Local.com aussichtsreich

"The network Generales leads for top auto insurance, home security and home service providers. The company plans to expand the network to additional verticals, including education and consumer finance."

Bei den Own- und Operated-Aktivitäten, auf nur die sich die Zählungen von
Compete beziehen, landet man dann bei entsprechenden Aktivittäten nicht mehr auf der Seite local.com, sondern auf einer spezielleren Seite, die von Compete logischerweise nicht unter local.com gezählt wird.
 

http://www.mythings.com/singlenews/top-5-programmatic-trends-for-2015/  

2) Programmatic mobile will grow even further
As mobile device usage explodes, so too does mobile ad spend. ZenithOptimedia estimates mobile will account for 51% of all new advertising dollars between 2014 and 2017, growing by a whopping $42 billion. Within mobile, eMarketer predicts programmatic ad spend will double in 2015 to reach nearly $8.5 billion in the US alone.

Quelle: siehe 8452  

• Methods and Systems for a Dynamic Networked Commerce Architecture which was issued on June 13, 2006, and the expiration date of which as
determined based on patent term adjustment as calculated by the U.S. Patent and Trademark Office (“USPTO”) is February 26, 2023;

• Methods and Systems for Enhanced Directory Assistance Using Wireless Messaging Protocols which was issued on April 3, 2007, and the expiration
date of which as determined based on patent term adjustment as calculated by the USPTO is May 25, 2024;

• Methods and Apparatus of Indexing Web Pages of a Web Site for Geographical Searching Based on User Location which was issued on June 12, 2007,
the expiration date of which as determined based on patent term adjustment as calculated by the USPTO is May 3, 2025;

• Methods and Systems for Enhanced Directory Assistance Services in a Telecommunications Network, which was issued on September 29, 2009, and the
expiration date of which as determined based on patent term adjustment as calculated by the USPTO is January 3, 2026;

• Methods and Systems for Enhanced Directory Assistance Using Wireless Messaging Protocols, which was issued on May 11, 2010, and the expiration
date of which as determined based on patent term adjustment as calculated by the USPTO is July 30, 2023;

• Methods and Apparatus Providing Local Search Engine, which was issued on October 26, 2010, and the expiration date of which as determined based
on patent term adjustment as calculated by the USPTO is January 25, 2026;

• System and Method for Generating a Search Query Using a Category Menu, which was issued on February 15, 2011, and the expiration date of which
as determined based on patent term adjustment as calculated by the USPTO is December 4, 2023;

• System for Providing Localized Shopping Information, which was issued on October 4, 2011, and the expiration date of which as determined based on
a patent term adjustment as calculated by the USPTO is June 11, 2027; Less

• Search Engine and Indexing Techniques, which was issued on May 8, 2012, and the expiration date of which as determined based on a patent term
adjustment as calculated by the USPTO is September 22, 2030;

• Enhanced Directory Assistance Services in a Telecommunications Network, which was issued on November 6, 2012, and the expiration date of which
as determined based on a patent term adjustment as calculated by the USPTO is July 8, 2023;

• System and Method for Bulk Web Domain Generation and Management, which was issued on November 13, 2012, and the expiration date of which as
determined based on a patent term adjustment as calculated by the USPTO is March 12, 2030; and

• Methods and Systems for Enhanced Directory Assistance Using Wireless Messaging Protocols, which was issued on January 22, 2013, and the
expiration date of which was determined based on a patent term adjustment as calculated by the USPTO is April 5, 2027.

• Methods and Systems in which semantically related keywords may be utilized to locate relevant fee generating advertisements in the event that no
advertisements are associated with the originally submitted keyword(s) in a search query, which was issued on May 13, 2014, and the expiration date of
which was determined based on patent term adjustment calculated by the USPTO is August 11, 2030.

• Search Engine and Indexing Techniques, which was issued on March 3, 2015, and the expiration date of which as determined based on patent term
adjustment as calculated by the USPTO is January 10, 2025.

