Local.com aussichtsreich
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Local has an infrastructure in place to begin and had begun executing programmtic campaigns: Built a proprietary cross-platform data tracking tool and added third party media buying platforms to leverage and monetize first party search intent data
1. Step of Programmatic Workflow: Consumer visits publisher site
2, Step of Programmatic Workflow: Publisher Ad Server
- Any premium buyers?
- What is known about this consumers?
3. Step of Programmatic Workflow: SSP (Supply Side Platform)
- Adds logic on consumer
- What is known?
- Has consumers been seen before?
4. Step: Ad Exchange
- Looks for pre-cached bids
- If no pre-cached bids exist, request for bids open on exchange's network of DSP's & other exchanges
- Winning bid is selected and information to serve the ad is passed back to the publisher site
nQuery(TM) by Local provides a complete responsive solution to create powerful search experiences in a configuration that meets your brand’s needs. Our white-labeled, hosted search application incorporates the most essential features and functionality and is easy to integrate.
- Plus, the search results page maintains the look and feel of your site, including the addition of your logo. nQuery also drives searches into existing apps, games and platforms to further drive brand engagement.
- And, while you offer your users a high-quality search experience, you make money with search advertising. Ads are served automatically as part of the search results, so you don’t have to do anything extra.
- Leverage our search technology to display quality results and ads, while offering users a superior user experience
- Our data, your way: Industry leading, white label mobile search solution
- Drive brand engagement: Seamlessly integrate your apps, games and custom content
- Speaks your language: Search results available in 32 global markets
- Friction-free operations: Fully managed, scalable mobile experience
Wenn man Vögel über unverdaute Getreidekörner in Pferdeäpfeln füttert, ist das sicher weniger effizient, als wenn man die Körner den Vögeln direkt gibt. Aber wenn enorm viel Getreide an die Pferde verfüttert wird, springt auch einiges für die Vögel raus.
Für so einen Vogel halte ich mich bei Local Corp und hoffe, dass die Angst vor der SEC und drohendem Knast den Verdauungsapparat der Pferde so gestaltet, dass sie recht viele Körner scheissen müssen, obowohl sie das nicht wollen.
Dauerpostings an die SEC mit Beschwerden über den Verdauungsapparat der Pferde könnten da meines Erachtens durchaus nützlich sein, wenn es sich um ein Unternehmen mit so einer niedrigen Marktkapitalisierung wie Local Corp handelt.
Manipulations by Local Corp
Heute 22:08 Uhr
From: xxxxxxxxxxxxx
To: Phil, SEC
About the sleeping of the management by the regulation of debts in March 2015
“If Local Corp had offered for example only 5 million shares in last November, the proceeds were 7.5 milllion. If the CFO Cragun can't explain the waiting, he should be fired - and my estimate must be, that he and the management want to robber the shareholders and I will inform the SEC.
And I can't understand, that the management of Local Corp had not sold some patents, for example some of the 5 pay per call-patents - this were after my estimates the better solution as the extrem Dilution.
I accept the waiting, if the CFO explain, that abusive naked shortselling was not part of his planning. But I await, that the management sue the abusive naked shortsellers for a compensation.
On March 9, 2015, the Local Corp entered into a Securities Purchase Agreement relating to the sale and issuance of Senior Convertible Notes, comprising $4.57 million aggregate principal amount of new 8% Senior Convertible Notes maturing in April 2018 and initially convertible at $0.5534 (subject to adjustment), $250,000 of which was invested by certain management and board members, and $4.75 million aggregate principal amount of 10% Partially Liquidating Debentures maturing August 2016, initially convertible at $0.7090 (subject to adjustment).
But after my estimate, it could be, that the management worked together with the owner of this debts (Wolverine Asset Management, Wolvering Holdings, Wolvering Trading Partners Christopher L.Gust, Robert R. Bellick and members of the management of Local Corp).
In the last months before the financing the share-price dropped from $2 to $0.40 and therefore the SEC and Finra should take a look, if Wolverine Asset Management, Wolvering Holdings, Wolvering Trading Partners Christopher L.Gust, Robert R. Bellick and members of the management of Local Corp had direct shorted and/or indirect shorted before the financing had started and during the financing, because both are manipulations.
mail to philadelphia-sec
SEC Addresses: HQ, Regional and District Offices
mail to philadelphia-sec.xxx
The SEC to take a look, if the shortsellers by Local Corp are the pushers by Innuvo. And I will accuse everyone, who sold Local Corp with assets of high value to Innuvo against shares of this overvalued nonsense-company.
The trial of a second planned robbery of the shareholders without any reason should CFO Ken Cragun from Local Corp bring in prison.
Die trifft es ja ungleich mehr als Dich oder mich.
