Local.com aussichtsreich

Net cash provided by operating activities was $6.7 million for the nine months ended September 30, 2014.

Source: Newest 10Q
 

http://www.ariva.de/forum/Diese-Aktie-kaufen-oder-umgehen-434273  

Complete List of Local Corp's Issued 13 Patents - Additional Applications Pending

Issued Patents of Local Corp

Owner* Short Title Country Status
Issuance
Number
Filing
Date

Searches Assisted by Multi-Level
Menus
Issued
7,062,453
08/31/2000

Search Selections with Supplier
Information
Issued
7,890,378
12/14/2005

Dynamic adjustment of Telephone
Listings
Issued
7,596,218
05/30/2003

Dynamic adjustment of Telephone
Listings
Issued
8,306,208
08/07/2009

Directory assistance using keywords
Issued
7,200,413
07/30/2003

Bidding for directory assistance
Issued
7,715,857
03/23/2006

Bulk Web Domain Generation
Issued
8,312,125
03/12/2010

Geocoding related Webpages
Issued
7,231,405
01/10/2005

Indexing Found Geocodes with
Webpages
Issued
7,822,705
06/11/2007

Indexing Found Geocodes with
Webpages
Issued
8,176,082
09/22/2010

Provision Of Localized Shopping
Based On Geocodes
Issued
8,032,427
04/03/2007

Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 8359049
Filed: March 25, 2010
Issued: January 22, 2013

Technique for locating relevant advertisements through the use of semantic keyword searches with claims directed to software, systems and methods in which semantically related keywords may be used to locate relevant fee generating advertisements that may monetize better than other available response ads.
Patent number 8,725,572
Issued on May 13, 2014 L
 

Mit der finanziellen Auswertung der  im vorigen Posting angeführten Patente hat Local Corp gerade erst begonnen, und zwar bei dem ältesten vorhandenen Patent. Und es gab gleich beim ersten Verwertungsversuch von einem von sehr vielen Kunden, die dieses Patent benutzen, eine Einmalzahlung von 700.000 Dollar. In der Bilanz sind diese Patente übrigens nicht aktiviert.

Searches Assisted by Multi-Level
Menus
Issued
7,062,453
08/31/2000

In September, the lawsuit against Fry’s Electronics, Inc. regarding the infringement of Local’s U.S. Patent No. 7,062,453, which covers “methods and systems for dynamic networked commerce architecture” was settled to the mutual satisfaction of the parties, and Fry’s Electronics, Inc. agreed to license the patent. Local Corporation is continuing its efforts to enforce its intellectual property rights.

Dass es tatsächlich 700.000 Dollar waren, wurde zunächst nicht veröffenlticht, aber das kam dann durch das Q10-Filing an die SEC doch ans Licht, wo auf der Seite 24 folgendes steht:

"Income from settlement and patent licensing
During the third quarter of fiscal 2014, we reached a settlement agreement in the patent infringement action against Fry’s Electronics, Inc. As part of the settlement agreement, we received a one-time patent license fee payment of $700,000 related to prior infringement of our patent."

Dass da aber noch sehr viel mehr drin ist,  zeigt diese Aussage des CEO, als das Patentabkommen von Local Corp veröffentlicht wurde:

“We are very pleased with the outcome of this settlement, and we believe this further validates the significant unlocked value of our robust patent portfolio,” said Fred Thiel, Local Corporation chairman and chief executive officer. “We have identified hundreds of websites and applications that we believe infringe upon this patent and believe there are likely thousands more. We have set a clear course to begin the process of licensing this patent and expect to continue to report the results of these monetization efforts with greater frequency. Overall, we currently believe that a conservative estimate of potential future licensing fees that could be generated from this patent is $100 million. We believe we are well-positioned to explore the monetization of our other patent families as well, including our pay-per-call patents.”
 

http://www.glassdoor.com/Reviews/Local-Corporation-Reviews-E35568.htm  

und wird sich wieder durchsetzen, wobei hier die sich im letzten Q10-Filing andeutenden sensationellen Patenverwertungschancen noch gar nicht einfließen:

