Local.com aussichtsreich

The Beginning Of The End For Ad Fraud: machine-learning technologies can actually identify fraudulent patterns and avoid them


Ad fraud is one of the primary reasons why some marketers are hesitant to try out programmatic campaigns. But fraud started causing marketers headaches long before programmatic advertising came around. Some estimates cite more than one-third of ad traffic as fraudulent, and not many industries would stand for a 66 percent success rate.

The good news is that machine-learning technologies can actually identify fraudulent patterns and avoid them. Marketers that have a better understanding of what leads are converting into sales can teach the machine where low-quality leads are coming from and make adjustments on where the focus should be.
Going through this process manually would not only be time-consuming, but also cost prohibitive. And those engaging in fraudulent activities are constantly finding new ways to make money, but keeping the focus on lead quality will quickly filter out these schemes.

Read the complete text direct at marketingland/primer-programmatic-advertising

"Regarding our nTegrity traffic quality tool, as of January 1, 100% of our feed business was filtered through nTegrity and we began scaling traffic in an effort to steadily rebuild revenue. nTegrity provides the incremental benefit of adding network feed audience, search intent data to our audience pool enhancing the value we provide to advertisers in our programmatic efforts."

Source. Read the complete transcript of the Conference Call direct at Seeking Alph
 

The Internet of Things Offers Amazing Opportunities for Local SEO

For SEOs, local has been one of the most potentially lucrative areas of search. The explosion in smartphone adoption – and the accompanying tectonic shift in location- and device-dependent services – has brought with it a wide array of challenges for SEOs, but it has also been a major boon for small businesses and consumers alike.

However, SEOs are now battling a war on two fronts; striving to adapt to Google’s near-constant algorithm updates, and staying abreast of new technologies that threaten to force them into obsolescence. Every few years, a technology emerges that naysayers claim will “end” the SEO industry, but few developments have the potential to change the SEO landscape as irrevocably as the Internet of Things.

Source: wordstream./blog/2015/01/09/the-internet-of-things
 

von Local Corp und auch die erreichte Marktposition  in Sachen Internet of Things meines Erachtens mit Null  in die absurd niedrige Marktkapitalisierung von sechs Millionen einfließt.

Und dabei ist Local Corp eines der wenigen Unternehmen, das hier Lösungen stehen hat, aus denen erste Erlöse kommen.  

ich hatte die mal

was ist den mit denen passiert?  

Local has an infrastructure in place to begin and had begun executing programmtic campaigns: Built a proprietary cross-platform data tracking tool and added third party media buying platforms to leverage and monetize first party search intent data
1. Step of Programmatic Workflow: Consumer visits publisher site
2, Step of Programmatic Workflow: Publisher Ad Server
- Any premium buyers?
- What is known about this consumers?
3. Step of Programmatic Workflow: SSP (Supply Side Platform)
- Adds logic on consumer
- What is known?
- Has consumers been seen before?
4. Step: Ad Exchange
- Looks for pre-cached bids
- If no pre-cached bids exist, request for bids open on exchange's network of DSP's & other exchanges
- Winning bid is selected and information to serve the ad is passed back to the publisher si  

in der letzten Local Presentation, die Ihr auf dieser Seite als eine der beiden dort befindlichen PDF-Links anklicken könnt.

http://ir.local.com/phoenix.zhtml?c=181515&p=irol-irhome  

Das findest Du alles auf diesem Thread.  

"Over the course of the quarter, we stabilized the traffic and revenue performance of O&O now, specifically our flagship website local.com. In fact, O&O revenue was almost flat sequentially, which we believe is positive as the first quarter is typically lower than the fourth quarter due to seasonality. For example, one initiative that has proven successful is our focus on improving audience engagement through content, or as we refer to them category pages."

Source: Read the complete transcipt of the last Converence Call direct at Seeking Alpha
 

Local Corporation (LOCM) now powers search for US Cellular (USM) and TracFone (AMX) with huge growth potential

April 08, 2015

Local Corporation (LOCM) now powers search for US Cellular (USM) and TracFone (AMX) with more carriers in negotiation, according to sources.

