Local.com aussichtsreich

The diverse revenue streams of Local Corp

NEW: Differentation between four sectors - not only Owned & Operated and Network like in the past

Local Flagship

• Rich, relevant local content

• 500M annual searches

• Growing mobile segments in local jobs,
coupons and apartment rentals

• Most popular segments
Home services
Medical
Legal
Restaurant

Corporate Overview – Q4 2014

Publisher Partner Network

• Hundreds of publisher partner sites

• 25 million search queries per day*

• Traffic scored through nTegrity TM to ensure it is a valid impression

*as of November 2014

Source: Company Overview Q4-2014

nPress by local

White labeld hosted directory

• Rich, relevant local content

• 100% organic audience

• Traffic across all 50 states

• 50% mobile traffic and growing

• Categories & performance similar to Local Corp's flagship

Corporate Overview – Q4 2014

nQuery by local in Corperated Overview Q4-2014

White labeled hosted search

• 26 million mobile subscribers activated

• 10 million US smartphone searches per month

• Launching top 5 mobile carrier in South America
~200million+ searches per month

• Biz Dev conversations openwith several global carriers & MVNOs

• Several languages:
English
Spanish
Portuguese
Chinese

Source: Company Overview Q4-2014 Less

 

Qualität der geforderten Qualikationen.

https://ch.tbe.taleo.net/CH17/ats/careers/....jsp?org=LOCAL&cws=1  

Organic traffic increased 50% in only 3 month from Q3/14 to Q4/14

For the three months ended December 31, 2014
Organic traffic 18 million Monthly Unique Visitors

For the three months ended September 30, 2014
Organic traffic 12 million Montly Unique Visitors

Source: Report about Q4/2014 of Local Corp
 

dass über die Börse in Frankfurt ein nervöser Zocker seine 8.000 Stück an den Market-Maker verkauft hat.

Times & Sales: Frankfurt
Zeit
Kurs  Stück  
11:09:59  0,567 €  
8.000

Oder tauchen gar jetzt schon nervöse US-Shortseller im Vorfeld der US-Eröffnung hier bei uns auf, um die Kurse in der Range zu halten?  
 

A search and mobile ad technology company that reaches millions of high intent consumers across devices, and that provides leading monetization solutions for publishers.

Source: LOCM - Presentation - March 2015


http://ir.local.com/phoenix.zhtml?c=181515&p=irol-sec
(Und dann in der Liste das oberste Filing anklicken)
 

Audience: 200 Million consumers annually

Reach: 30 Billion impressions annually

Intent:  Mobile + local consumer search

Technology: Audience tracking & traffic quality platform

 

http://finance.yahoo.com/news/...eases-working-capital-204500198.html  

Das ist zwar nicht meine Wunschregelung, aber der Verwässerungseffekt hält sich einigermaßen in Grenzen, sodass meines Erachtens der Shortsquezze starten könnte.  

ein Verwässerungseffekt entsteht, ist klar -  zwar nicht auf dem momentanen Kursniveau, aber mit steigenden Kursen.

Senior Convertible Notes

On March 9, 2015, the company entered into a Securities Purchase Agreement relating to the sale and issuance of Senior Convertible Notes, comprising $4.57 million aggregate principal amount of new 8% Senior Convertible Notes maturing in April 2018 and initially convertible at $0.5534 (subject to adjustment), $250,000 of which was invested by certain management and board members, and $4.75 million aggregate principal amount of 10% Partially Liquidating Debentures maturing August 2016, initially convertible at $0.7090 (subject to adjustment). Both transactions included issuance of five-year warrants with 50% coverage with an exercise price at market. The company will issue the Partially Liquidating Debentures pursuant to its effective shelf registration statement. The company has agreed to file a registration statement covering the resale of the common stock issuable upon conversion of the 8% Senior Notes and upon issuance of the warrants. The company will use a portion of the proceeds to repay its outstanding 7% Convertible Notes due April 2015 and associated fees  

bei Local Corp, war der Verwässerungseffekt damals wesentlich größer.  

durch die in #8259 angeführten Maßnahmen zusätzlich in Umlauf?

Die 4,57 Millionen 8% Wandelanleihe, die bis 2018 läuft, kann zum Preis von 0,5534 gewandelt werden. Würde gewandelt ergäben sich dadurch knapp 8,3 Millionen neue Aktien.

Die 4,75 Millionen 10% Wandelanleihe, die bis August 2016 läuft, kann zum Preis von 0,709 gewandelt werden. Würde gewandelt ergäben sich dadurch knapp 7 Millionen neue Aktien.