 

Quellen: siehe 8440  

CEO Fred Thiel at Feb. 27, 2015 3:35 PM ET: We achieved significant milestones since our last call, and 2015 looks very promising, I'll review our progress in detail

Adjusted EBITDA was $255,000 positive for the eighth consecutive year. While we are disappointed with our financial results, we achieved significant milestones since our last call, and 2015 looks very promising, I'll review our progress in detail.

http://seekingalpha.com/article/...4-results-earnings-call-transcript
 

Und diese Aussage ist zwei Monate alt - inzwischen dürften da noch viel günstigere Relationen für Inquiry vvorliegen.

rst, we are expanding our mobile search market share. On a global basis, more search is being done on mobile devices than desktop. As the mobile search marketplace matures, players in the ecosystem are looking for additional opportunities to monetize traffic and drive engagement.

We believe the best entry point into the market is with carriers and MVNOs. We targeted the intersection of mobile and Local and developed Inquiry. As a testament to our focus on innovation, we designed the product from concept to global launch in less than nine months. It enables carriers to provide customized solutions to the needs and wants of their customers.

Inquiry has been well received by the market players. To-date, we are live in 18 countries across multiple carriers, including most recently a top five global carrier.

Inquiry usage is beginning to scale, and daily search volume is already approximately half that of local.com.

Quelle: siehe 8456  

Second, we are positioning to further monetize our audiences through programmatic media buying. The advent of exchanges for online ad buying has been fast and furious. According to e-marketer, programmatic digital display advertising grew to $10 billion in 2014, up 137% from 2013 and is expected to double to $20 billion in 2016.

The most valuable consumer for an advertiser is one actively searching for goods and services. Our first party audience is generated from the approximately 200 million annual unique visitors to our flagship local.com site, approximately 30 billion ad impressions served across our publisher network and the growing number of mobile searches across our carrier network.

What makes our audience highly valuable for advertisers is that we get first party commercial search intent data from our consumers everyday. The ability to target and retarget our highly valuable consumer audience provides us with many advantages particularly in the programmatic marketplace, because we own our own first party data.

Quelle: siehe 8456
 

Financial Results und meine Umsatzschätzungen für Q1/15 - Q4/15
.

.Local Corporation (LOCM), a leading local search and advertising technology company, announced it intends to release financial results for its first quarter of 2015 after the close of market on Monday, May 11, 2015.

The company plans to conduct a conference call at 2:00 p.m. PT (5:00 p.m. ET), on which Fred Thiel, chairman and CEO, and Ken Cragun, CFO, will discuss the company's financial results and outlook

Estimates for the revenues of Q1/15 - Q4/15 von mir:

Q1/15: 17 Million

Q2/15: 19 Million

Q3/15: 22 Million

Q4/15: 26 million
 

http://finance.yahoo.com/news/...tion-taps-rocket-fuel-110500597.html  

Local Corporation Taps Rocket Fuel Digital Marketing Hub to Deliver Programmatic Audience Extension

IRVINE, Calif. & REDWOOD CITY, Calif.--(BUSINESS WIRE)--

Local Corporation (LOCM), a leading local search and advertising technology company, and Rocket Fuel (FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced that they have signed a deal for Local’s new programmatic media-buying initiatives.  

Marketing That Learns™: How Uniting Disparate Data Sources Creates a Singular View of the Customer

The massive proliferation of media has fractured consumer attention as a prism does light: It's now flung far and wide across channels and devices, creating a growing void in marketers' understanding of their prospects and customers. But advancements in machine learning and predictive science have given rise to intelligent omnichannel marketing technology that can help reclaim those deep connections with consumers. In “One-to-One Marketing,” a February 2015 commissioned study conducted by Forrester Consulting report on behalf of Rocket Fuel, we investigate the best techniques to create a compelling, data-driven path-to-purchase for today’s always-addressable customer.

The scale and diversity of data is often the cause of disconnect between imperative and preparedness, but it also yields opportunity: Through activation of organizations' data, marketers can pursue the holy grail of 1:1 marketing. In fact, according to the study, 84% of marketers believe that data is the "connective tissue" that unifies their omnichannel campaigns. But only 23% of those surveyed consider their organizations completely prepared, and 64% stated they will require a partner with data-integration expertise to guide them and supplement their internal resources.

