Local.com aussichtsreich

Publishers - Make more of what you have. -Increase traffic and enhance yield on ad inventory

• Generate incremental revenue with minimal effort: Tap into millions of ads and ad topics to generate additional revenue from your web site. It only takes minutes to implement.

• Differentiate your site: Give a better user experience while you get better monetization

• Increase relevance: Deliver engaging content at scale with personalized targeting and innovative ad formats spanning all Screens

Quelle: local.com
 

nQuery™ by Local
Powering search across the internet of everything
Open up the possibility of search across every device. Give your consumers access to highly relevant and superior search results embedded within your digital and mobile brand experience. Maximize the value of your new or existing content and keep users engaged with your brand when you integrate your custom content such as videos, news and apps stores. And, enrich your revenue stream by integrating our sponsored ads. Ads are served automatically as part of the search results, so you don’t have to do anything extra. We are passionate about helping carriers, airlines, media owners, and anyone with digital consumer brand experience participate in search.


Display
Connect with online and mobile consumers who are searching for products and services.
Monetize your traffic with one of our simplest, most proven solutions. Display ads are a leading method of monetizing your website, and we constantly improve user engagement by working with national and regional advertisers to deliver more relevant content to your viewers.
Our popular Mobile Display solutions conform to industry standard IAB units in brand safe environments, across iOS and Android – ensuring high conversion rates and maximum production value.


nList™ by Local
Improve your sites’ yield with our new Paid Search Solution, powered by Yahoo!
nList allows you to seamlessly integrate search ads relevant to your site content through our new Javascript implementation. We offer qualified publishers access to thousands of top-tier advertisers in every local market, plus access to organic listings to complete the experience. nList offers simplified ability to modify font, color, size or location of ads – in a fraction of the time it would take via XML. We deliver relevant search ads, reliable uptime, fast response time, clear reporting analytics and some of the highest RPM opportunities in the industry. Up and running in just days, our nList solution generates revenue from local search traffic immediately.
• Multiple customizations to look and feel
• Robust features and functionality
• Access to automatic feature upgrades
• CSS prioritization of Yahoo! Search Ads & organic listings
• Mobile-responsive Less


Pay-Per-Call
Improve lead generation and sales force efficiency with the latest performance marketing solutions.
Generate more income by helping connect mobile consumers with the businesses and products they’re searching for. Our Pay Per Call advertising solution makes it easier for your visitors to contact that business with a simple tap. This convenient shortcut speeds the path to purchase for them and accelerates the revenue stream for you. The quicker they call the business, the faster (and more often) you get paid.


Video
Increase engagement to your site with our powerful Video advertising solutions.
Leverage the captivating power of Video with highly engaging, relevant advertising specifically tailored to your audience. With more consumers watching video content, we add another proven engagement tool that increases your revenue stream.
• User-initiated; Click-to-Play functionality
• Content plays above the fold
• Large Player Size of up to 400 pixels wide
• User data reporting (impressions, fill rate, site lists)


Display-to-Search
Generate more revenue from dynamically generated contextual and display ads
Yield even greater returns with a smart, contextual ad unit. Our Display-to-Search solution leverages keywords in your content to create relevant search links that help your audience find what they’re looking for. With a few easy clicks, it can be configured to match the design needs of your website. And because of their renowned effectiveness, they garner significantly higher revenue than many other forms of online advertising.
• Flexible native and standard ad formats
•Compatible with companion ads
• Highly customizable with JavaScript widget
• Greater control and optimization Less


Directoryof Local Corp
Increase audience and make money by adding a complete localized directory solution.
Our proven white label, local directory solution provides highly relevant local business content that consumers in your market want and need with engaging display and search ads.
By adding our directory to your site, you will see consistent gains in audience as your site appears in more online searches. Our technical account management team manages the content integration and optimization, along with proactively address any algorithmic changes, keeping your traffic growth upward moving. Plus, we have deep and long-lasting relationships with the largest advertising partners, providing you with access to the most lucrative monetization opportunities.
• Over 16 million business listings
• Search and filter functionalities
• Social Media, video and map integration
• White label to maintain your brand
• High RPM from ad partners
• Mobile-optimized
• Multiple configurations

 

Welchen Wert hat allein ein Directory mit 16 Millionen Listings? Zum Beispiel für ein Unternehmen, das Local Corp kaufen möchte?  

Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic (www.PubMatic.com) provides a strategic sales platform that gives premium publishers the control to manage revenue and brand strategies in the growing real-time media environment. PubMatic combines some of the industry’s most comprehensive brand control tools with a true real-time bidding (RTB) platform. Uniquely, these capabilities are also combined with a complete audience data management suite and open API’s that allow publishers to engage with additional advertising technology vendors and data providers. PubMatic is privately held, with eight offices around the world in the U.S., Europe, Asia, and Australia.


