Local.com aussichtsreich

How important are offline phone calls to search marketers? 63 percent of those surveyed said that phone leads are as valuable or more valuable than web conversions.

Google has reported that 70 percent of mobile searchers have called a business directly from search results. BIA/Kelsey estimates inbound phone calls from mobile search will grow from roughly 40 billion this year to 70 billion in 2016.

Yet despite these trends, many marketers aren’t keeping up with consumer’s changing call habits.

In a new survey of 132 search marketers conducted by call marketing automation firm, Invoca, just 36 percent of respondents said they are using call extensions or click-to-call ads in their search campaigns.

Maybe phone calls aren’t an important part of the other 64 percent of marketers’ sales strategies? It doesn’t appear that way: 63 percent of those surveyed said that phone leads are as valuable or more valuable than web conversions.

Then there are the sizable number of marketers which are still in the dark about the value of their call conversions and search’s impact on driving calls.

Over half (54 percent) of respondents said they don’t track when search campaigns convert offline from phone calls. Nearly 1 in 5 said they didn’t know how the value of inbound-call conversions compares to web conversions. Web conversions were considered more valuable than phone calls conversions by just 17 percent of respondents.
 

Innovation yields competitive advantages

• nQuery™ – hosted local
search opens up new
enterprise channels and
markets

• Krillion® – continued leverage
from technology across
business

• IP – Licensing and strategic
Opportunities

Complimentary local search businesses

• O&O: Content and traffic
acquisition improvements
delivering growth

• Network: Focus on quality
and advertiser’s conversion
are expected to yield longterm
growth

Market opportunity is growing.

Mobile is the fastest
growing segment of
search & mobile local ad
revenues are projected to
grow 3X in 5 yr. to
$15.7B in 2018*

Source: Corporate Overview – Q3 2014 Less

And excellent constellations in the existing business: Synergy across local search and network

Significant leverage within business modell for growth

Owned & Operated (Traffic)
- Local Corp's flagship site and app offer consuments relevant, local content search experience
- 24 million unique visitors

Distribution Network (Reach)
- A diverse group of mobile, app and desktop publishers, allowing us to monetize more consumer interactions
- 3 billion impressions monthly
Synergy across local search and network

Significant leverage within business modell for growth

Owned & Operated (Traffic)
- Local Corp's flagship site and app offer consuments relevant, local content search experience
- 24 million unique visitors

Distribution Network (Reach)
- A diverse group of mobile, app and desktop publishers, allowing us to monetize more consumer interactions
- 3 billion impressions monthly  

- after ny estmates between 9 and 10 millio by 23 million outstanding shares:

Every trial to cover produce jumps of the share-price.
 

- 48% of employees of Local Corp will work in research and development by 2014

- Local Labs serves as a digital technology lab and start-up incubator focused on innovating the digital ecosystem that converges around the digital shopper’s path from discovery to decision.

- 2014 Estimated Revenue: 15% of the projected revenue generated from new initiatives. That are by 107 million revenues of the last guidance about 16 million revenues from new initiatives.

- 2013: 26 Research & development employees = 27% of workforce
2014 (estimate): 47 Research & development employees = 48% of workface

Source Last Corperate Overview Q2/2014 (filed as 8-K to the SEC)
 

http://www.ringrouter.com/pay-per-call-industry-explode/  

Pay-Per-Call: Improve lead generation and sales force efficiency with the latest performance marketing solutions.

Generate more income by helping connect mobile consumers with the businesses and products they’re searching for. Local Corp's Pay Per Call advertising solution makes it easier for your visitors to contact that business with a simple tap. This convenient shortcut speeds the path to purchase for them and accelerates the revenue stream for you. The quicker they call the business, the faster (and more often) you get paid.


"One of the best ways that you can increase your volume of leads, much more qualified leads, is to work with a vendor that provides pay per call services for lead generation. This is when a vendor will sell you leads; however, rather than just handing over the information to you so you can follow up with the potential customer, the lead is given to you on the phone, where you can actually speak with a lead that is on the phone, interested in what you have to offer.