Addiert man die 8,3 Millionen und die 7,0 Millionen kommt man auf 15,3 Millionen neue Aktien, die allerdings bei Rückzahlung der alten Wandelschuldverschreibung um 2,5 Millionen Aktien reduziert werden - für diese Wandelschuldverschreibung über 5 Millionen galt ein Wandelpreis von 2,01 (=2,5 Millionen Aktien).

Somit kommt es insgesamt zu einer Erhöhung der  bisherigen Aktienzahl von 23,4 Millionen um 12,8 Millionen auf 36,2 Millionen - also um eine Erhöhung der Aktienzahl um 54,7%. Bis auf den Bankkredit zur Finanzierung von Kundenforderungen, zur Zeit unter 5 Millionen, bei einer kompletten Ausübung schuldenfreu und hätte zusätzlich momentan noch drei Millionen für Investitionszweck zur Verfügung.  

auf dem Yahoo-Bord behauptet wird, dass für 3 Millionen die Hälfte des Unternehmens hergegeben worden sei.

Denn die Fakten sehen so aus, wie das der von mir in denglischer Sprache verfasste Text beschreibt:

All debts are paid back without the bank-creidt of today lower than 5 million if the dilution of 54.7% from 23.4 miilion shares to 36.2 million shares take place

The 4.57 million 8% convertible bond (2018) for a strike-price of $0.5534 will produce 8.3 million new shares.

The 4.75 million 10% convertible bond (August 2016) for a strike-price of $0,709 will produce 7 million new shares.

If you now add 8.3 million shares and 7.0 million shares = 15.3 million shares. But this 15.3 Million shares will be lowered through 2,5 million shares through the payback of the old 5 million convertible debt (strike-price = 2,01 = lowering of 2.5 million shares) .

In the result, there are 12,8 million new ghares, which increase the number of outstanding shares 54.7% from 23.4 million to 36.2 million. But this dilution-effect were compensated through more security thorugh 5 million lower debs and additional working capital of 3 million. If you add the 54.7% to the existing 100% = 154.7% - the additional 54.7% are a little bit more than a third of the company.

Die Zahlen stammen aus den weiter oben angegebenen Quellen.
 

von 0.17angekommen, wenn man die heutigen 13,99 Millionen Marktapitalisierung zum Umsatz von 84 Millionen für 2015 in Relation swetz

2015 Financial Guidance
Financial guidance for 2015 remains consistent with that provided on Jan. 12, 2015. Revenue is expected to be in the range of $82 million to $86 million. Adjusted EBITDA is expected to be in the range of $3 million to $4 million, or between $0.13 per diluted share and $0.17 per diluted share, assuming diluted weighted average shares of 24 million
Quelle: Quartalsbericht Q4/2015


Und das EBITDA ist gerade noch viermal im Kurs enthalten.

 

http://finance.yahoo.com/;_ylt=AqSZWeYGTvof1Z7C48QUcbF.FJF4  

Over 12 million local businesses indexed - 200 Million consumers annualy - 30 billion impressions annualy and a market-cap of 12.58 million is a joke
.

But it exist by Local Corp with idiotic low 0.15-times-revenues as the result of idiotic low 12.58 million market-cap and the following guidance with 84 million revenues for 2015

2015 Financial Guidance
Financial guidance for 2015 remains consistent with that provided on Jan. 12, 2015. Revenue is expected to be in the range of $82 million to $86 million. Adjusted EBITDA is expected to be in the range of $3 million to $4 million, or between $0.13 per diluted share and $0.17 per diluted share, assuming diluted weighted average shares of 24 million.

And the share-price is only the 3.6-fold of EBITDA
 

O&O, consisting of Local.xxx, is our largest source of revenue and reaches approximately 20 million MUVs. Our product is our Local.xxx search engine, which is a top site in the United States by traffic and provides our users with relevant local business listings, product and services, among other things. Consumers reach Local.xxx by coming directly to our site or via our SEO efforts, which means they find our listing using the major search engines. The majority of our users find us via search engine marketing (“SEM”) campaigns on the major search engines. We generate ad revenues from those users by placing a variety of ad products alongside the search results we display to our Local.xxx users, regardless of how our users found us.

