They routinely appear in search results for local information;
o A local search is often the last stop before a consumer takes action;
o Without extensive SEO, your business stands a greater chance of being found by search engines via a directory than through your website.
Local Corp is part of the list of twenty-five of the top directories — arranged alphabetically — where you can claim your listing. Most are free. In some cases, directories offer both free and premium listing service Less Less
. .
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• Over 16 million business listings
• Search and filter functionalities
• Social Media, video and map integration
• White label to maintain your brand
• High RPM from ad partners
• Mobile-optimized
• Multiple configurations
By adding Local Corps directory to your site, you will see consistent gains in audience as your site appears in more online searches. Our technical account management team manages the content integration and optimization, along with proactively address any algorithmic changes, keeping your traffic growth upward moving. Plus, we have deep and long-lasting relationships with the largest advertising partners, providing you with access to the most lucrative monetization opportunities.
I hope, that the development of nQuery has continued and will continue - for example the enter into default search via browser in 2H/2015.
Some facts about nQeuery by Local from LOCM - Roth Presentation - March 2015:
Growing mobile searach demand
- 20 Million unique visitors per month
Market expansion
- 18 countries (LATAM + US)
- EMEA & APAC expected by 2H 2015
Platform expansion
- Enhaicing paid content
- Enter into Default search via browser - expected 2H2015
Surce: LOCM - Roth Presentation - March 2015
Ganz so einfach ist es jedoch nicht.
Fortunately, for both buyer and seller, Section 363 of the Bankruptcy Code provides a legal framework to facilitate the acquisition of an insolvent entity
The concept is one in which the seller files a Chapter 11 and then files a motion to sell substantially all of ist assets to a proposed buyer free and clear of liens and claims and interests and, possibly, successor liability. The buyer ends up with a cleaned up business and the creditors end up with the proceeds which can be distributed through a liquidating or 'pot' plan. Yet another
potential benefit of the bankruptcy process is the ability to also use Section 365 of the Bankruptcy Code. This section empowers the seller/debtor to assume virtually any favorable contract such as a below-market real estate lease or supply contract and assign it to the buyer over the objection of a lessor or contracting party even if the lease or contract is in default. Conversely, unfavorable leases or contracts can be rejected with no
adverse consequences to the buyer. The other party to the rejected lease or contract would simply have a pre-petition unsecured claim to the proceeds of the sale, along with the remainder of the seller's/debtor's creditor body. The transaction can be pre-negotiated before the filing or a truly distressed debtor can file
for protection before beginning its search for a buyer. In either event, the principal drawback for a buyer is that the transaction will be exposed to the market with the potential for overbidding through court-supervised auction procedure. Another possible negative is that tax loss carryforwards may be lost. From the sellers' and creditors' perspective, the solution is a good one since the protections which can be afforded by a Section 363 sale even if there are no competing bids will be likely to result in a far better price for the assets than if they had to be sold subject to all the problems of the real world.
My advice to the SEC: The SEC should take a look at the criminal not needed convertible-debt-financing from March - especially at the criminal conditions and the criminal process by the building of the strike-price with extreme criminal manipulations of the share-price during this time
I had 10- or 20-more reported to the SEC about this criminal activities of the CFO Ken Cragun and the criminal holders of the convertible debt, which were never needed and was offered from criminal Ken Cragun with only one reason: to steal the valuable assets of the company and robber the shareholders
I trust in Judge Scott C. Clarkson, who will recognize, that the not needed criminal convertible-bonds-financing from March was an important part of a planned robbery of criminals from the management and the new convertible-bond-holders. And I am sure, that Judge Scott C. Clarkson will report about this criminal activities in March to the SEC, too.
Die SEC wird meines Erachtens zwar reagieren, aber meist tut sie das erst nach Jahren- in der Zwischenzeit kann man nur darauf setzen, dass bei Kriminellen das Zäpfchen geht, weil sie fürchten später doch noch in Sing-Sing oder Guantanamo oder in einem real existierenden nicht viel besseren Knast zu landen.
