Local.com aussichtsreich

zeigt, dass der CEO Vertrauen in das eigene Unternehmen hat.  

https://itunes.apple.com/us/artist/local-corporation/id559510371  

Borrell Associates estimates that the share of local digital ad spend in the US that is automated will more than double this year, from 4.7% to 10%, or $5 billion. By 2019, they expect 61% of local digital ad spending, or $47 billion, to be conducted programmatically.  

gigantischen Chancen von Local ciorp auf:

http://digiday.com/publishers/...programmatic-growing-pains-5-charts/  

http://nquerybylocal.com/  

streetfightmag: The company just announced that it hired a firm to examine strategic alternatives. Can you expand a bit on what that means and where you see potential opportunities?

CEO Fred Thiel: A number of interested parties have approached us, and as a public company we have a fiduciary duty to our shareholders to evaluate properly and walk down a process to see what makes sense, especially considering the fact that our stock is currently trading at a very low valuation. That makes us an attractive target. We obviously have to go down that path [of hiring the firm], and it opens up some interesting opportunities. Less
 

http://localcorporation.com/about/newsitems/577  

Q1/2015: 13.1 million

Q2/2015: 15.2 million

Q3/2015: 17.5 million

Q4/2015: 19.2 million
 

Amit Dayal - Wainwright
Any chance for margins to bounce back in the second or third quarter?

Ken Cragun - Chief Financial Officer, Secretary
As Fred mentioned in his remarks, we relaunched a significant advertiser and monetization on tablets traffic. So we are seeing a nice uptick in revenue and margin and on our O&O business. We are seeing RPMs from our ad partners improve. And so we are encouraged that our owned and operated business is seeing improved topline and margins which will be the largest contributor to our upside margin going forward.
 

We are seeing improved monetization and improve margin, significantly improved margins, primarily on our local website

Ed Woo - Ascendiant Capital
Do you any color than you can provide on what you have seen so far in the second quarter?

Ken Cragun - Chief Financial Officer, Secretary
Yes. So as I mentioned on owned and operated, we are seeing improved monetization and improve margin, significantly improved margins, primarily on our local website. We have launched during the quarter, a big milestone is launching a data management platform and other functionality with our partner Rocket Fuel. So our programmatic revenue is definitely on the radar. We are working through implementing campaigns, doing various testing. We are seeing positive trends on programmatic as well as on mobile platform on our network.
We are deliberately transitioning network to programmatic. We are taking our existing relationships that we have with publishers and with advertisers and we are transitioning them to programmatic platforms, programmatic campaigns and, as Fred mentioned, it gives the publishers access to more advertisers and then for our advertisers, it give them reach to our local audience across these exchanges. And so we can leverage those valuable advertiser relationships, expand campaigns. And so programmatic is getting off the ground with the launch of some of these tool that we did during Q1. We should see the benefit of those as we go forward.
 

This posting on the message-board of Yahoo
http://finance.yahoo.com/mbview/threadview/...-4cd6-a937-5a069e58fc44

from the poster y_o_s_e  is a criminal falsification to manipulate the share-price of Local Corp:
         •§y_o_s_e • 7 hours ago Flag

         o§0 users liked this posts users disliked this posts 0
         o     Reply§
Ladenburg Thalmann downgrades LOCM from Buy to Neutral, cuts price target to
$0.38.

Finally, an analyst with an ounce of self-respect.
 

also dem 15. Mai, an dem das zweite Qiaartal schon zur Hälfte gelaufen ist, sodass das nicht nur Hoffnungen und Vermutungen sein können, sondern auch Fkaten.  

We are seeing a nice uptick in revenue and margin and on our O&O business

Amit Dayal - Wainwright
Got it. And just last question on the margins. Any chance for margins to bounce back in the second or third quarter?

Ken Cragun - Chief Financial Officer, Secretary
As Fred mentioned in his remarks, we relaunched a significant advertiser and monetization on tablets traffic. So we are seeing a nice uptick in revenue and margin and on our O&O business. We are seeing RPMs from our ad partners improve. And so we are encouraged that our owned and operated business is seeing improved topline and margins which will be the largest contributor to our upside margin going forward.
Source: Read the complete transcirpt of the last Conference Call direct at Seeking Alpha Less


Estimates for revenues from Q1/15 - Q4/15 von Libuda

Q1/2015: 13.1 million

Q2/2015: 15.2 million

Q3/2015: 17.5 million

Q4/2015: 19.2 million
 

Borrell Associates estimates that the share of local digital ad spend in the US that is automated will more than double this year, from 4.7% to 10%, or $5 billion. By 2019, they expect 61% of local digital ad spending, or $47 billion, to be conducted programmatically  

http://www.emarketer.com/Article/...-This-Year-Double-by-2016/1011312  

US Programmatic Ad Spend Tops $10 Billion This Year, to Double by 2016 Automated ads will account for nearly 50% of US digital display market in 2014 October 16, 2014

Programmatic is one of the hottest buzzwords in today’s advertising market, and with good reason. According to new figures from eMarketer, US programmatic digital display ad spending will grow 137.1% to eclipse $10 billion this year, accounting for 45.0% of the US digital display advertising market. - See more at: http://www.emarketer.com/Article/...2016/1011312#sthash.pxYt8i1L.dpuf  

2014 has seen the most dramatic growth and expansion in programmatic advertising to date, and eMarketer expects significant increases ahead thanks to the build-out of private marketplaces and programmatic direct deals, as well as continued maturation in both mobile and video advertising. We expect spending to increase another 47.9% next year and to double this year’s total by 2016, when it will reach $20.41 billion, or 63.0% of US digital display ad spending. - See more at: http://www.emarketer.com/Article/...312#sthash.pxYt8i1L.DXq5GrFv.dpuf  

“2014 has proven a pivotal year, and with the majority of infrastructure now laid and testing well in progress, we’ll see programmatic ad spending explode from 2015 into 2016.”

