Local.com aussichtsreich

ausbricht, möchte ich noch einmal ausdrücklich darauf hinweisen, dass das das folgende ein von mir verfasster Text ist, was man schon aufgrund seiner Holprigkeit merken müsste.Naked shortselling by Local Corp had crossed after my estimates 10 million shares and could be about 12 million of 23 million oustanding shares



Naked shortselling were not counted and reported, because a not legal naked shortseller must only make a cross, that he can deliver - if he can or not. Any control, if he can deliver, doesn't exist. Most brokers of naked shortseller’s know, that their clients can’t deliver, but they accept the cross - and the sale were not counted as naked shortsale and as a result: this shortselling were not reported.

Criminal brokers must not fear the SEC or Finra, because a systematic control doesn't exist - but most criminal is: that a control of the existing rules is very simple, but the SEC and Finra don't want to control the rules.

But on the other site, Libuda had never could buy 117,300 shares for low prices without the help of the naked shortselling. And every shortselling must be covered one day - legal shortselling with share-lending and not allowed criminal naked shortselling.  

beschrieben, was meines Erachtens auch bei Local Corp abläuft.

"Colak and Kostov used multiple brokerage accounts to disguise the spurious nature of the sham transactions, moving a short position from one brokerage firm to another every few days in order to spread the failures to deliver across multiple firms in an effort to avoid detection. SEC investigators uncovered the complicated scheme while looking into unusual trading in one of the companies whose options were being traded by Colak and Kostov. An SEC examiner separately noted Kostov’s large volume options trading in a different company. By cross referencing their findings and crunching blue sheet data, it became clear that Colak and Kostov were likely trading with one another. SEC investigators pieced together the complex trading strategy – which involved literally thousands of trades – by tracing one of the trading sequences from start to finish."  

absurd niedrigen 18,82 Millionen Marktkapitalisierung absolut okay:

2015 Guidance of Local Corp
• Revenue between $82M and $86M
• Adjusted EBITDA between
$3M and $4M
Source: Company Overview - January 2015 (filed to the SEC few days ago) -->geht zur Webseite local.com und dort auf SEC-Filings  

von idiotisch niedrigen 18,58 Millionen Marktkapitalisierung läuft das bei 84 Millionen Revenues (Revenue between $82M and $86M) auf ein idiotisch niedriges Multiple von 0.22 hinaus.  

 

- Improves user experience

- Scalable template

- Positive margin upside

- Expands audience acquisition

- First of many new verticals include:
- Yellowpages
- Movies
- Homes for sale
- Jobs
- Weather
- Coupons

Source: Company Overview - January 2015 --> zu finden auf local.com -->dort auf SEC-Filings -->müsste noch das oberste sein
 

OLD BUSINESS MODEL:
- Opportunistic short term focus
- High revenue concentration risk
- Limited innovation
- Focus on complex SMB market

NEW BUSINESS MODEL:
- Long term value creation; bottom-line driven
- Diverse revenue streams
- Rapid lean production interation and innovation
- Differentiated value propositions
- Shift to enterprise advertisers

Source: Company Overview January 2015
http://ir.local.com/phoenix.zhtml?c=181515&p=irol-sec
 

NLS Time (ET)

NLS Price

NLS Share Volume


15:39:42 $.7795  100
15:39:36 $.752  100
15:01:30 $.7998  100
14:59:39 $.7999  3,900
14:59:39 $.7999  6,100


Read more: http://www.nasdaq.com/symbol/locm/real-time#ixzz3QLXy31rz
 

über jeweils knapp 80 Dollar zeigen, dass jemand ein Interesse an tieferen Kursen hat.  

Nearly complete end-to-end-solution for Programmatic Marketing of Local Corp

We own our audience and have a nearly complete end-to-end.-solution:

Publisher-Side:
- First party search data (in place)
- Quality controls (in place)
- Smart segmentation (in progress)

Advertiser-Side
- Media bullying expertise (in place)
- DMP platform (in progress)
- Optimization platform (in progress)

Source: Company Overview - January 2015

Value of peers in the space of programmatic advertising

Pubmatic = 1 billion (2013)

Rubicon = 591 million (2015)

Admeld (aquiered from Google) = 400 million (2011)

Source: Company Overview January 2015
http://ir.local.com/phoenix.zhtml?c=181515&p=irol-sec

The Rubicon Project has the 20-fold multiple of Local Corp.