(1888PressRelease) April 08, 2015 - This is big new for Local Corporation (LOCM) as it further it's reach into new markets. These deals could represent huge gains for Local Corp as they seek to further their mobile reach. With a combined customer base reach of over 30 million this represent a huge win for Local Corporation.

Needless to say, Local Corporation's move to mobile just got a huge shot in the arm as the revenues from these agreements could be huge. Mobile has taken over as consumers spend time on their devices and Ad Revenues are projected to surpass Television. Local Corporation stands in very good footing as it works to partner with other carriers and providers.

Local Corporation's NQuery product really represents a shift in the company's mindset as it seeks to re-make itself. It is already paying dividends and hopefully future quarters reflect that. With costs cut and Local Corporation's lean mentality they are uniquely positioned to make a huge turn around. The amount of growth potential alone is tremendous with over 7.2 Billion mobile devices, over 43% of all Google searches being local, and 78% of local searches resulting in some type of offline action according to comScore. All of this means that LOCM may have just hit the jackpot with its new product line.

Source: Read the Story direct at origin by 1888 Presse Release (Google "1888 Presse Release, Local Corp)  

CFO Ken Cragun some days ago: "We have opportunities that we expect will provide that we have experienced in the first quarter."

65 million revenue in 2015 + 2-times-revenues + 56 million share = $2.32/share - After the change of the convertible bonds in shares is Local Corp near without debts
We have five new owner from Wolverine-Group and every owner has convertible bonds, which can changed in 6.39 million shares = together 32 million shares and additional 0.6 million shares from the change of the convertible bonds of the management = 32.6 million new share. Together with the existing 23.4 million shares would exist now 56 Million shares, if the convertible bonds would be changed in shares.

I am not happy about this solution and criminal robbery of the shareholders and I believe, that there had exist better alternatives and the chosen alternative was a criminal robbery of the shareholders through the management. But on the other side is this solutions not a reason for the idiotic low market-cap of only 9 million yesterday. And positive is, that by change of the loan for shares the debt were reduced and Local Corp get additional working-capital of 3 million.

Revenues of 13.1 million are on a yearly base = 52.4 million, but I am sure, that we will reach 65 million though improvements in the next quarters.

Amit Dayal - Wainwright
From a guidance point of view, I know you are withdrawing guidance, but just from a visibility perspective, should we assume the first quarter 1Q15 to be the weakest quarter for the year? Do we anticipate improvements in the next few quarters?

Ken Cragun - Chief Financial Officer, Secretary
I think that's a good assessment, Amit, that we have opportunities that we expect will provide growth from this level that we have experienced in the first quarter.

Estimates for revenues from Q1/15 - Q4/15 from Stannguru

Q1/2015: 13.1 million

Q2/2015: 15.2 million

Q3/2015: 17.5 million

Q4/2015: 19.2 million
 

Zack-Research: There is potential upside of 481.8% for shares of Local Corp based on a current price of $0.32 and an average consensus analyst price target of $1.83. Local Corp shares should first meet resistance at the 50-day moving average (MA) of $0.52 and find additional resistance at the 200-day MA of $1.09.
 

Only few developments have the potential to change the SEO landscape as irrevocably as the Internet of Things

The Internet of Things Offers Amazing Opportunities for Local Corp

For SEOs, local has been one of the most potentially lucrative areas of search. The explosion in smartphone adoption – and the accompanying tectonic shift in location- and device-dependent services – has brought with it a wide array of challenges for SEOs, but it has also been a major boon for small businesses and consumers alike.

However, SEOs are now battling a war on two fronts; striving to adapt to Google’s near-constant algorithm updates, and staying abreast of new technologies that threaten to force them into obsolescence. Every few years, a technology emerges that naysayers claim will “end” the SEO industry, but few developments have the potential to change the SEO landscape as irrevocably as the Internet of Things.