Spezialgebiete

Real-Time Bidding, online advertising, Yield Optimization, Ad Revenue, Sell Side Platform

Branche

Internet


Typ

In Privatbesitz


Hauptsitz

305 Main Street First Floor  Redwood City, CA 94063 Vereinigte Staaten


Unternehmensgröße

501-1000 Mitarbeiter


Gründungsdatum

2006

Quelle: Linkedin
 

einen IPO von einer Milliarde angedacht:

http://www.bizjournals.com/sanjose/news/2014/02/...ic-has-1b-ipo.html  

auch nicht den Hauch einer Chance:

Local Corp has 0.19-times-revenues by a market-cap of 15.57 million and revenues of 84 million

2015 Guidance of Local Corp
• Revenue between $82M and $86M
• Adjusted EBITDA between
$3M and $4M

Full Year 2014 of Local Corp
• $82.8M - $83.3M
in revenue
• $2.2M and $2.4M in
Adjusted EBITDA

Source: Preeliminary Report auf local.com

 

Local Corp helping to get what I want in my immediate context and moments of need

We live in a world that is increasingly dominated by the mobile consumer. We’re experiencing what Josh Bernoff, Senior Vice President of Idea Development at Forrester Research, calls the “Mobile Mind Shift.” He recently coauthored a book, by that name which defines this phenomenon as, “The expectation that I can get what I want in my immediate context and moments of need.”

Consider this fact that supports his argument: daily time spent on mobile has grown 613% since 2010. The mobile mind shift is real, it’s happening, and it’s something that marketers cannot ignore. Local businesses must take this dramatic change in consumer behavior into consideration as they think about how to allocate their spending in advertising.

Pay-per-call leads convert at a rate of 10-15% while other forms of digital advertising, such as web-based clicks, convert at 2-3%.

Mobile is also changing the way customers communicate with businesses. But the fact remains that customers who are motivated enough to call a business are much more likely to make a purchase, than someone who is simply looking for basic information on a website.

No one should be surprised then that pay-per-call leads convert at a rate of 10-15% while other forms of digital advertising, such as web-based clicks, convert at 2-3%. People like talking to other people. It’s as simple as that. So, why are only 4% of advertising budgets allocated to pay-per-call when conversion rates are so high?

 

http://www.leadscon.com/...pay-per-call-cant-buy-calls-everywhereyet/  

wird sich auflösen und kein anderes Unternehmen weltweit wird davon so stark profitieren wie Local Corp:

... (automatisch gekürzt) ...

http://www.leadscon.com/...pay-per-call-cant-buy-calls-everywhereyet/

 

folgende Meldung eines JaminGottfried voraus:

Meldung eines Regelverstoßes:
Melder: JaminGottfried
Zeitpunkt: 22.02.15 22:58
Grund: "kein anderes Unternehmen weltweit wird davon so stark profitieren wie Local Corp:"
Billigste dumme Pusherei. Diese Behauptung entbehrt jedweder Grundlage.


 

bzw neun Zeilen, wenn man halbe Zeilen berücksichtigt. Ob da schon eine Urheberrechtsverletzung anfängt, will ich hier nicht diskutieren, zumal ja der Moderator dankenswerterweise die Orginalquelle eingestellt hat.

Gegenstand der gelöschten Zeilen war das Problem, dass es für kleinere und mittlere Unternehmen schwierig ist, das Angebot auf dem Pay-Per-Call-Markt zu sondieren und dass hier erst das Entstehen von entsprechenden Marktplätzen Abhilfe zu schaffen hilft - wie Ihr sicher auch selber nachlesen könnt.

In einem Punkt ist die jetzt vorhandene Quelle sogar wesentz#lich besser als mein (beinahe hätte ich "kurzes" geschrieben) Zitat, denn dort wird u.a. auch angeführt, dass Pay Per Call trotz seiner qualitativen Vorteile nur einen Marktanteil von 4% habe - die Erkärung lieferte das gelöschte Zitat und auch die mögliche Abhilfe.  

Pay Per Call besonders profitieren würde, habe ich schon weiter oben angeführt.


5 der nachstehenden 13 Patente  

 

20.02.15 11:34

#8165  


stammen aus dem im vorstehenden Posting angeprochenen Bereich Pay Per Call.