The Rubicon Project has 2014-sales of 123 million (estimate) and a market-cap of 552 million, this are 4.4-times-revenues.


 

U.S. Programmatic Ad Spend To Top $10 Billion In 2014 And Double By 2016 [eMarketer]

Vast majority of programmatic spend flows via real-time bidding on open exchanges, but programmatic direct is expected to grow significantly.

Ginny Marvin on October 16, 2014

Programmatic — automated digital ad buying — is on fire in the U.S, with adoption rising quickly this year. New data from eMarketer pegs the programmatic display market in the U.S. at $10 billion this year, and estimates it will top $20 billion by 2016.

“2014 has proven a pivotal year, and with the majority of infrastructure now laid and testing well in progress, we’ll see programmatic ad spending explode from 2015 into 2016,” said Lauren Fisher, analyst for eMarketer.

In 2014, eMarketer predicts programmatic buying will account for 45 percent of total digital display ad spending. The pogrammatic display market includes banners, rich media, sponsorship, video and other digital display formats, though eMarketer notes that the vast market in programmatic is currently focused on banners and will likely continue to be in the coming years.

Source: Read the complete article direct at MarkeingLand  

http://marketingland.com/...billion-2014-double-2016-emarketer-104112  

In any given month, Local Corp. creates billions of advertising impressions, holding approximately 10 percent of the U.S. Internet population who search for products and services offered by the company’s clients.

.We touch a lot of people, and that gives us a lot of insight into what people are looking for, what they want to buy, where they want to buy it,” Thiel says.

Source: Fred Thiel instills an open culture at Local Corp. in order to stay ahead of the competition, Thursday, January 01, 2015 (Smart Business)

 

http://localcorporation.com/about/newsitems/576  

mit seiner Neuausrichtung vieles richtig

"Im vergangenen Jahr haben die Online-Mediaagenturen neun Prozent ihrer Online-Display-Werbespendings über den Echtzeit-Mediahandel ausgegeben. Für 2014 sehen die Experten diesen Anteil auf 16 Prozent anwachsen. 2016, so die Prognose der FOMA, nähert sich die Quote der Ein-Drittel-Marke und wird sich auf knapp 30 Prozent belaufen.

„Programmatic Advertising, insbesondere der datenbasierte automatisierte Mediaeinkauf, bietet umfangreiche Effizienzvorteile“, erklärt Sascha Jansen, Sprecher FOMA. „Durch die Verfügbarkeit immer weiterer Zielgruppendaten wird sein Stellenwert künftig weiter wachsen. Umso wichtiger werden Qualitätssicherungsmaßnahmen wie Brand Safety und Ad Verification zum Nachweis der Traffic-Güte und um zum Schutz von Marken.“

http://www.absatzwirtschaft.de/...ehr-programmatic-advertising-18051/  

http://www.local.com/topics/sitemap.aspx  

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narketing and advanced traffic quality

We are expanding our mobile search footprint with nQuery™, our private label mobile search solution that serves mobile carriers worldwide. Additionally, we are utilizing programmatic exchanges to further monetize our local audience of 200 million annual unique visitors to help advertisers capture the right audience on the right platform. These initiatives are supported by our advanced traffic quality solution, nTegrity™. In 2015, we anticipate our efforts will strengthen our business and grow revenue. Improved top-line results combined with cost reduction actions taken in the fourth quarter of 2014 are expected to improve annual Adjusted EBITDA profitability over the course of 2015.”

http://www.streetinsider.com/Corporate+News/...+Lowered/10154966.html
 

Excited about the large opportunities ahead of us in the local search space

Our initial nQuery relationships are expected to give Local Corporation potentially significant market share in the Tier II mobile phone carrier marketplace and contribute significant incremental revenue later this year and into 2015.

Our innovation efforts are advancing with great strides. This quarter in the mobile segment of our business we achieved a major milestone with the launch of nQuery™, our new white-label search experience that opens up the market for mobile carriers and other enterprise partners to participate in revenue from mobile search. Our initial nQuery relationships are expected to give Local Corporation potentially significant market share in the Tier II mobile phone carrier marketplace and contribute significant incremental revenue later this year and into 2015. Mobile is the fastest growing segment of search, according to BIA/Kelsey, as mobile local ad revenues are projected to more than triple over the next five years, reaching $15.7 billion in 2018.