This is the brilliance behind adopting a pay per call strategy for inbound marketing and qualified lead generation. First, the leads come to you. Whereas in the past the process of finding leads, buying leads, and networking may have been an absolute necessity in any sort of lead generation, today the problem is sifting through the enormous amount of data available to establish leads. Pay per call represents an inversion of the telemarketing paradigm as far as having an enormous source of potential leads out of which only those who are interested call you, reducing the need for outbound marketing.
The question remains, are these “Glengarry” type leads? Yes, and without the cold calls. In addition to the advantage of having leads call you, these leads are qualified by the fact that when they call you they are expressing interest in your product or service. That is why you see conversion rates that are typically over 25% in pay per call campaigns. And as great as it can be to build brand awareness through pay per click campaigns, the ultimate goal of any campaign is to be closing.
http://hypertargetmarketing.com/blog/...call-means-for-your-business/
"We believe our unique local search traffic is very valuable for publishers and advertisers, our mobile search and programmatic solutions provide distinct advantages and our patents, in particular our pay-per-call family, are very valuable."
Source: Transcript of the last Conference Call direct at Seeking Alpha
Local Corp has pay-per-call-offers, but bigger companies, who will buy this patents, can use it a lot more effective than Local Corp and better monetize.I believe, there is no problem by a sale to make an agreement, that Local Corp can use this patents in the future.
Your thoughts about the amount by the Monetization of the 5 Important Pay Per Call-Patents of Local Corp?
Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 8359049
Type: Grant
Filed: March 25, 2010
Issued: January 22, 2013
Assignee: Local Corporation
Enhanced directory assistance services in a telecommunications network
Patent number: 8306208
Type: Grant
Filed: August 7, 2009
Issued: November 6, 2012
Assignee: Local Corporation
Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 7715857
Type: Grant
Filed: March 23, 2006
Issued: May 11, 2010
Assignee: Local Corporation
Enhanced directory assistance services in a telecommunications network
Patent number: 7596218
Type: Grant
Filed: May 30, 2003
Issued: September 29, 2009
Assignee: Local.Corporation
Methods and system for enhanced directory assistance using wireless messaging protocols
Patent number: 7200413
Type: Grant
Filed: July 30, 2003
Issued: April 3, 2007
Assignee: Local Corp
Thank you. Hi, guys. Just to go back to the network business a little bit. It is shrinking quite a bit year-over-year. You made some comments that seem it could level off from here for the rest of the year. One thing that I think maybe investors would like to understand a little better, I guess, is the shortfall on the network revenue side, the anticipation was that maybe mobile would make up some of those declines on the network side. Is mobile contributing in any way meaningfully at this point? Or do we expect mobile to pick up maybe in the later half of the year?
Ken Cragun - Chief Financial Officer, Secretary
Thanks, Amit. We have rolled out our mobile search product nQuery with multiple carriers and we have installed search solutions in 18 countries. But it's still early and the levels of traffic have not ramped as expected. We are a little bit on the timeline of the carriers. It's installed, it's working, more ad test levels and we do expect and we did expected the volume to ramp in the first quarter. We are now anticipating that to ramp to more significant levels of revenue in the second half of the year.
to the existing shareholders of Local Corp for additional 20 - 30 million.
CFO Ken Cragun (two month ago): "So we remain very optimistic about mobile - we remain confident that those implementations will happen over time, as projected."
"We have had to go through a lengthier test process in each of the regions than I think we expected it to take. But we remain optimistic that they will achieve the volumes we had previously projected. It's just taking longer. At the same time, the new carriers we are signing provide a lot of positive outlook longer-term, but again some of the carriers, it can take six to nine months from when you sign an agreement until when you start seeing some real volume out of a carrier as they have to go through testing the implementation and then you tweak that and then they begin to run bigger and bigger volumes through the system.
So we remain very optimistic about mobile. We think it's a great platform. We certainly seem to have good success in finding carriers. If you look at our pipeline and the deals that we are winning there, it's just a question of the implementations taking longer than expected, but we remain confident that those implementations will happen over time, as projected."
Ken Cragun - Chief Financial Officer, Secretary (2 month ago): "Ii think by the second half of the year, we will start seeing progress with the existing carrier base that we have signed and implemented. And if you look at the carriers we signed, for example in this month we will likely not see significant volume until the end of the year most probably with them, but it will ramp. There are other aspects to the product outside of just mobile phones where this product gets deployed where we might see some positive impact later in the year as well. But we will update more on that next quarter."