Our Network, which reaches over 5 million MUVs, is our second largest source of revenue and is our largest gross margin business by percentage and in real dollars. Our product is a nationwide database of local business and product listings along with ad feeds which monetize those listings. We provide our product in the form of a hosted solution or via an ad feed solution. Our hosted solution is designed to generate search engine optimization (“SEO”) traffic to our partners’ sites and this helps those partners to increase their reach to new online users. As with Local.xxx, we monetize those users with ads placed alongside our content and we share revenue generated from those ads with our partners. Our ad feed solution is provided to sites that prefer to maintain their own look-and-feel and we share revenues in a similar fashion. Our Network consists of approximately 1,000 partner websites, such as local newspaper, television websites and other third party online publishers. We have a twelve month auto-renewing agreement terms with the majority of our partners. Our Network enables us to reach a larger audience than we can reach through our Owned and Operated properties and platforms alone.


http://ir.local.com/phoenix.zhtml?c=181515&p=irol-sec
(und in dieser Übersicht das oberste Filing an die SEC --> Registration Statement)  

Value of the partner-network with over 5 million MUV's and approximately 1,000 partner websites, such as local newspaper, television websites and other third party online publishers has alone the 10.-fold value of the idiotic low market-cap of 11.18 million of today.  

Local Corporation reaches millions of local consumers across the country online national and regional media sites:

Arizona Daily Star
Boston Herald
Canton Rep
Chattanooga Times Free Press
Cumberland Times News
Daily Herald - Utah
Daily Princetonian
Daily Tarheel
East Valley Tribune
El Paso Times
Honolulu Star Advertiser
Journal Star
Knoxville News Sentinel
LaCrosse Tribune
Naples News
NC Times
Newsday
Norwich Bulletin
NWI Times
Observer-Reporter
Pittsburgh Post-Gazette
Rocky Mount Telegram
Santa Ynez Valley News
Spartanburg Herald-Journal
St. Louis Post-Dispatch
Star-Banner
The Arizona Republic
The Commercial Appeal
The Dispatch
The Gadsden Times
The Gazette
The Record Searchlight
The State Journal-Register
The Telegraph
Treasure Coast
Triangle411
Valley News
Ventura County Star
Vermont Today
Washington Post

localcorlocalcorporation/content/.mediaKit  

New revenue streams through programmtic advertisng-offer of Loacl Corp

- Increasing CPMs due to more competition for search intent audiences

- More media spend via audience Extension and retargeting campaigns

- Expected new revenue stream to sell data via DMPs

.- Opportunity to launch private exchanges

Quelle: letzte Presentation
http://ir.local.com/phoenix.zhtml?c=181515&p=irol-sec
(und in dieser Übersicht eines der letzten Filings an die SEC)
 

Local Cprp are at the forefront of a large and long-term business opportunity presented by the shift of local marketing budgets from traditional media formats to digital media formats and to mobile. Local Corp's strategy for pursuing this opportunity includes the following key components:

• Add Network websites and expand Network content. Our Network growth strategy includes: adding new websites; expanding the content and products available to our Network partners; growing the user base of our existing products through SEO efforts and content expansion; and improving our overall monetization per visitor through continued page optimization. We believe that expanded distribution increases our value in the local search ecosystem, thereby attracting new advertisers. This, in turn, allows us to compete for expanded distribution, creating what we feel is a virtuous cycle, with strategic defensibility originating from our significant base of traffic on our O&O properties.

• Deploy new products on the Network. We continue to develop new products for our Network partners with the intention of driving additional revenue and creating many new opportunities and channels with our network partners.

 

• Add new targeted brands, products and services. We also expect to add new brands, products and services to our O&O business unit over time. Additionally, we anticipate that much of the content we develop or acquire for our own O&O properties may also be useful to enhance the product and content offerings we make to our Network partners. In December 2012, we announced the launch of certain vertical sites that focus on lead generation opportunities and expand our monetization methods and in January 2013, we announced the launch of the United Kingdom (“UK”) version of our flagship-site to expand the geographic footprint of our offering.

• Optimize monetization. As an ongoing initiative, we continuously look to optimize the monetization of traffic reaching our domains. In particular, we apply scientific methodology when testing new user experiences that lend to both higher monetization/margin opportunities as well as an enhanced user experience.

 

• Diversify product offerings and revenue sources. Over the last few years, we have taken steps to diversify our revenue sources. We recently launched several new initiatives and ad formats, including our pre-roll video ad network and our increased programmatic efforts to diversify our offerings and revenue sources. We believe our development and acquisition efforts also represent a point of differentiation from an increasingly crowded field in online advertising. We believe that a diversity of offerings will differentiate us from certain of our competitors that may offer only one or two of our services, but not the full suite of our product offerings which we believe appeals to our customers and partners alike.