Issued Patents of Local Corp

Owner* Short Title Country Status
Issuance
Number
Filing
Date

Searches Assisted by Multi-Level
Menus
Issued
7,062,453
08/31/2000

Search Selections with Supplier
Information
Issued
7,890,378
12/14/2005

Dynamic adjustment of Telephone
Listings
Issued
7,596,218
05/30/2003

Dynamic adjustment of Telephone
Listings
Issued
8,306,208
08/07/2009

Directory assistance using keywords
Issued
7,200,413
07/30/2003

Bidding for directory assistance
Issued
7,715,857
03/23/2006

Bulk Web Domain Generation
Issued
8,312,125
03/12/2010

Geocoding related Webpages
Issued
7,231,405
01/10/2005

Indexing Found Geocodes with
Webpages
Issued
7,822,705
06/11/2007

Indexing Found Geocodes with
Webpages
Issued
8,176,082
09/22/2010

Provision Of Localized Shopping
Based On Geocodes
Issued
8,032,427
04/03/2007

Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 8359049
Filed: March 25, 2010
Issued: January 22, 2013

Technique for locating relevant advertisements through the use of semantic keyword searches with claims directed to software, systems and methods in which semantically related keywords may be used to locate relevant fee generating advertisements that may monetize better than other available response ads.
Patent number 8,725,572
Issued on May 13, 2014

Quellen:

http://patft.uspto.gov/


http://www.chemie.uni-jena.de/ivs/schulung/patente/9patent.htm

http://www.google.com/patents/US7062453

http://www.patentbuddy.com/Patent/7062453  

"For the past several years, Local Corp. has been expecting the growth of pay-per-call for mobile searches and has been pursuing a competitive patent position in this space. To date, the company states that it has been issued five patents related to pay-per-call advertising solutions, which it anticipates will help the company generate revenue."


http://www.crystalra.com/blog/bid/325981/...rkets-Could-Mean-Business  

Local Corp Aktie

WKN: A1J4TP

ISIN: US53954W1045

Symbol: LOCM

Typ: Aktie

Aufnehmen in Watchlist/Depot






Letzte Kurse


Handelsplatz (?)  Letzter     Veränderung  Vortag  letzte Stk.  Tag-Stk.   Kursspanne  Zeit  


Tradegate   0,627  €   +13,18%  
0,554 €  555  2.255  0,627 - 0,645  21:21:25  


Frankfurt   0,623  €   +5,24%  
0,592 €  2.880  7.766  0,578 - 0,623  18:29:38  

Und den Kursen nach waren das meines Erachtens nicht nur Verkäufe von huettl.
 

wird dort besonders herausgestellt:

"For example, the company’s patent No. 8,306,208, entitled “Enhanced directory assistance services in a telecommunications network,” covers a pay-per-call enhanced directory assistance method or system through which pay-per-call advertiser listings are provided to consumers in response to directory assistance inquiries."  

Die 7766 Stück in Frankfurt waren von mir und somit der Großteil des deutschen Umsatzes. Ich habe in die Geldkurse in Frankfurt "reinverkauft". Ganz gezielt in 2 Schritten, so wie ich die Nachfrage gesehen habe.

Bin jetzt somit auch auf "schlechte" Zahlen Ende Februar vorbereitet. Mir ist einfach das Risiko zu groß geworden, daß mir nochmal knapp 5.000 Euro verloren gehen. Sollte local nämlich erst schlechte Zahlen und dann noch eine ungünstige Lösung wegen der Schuldverschreibung wählen, ist das Geld futsch! Jetzt habe ich eine Restposition von 4000 Shares. Wenn die Flöten geht, ist das halt so. Wenn local noch die Kurve bekommt, werden das meine "Desaster-Gedächtnis-Shares" mit Chance auf ein Happy-End.  

Local Corp was never better positioned in the history

Transforming our buisiness and entering rapidly growing digital ad markets by leveraging our premium audience

OLD BUSINESS MODEL:
- Opportunistic short term focus
- High revenue concentration risk
- Limited innovation
- Focus on complex SMB market

NEW BUSINESS MODEL:
- Long term value creation; bottom-line driven
- Diverse revenue streams
- Rapid lean production interation and innovation
- Differentiated value propositions
- Shift to enterprise advertisers

Source: Company Overview January -2015 (from the Website of Local Corp - SEC-Filings): local.com  

sich die in #8184 beschriebenen Patente mit Hilfe der dort angegebenen Quellen genauer anzusehen, wird feststellen, dass 5 der 13 angeführten Patente dem Bereich Pay Per Call zugeordnet werden können:

Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 8359049
Type: Grant
Filed: March 25, 2010
Issued: January 22, 2013
Assignee: Local Corporation

