Local.com aussichtsreich
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Tuesday, June 23, 2015 9:00 a.m. PT
Event Details
Title Local Corporation Annual Shareholder Meeting
Date and Time Tuesday, June 23, 2015 9:00 a.m. PT
Location 7555 Irvine Center Drive
Irvine, CA, 92618
According to a recent study by Magna Global, programmatic sales are projected to spike from $15 billion in 2015 to $32 billion by the end of 2017. Couple that with the fact that programmatic buying has gone up 20 percent in the past six months alone, and it’s safe to say that the future of programmatic advertising is bright. But what does that future look like?
http://www.thelistinc.com/blog/...g-forecast-and-future-growth-trends
As one of the fastest-growing segments in the industry, the programmatic landscape is constantly pivoting and evolving in order to capitalize on new business opportunities.
It’s pretty much reached a point where publishers and advertisers can either adapt or die. If you look at the most prominent industry trends this year, it appears that many have chosen to adapt (despite some very serious feet dragging from publishers in the beginning).
According to a study by IAB, 85 percent of publishers and 72 percent of advertisers are now using some type of programmatic process to sell inventory on a variety of channels.
Sellers in this marketplace are now using RTB, private and open actions to sell inventory for digital, TV and radio ads.
1. Step of Programmatic Workflow: Consumer visits publisher site
2, Step of Programmatic Workflow: Publisher Ad Server
- Any premium buyers?
- What is known about this consumers?
3. Step of Programmatic Workflow: SSP (Supply Side Platform)
- Adds logic on consumer
- What is known?
- Has consumers been seen before?
4. Step: Ad Exchange
- Looks for pre-cached bids
- If no pre-cached bids exist, request for bids open on exchange's network of DSP's & other exchanges
- Winning bid is selected and information to serve the ad is passed back to the publisher site
danke
Local Corporation Reports First Quarter 2015 Financial Results
May 15, 2015 7:05 AM
Revenue 13.1 million
Cash Flow from operations - 1.8 million (maybe only 1.2 million after the CFO Cragun in CC)
Estimates for revenues from Q2/15 - Q4/15 from stannguru
Q2/2015: 15.2 million
Q3/2015: 17.5 million
Q4/2015: 19.2 million
The following cost-cutting lower the cost in Q2/2015 about 0.6 million: “Late in the first quarter, we had a reduction in force from about 70 people to 60 people and we have looked at other cost savings and we think that will contribute another approximate $2 million in savings to the $3 million in savings actions we took in the fourth quarter.”
Very important for a positive cash flow in the next quarters is the decouopling between the revenues and the cost of revenues in the last quarters: The decline of revenues in Q1/2015 took place by a decrease of the cost of revenues of less than 0.5 million. The result will be, that by an increase of revenues from 13.1 million to 14.6 million the increase of the cost of revenues will be only 0.3 million.
Period Ending
Mar 31, 2015 Dec 31, 2014
Total Revenue 13,087 16,285
Cost of Revenue 11,563 12,035
The math: -1.8 million Cash Flow in Q1 + 0.6 milllion Cost Cutting in Q2 - 0.3 million more cost of revenues by an increase of revenues of 1.5 million in Q2 = -1.5 Million Cash Flow by equal reveneus like in Q1 of 13.1 million. By an increase of revenues of 1,5 from 13.1 million to 14.6 million the Cash Flow from operations is flat. By my estimate of revenues of 15.2 million we should have a positive Cash Flow from operations of 0.6 million.
Four drivers of growth of the revenues of Local Corp
- nQuery carrier expansion
- Network programmatic media buying
- Programmatic audience extension
- Expansion of Q&Q category pages
Not big, but a first steps: During the first quarter of 2015, the average unique visitors per month for nQuery Mobile Search reached 3 million, representing approximately 400,000 daily search queries.
CEO Thiel: What I love about Local Corp is that the years of experience the company has in search have created a huge opportunity in two areas - One is in programmatic, the other is in mobile search
Local has an infrastructure in place to begin and had begun executing programmtic campaigns: Built a proprietary cross-platform data tracking tool and added third party media buying platforms to leverage and monetize first party search intent data
1. Step of Programmatic Workflow: Consumer visits publisher site
2, Step of Programmatic Workflow: Publisher Ad Server
- Any premium buyers?
- What is known about this consumers?
3. Step of Programmatic Workflow: SSP (Supply Side Platform)
- Adds logic on consumer
- What is known?
- Has consumers been seen before?
4. Step: Ad Exchange
- Looks for pre-cached bids
- If no pre-cached bids exist, request for bids open on exchange's network of DSP's & other exchanges
- Winning bid is selected and information to serve the ad is passed back to the publisher site
nQuery(TM) by Local provides a complete responsive solution to create powerful search experiences in a configuration that meets your brand’s needs. Our white-labeled, hosted search application incorporates the most essential features and functionality and is easy to integrate.
- Plus, the search results page maintains the look and feel of your site, including the addition of your logo. nQuery also drives searches into existing apps, games and platforms to further drive brand engagement.
- And, while you offer your users a high-quality search experience, you make money with search advertising. Ads are served automatically as part of the search results, so you don’t have to do anything extra.
- Leverage our search technology to display quality results and ads, while offering users a superior user experience
- Our data, your way: Industry leading, white label mobile search solution
- Drive brand engagement: Seamlessly integrate your apps, games and custom con
First countable money will come in 2015 from the launch of the Mobile Pay-Per-Call Lead Generation Network
"Improved audience engagement with category pages driving more than 10% of Owned & Operated (O&O) traffic."