Source: wordstream./blog/2015/01/09/the-internet-of-things Less


nQuery(TM) by Local provides a complete responsive solution to create powerful search experiences in a configuration that meets your brand’s needs. Our white-labeled, hosted search application incorporates the most essential features and functionality and is easy to integrate.
- Plus, the search results page maintains the look and feel of your site, including the addition of your logo. nQuery also drives searches into existing apps, games and platforms to further drive brand engagement.
- And, while you offer your users a high-quality search experience, you make money with search advertising. Ads are served automatically as part of the search results, so you don’t have to do anything extra.
- Leverage our search technology to display quality results and ads, while offering users a superior user experience
- Our data, your way: Industry leading, white label mobile search solution
- Drive brand engagement: Seamlessly integrate your apps, games and custom content
- Speaks your language: Search results available in 32 global markets
- Friction-free operations: Fully managed, scalable mobile experience

Source: Company Overview - March 2015

 

More than half the $15 billion expected to be spent in 2015 on US digital display advertising will take place through computers — without any human negotiation, according to a recent report.

Computer-driven advertising sales, called programmatic advertising, will grow to 55 percent of the segment’s ad spend, the report said.
“The technology and infrastructure are all in place,” Lauren Fisher, an analyst with eMarketer and author of the report, told The Post Wednesday.


http://nypost.com/2015/01/01/...advertising-expected-to-grow-in-2015/  

First Quarter 2015 Metric Review of nQuery - For the start are this numbers okay

During the first quarter of 2015, the average unique visitors per month for nQuery Mobile Search reached 3 million, representing approximately 400,000 daily search queries.


Amit Dayal - Wainwright
Thank you. Hi, guys. Just to go back to the network business a little bit. It is shrinking quite a bit year-over-year. You made some comments that seem it could level off from here for the rest of the year. One thing that I think maybe investors would like to understand a little better, I guess, is the shortfall on the network revenue side, the anticipation was that maybe mobile would make up some of those declines on the network side. Is mobile contributing in any way meaningfully at this point? Or do we expect mobile to pick up maybe in the later half of the year?

Ken Cragun - Chief Financial Officer, Secretary
Thanks, Amit. We have rolled out our mobile search product nQuery with multiple carriers and we have installed search solutions in 18 countries. But it's still early and the levels of traffic have not ramped as expected. We are a little bit on the timeline of the carriers. It's installed, it's working, more ad test levels and we do expect and we did expected the volume to ramp in the first quarter. We are now anticipating that to ramp to more significant levels of revenue in the second half of the year.

Source: Read the complete transcript of the Conference Call direct at Seeking Alpha

 

- nQuery carrier expansion

- Network programmatic media buying

- Programmatic audience extension

- Expansion of Q&Q category pages
 

http://www.clickz.com/clickz/news/2326674/...-marketing-as-we-know-it  

Work Smarter with the Internet of Things

The Internet of Things isn’t going anywhere; in fact, it’s coming right at you fast; with an expected approximately 75 billion connections by 2020. So, with billions of new things becoming “smarter,” don’t let your marketing strategy remain dumb.
Think about how you currently interact with your products and apps. Think deeper into how your marketing can leverage smart devices now because the Internet of Things will give a whole new meaning to the adage “Work smarter, not harder.”

http://www.forbes.com/sites/salesforce/2014/08/30/...rketing-smarter/  

Very important for a positive cash flow in the next quarters is the decouopling between the revenues and the cost of revenues in the last quarters

The decline of revenues in Q1/2015 took place by a decrease of the cost of revenues of less than 0.5 million. The result will be, that by an increase of revenues from 13.1 million to 14.9 million the increase of the cost of revenues will be only 0.3. million.

Period Ending
Mar 31, 2015 Dec 31, 2014
Total Revenue 13,087 16,285
Cost of Revenue 11,563 12,035

Source: financeyahoo.com
 

http://www.local.com/business/los-angeles-ca/  

No other company is better positioned as Local Corp for this development

$139 Billion in Local Ads: The Word with BIA/Kelsey Chief Economist Mark Fratrik

Peter Krasilovsky, 23 Apr 2015

Local ad spending reached $137.9 billion in 2014, and will see a slight boost to $139.4 billion in 2015. We talked with BIA/Kelsey Chief Economist and SVP Mark Fratrik about the new research (interview below).

Every year, BIA/Kelsey issues a five-year forecast on local spending in the fall, and then updates it in the following spring based on full year reporting, current trends and anticipated events.