Ich für meinen Teil habe aufgestockt und jetzt über 33k. Denke, dass Local langsam auf den Weg kommt.
Dein Engagement hier beieindruckt mich nach wie vor, auch wenn manche Postings von Dir ein wenig nerven.
Gruß
Bolanic
VANGUARD GROUP INC 03/31/2015 641,303
GEODE CAPITAL MANAGEMENT, LLC 03/31/2015 140,265
CALIFORNIA PUBLIC EMPLOYEES RETIREMENT SYSTEM 03/31/2015 89,800
BLACKROCK FUND ADVISORS 03/31/2015 80,327
obwohl das andererseits für derart große Anleger nur kleine Fische sind. die aber auch andererseits aus Prinzip gegen Trickser vorgehen.
- nQuery carrier expansion
- Network programmatic media buying
- Programmatic audience extension
- Expansion of Q&Q category pages
MeetMe has lower revenues than Local Corp, but the 10-fold market-cap
Income Statement Get Income Statement for: Meetme
Quarterly Data All numbers in thousands
Period Ending
Mar 31, 2015
Dec 31, 2014
Sep 30, 2014
Jun 30, 2014
Total Revenue 11,629 13,022 11,605 10,687
The Internet of Things Offers Amazing Opportunities for Local Corp
For SEOs, local has been one of the most potentially lucrative areas of search. The explosion in smartphone adoption – and the accompanying tectonic shift in location- and device-dependent services – has brought with it a wide array of challenges for SEOs, but it has also been a major boon for small businesses and consumers alike.
However, SEOs are now battling a war on two fronts; striving to adapt to Google’s near-constant algorithm updates, and staying abreast of new technologies that threaten to force them into obsolescence. Every few years, a technology emerges that naysayers claim will “end” the SEO industry, but few developments have the potential to change the SEO landscape as irrevocably as the Internet of Things.
Source: wordstream./blog/2015/01/09/the-internet-of-things Less
nQuery by Local = White labeld hosted search: Drive subscriber and search volume in portal & default search
Growing mobile searach demand
- 20 Million unique visitors per month
Market expansion
- 18 countries (LATAM + US)
- EMEA & APAC expected by 2H 2015
Platform expansion
- Enhaicing paid content
- Enter into Default search via browser - expected 2H2015
Signed multiple carriers for nQuery mobile search and added more international reseller partners. The company now has reseller relationships in North and South America, Europe and the Asia- Pacific region.
For example;
Local Corporation (LOCM) now powers search for US Cellular (USM) and TracFone (AMX) with huge growth potential
April 08, 2015
Local Corporation (LOCM) now powers search for US Cellular (USM) and TracFone (AMX) with more carriers in negotiation, according to sources.
(1888PressRelease) April 08, 2015 - This is big new for Local Corporation (LOCM) as it further it's reach into new markets. These deals could represent huge gains for Local Corp as they seek to further their mobile reach. With a combined customer base reach of over 30 million this represent a huge win for Local Corporation.
Needless to say, Local Corporation's move to mobile just got a huge shot in the arm as the revenues from these agreements could be huge. Mobile has taken over as consumers spend time on their devices and Ad Revenues are projected to surpass Television. Local Corporation stands in very good footing as it works to partner with other carriers and providers.
Source: 1888pressrelease.rch-for-us-cellular-pr-560320
Krillion is an autonomous division of Local Corp and could be sold very easy
.
"To further highlight Krillion’s importance to our business, we are consolidating all of Krillion’s assets, including its IP, into its own subsidiary, which enables us to better manage and measure its performance and contribution to the overall business. How we can best derive value from the technology is important to consider, given that $1.1 trillion of in-store sales are influenced by the web."
Source: Read the complete transcript of the first Conference Call in 2014 direct on Seeking Alpha
Similar were done in the agreement by the sale of Rovion to Gannett about three years ago.
Advertisers Spend Huge Dollars Driving Telephone Leads to Buisinesses: $68.4 billion (of the total $132,5 billion U.S. local advertising market) is planced with an effort to drive telephone leads to businesses.
Your thoughts about the amount by the Monetization of the 5 Important Pay Per Call-Patents of Local Corp?
Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 8359049
Type: Grant
Filed: March 25, 2010
Issued: January 22, 2013
Assignee: Local Corporation
Enhanced directory assistance services in a telecommunications network
Patent number: 8306208
Type: Grant
Filed: August 7, 2009
Issued: November 6, 2012
Assignee: Local Corporation
Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 7715857
Type: Grant
Filed: March 23, 2006
Issued: May 11, 2010
Assignee: Local Corporation
Enhanced directory assistance services in a telecommunications network
Patent number: 7596218
Type: Grant
Filed: May 30, 2003
Issued: September 29, 2009
Assignee: Local.Corporation
Methods and system for enhanced directory assistance using wireless messaging protocols
Patent number: 7200413
Type: Grant
Filed: July 30, 2003
Issued: April 3, 2007
Assignee: Local Corporate
The effective date of the Agreement is November 1, 2012 and was scheduled to end on October 31, 2017:
________________________________________
19-Jun-2015
Termination of a Material Definitive Agreement
Item 1.02 Termination of a Material Definitive Agreement.