Lauren Fisher, analyst for eMarketer
See more at: emarketer/Article/US-Programmatic-Ad-Spend-Tops-10-Billion-This-Y­ear-Double-by-2016/
 

New revenue-streams from Programmatic Marketing: Local Corporation Taps Rocket Fuel Digital Marketing Hub to Deliver Programmatic Audience Extension

Rocket Fuel’s Audience Accelerator Hub Enables Local to Further Monetize High-intent Visitors Across Devices

IRVINE, Calif. & REDWOOD CITY, Calif.--(BUSINESS WIRE)--Apr. 29, 2015-- Local Corporation (NASDAQ:LOCM), a leading local search and advertising technology company, and Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced that they have signed a deal for Local’s new programmatic media-buying initiatives.

As part of the agreement, Local Corporation will leverage Rocket Fuel’s Audience AcceleratorTM Ad Seller Hub with DMP and DSP capabilities to deliver programmatic audience extension and search retargeting on behalf of Local’s advertisers. It will also syndicate first-party data from its flagship site.
 

http://www.ironpaper.com/webintel/articles/...tics-2015/#.VWGwj2eJhQI  

http://thefly.com/thestreet/realmoney/index.php/...from--at-Ladenburg  

Dispatch from the ad:tech Trenches: Defining ‘Programmatic’

Dispatch from the ad:tech Trenches: Defining ‘Programmatic’
By: Steve Marshall 20 May 2015

What is “programmatic” advertising? It depends on whom you ask

In an interview with BIA/Kelsey Managing Director Rick Ducey, John McIntyre, Founder & CEO, Sightly said: “Programmatic buying, in its most simple form, is the automated real-time bidding and purchasing of digital advertising inventory.”

During a programmatic advertising session here at ad:tech San Francisco, panelists gave their own definitions:

“Programmatic is an evolution of media automation”

“Programmatic means relevance: the right message in front of the right audience at the right time”

“Programmatic means control over ad placement, based on [your company's] unique goals and customer information”

Read more at blog.biakelsey.2015/05/20/dispatch-from-the-adtech-trenches-progr­ammatic-advertising
 

ist momentan, dass auf einem Aktien-Board über Local Corp jemand verhindert, dass dort gepostet werden darf, welche Patente Local Corp hat:

Issued Patents of Local Corp

Searches Assisted by Multi-Level Menus
7,062,453
08/31/00

Search Selections with Supplier Information
7,890,378
12/14/05

Dynamic adjustment of Telephone Listings
7,596,218
05/30/03

Dynamic adjustment of Telephone Listings
8,306,208
08/07/09

Directory assistance using keywords
7,200,413
07/30/03

Bidding for directory assistance
7,715,857
03/23/06

Bulk Web Domain Generation
8,312,125
03/12/10

Geocoding related Webpages
7,231,405
01/10/05

Indexing Found Geocodes with Webpages
7,822,705
06/11/07

Indexing Found Geocodes with Webpages
8,176,082
09/22/10

Provision Of Localized Shopping Based On Geocodes
8,032,427
04/03/07

Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 8359049
January 22, 2013

Technique for locating relevant advertisements through the use of semantic keyword searches with claims directed to software, systems and methods in which semantically related keywords may be used to locate relevant fee generating advertisements that may monetize better than other available response ads.
Patent number 8,725,572
May 13, 2014

Search Engine and Indexing Techniques: A local search engine geographically indexes information for searching by identifying a geocoded web page of a web site and identifying at least one geocodable web page of the web site. The system identifies a geocode contained within content of the geocoded web page of the web site. The geocode indicates a physical location of an entity associated with the web site. The system indexes content of the geocoded web page and content of the geocodable web page. The indexing including associating the geocode contained within content of the geocoded web page to the indexed content of the geocoded web page and the geocodable web page to allow geographical searching of the content of the web pages.
Patent number: 8972371
Mar 03, 2015

 

Working in two big niches better than fighting against big market-leaders

StreetFightmag: Those are big trends with a lot of competition. What insight has shaped the way you’ve approached those markets?

CEO Thiel: We realized there were two ways to go to market there: build something specific for consumers, where the consumer would drive choice; and build a business model that focused on providing mobile carriers with solution that was more relevant for their consumers and allowed them to drive the demand generation for the product. Otherwise, we would have had to convince consumers to download a custom app, which is a very hard business to do.

New revenue-stream nQuery™ by Local

Powering search across the internet of everything
Open up the possibility of search across every device. Give your consumers access to highly relevant and superior search results embedded within your digital and mobile brand experience. Maximize the value of your new or existing content and keep users engaged with your brand when you integrate your custom content such as videos, news and apps stores. And, enrich your revenue stream by integrating our sponsored ads. Ads are served automatically as part of the search results, so you don’t have to do anything extra. We are passionate about helping carriers, airlines, media owners, and anyone with digital consumer brand experience participate in search.

• Fast set up: Up and running in days

• White label: Maintain your brand identity

• Relevant: Localized in global languages

• Flexible: Multiple custom configurations

First contribution of nQuery

First Quarter 2015 Metric Review

First quarter 2015 unique visitors were 59 million, compared to 59 million in the fourth quarter of 2014. During the first quarter of 2015, the average unique visitors per month for nQuery Mobile Search reached 3 million, representing approximately 400,000 daily search queries.



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Back To Board  

Programmatic Growth Markets excellent for Local Corp

Programmatic and REAL-TIME-BIDDING rapidly expanding and projected to become the digital media supply and demand equation