• Increase organic traffic. Our O&O growth strategy continues to be focused on increasing organic traffic to our websites, which includes organic and SEO traffic and expanding the monetization of the users we reach today. We believe that adding more content and presenting that content in a useful way to our users, will ultimately drive more organic and SEO traffic over time, both of which are our high margin traffic sources, compared to SEM sourced traffic. We plan to add more content to the website by launching verticals that appeal to our core demographic—for example: shopping; education; and health & wellness. If we are able to increase the amount of type-in and SEO traffic that our Local.com website receives, we may be able to reduce our reliance on lower-margin traffic we acquire from other search engines.

 

Lowest Internet-Stock-Valuation, I ever had seen. Idiotic low 0.13-times-revenues as the result of idiotic low 11.18 million market-cap and the following guidance with 84 million revenues for 2015 and share-price only 3-fold EBITDA
2015 Financial Guidance

Financial guidance for 2015 remains consistent with that provided on Jan. 12, 2015. Revenue is expected to be in the range of $82 million to $86 million. Adjusted EBITDA is expected to be in the range of $3 million to $4 million, or between $0.13 per diluted share and $0.17 per diluted share, assuming diluted weighted average shares of 24 million
 

Nachvollziehen kann ich die gestrige Attacke auf den Aktienkurs, die meines Erachtens von Shortsellern ausging. eigentlich nicht, denn mit der folgenden Regelung, die ich mir sicher auch anders hätte vorstellen können, ist die weitere Finanzierung neu geregelt worden – und sie lässt sich aufgrund der Vorgehensweise auch nicht mehr umwerfen, was immer Shortseller auch veranstalten.

Securities Purchase Agreement
On March 9, 2015, Local Corporation (the “Company”) entered into a Securities Purchase Agreement (“Purchase Agreement”) with the investors named
therein (the “Investors”) relating to the sale and issuance in (i) a direct offering, registered under the Securities Act of 1933, as amended (the “Securities Act”),
of $4,750,000 aggregate principal amount of Series B Senior Convertible Notes (each, a “Series B Note,” and collectively, “Series B Notes”) (including up to
6,699,575 shares of the Company’s common stock, par value $0.00001 per share (the “Common Stock”), initially issuable upon conversion or otherwise
under the Series B Notes (subject to adjustment as described below)) in an offering (“Series B Offering”) pursuant to a prospectus supplement to the
Company’s effective shelf registration statement on Form S-3 (Registration No. 333-196429) and (ii) a contemporaneous private offering (the “Series A
Offering” and, collectively with the Series B Offering, the “Notes Offering”), of $4,568,056 aggregate principal amount of the Company’s Series A Senior
Convertible Notes (collectively, “Series A Notes” and together with the Series B Notes, the “Notes”) (including up to 8,255,266 shares of the Company’s
Common Stock initially issuable upon conversion or otherwise under the Series A Notes (subject to adjustment as described below)) and warrants (the
“Warrants”) to purchase up to 7,708,091 shares of the Company’s Common Stock (subject to adjustment as described below), for a term of five years after the
closing of the Notes Offering. The Company expects to receive total gross proceeds under the Purchase Agreement of approximately $9.32 million.

Quelle:
http://ir.local.com/phoenix.zhtml?c=181515&p=irol-sec
(und in dieser Übersicht das momentan viertletzte Filing an die SEC)

 

und zwar einen sehr wichtigen aus einem der oben angeführten Schriftstücke:

“Convert Price Adjustment
"In addition, the Company has agreed that, if immediately following the close of business on a specified date in March 2016 (the “Adjustment Date”), the Series A Conversion Price then in effect exceeds the price equal to the quotient of (x) the sum of the volume weighted average price of the Common Stock for each of the five consecutive trading days immediately preceding the Adjustment Date, divided by (y) five (the “Adjusted Conversion Price”), the Series A Conversion Price will be reset to the Adjusted Conversion Price as of such Adjustment Date."

Durch die Attacke am Freitag wäre der Konverionspreis gesunken - bei 0,48 vom Freitag wäre dann z.B. die Verwässerung statt der von mir weiter oben errechneten 35% dann 39% - das ist zwar dramatisch, aber ein negativer Aspekt.

An sich ist nacktes Shorten schon nicht legal, käme jetzt noch das Manipuleren des Konversionspreises dazu, wäre es sogar doppelt kriminell - wenn es sich dann nachweisen ließe, was sicher ein Problem sein dürfte. Beschwert habe ich mich inzwischen darüber bei der SEC und auch eine Mail erhalten, dass meine Beschwerde eingegangen sei.