On June 15, 2015, Local Corporation (the "Registrant") received a notice of termination effective November 1, 2015 from Yahoo! Inc. and Yahoo! EMEA Limited
(as successor in interest to Yahoo! SARL and together with Yahoo! Inc., "Yahoo")
with respect to that certain Yahoo! Publisher Network contract #1-26652287, dated as of November 1, 2012, as amended. The Agreement provides for the distribution of Yahoo's paid search results by Registrant for which the Registrant is compensated a certain percentage of the adjusted gross revenue (as defined in the Agreement) derived by Yahoo from such paid search results. The effective date of the Agreement is November 1, 2012 and was scheduled to end on October 31, 2017, subject to the earlier termination by either party on the second, third and fourth anniversaries of the Agreement upon sixty (60) days advance written notice. Yahoo has elected to terminate on the third anniversary pursuant to this notice of termination. The Agreement represented a material source of revenue for the Registrant, including 43% and 46% of the Registrant's total revenue in 2014 and 2013, respectively. Less
Google recognized, too, that Local Corp is an excellent partner
Form 8-K for LOCAL CORP
5-May-2015
Entry into a Material Definitive Agreement, Financial Statements and Exhibits
Item 1.01 Entry into a Material Definitive Agreement.
On April 29, 2015, the Registrant entered into Amendment Number Seven (the "Google Amendment") to that certain Google Services Agreement with Google Inc. dated June 30, 2011, as amended by Amendment Number 1, dated December 1, 2011, Amendment Number 2, dated February 1, 2012, Amendment Number 3, dated May 1, 2012, Amendment Number 4, dated June 1, 2012, Amendment Number 5, dated June 21, 2013, and Amendment Number 6, dated October 1, 2013 (the "Google Agreement"). The Google Amendment provides for an extension of the Google Agreement until March 31, 2018, subject to each party's right to terminate the Google Agreement earlier for convenience on March 31, 2017. The Google Amendment also modified implementation criteria with respect to the advertisements provided by Google among other terms. Google maintains very strict standards with respect to the display of Google's pay-per-click advertising and the Registrant must continue to meet those standards pursuant to the terms of the Google Amendment and the Google Agreement in order to continue to display such Google pay-per-click advertisements. The effective date of the Google Amendment is April 1, 2015.
The foregoing description of the Google Amendment is qualified in its entirety by reference to the full text of the Google Amendment which is filed as Exhibit 10.1 with portions omitted and filed separately with the Securities and Exchange Commission pursuant to a request for confidential treatment. Exhibit 10.1 is a redacted copy of the Google Amendment and is incorporated herein by reference.
1. Step of Programmatic Workflow: Consumer visits publisher site
2, Step of Programmatic Workflow: Publisher Ad Server
- Any premium buyers?
- What is known about this consumers?
3. Step of Programmatic Workflow: SSP (Supply Side Platform)
- Adds logic on consumer
- What is known?
- Has consumers been seen before?
4. Step: Ad Exchange
- Looks for pre-cached bids
- If no pre-cached bids exist, request for bids open on exchange's network of DSP's & other exchanges
- Winning bid is selected and information to serve the ad is passed back to the publisher site
nQuery(TM) by Local provides a complete responsive solution to create powerful search experiences in a configuration that meets your brand’s needs. Our white-labeled, hosted search application incorporates the most essential features and functionality and is easy to integrate.
- Plus, the search results page maintains the look and feel of your site, including the addition of your logo. nQuery also drives searches into existing apps, games and platforms to further drive brand engagement.
- And, while you offer your users a high-quality search experience, you make money with search advertising. Ads are served automatically as part of the search results, so you don’t have to do anything extra.
- Leverage our search technology to display quality results and ads, while offering users a superior user experience
- Our data, your way: Industry leading, white label mobile search solution
- Drive brand engagement: Seamlessly integrate your apps, games and custom content
- Speaks your language: Search results available in 32 global markets
- Friction-free operations: Fully managed, scalable mobile experience L
Amit Dayal - Wainwright
Thank you. Hi, guys. Just to go back to the network business a little bit. It is shrinking quite a bit year-over-year. You made some comments that seem it could level off from here for the rest of the year. One thing that I think maybe investors would like to understand a little better, I guess, is the shortfall on the network revenue side, the anticipation was that maybe mobile would make up some of those declines on the network side. Is mobile contributing in any way meaningfully at this point? Or do we expect mobile to pick up maybe in the later half of the year?