September 4, 2014 7:23 AM EDT

H.C. Wainwright Starts Local Corp at Buy

H.C. Wainwright initiated coverage on Local Corp with a Buy rating and a price target of $4.00.
Analyst Amit Dayal said, "LOCM is in the early stages of implementing a new business strategy that over time should make the business less dependent on its traditional partnership-driven, search monetization model. Some of the big changes that have taken place over the last few quarters include a new CEO and new strategic initiatives that should boost organic traffic and revenues and allow for stronger margins. Under the new CEO there has been a renewed emphasis on R&D, which we believe should allow the company to introduce new products and services that leverage the ‘local search’ and ‘local commerce’ theme. Our price target of $4.00 translates to an EV/Rev multiple of ~0.8x (in relation to our 2015 revenue expectations for LOCM), which we believe is conservative relative to its peers and accommodates for the early stages of various new strategic initiatives underway at the company."

Source: http://www.streetinsider.com/Analyst+Comments/...+at+Buy/9805350.html
 

near all arguments of H.C. Wainwright lasten and the very good news from the patent-monetization are additional.

Not part of the valuation through H.C. Wainwright from September 4, 2014 are the news about the monetization of the Patent No. 7,062,453.

Local Corp had only started the monetizaton of patents with the following oldest patent of it’s 13 patents. No patents is capitalized in the balance sheet today, but only the following patent alone could have a value of 100 million..

Searches Assisted by Multi-Level
Menus
Issued
7,062,453
08/31/2000

In September, the lawsuit against Fry’s Electronics, Inc. regarding the infringement of Local’s U.S. Patent No. 7,062,453, which covers “methods and systems for dynamic networked commerce architecture” was settled to the mutual satisfaction of the parties, and Fry’s Electronics, Inc. agreed to license the patent. Local Corporation is continuing its efforts to enforce its intellectual property rights.

At the date of the publishing of the license an amount was not published, but now through the filing of 10 Q you can recognize the amount:

"Income from settlement and patent licensing
During the third quarter of fiscal 2014, we reached a settlement agreement in the patent infringement action against Fry’s Electronics, Inc. As part of the settlement agreement, we received a one-time patent license fee payment of $700,000 related to prior infringement of our patent."

But it will come a lot better, if you look at the following sentences of the CEO by the publishing of the license:

“We have identified hundreds of websites and applications that we believe infringe upon this patent and believe there are likely thousands more. We have set a clear course to begin the process of licensing this patent. Overall, we currently believe that a conservative estimate of potential future licensing fees that could be from this patent is $100 million. We believe we are well-positioned to explore the monetization of our other patent families as well, including our pay-per-call patents.”



Not complete continue for the following argumentation: “….and new strategic initiatives that should boost organic traffic and revenues and allow for stronger margins.” The fight against fraud decreased the network-traffic and revenues with its high margins. But invest in the quality of traffic will increase the revenues in the future:

• Network Traffic Quality Improvements: During the third quarter, the company developed a traffic quality solution, nTegrity, which it believes will better protect advertisers from fraudulent traffic types such as programmable headless browsers, BotNets and JavaScript manipulation. Launched in the fourth quarter, nTegrity will be used to detect, analyze and decide whether or not to show ads from the company’s ad partners on a real time, impression-by-impression basis, using an array of proprietary and third-party tools. The company expects nTegrity to increase conversion rates for advertisers and expects advertisers’ spend with Local Corporation to increase in turn.

And Local Corp is very excited about our early results with nTegrity. .



For example these argument continue and additional positive had happened: “LOCM is in the early stages of implementing a new business strategy that over time should make the business less dependent on its traditional partnership-driven, search monetization model.”

Additional positive since early September:

• Mobile Search Advances: The company is implementing its nQuery solution with a top five global carrier. nQuery is already deployed with a major U.S. mobile carrier, 18 international and prepaid MVNOs and 10,000 U.S. hotels. Providing a custom, hosted search solution, nQuery now powers millions of search queries globally. The company expects to further grow nQuery via partnerships with entities that specialize in monetizing subscriber traffic for mobile operators and Wi-Fi networks.

• Successful Programmatic Launch: The company entered the programmatic media marketplace to leverage its robust local audience data and connect advertisers with real people in real time, on the right platform. The company’s valuable, high-intent, first-party consumer data, includes behavioral, geo and device attributes from its 20 million monthly unique visitors across its O&O properties. The company anticipates this will enable additional scale over time, as any number of publishers can access multiple advertisers and multiple, targeted ads based on specific interests.