Although niche providers exist for just about every method of digital communication across every channel, this new age of marketing calls for a partner with a "digital marketing hub" built around an integrated Data Management Platform (DMP) and an AI-powered optimization engine. This powerful technology is capable of combining disparate online and offline data to create a holistic, anonymous view of the customer that's addressable in any channel.

In the free study, marketers will get additional insights such as:
•71% of marketers who currently have offline capabilities have learned new and unexpected things about their customers and prospects.
•While importing offline data, personally identifiable information (PII) becomes a concern for marketers. 78% surveyed said that PII has risen in importance in the last year.
•75% said that interest in one-to-one marketing has increased within their companies over the past year.

Download the full report for recommendations from Forrester Consulting on how to find the right data management partne
- See more at: http://rocketfuel.com/blog/one-to-one-marketing#sthash.bMl4bthB.dpuf  

http://www.marketwatch.com/story/...tic-audience-extension-2015-04-29  

"The continued growth and well-being of our rapidly expanding global mobile search footprint and proprietary global mobile ad Network"  

http://finance.yahoo.com/news/...trategic-alternatives-110500329.html  

hat Stannguru eer and ever wanted! - Thanks to the Wolverine Group, who was after my etimates the main-driver

“While we continue to focus on increasing operating efficiency, reducing costs and driving profitable growth throughout the organization, in light of recent indications of interest, we believe now is the right time to explore strategic alternatives that have the potential to generate increased value for our shareholders,”
 

http://www.biakelsey.com/Company/Press-Releases/...venues-by-2019.asp  

Habe mich heute angemeldet.
War bisher stiller Mitleser.

Habe mich hier stark eingekauft.
Denke, es kommen jetzt die guten Zeiten.

Alleine der Verkauf der Local-Shopping-Plattform Krillion bis spätestens Ende Juni
und der Verkauf einiger Patente bis spätestens Ende Dezember 2015
werden für Kurse weit über 2 Dollar sorgen.

Von der Substanz her wird Local.corp jedenfalls um ein vielfaches unter wert
gehandelt.
Da sollte (muß) man einfach zuschlagen.
Kann hier auch ganz schnell gehen.  

charttechnisch sollte das aufsteigende Dreieck
in Kürze für eine Kursexplosion sorgen.
Neubewertung?
Wegen der beabsichtigten Patentverkäufe und Krillionverkauf?
Aber auch wegen der ausreichenden Finanzierung des Geschäftes.  

"We believe our audience is highly valuable for advertisers because we have access to commercial search intent data from our consumers every day," said Fred Thiel, Local Corporation chairman and CEO. "Our first-party audience data is generated from the approximately 200 million annual unique visitors to our Local.com site, approximately 30 billion ad impressions served across our publisher network, and the growing number of mobile searches across our carrier network. Rocket Fuel's technology provides Local with the ability to target and increase reach to this highly valuable consumer audience, providing us with many advantages, particularly in the programmatic marketplace."

Read more: http://www.nasdaq.com/press-release/...n-20150429-00276#ixzz3YuLKyuqp
 

 

Local price target lowered to $2 from $4 at Ladenburg, but maintains a Buy rating, as it believes that renewed growth will come for Local in the second half of the year
APR 1, 2015 | 09:53 EDT
Ladenburg estimates that the significant number of new warrants issued by Local as part of a recent fundraising effort brings its fully diluted share count to about 40M, nearly doubling the prior share count. The firm cut its price target on the stock to $2 from $4 to account for the new share count, but maintains a Buy rating, as it believes that renewed growth will come for Local in the second half of the year.
Source: thefly/thestreet/realmoney/

Local Corporation to Announce First Quarter 2015 Financial Results and Stannguru's estimates for the revenues of Q1/15 - Q4/15
Local Corporation (LOCM), a leading local search and advertising technology company, announced it intends to release financial results for its first quarter of 2015 after the close of market on Monday, May 11, 2015.
The company plans to conduct a conference call at 2:00 p.m. PT (5:00 p.m. ET), on which Fred Thiel, chairman and CEO, and Ken Cragun, CFO, will discuss the company's financial results and outlook

Estimates for the revenues of Q1/15 - Q4/15 from Libuda
Q1/15: 17 million
Q2/15: 19 million
Q3/15: 22 million
Q4/15: 26 million