This year's update shows more spending than originally forecast in 2014, and modest increases in our 2015 given several factors, including a rapid rise in mobile spending.

BIA/Kelsey: The big new local channel is mobile. We see how the Internet pure plays like Google, Facebook and Yahoo are reporting that mobile revenues are moving towards parity with other digital advertising.

Mark Fratrik: Mobile is driving most of the change in the digital space, gaining traction with advertisers, and jumping to an 11.5 percent share of the media pie by 2019 from 3.1 percent a year ago. We are constantly updating and increasing our estimates for mobile spending . By 2019, it will be the fourth highest channel for local media spending in terms of share.
 

programmatic and mobile ad spending expand their reach among local advertisers

As both programmatic and mobile ad spending expand their reach among local advertisers, the two will likely intersect. eMarketer estimates that US mobile programmatic display ad spending will rise 88.4% this year to $8.36 billion. Next year, this figure will leap another 69.2% to $14.15 billion.
See more at: .emarketer/Article/Local-Advertising-Go-Programmatic/

The Most Profound Change in Marketing History
Up to now, all marketers have been active engagement specialists: get consumers’ attention, get them to do something. This kind of traditional marketing will always have its place. But over the next few years, digitally enhanced marketers will emerge. They will drive velocity by collecting the data consumers generate by doing life, use purpose-built man–machine partnership tools to analyze it, and take action.
Don’t think of this as marketer vs. machine, or marketer vs. computer. Think of this as marketer vs. digitally enhanced marketer (marketer–machine partnership). The combination is unbeatable!
Read the complete text at shellypalmer/spb/...anced-marketers-will-be-unbeatabl
 

http://dupress.com/periodical/trends/...3dc:dup:eng:cons:tt15:dcpromo  

Extreme Strong Rebound of Visitors in April and May by Compete

The number of Compete are US Data Only: First increase by Compete in April 2015 after strong decreases over a lot of month through the use of nTegrity and additional 24% in May

The from Compete pubished MUV's decreased after the use of nTegruity from more than 20 million Monthly Uniqe Visitors to a low of 3,636,658 after eight month with strong decreases - but increased first in 04/15 to 4,129,220 and increased again to 5,103,354 MUV's for the Main-Site in May.

Former CEO Heath Clarke and especially former after my opinion criminal COO Sawtell tolerated fraud. The elimination of partners, who delivered only or in great parts fraud, lowered the revenues of Local Copr dramatically, but the cleaning from fraud is in the long run a big progress and will increase the revenues of Local Corp again.

nTegrity by local = An advanced traffic quality platform that leverages a multitude of signals and data to detect, analyze and decide the most successful delivery of content and ads:
- Allows Network revenue to scale predictably
- Proprietary technology ensures only real humans interact with our ads
- Local Corp#s quality traffic based on: 100% of Network syndication feed is screened for quality
- Increase in traffic quality scores from ad partners
Source. LOCM Company Overview | March 2015  

A

AT&T Wireless

Apple Store

Ace Hardware

Ann Taylor

B

Babies R Us

Best Buy

Bed Bath And Beyond

Big 5 Sporting Goods

C

Carters

Costco

CVS

D

Dick's Sporting Goods

E

Express


F

Fry's Electronics

Foot Locker

G

GameStop

H

Harbor Freight Tools

Howard's TV & Appliance

Home Depot

I

IKEA

J

JC Penney


K

Kmart

Kohl's

L

Lowe's

M

Micro Center

Macy's

N

Nordstrom

O

Orchard Supply Hardware

Office Depot


P

Pottery Barn

Pottery Barn Kids

PCM

Petco

R

Restoration Hardware

Rite Aid

RadioShack

REI

S

Sur La Table

Staples

Saks Fifth Avenue

Sears

Sam's Club

Sony Store

T

Toys R Us

Target

True Value Hardware

W

Williams-Sonoma

Walmart

Walgreens
 

With nQuery and the Programmatic Advertisung Suite has Local Corp leveraged its core technology to create an own systems for analytic, advertising, filtering and content Management. This help the company to reduce reliance on external partners like Google or Yahoo, reduce the cost of revenues, eliminate fraud and increase the margins.