• Local Content and Search Engine Marketing Expansion: This quarter, the company continues to ingest new category data from additional sources, while adding content partnerships for its O&O properties. The company is also initiating additional keyword campaigns, vertical categories and rich content enhancements. Together, management believes these will increase traffic.

 

deutschen Local Search-Unternehmen My hammer noch nicht gemeldet hat, muss ich die Daten von My Hammer vorstelen, die aus dem letzten veröffentlichten Bericht stammen, die Ihr dort auf der Webseite dieses Unternehmens einsehen könnt.

Umsatzerlöse = 4,6 Millionen

Netriebsergebnis = minus 1,1 Millionen

Marktapitalisierung = 6,68 Millionen

Daraus ergibt sich ein Umsatzmultiple von 1,45 für My Hammer, das durchaus angemessen sein kann, aber das Umsatzmultiple der meines 'Erachtens sehr viel besseren Untenehmung Local Corp beträgt nur 0,35.  

Beschäftigtenzahl sucht Local Corp weiterhin massiv Personl, wie die folgenden Ausführungen auf der Seite Glassdoor zeigen:

http://www.glassdoor.com/Job/Local-Corporation-Jobs-E35568.htm

Dass das keine Uraltanzeigen sind, könnt Ihr an den +-Tagen hinter den Anzeigen erkennen und ganz unten angezeigt ist auch, dass Glassdoor heute abgedatet hat: "Updated Nov 16, 2014"

All das ist das Resultat der Umstrukturierung von einem in der Spitze zu ca. 75% aus Vertriebsleuten bestehenden Unternehmen zu einem überwiegend Technologieunternehmen.  

waren meines Erachtens die Bash-Operationen der wohl meist nackten Shortseller letzte Woche, denn die durch ihre Operationen erhoffte Verkaufswelle bieb aus: Tortz der heftigen Kursschwankungen gingen am Donnnerstag und Freitag zusammen nur etwas mehr als 2% der ausstehenden Aktien über den Ladentisch - und davon dürfte weitaus mehr als die Hälfte noch Wash-Trading gewesen sein.

Meines Erachtens wird schon die Diskussion um die angelaufene Patentverwertung beim ersten Patent aus der folgenden Liste der 13 Patente - und das nur bei der ersten Lizenzierung von hunderten oder tausenden bei diesem einen Patent - den Shortsellern den Garaus machen. Die Wahrscheinlichkeit, dass der Shortsquezze schon näcste Woche startet, ist also sehr groß. Denn die eine Zeile im Q10-Filing über mehr als 30 Zeieln, die über 700.000 Dollar einmaliger Lizenzzahlung von Fry's berichtet kann man leicht überlesen, wie es mir (siehe weiter oben) bei einem anderer Aspekt auch passiert ist.  

Complete List of Local Corp's Issued 13 Patents - Additional Applications Pending
.

Issued Patents of Local Corp

Owner* Short Title Country Status
Issuance
Number
Filing
Date

Searches Assisted by Multi-Level
Menus
Issued
7,062,453
08/31/2000

Search Selections with Supplier
Information
Issued
7,890,378
12/14/2005

Dynamic adjustment of Telephone
Listings
Issued
7,596,218
05/30/2003

Dynamic adjustment of Telephone
Listings
Issued
8,306,208
08/07/2009

Directory assistance using keywords
Issued
7,200,413
07/30/2003

Bidding for directory assistance
Issued
7,715,857
03/23/2006

Bulk Web Domain Generation
Issued
8,312,125
03/12/2010

Geocoding related Webpages
Issued
7,231,405
01/10/2005

Indexing Found Geocodes with
Webpages
Issued
7,822,705
06/11/2007

Indexing Found Geocodes with
Webpages
Issued
8,176,082
09/22/2010

Provision Of Localized Shopping
Based On Geocodes
Issued
8,032,427
04/03/2007

Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 8359049
Filed: March 25, 2010
Issued: January 22, 2013

Technique for locating relevant advertisements through the use of semantic keyword searches with claims directed to software, systems and methods in which semantically related keywords may be used to locate relevant fee generating advertisements that may monetize better than other available response ads.
Patent number 8,725,572
Issued on May 13, 2014
 