Quelle für zitierte Aussagen des CFO: Mitschrift des Conference Calls auf Seeking Alpha
"On March 9, 2015, the Company entered into a Securities Purchase Agreement (the “Agreement”) relating to the sale and issuance of Senior Convertible Notes (the “Notes”), comprising $4.57 million aggregate principal amount of new 8% Senior Convertible Notes (“Series A Notes”) maturing in April 2018 and initially convertible at $0.5534 per share, $250,000 of which was invested by certain management and board members, and $4.75 million aggregate principal amount of 10% Partially Liquidating Debentures (“Series B Notes”) maturing August 2016, initially convertible at $0.7090 per share. "Note that conversion prices are subject to adjustment." Both transactions included issuance of fiveyear warrants with 50% coverage with an exercise price at market price, defined as the preceding 5 day volume weighted average price. The Company issued the Series B Notes pursuant to its effective shelf registration statement. The Company has agreed to file a registration statement covering the resale of the common stock issuable upon conversion of the Series A Notes and upon issuance of the warrants. The Company used a portion of the proceeds to repay its outstanding 2013 Notes due April 2015 and associated fees."
Source: 10-Q Less
This agreement was criminal, because it were not needed by a monetization of not needed assets - and the SEC, Judge Clarkson and the US-Trustee should take a look at this criminal agreement with only one target: to steal important assets and robber the shareholders.
Both of this agreement was criminal: CFO Cragun on the one site, who don't act for the shareholders and act only for the own pockets, and the lenders on the other site, who knew exactly, that they did a criminal agreement with a criminal, to robber the shareholders of Local Corp.
Especially criminal was this part: "Note that conversion prices are subject to adjustment." The result was am extreme manipulation of the share-price during the time of the strike-price-building. I hope, that the SEC will accuse the manipulators and they were put in prison.
The concept is one in which the seller files a Chapter 11 and then files a motion to sell substantially all of ist assets to a proposed buyer free and clear of liens and claims and interests and, possibly, successor liability. The buyer ends up with a cleaned up business and the creditors end up with the proceeds which can be distributed through a liquidating or 'pot' plan. Yet another potential benefit of the bankruptcy process is the ability to also use Section 365 of the Bankruptcy Code. This section empowers the seller/debtor to assume virtually any favorable contract such as a below-market real estate lease or supply contract and assign it to the buyer over the objection of a lessor or contracting party even if the lease or contract is in default. Conversely, unfavorable leases or contracts can be rejected with no adverse consequences to the buyer. The other party to the rejected lease or contract would simply have a pre-petition unsecured claim to the proceeds of the sale, along with the remainder of the seller's/debtor's creditor body. The transaction can be pre-negotiated before the filing or a truly distressed debtor can file for protection before beginning its search for a buyer. In either event, the principal drawback for a buyer is that the transaction will be exposed to the market with the potential for overbidding through court-supervised auction procedure. Another possible negative is that tax loss carryforwards may be lost. From the sellers' and creditors' perspective, the solution is a good one since the protections which can be afforded by a Section 363 sale even if there are no competing bids will be likely to result in a far better price for the assets than if they had to be sold subject to all the problems of the real world.
"A number of interested parties have approached us, and as a public company we have a fiduciary duty to our shareholders to evaluate properly and walk down a process to see what makes sense, especially considering the fact that our stock is currently trading at a very low valuation. That makes us an attractive target. We obviously have to go down that path [of hiring the firm], and it opens up some interesting opportunities.
Depending on the nature of the transaction — if one happens, and there’s no guarantee that one’s going to happen — it could potentially provide the company with a great opportunity to maybe sell the traditional owned and operated network businesses that have been its legacy, and focus wholeheartedly on programmatic and inquiries. In a way, it could actually be an accelerator and an enabler for us to do what we really want to focus on, which is creating great value for our shareholders."
Quelle: Mitschrift des Conference Calls auf Seeking Alpha
Ich halte es sogar möglich, alles bis auf nQuery zu verkaufen, und ausschließlich mit dem verbleibenden Geschäfsszweig weiterzumachen.