Source: Report about Q1/2015
This is only a first step and the increase of category pages will drive the revenues of Local Corp.
New Category Pages of Local Corp
- Improves user experience
- Scalable template
- Positive margin upside
- Expands audience acquisition
- First of many new verticals include:
- Yellowpages
- Movies
- Homes for sale
- Jobs
- Weather
- Coupons
Source: Company Overview - January 2015
First Quarter 2015 Metric Review: Delivered revenue per thousand visitors of $186, stable compared to $186 in the fourth quarter of 2014. But nTegrity will lift this number over $200 again in the next quarters:
nTegrity by local = An advanced traffic quality platform that leverages a multitude of signals and data to detect, analyze and decide the most successful delivery of content and ads
5,103,354 MUV's in May after 4,129,220 MUV's in April and 3,636,658 MUV's in March after eight month with strong decreases are a strong Rebound#
Extreme Strong Rebound of Visitors in April and May by Compete: The math from more traffic and more quality of the traffic is very simple = higher revenues in Q2/2015.
The number of Compete are US Data Only: First increase by Compete in April 2015 after strong decreases over a lot of month through the use of nTegrity and additional 24% in May
The from Compete pubished MUV's decreased after the use of nTegruity from more than 20 million Monthly Uniqe Visitors to a low of 3,636,658 after eight month with strong decreases - but increased first in 04/15 to 4,129,220 and increased again to 5,103,354 MUV's for the Main-Site in May.
Former CEO Heath Clarke and especially former after my opinion criminal COO Sawtell tolerated fraud. The elimination of partners, who delivered only or in great parts fraud, lowered the revenues of Local Copr dramatically, but the cleaning from fraud is in the long run a big progress and will increase the revenues of Local Corp again.
nTegrity by local = An advanced traffic quality platform that leverages a multitude of signals and data to detect, analyze and decide the most successful delivery of content and ads:
- Allows Network revenue to scale predictably
- Proprietary technology ensures only real humans interact with our ads
- Local Corp#s quality traffic based on: 100% of Network syndication feed is screened for quality
- Increase in traffic quality scores from ad partners
Source. LOCM Company Overview | March 2015
das Potential auf eine Erholung ist ja da,..
danke für die Daten
Bei einem Engagement sollte man das Geld übrig haben und viel Zeit mitbringen.
gibt es irgendwelche Informationen über das gestrige Meeting ,..
der Kurs geht ja mit sehr niedrigen Volumen nach Süden,.....
das ist von gestern,...
da ist aber viel Luft nach oben,.. hast du das schon gelesen,...
Ich habe Mitleid mit denen die sich durch das Geschwalle hier zu einem Kauf haben verleiten lassen, mit Libuda habe ich nicht eine Sekunde Mitleid, tut mir leid, dazu hat er kritische Stimmen einfach zu dumm angemacht und ihnen sogar noch gedroht. Nach dem was er hier immer gepostet hat, wird es knapp 1/4 Mio € sein, die er hier in den Sand gesetzt hat, Respekt! Er kann froh sein, wenn er nicht auch noch Anzeigen von denen bekommt, die diesen Luftschlössern hier aufgesessen sind, da gibt es meiner Meinung nach einige Posts, die kritisch sein könnten.
Man muss sich die Aussagen und rosaroten Schlösser die hier in den letzten Jahren und selbst noch in den letzten Monaten als sich das Ende mit Pauken und Trompeten schon angekündigt hat einmal auf der Zunge zergehen lassen. Das war eine andere Welt, fernab der Realität.
JG
Das hatte ich vor einem halben Jahr schon mal gepostet, bin aber selbst zum Glück schon viel früher abgestiegen von diesem alten, kranken Pony.
Das Geschäftsmodell muss überzeugen, erst dann kommen die quartalsweisen Zahlenspielchen. Wer ersteres übergeht oder sich was vormacht und sich dann mit Zahlenspielchen die Lage schön redet, sollte zukünftig halt mehr auf die Dakota-Indianer hören.
http://www.ariva.de/forum/...ssichtsreich-392956?page=310#jumppos7766
Wie Chapter 11 ausgeht, ist schwer vorauszusagen - ob es von der Unternehmensleitung wie schon im März genutzt wird, um die bisherigen Aktionäre zu rasieren, oder um das Unternehmen wieder auf die Beine zu bringen, was man meines Erachtens durch den Verkauf von Vermögensteilen leichter hätte bewerkstelligen können, aber partout nicht wollte.
24-Jun-2015
Bankruptcy or Receivership, Triggering Events That Accelerate or Increase a Direct Fin
Item 1.03 Bankruptcy or Receivership.
On June 23, 2015, Local Corporation (the "Registrant" or the "Debtor") filed a voluntary petition in the United States Bankruptcy Court for the Central District of California (the "Bankruptcy Court") for reorganization relief ("Reorganization") under Chapter 11 of title 11 of the United States Code, U.S.C. 101 et seq., as amended (the "Bankruptcy Code"). A creditors' committee has not yet been appointed in this case by the United States Trustee. The Debtor will continue to operate its business and manage its properties as debtor in possession under the jurisdiction of the Bankruptcy Court and in accordance with the applicable provisions of the Bankruptcy Code and orders of the Bankruptcy Court.
gibt ja Beispiele wie Kodak Fluglinien und auch Banken,..
Ich habe in Deutschland Aktien,..
danke
http://seekingalpha.com/news/...-corp-files-for-chapter-11-bankruptcy