Das mit dem Überlesen der ersten Patentzahlung in Höhe von 700.000 Dollar durch Fry's gewinnt sogar noch dadruch dramtisch an Bedeutung, weil diese Meldung in der Kurzfassung, die man üblicherweise im Internet auf Aktienboard findet, gar nicht auftaucht.

http://biz.yahoo.com/e/141112/locm10-q.html

Auch ich bin erst darauf gestoßen als ich mir die p.huettl angegebene Adresse mit der Langversion angesehen habe:

http://services.corporate-ir.net/SEC.Enhanced/...1515&fid=9752739  

Mobile advertising in the US will total $17.73 billion in 2014, with mobile search spending accounting for more than half of that total, or $9.02 billion, according to new figures from eMarketer. By 2018, we estimate, mobile search spending will reach $28.41 billion, or 85.9% of the US digital search advertising market. - See more at: http://www.emarketer.com/Article/...898#sthash.6jSHQFFA.e4zZxaGc.dpuf  

"We believe the consumer shift to mobile devices presents a tremendous opportunity for us. Today, consumers are using their mobile devices more than ever before to search for local products and services.

We believe that Local can become the technology engine which powers third party apps and sites that seek to provide on-the-go mobile consumers with the local business, product, and service information they want, when they need it, along their path from discovery to decision. If this happens, we believe we will be in a better position to control our financial future by having direct relationships with retailers and brands and as a result we expect to be able to reduce our reliance on third party advertisers."  

Die Monetarisierung von Patenten wird Wunschdenken bleiben, wenn die Patentnehmer solche Verlustmaschinen wie myHammer sind. Kurs myHammer: von 100 auf 1,x.  

Q10-Filing an die SEC entehmen kannst, sind die ersten 700.000 Dollar nicht nur vereinbart, sondern auch schon geflossen

"In September, the lawsuit against Fry’s Electronics, Inc. regarding the infringement of Local’s U.S. Patent No. 7,062,453, which covers “methods and systems for dynamic networked commerce architecture” was settled to the mutual satisfaction of the parties, and Fry’s Electronics, Inc. agreed to license the patent. Local Corporation is continuing its efforts to enforce its intellectual property rights.


"Income from settlement and patent licensing
During the third quarter of fiscal 2014, we reached a settlement agreement in the patent infringement action against Fry’s Electronics, Inc. As part of the settlement agreement, we received a one-time patent license fee payment of $700,000 related to prior infringement of our patent."
 

des ersten Lizenznehmers Fry sind sicher auch eine andere Hausnummer als die von Dir angeführte My Hammer.

http://www.forbes.com/companies/frys-electronics/

An die ganz großen Unternehmen hat sich Local Corp noch nicht gewagt, denn dann wäre die Prozesssumme größer ausgefallen und im Falle einer Prozessniederlage, die glücklicherweise nicht eingetreten ist, auch die Kosten. Wie mit Fry's wird man hier auch versuchen, sich gütlich zu einigen, denn die Verhandlungsparnter sind fast immerauch Geschäftspartner in anderen Bereichen (z.B. beim Datensammeln durch Krillion, wo auch die Läden von Fry's autauchen).

Ganz schwierig wrd es mit der Monetarisierung dort, wo man Google und Yahoo verklagen müsste, ohne die Local Corp zumindest momentan kaum auskommen würde. Dieses Verbandeltsein und das Prozesskostenrisiko hat ja auch dazu gefäührt, dass Local Corp nur sehr langsam und vorsichtig vorgegangen ist. Ganz anders würde es dagegen aussehen, wenn ein großes finanzkräftiges Unternehmen Local Corp übernehmen würde, denn die könnten eher ihre Rechte durchsetzen. Daher halte ich es auch für wahrscheinlich, dass man zumndest das Paket der fünf Pay-Per-Call-Patente verkaufen wird und sich selber Lizenzen davon behalten wird. Denn Local Corp hat als Quasi-Erfinder des Online-Local-Search hier auf einigen Sektoren Grundpatente, an denen kaum jemand vorbei kommt und die momentan schon massenhaft verletzt werden - aber wie der Fall Fry's zeigt, gibt es ja auch Geld im nachhinein für schon stattgefundene Patentverletzungen.  

alt:

Latest Rating: H.C. Wainwright Starts Local Corp at Buy and a price target of $4.00.