Enhanced directory assistance services in a telecommunications network
Patent number: 8306208
Type: Grant
Filed: August 7, 2009
Issued: November 6, 2012
Assignee: Local Corporation

Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 7715857
Type: Grant
Filed: March 23, 2006
Issued: May 11, 2010
Assignee: Local Corporation

Enhanced directory assistance services in a telecommunications network
Patent number: 7596218
Type: Grant
Filed: May 30, 2003
Issued: September 29, 2009
Assignee: Local.Corporation

Methods and system for enhanced directory assistance using wireless messaging protocols
Patent number: 7200413
Type: Grant
Filed: July 30, 2003
Issued: April 3, 2007
Assignee: Local Corporation  

We're at the beginning of a major digital transformation - the advent of the Internet of Things. How will you adapt and react to the new technology available?

I will share my thoughts on how marketers must begin to prepare for a world where we - and our competitors - have access to remarkable streams of high-value customer data and bear the responsibilities that come with it.


http://www.clickz.com/clickz/column/2380536/...iness-will-you-survive  

Nearly complete end-to-end-solution for Programmatic Marketing of Local Corp

We own our audience and have a nearly complete end-to-end.-solution:

Publisher-Side:
- First party search data (in place)
- Quality controls (in place)
- Smart segmentation (in progress)

Advertiser-Side
- Media bullying expertise (in place)
- DMP platform (in progress)
- Optimization platform (in progress)

Source: Company Overview - January 2015

Value of peers in the space of programmatic advertising

Pubmatic = 1 billion (2013)

Rubicon = 591 million (2015)

Admeld (aquiered from Google) = 400 million (2011)

The Rubicon Project has the 20-fold multiple of Local Corp.

The Rubicon Project has 2014-sales of 123 million (estimate) and a market-cap of 552 million, this are 4.4-times-revenues.

Source: Company Overview 2015 - January
 

nFuse™ by Local

Today’s consumers are constantly on the move. Fortunately, so is our data-driven mobile ad solution, nFuse.

nFuse is a powerful, location-based mobile advertising solution that delivers highly relevant, up-to-the-minute, local store and product information to consumers when they are most responsive to your advertising. The first of its kind, the solution combines the power of hyper-local targeting and dynamic shopping information. It’s a more intelligent rich advertising solution that helps retailers drive higher consumer engagement and more cross-channel purchases. Partnered with the world’s largest independent mobile advertising network, we can take you exposure to the next level.



Krillion by local

Engage more cross-channel shoppers wherever they research products online.

We work with you to integrate your product and location catalog into our dynamic database — including local store assortment — to help you deliver the most robust and accurate local shopping experience for connected consumers. Our patented technology, Krillion®, distributes product shopping information to your network of partners so you can reach the highest qualified and motivated shoppers the instant they are ready to buy



nStore™ by Local

Consumers found you online. Now drive them in-store at one of your authorized dealers.

Provide online and on-the-go shoppers with a seamless shopping experience that makes it easy for them to buy your products anywhere they are sold, nearby or online. Increase retail channel sales with nStore, ™ a leading, multi-channel where-to-buy solution powered by Krillion ® by Local. Today’s consumers often research and compare products online before completing their purchase at a local store. That’s why nStore is the smartest, fastest way to drive online and mobile shoppers to local stores that have your products in stock.

Our solution features:

• Real-time store availability

• Dynamic nightly pricing updates

• Rich-store level details

• Flexible API

• Powerful reporting analytics Less



nQuery™ by Local

Powering search across the internet of everything

Open up the possibility of search across every device. Give your consumers access to highly relevant and superior search results embedded within your digital and mobile brand experience. Maximize the value of your new or existing content and keep users engaged with your brand when you integrate your custom content such as videos, news and apps stores. And, enrich your revenue stream by integrating our sponsored ads. Ads are served automatically as part of the search results, so you don’t have to do anything extra. We are passionate about helping carriers, airlines, media owners, and anyone with digital consumer brand experience participate in search.  



Display

Connect with online and mobile consumers who are searching for products and services.

Monetize your traffic with one of our simplest, most proven solutions. Display ads are a leading method of monetizing your website, and we constantly improve user engagement by working with national and regional advertisers to deliver more relevant content to your viewers.

Our popular Mobile Display solutions conform to industry standard IAB units in brand safe environments, across iOS and Android – ensuring high conversion rates and maximum production value.  



nList™ by Local

Improve your sites’ yield with our new Paid Search Solution, powered by Yahoo!
nList allows you to seamlessly integrate search ads relevant to your site content through our new Javascript implementation. We offer qualified publishers access to thousands of top-tier advertisers in every local market, plus access to organic listings to complete the experience. nList offers simplified ability to modify font, color, size or location of ads – in a fraction of the time it would take via XML. We deliver relevant search ads, reliable uptime, fast response time, clear reporting analytics and some of the highest RPM opportunities in the industry. Up and running in just days, our nList solution generates revenue from local search traffic immediately.