Estimates for the EBITDA's of Q1/15 - Q4/15 from Libuda
Q1/15: 0.4 million
Q2/15: 0.8 million
Q3/15: 1.2 million
Q4/15: 1.4 million

Four drivers of growth:
- nQuery carrier expansion
- Network programmatic media buying
- Programmatic audience extension
- Expansion of Q&Q category pages

Reason to invest in Local Corp
- Owner of large scale premium commercial intent audience
- Moving into rapidly growing programmatic market
- Building large captive mobile phone user base
 

http://www.1888pressrelease.com/...rch-for-us-cellular-pr-560320.html  

Local Corporation (LOCM) now powers search for US Cellular (USM) and TracFone (AMX) with huge growth potential

April 08, 2015

Local Corporation (LOCM) now powers search for US Cellular (USM) and TracFone (AMX) with more carriers in negotiation, according to sources.

(1888PressRelease) April 08, 2015 - This is big new for Local Corporation (LOCM) as it further it's reach into new markets. These deals could represent huge gains for Local Corp as they seek to further their mobile reach. With a combined customer base reach of over 30 million this represent a huge win for Local Corporation.

Needless to say, Local Corporation's move to mobile just got a huge shot in the arm as the revenues from these agreements could be huge. Mobile has taken over as consumers spend time on their devices and Ad Revenues are projected to surpass Television. Local Corporation stands in very good footing as it works to partner with other carriers and providers.
 

zwei frühere Postings, die durch die vorstehenden Ereignisse klarer werden:

p.huettl :  zu #8441  

 

25.04.15 12:52

#8444  



und wie die 200 Million consumers annually erreicht werden sollen bei einem Quartal in dem es eben nur rund 14 Millionen waren ist mir ein Rätsel.







Bewerten



















Melden



 

 


Libuda :  p.huettl übersieht  

 

25.04.15 14:50

#8445  


dass die von ihm ermittelten Zahlen nur den Bereich Owned und Operated betreffen, in dem sich Local Corp aus den weniger lukrativen Bereichen verabschiedet. Diese Verabschiedung betrifft erstens den zugekauften Traffic, dessen Vermarktung nie besonders lukrativ war und dessen Rentabilität zudem sehr stark von den Winkelzügen von Google abhängt. Man wird sich aus der Vermarktung zugekauften Traffics nicht völlig verabschieden, aber nur noch das machen, was sich einzeln rechnet (bessere Kapaiztätsauslasung eingeschlossen) - frühere Rücksichten auf Cross Selling im gekappten SMB-Bereich sind nämlich nicht mehr erforderlich. Und zweitens betrifft der Rückzug den Operated-Bereich, wo man sich über Schrottseiten erheblichen Fraud eingehandelt hat.

Nicht enthalten ist in den von Compete ermittelten Zahlen die User-Zahl des Publisher Networks, wo Local Corp für Publisher, z.B. die Washington Post als bekanntestes Mitglied des Networks, Directories betreibt und sich die Erlöse mit den Publishern teilt - übrigens ein sehr viel lukrativeres Geschäft als Owned und Operated, wo nur der Organic Traffic über die Flagship-Seite local.com das "dicke" Geld bringt. Und fast alle Neuerungen, die nicht völlige neue Bereiche wie Programmtic Marketing oder nQuery schufen, zielen auf den Publisher-Bereich, wo man versucht den Geschäftsumfang über den reinen Directory-Betrieb hinaus auszuweiten. Abschließend muss aber auch ausgeführt werden, warum Compete diese Zahlen nicht Local Corp zuordnet: Die Zahlen werden beim Publisherr mitgezählt, also z.B. der Washington Post zugerechnet, obwohl sich die die Erlöse mit Local Corp teilt.


Und so ist es auch der Zählweise beim neu entstandenen Bereich nQuery: Dort werden die User bei den Carriers, Hotels usw,  für die Local Corp die gehosteten Lösungen betreibt, gezählt.

Überhaupt nicht in diese Kategorien einordnen lässt sich der zweite neue Bereich des Automatic Marketings und wohl auch Pay Per Call und andere Tätigkeiten, bei denen Lösungen über Marktplätze laufen.