The value of nQuery is after my estimates a lot higher than the debt - after my estimte between 30 and 50 Million value of nQerry by Local alone, because it is an excellent entry in the Internet O Things
I hope, that the development of nQueryy has continued and will continue - for example the enter into default search via browser in 2H/2015.
Some facts about nQeuery by Local from LOCM - Roth Presentation - March 2015
Growing mobile searach demand
- 20 Million unique visitors per month
Market expansion
- 18 countries (LATAM + US)
- EMEA & APAC expected by 2H 2015
Platform expansion
- Enhaicing paid content
- Enter into Default search via browser - expected 2H2015
Surce: LOCM - Roth Presentation - March 2015
Learn the ins and outs of programmatic, and discover how it's changing the face of display advertising.
Or Shani on August 22, 2014 at 11:00 am
Chances are you’ve heard the buzz surrounding programmatic advertising and how it is projected to account for 50% of digital ad sales by 2018. Maybe you’ve even tried it for a recent campaign because you read that it is the future of advertising.
While some marketers are quickly jumping on the programmatic advertising bandwagon, many more don’t know the first thing about it or what the benefits are.
In a nutshell, programmatic advertising automates the decision-making process of where ads are placed, using artificial intelligence (AI) and real-time bidding (RTB) for online display, mobile and video campaigns — and it’s making inroads into TV and social media, too.
But programmatic is much more than that; it’s a method to resolve the highly fragmented industry that advertising has become, to maximize the return on investment (ROI) in ad budgets.
By using a blend of machine-learning technologies and good ol’ fashioned marketer’s intuition, programmatic advertising can hit the right audience at the right time to drive higher-quality leads for brands.
Out With The Old, In With The New
Say you want to target women in their 50s with no children who live in Scarsdale, NY. Or men in the Rocky Mountain states between the ages of 18 and 35 who enjoy mountain biking.
With billions of possible targeting combinations to choose from (there are more than 41,000 ZIP codes in the U.S. alone), advertising has become a much more niche endeavor. It’s also beyond the scope of any human being to identify the right combination that will drive the highest quality leads.
Source: Read the complete text at Marketing Land
Local Corp has an infrastructure in place to begin and Local Corp had begun executing programmtic campaigns: Built a proprietary cross-platform data tracking tool and added third party media buying platforms to leverage and monetize first party search intent data
1. Step of Programmatic Workflow: Consumer visits publisher site
2, Step of Programmatic Workflow: Publisher Ad Server
- Any premium buyers?
- What is known about this consumers?
3. Step of Programmatic Workflow: SSP (Supply Side Platform)
- Adds logic on consumer
- What is known?
- Has consumers been seen before?
4. Step: Ad Exchange
- Looks for pre-cached bids
- If no pre-cached bids exist, request for bids open on exchange's network of DSP's & other exchanges
- Winning bid is selected and information to serve the ad is passed back to the publisher site
Ganz so leicht wird das aber nicht, denn das Vermögen war zum Zeitpunkt des Starts von Chapter 11 wesentlich höher als die Schulden und man begründete ja Chapter 11 auch mit der mangelnden Liquidität, die nach meinen Beobachtungen der CFO gezielt und mutwillig herbeigeführt hat.
Daher wird es nach meiner Einschätzung zwar zu einer nicht unerheblichen Verwässerung durch die Ausgabe zusätzlicher Aktien kommen, ich gehe aber nicht davon aus, dass die Altaktionäre dabei völlig leer ausgehen. Wenn das bei Chapter 11-Verfahren wie bei General Motors so war, wo die Schulden dreimal so hoch waren als das Vermögen, bedeutet das entgegen den Behauptungen in vielen Postings auf den Boards noch lange nicht, dass das bei Local Corp auch so ein wird.
Alone the value of the 14 Issued Patents of Local Corp is a lot higher than the less than 20 million debts of Local Corp
.