“As we move through the second half of 2014 and into 2015, our new product releases are expected to drive incremental top-line growth and improved profitability. We remain excited about the large opportunities ahead of us in the local search space."

Source: Read the complete transcript of last Conference Call direct at Seeking Alpha.
 

von Local Corp? Ich meine schon.

Facebook's new tips for Places puts it in competition with Foursquare

Quelle: blogger-avatar by Nicole Lee | @nicole | January 29th 2015 at 1:00 pm

If you've ever found yourself in a new restaurant or a trendy tourist spot, you might've looked up Yelp or Foursquare -- or, heaven forbid, used Google -- on your phone to find out where the best view is or whether or not you should order the shrimp. Now, you might not need to, as long as you have Facebook installed. That's because the company has just introduced something called "Place Tips," which, when enabled, essentially pops up relevant content about your location as long as you're there. Specifically, it'll show posts and photos about the place from your friends if they've also visited it. The feature sounds very similar to what Foursquare already does with its own Tips, but with a much more Facebook-centric bent.


But I am sure, that the new offer of Facebook and Foursquare in all it's offers since years hurt the following important patent of Local Corp from 2011.

A SeekingAlpha post highlighting a patent the company received this month called “System for providing localized shopping information.” The patent, originally filed in 2007, but just granted, sounds a lot like Groupon and other local deals sites.

“A localization service is provided that provides users with online information on local retailers that sell particular products,” the patent abstract says. “A user can perform a search using a web page associated with the localization service or by searching using an internet search engine. The user’s search includes a search origin. The search origin may be defined in terms of location information such as a place name or a postal code. A search for a particular product at local retailers may be made using search parameters such as search origins, product names, model numbers, product categories, and product attributes. The localization service may provide the user with search results in the form of web pages that list which retailers sell the desired product in the vicinity of the search origin. A targeted advertisement server at the localization service may use display criteria to determine which targeted advertisements should be displayed for the user.”

forbes/sites/ericsavitz/2011/10/14/local-spikes-on-local-product-­search-patent/

 

http://www.google.com/patents/US8032427  

der vorstehenden Adresse:


SUMMARY

In accordance with the present invention, an online localization service is provided that provides users with information on which local retailers sell particular products.

A user with a web browser may perform a search for a product and location of interest using an internet search engine or using a query engine associated with the localization service. The location of interest, which is sometimes referred to as a search origin, may be defined by a place name (e.g., the user's city), a zip code, or other geographic terms. The product of interest may be defined using product terms such as a product name, a product model number, a product category, etc.

The user may be provided with search results that match the user's search parameters. The search results may include a list of universal resource locators, each of which corresponds to a web page associated with the localization service. When the user clicks on a desired universal resource locator, the universal resource locator and its embedded user search parameters are provided to the localization service.

The localization service has databases. The localization service may extract the search parameters from the universal resource locator when the localization service receives the universal resource locator from the user over the internet. A page generation engine may use information in the databases and the extracted search parameters to dynamically generate a web page for the user. The web page may include a list of which retailers in the vicinity of the search origin carry the product for which the user is searching. Web pages such as these may contain pricing information, information on how far each retailer is from the search origin, product images and other product information, and promotional information.

The localization service may have an advertisement server that applies display criteria such as location-based display criteria to the search parameters that are received from the user. The search parameters and display criteria may be used to determine which targeted advertisements are to be displayed for the user.

Further features of the invention, its nature and various advantages will be more apparent from the accompanying drawings and the following detailed description of the preferred embodiments.

 

http://www.nquerybylocal.com/  

zu nQuery blockiert, wie z.B. die folgende in vorstehender Adresse enthaltene Aussage:

Monetize traffic and earn more revenue through white labeled search
 
nQueryTM by Local provides a complete responsive solution to create powerful search experiences in a configuration that meets your brand’s needs. Our white-labeled, hosted search application incorporates the most essential features and functionality and is easy to integrate. Plus, the search results page maintains the look and feel of your site, including the addition of your logo.

And, while you offer your visitors a high-quality search experience, you make money with search advertising.  Ads are served automatically as part of the search results, so you don’t have to do anything extra.

Leverage our search technology to display quality results and ads, while offering users a superior user experience.