Ken Cragun - Chief Financial Officer, Secretary
Thanks, Amit. We have rolled out our mobile search product nQuery with multiple carriers and we have installed search solutions in 18 countries. But it's still early and the levels of traffic have not ramped as expected. We are a little bit on the timeline of the carriers. It's installed, it's working, more ad test levels and we do expect and we did expected the volume to ramp in the first quarter. We are now anticipating that to ramp to more significant levels of revenue in the second half of the year.
Source: Read the complete Conference Call direct at Seeking Alpha
Results of Q1/2015: Revenue 13.1 million
Estimates for revenues from Q2/15 - Q4/15 from stannguru
Q2/2015: 15.2 million
Q3/2015: 17.5 million
Q4/2015: 19.2 million
Source: Report about Q1/2015
This is only a first step and the increase of category pages will drive the revenues of Local Corp.
Local Corporation Reports First Quarter 2015 Financial Results
May 15, 2015 7:05 AM
Revenue 13.1 million
Cash Flow from operations - 1.8 million (maybe only 1.2 million after the CFO Cragun in CC)
Estimates for revenues from Q2/15 - Q4/15 from stannguru
Q2/2015: 15.2 million
Q3/2015: 17.5 million
Q4/2015: 19.2 million
The following cost-cutting lower the cost in Q2/2015 about 0.6 million: “Late in the first quarter, we had a reduction in force from about 70 people to 60 people and we have looked at other cost savings and we think that will contribute another approximate $2 million in savings to the $3 million in savings actions we took in the fourth quarter.”
Very important for a positive cash flow in the next quarters is the decouopling between the revenues and the cost of revenues in the last quarters: The decline of revenues in Q1/2015 took place by a decrease of the cost of revenues of less than 0.5 million. The result will be, that by an increase of revenues from 13.1 million to 14.6 million the increase of the cost of revenues will be only 0.3 million.
Period Ending
Mar 31, 2015 Dec 31, 2014
Total Revenue 13,087 16,285
Cost of Revenue 11,563 12,035
The math: -1.8 million Cash Flow in Q1 + 0.6 milllion Cost Cutting in Q2 - 0.3 million more cost of revenues by an increase of revenues of 1.5 million in Q2 = -1.5 Million Cash Flow by equal reveneus like in Q1 of 13.1 million. By an increase of revenues of 1,5 from 13.1 million to 14.6 million the Cash Flow from operations is flat. By my estimate of revenues of 15.2 million we should have a positive Cash Flow from operations of 0.6 Million-
CEO Thiel said on the CC: "Local Corp is in an excellent position to monetize the audience through programmatic media buying. The growth of exchanges for online ad buying is gigantic. E-Marketer reported, that the growth of programmatic digital display advertising was 137% in 2014 to now $10 billion and will reach the double amount of $20 billion in 2016.”
"What makes our audience highly valuable for advertisers is that we get first party commercial search intent data from our consumers everyday. The ability to target and retarget our highly valuable consumer audience provides us with many advantages particularly in the programmatic marketplace, because we own our own first party data."
CEO Thiel again on the CC: " Consumers, who search actively for goods and services are the most valuable. And therefore about 200 million unique visitors of the flagship-site of Local Corp and near 30 billion ad impressions served across Local Corp’s publisher network and the exploding number of mobile searches of the carrier network of Local Corp a big value." Less
Amit Dayal - Wainwright
From a guidance point of view, I know you are withdrawing guidance, but just from a visibility perspective, should we assume the first quarter 1Q15 to be the weakest quarter for the year? Do we anticipate improvements in the next few quarters?
Ken Cragun - Chief Financial Officer, Secretary
I think that's a good assessment, Amit, that we have opportunities that we expect will provide growth from this level that we have experienced in the first quarter.
Sourrce;: Read the complete transcript of the last Conference Call direct at Seeking Alpha
Local Corp could license the Krillion technology as part of the agreement and could continue to use the technology in its Local Corp. product offering. Similar were done in the agreement by the sale of Rovion to Gannett about three years ago.
Local Corp has never been tested with a published result, because the most named companies in my last posting have vastly more resources (cash and their own patent portfolios to fight back with) than Local Corp and Local Corp had to wage such a battle. But a company with more cash than Local Corp can get bigger riscs and realize the value of the patent a lot better (licensing fee's, better position to fight back and other reasons). My favorite's for a buy are Groupon, Ebay, Foursquare and Facebook, which established a new offer, which could hurt patent #8,032,427.