14 Issued Patents of Local Corp
Searches Assisted by Multi-Level Menus
7,062,453
08/31/00
Search Selections with Supplier Information
7,890,378
12/14/05
Dynamic adjustment of Telephone Listings
7,596,218
05/30/03
Dynamic adjustment of Telephone Listings
8,306,208
08/07/09
Directory assistance using keywords
7,200,413
07/30/03
Bidding for directory assistance
7,715,857
03/23/06
Bulk Web Domain Generation
8,312,125
03/12/10
Geocoding related Webpages
7,231,405
01/10/05
Indexing Found Geocodes with Webpages
7,822,705
06/11/07 Indexing Found Geocodes with Webpages
8,176,082
09/22/10
Provision Of Localized Shopping Based On Geocodes
8,032,427
04/03/07
Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 8359049
January 22, 2013
Technique for locating relevant advertisements through the use of semantic keyword searches with claims directed to software, systems and methods in which semantically related keywords may be used to locate relevant fee generating advertisements that may monetize better than other available response ads.
Patent number 8,725,572
May 13, 2014
Search Engine and Indexing Techniques: A local search engine geographically indexes information for searching by identifying a geocoded web page of a web site and identifying at least one geocodable web page of the web site. The system identifies a geocode contained within content of the geocoded web page of the web site. The geocode indicates a physical location of an entity associated with the web site. The system indexes content of the geocoded web page and content of the geocodable web page. The indexing including associating the geocode contained within content of the geocoded web page to the indexed content of the geocoded web page and the geocodable web page to allow geographical searching of the content of the web pages.
Patent number: 8972371
Mar 03, 2015
Any sale would need approval from Judge Scott C. Clarkson, who is presiding over the new case. And I am sure, that Judge Scott C. Clarkson will report to the SEC, if he explore a planned robbery of the shareholders through the managment and owners of the not needed bonds from March.
After my estimates was the the offering of convertible bonds in March and the bankrupty not necessary. if the management had sold the not needed assets – after my estimate it was a planned bankrupty to robber the assets of the company and the shareholders. I had told this the SEC, too.
Near 50% of the employees worked over years in the development and developed with the money of the emisting shareholders valuable 14 patents and a lot of valuable platforms. The target of the management is now, to steal this assets through not needed financing in March and last through filing of Chapter 11.
My big hope is: Any sale would need approval from Judge Scott C. Clarkson, who is presiding over the new case. And I am sure, that Judge Scott C. Clarkson will report to the SEC, if he explore a planned robbery of the shareholders through the managment and owners of the not needed bonds from March.
14 Issued Patents of Local Corp
Searches Assisted by Multi-Level Menus
7,062,453
08/31/00
Search Selections with Supplier Information
7,890,378
12/14/05
Dynamic adjustment of Telephone Listings
7,596,218
05/30/03
Dynamic adjustment of Telephone Listings
8,306,208
08/07/09
Directory assistance using keywords
7,200,413
07/30/03
Bidding for directory assistance
7,715,857
03/23/06
Bulk Web Domain Generation
8,312,125
03/12/10
Geocoding related Webpages
7,231,405
01/10/05
Indexing Found Geocodes with Webpages
7,822,705
06/11/07 Indexing Found Geocodes with Webpages
8,176,082
09/22/10
Provision Of Localized Shopping Based On Geocodes
8,032,427
04/03/07
Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 8359049
January 22, 2013
Technique for locating relevant advertisements through the use of semantic keyword searches with claims directed to software, systems and methods in which semantically related keywords may be used to locate relevant fee generating advertisements that may monetize better than other available response ads.
Patent number 8,725,572
May 13, 2014
Search Engine and Indexing Techniques: A local search engine geographically indexes information for searching by identifying a geocoded web page of a web site and identifying at least one geocodable web page of the web site. The system identifies a geocode contained within content of the geocoded web page of the web site. The geocode indicates a physical location of an entity associated with the web site. The system indexes content of the geocoded web page and content of the geocodable web page. The indexing including associating the geocode contained within content of the geocoded web page to the indexed content of the geocoded web page and the geocodable web page to allow ...........
"The announcements Monday also mark an important moment in the development of initiatives such as Apple Pay and Maps that many believe will play an important role in shaping the local industry. The company announced changes that reflect a much deeper push by the company to use these tools to enter competitive markets such as local search and payments, and uses its position to bring together search, discovery and transaction into a seamless local commerce experience."
Source: Read the complete text at streetfightmag