September 4, 2014 7:23 AM EDT

H.C. Wainwright Starts Local Corp at Buy

H.C. Wainwright initiated coverage on Local Corp with a Buy rating and a price target of $4.00.

Analyst Amit Dayal said, "LOCM is in the early stages of implementing a new business strategy that over time should make the business less dependent on its traditional partnership-driven, search monetization model. Some of the big changes that have taken place over the last few quarters include a new CEO and new strategic initiatives that should boost organic traffic and revenues and allow for stronger margins. Under the new CEO there has been a renewed emphasis on R&D, which we believe should allow the company to introduce new products and services that leverage the ‘local search’ and ‘local commerce’ theme. Our price target of $4.00 translates to an EV/Rev multiple of ~0.8x (in relation to our 2015 revenue expectations for LOCM), which we believe is conservative relative to its peers and accommodates for the early stages of various new strategic initiatives underway at the company."

Source: streetinsider/Analyst+Comments/...+

 

Buy, buy, baby

The rise of an electronic marketplace for online ads is reshaping the media business
Sep 13th 2014 | From the print edition

"The advertising industry is going through something akin to the automation of the financial markets in the 1980s. This has helped to make advertising much more precise and personalised. Some advertising agencies and media companies have told their executives to read “Flash Boys” by Michael Lewis, a book about Wall Street’s high-speed traders, to make quite sure they get the message.

Real-time bidding sounds high-tech but straightforward. When a consumer visits a website, his browser communicates with an ad server. The server sends a message to an exchange to provide data about that user, such as his IP address, his location and the website he is visiting. Potential ad buyers send their bids to the exchange. The highest one wins and an ad is served when the website loads. All this typically takes about 150 milliseconds."

Source: Economist
 

"Real-time bidding is a form of “programmatic” buying, which means using computers to sell advertising space. An advertiser can buy a certain number of impressions on a website in advance at an agreed price and execute the order by computer, avoiding the need for paperwork, spreadsheets and faxes. The technique was first used over a decade ago in search advertising, in which advertisers bid for search terms entered by users, and Google and other companies serve relevant ads alongside the search results.

Over the past 18 months real-time bidding has spread across the web. According to IDC, a research firm, around 20% of online display advertisements in America are now sold this way; by 2018 that figure is likely to rise to 50%. Online video and mobile ads, too, are increasingly traded in real time. “Ten years ago you would never have had the information technology cheap enough to do these transactions,” says Mike Driscoll, the boss of Metamarkets, an advertising-analytics platform."
 

• Successful Programmatic Launch: Local Corp entered the programmatic media marketplace to leverage its robust local audience data and connect advertisers with real people in real time, on the right platform. The company’s valuable, high-intent, first-party consumer data, includes behavioral, geo and device attributes from its 20 million monthly unique visitors across its O&O properties. The company anticipates this will enable additional scale over time, as any number of publishers can access multiple advertisers and multiple, targeted ads based on specific interests.  

Mobile Search Advances: The company is implementing its nQuery solution with a top five global carrier. nQuery is already deployed with a major U.S. mobile carrier, 18 international and prepaid MVNOs and 10,000 U.S. hotels. Providing a custom, hosted search solution, nQuery now powers millions of search queries globally. The company expects to further grow nQuery via partnerships with entities that specialize in monetizing subscriber traffic for mobile operators and Wi-Fi networks. Less  

GPS-Ortung, Websockets, Wi-Fi networks machen Krillion zu einer Übergangstechnologie und damit zunehmend wertloser.
Havvit wäre eine gute Chance gewesen aus Krillion einen Vorteil zu ziehen, doch sie ist kein Hit. Die Großen - wie priceline, google, etc - werden die moderne Technologie nutzen aber erfolgversprechendere Wege als Havvit gehen.

 

Find the difference between the newest version and older version!

Newest Version: The company is implementing its nQuery solution with a top five global carrier. nQuery is already deployed with a major U.S. mobile carrier, 18 international and prepaid MVNOs and 10,000 U.S. hotels.

Older Version: Through these partnerships Local Corporation expects to power search for a major U.S. mobile carrier, 18 international and prepaid MVNOs and over 10,000 U.S. hotels.  

Offensichtlich hat sich hpgronauthotm. noch nicht mit Krillion beschäftigt.