• Multiple customizations to look and feel

• Robust features and functionality

• Access to automatic feature upgrades

• CSS prioritization of Yahoo! Search Ads & organic listings

• Mobile-responsive



Pay-Per-Call

Improve lead generation and sales force efficiency with the latest performance marketing solutions.

Generate more income by helping connect mobile consumers with the businesses and products they’re searching for. Our Pay Per Call advertising solution makes it easier for your visitors to contact that business with a simple tap. This convenient shortcut speeds the path to purchase for them and accelerates the revenue stream for you. The quicker they call the business, the faster (and more often) you get paid.



Video

Increase engagement to your site with our powerful Video advertising solutions.

Leverage the captivating power of Video with highly engaging, relevant advertising specifically tailored to your audience. With more consumers watching video content, we add another proven engagement tool that increases your revenue stream.

• User-initiated; Click-to-Play functionality

• Content plays above the fold

• Large Player Size of up to 400 pixels wide

• User data reporting (impressions, fill rate, site lists)



Display-to-Search

Generate more revenue from dynamically generated contextual and display ads

Yield even greater returns with a smart, contextual ad unit. Our Display-to-Search solution leverages keywords in your content to create relevant search links that help your audience find what they’re looking for. With a few easy clicks, it can be configured to match the design needs of your website. And because of their renowned effectiveness, they garner significantly higher revenue than many other forms of online advertising.

• Flexible native and standard ad formats

•Compatible with companion ads

• Highly customizable with JavaScript widget

• Greater control and optimization



Directory of Local Corp

Increase audience and make money by adding a complete localized directory solution.

Our proven white label, local directory solution provides highly relevant local business content that consumers in your market want and need with engaging display and search ads.

By adding our directory to your site, you will see consistent gains in audience as your site appears in more online searches. Our technical account management team manages the content integration and optimization, along with proactively address any algorithmic changes, keeping your traffic growth upward moving. Plus, we have deep and long-lasting relationships with the largest advertising partners, providing you with access to the most lucrative monetization opportunities.

• Over 16 million business listings

• Search and filter functionalities

• Social Media, video and map integration

• White label to maintain your brand

• High RPM from ad partners

• Mobile-optimized

• Multiple configurations Less

 

http://ir.local.com/phoenix.zhtml?c=181515&p=irol-news&nyo=0

Und dort auf "Solutions" klicken!  

Local Corp has 0.19-times-revenues by a market-cap of 15.57 million and revenues of 84 million

2015 Guidance of Local Corp
• Revenue between $82M and $86M
• Adjusted EBITDA between
$3M and $4M

Full Year 2014 of Local Corp
• $82.8M - $83.3M
in revenue
• $2.2M and $2.4M in
Adjusted EBITDA

Source: Preeliminary Report Improved top-line results combined with cost reduction actions taken in the fourth quarter of 2014 are expected to improve annual Adjusted EBITDA profitability over the course of 2015

“We are continuing to transform our business for long-term growth and focus on core initiatives to leverage our proprietary assets and diversify our revenue streams,” added Thiel. We are expanding our mobile search footprint with nQuery™, our private label mobile search solution that serves mobile carriers worldwide. Additionally, we are utilizing programmatic exchanges to further monetize our local audience of 200 million annual unique visitors to help advertisers capture the right audience on the right platform. These initiatives are supported by our advanced traffic quality solution, nTegrity™. In 2015, we anticipate our efforts will strengthen our business and grow revenue. Improved top-line results combined with cost reduction actions taken in the fourth quarter of 2014 are expected to improve annual Adjusted EBITDA profitability over the course of 2015.”

Preeliminary Report from Januar 2015  

Revenues of The Rubicon Project are only the 1.5-fold of Local Corp, but the market-cap of The Rubicon Project is with 700 million after hour the 44-fold of the idiotic low 16 million of Local Corp

Full Year 2014 Financial Result of Rubicon Project with a market-cap of 641 million and about 700 million after hours
• Revenue was $125.3 million for the full year 2014.
• Net loss was ($18.7) million
• Adjusted EBITDA1 was $19.1 million for the full year 2014

Full Year 2014 of Local Corp with a market-cap of 16 million today:
• $82.8M - $83.3M in revenue
• $2.2M and $2.4M in Adjusted EBITDA
 

finance.yahoo.com