In most cases, the lead that you will speak with is much further into the actual sales cycle when you invest in pay per call leads. The person on the phone will want to actually speak with a real person, instead of having to fill out a form on the web in order to receive a white paper or other item. This is really dependent on the product or service that is being offered to get the lead to talk with you. As a note, it is important that you understand the way in which the vendor is promoting the lead so you can ensure that the messaging is completely congruent with your company and it meets your guidelines."

Source: Read the complete article at Ring Partner

 

Owner* Short Title Country Status
Application/
Issuance
Number
Filing
Date Inventors

Searches Assisted by Multi-Level
Menus
Issued
7,062,453
08/31/2000
Heath B. Clarke

Search Selections with Supplier
Information
Issued
7,890,378
12/14/2005
Heath B. Clarke

Rewarding User For Search
Selections
Pending
12/985,277
01/05/2011
Heath B. Clarke

Dynamic adjustment of Telephone
Listings
Issued
7,596,218
05/30/2003
William A. Montemer

Dynamic adjustment of Telephone
Listings
Issued
8,306,208
08/07/2009
William A. Montemer

Dynamic adjustment of Telephone
Listings
Pending
13/669,870
11/06/2012
William A. Montemer

Directory assistance using keywords
Issued
7,200,413
07/30/2003
William A. Montemer,
Heath B. Clarke

Bidding for directory assistance
Issued
7,715,857
03/23/2006
William A. Montemer,
Heath B. Clarke

Bidding for Directory Assistance
Issued
8,359,049
03/25/2010
William A. Montemer,
Heath B. Clarke

Using Rules to Influence Search
Results
Pending
11/302,506
12/12/2005
William Bertovich,
Stephen Ely,
Heath B. Clarke

Determining A Search Center
Pending
11/302,412
12/12/2005
William Bertovich,
Stephen Ely

Advertising based on Semantical
Keywords
Pending
11/452,607
06/13/2006
Ian Harcourt Niles,
Heath B. Clarke

Bulk Web Domain Generation
Issued
8,312,125
03/12/2010
Adam Rioux

Bulk Web Domain Generation
Pending
3/675,340
11/13/2012
Adam Rioux

Geocoding related Webpages
Issued
7,231,405
01/10/2005
Sam Xia

Indexing Found Geocodes with
Webpages
Issued
7,822,705
06/11/2007
Sam Xia

Indexing Found Geocodes with
Webpages
Issued
8,176,082
09/22/2010
Sam Xia

Search Engine Indexing Techniques
Pending
13/438,339
04/03/2012
Sam Xia

Provision Of Localized Shopping
Based On Geocodes
Issued
8,032,427
04/03/2007
Roger Spreen

System for Providing Localized
Shopping Information
Pending
13/238,489
09/21/2011
 

Remember my lot of advices to sell the from a criminal incubator-background manipulated Yelp-shares

PricesDate Adj Close*
Nov 3, 2014 60.10
Oct 27, 2014 60.00
Oct 20, 2014 59.42
Oct 13, 2014 67.09
Oct 6, 2014 66.06
Sep 29, 2014 69.44
Sep 22, 2014 70.90
Sep 15, 2014 75.89
Sep 8, 2014 81.78
Sep 2, 2014 83.28
Aug 25, 2014 82.42
Aug 18, 2014 81.60
Aug 11, 2014 76.53
Aug 4, 2014 68.00
Jul 28, 2014 66.31
Jul 21, 2014 68.68
Jul 14, 2014 68.35
Jul 7, 2014 70.62
Jun 30, 2014 78.89
Jun 23, 2014 77.28
Jun 16, 2014 74.93
Jun 9, 2014 74.92
Jun 2, 2014 65.23
May 27, 2014 66.15
May 19, 2014 61.54
May 12, 2014 54.72
May 5, 2014 54.22
Apr 28, 2014 59.76
Apr 21, 2014 57.63
Apr 14, 2014 64.87
Apr 7, 2014 61.72
Mar 31, 2014 65.76
Mar 24, 2014 76.44
Mar 17, 2014 83.43
Mar 10, 2014 86.79
Mar 3, 2014 97.25
 

enthalten sind die beiden nachstehenden Patente aus 2013/14:




Local Corporation Granted U.S. Mobile Pay-Per-Call Patent

Third Enhanced Directory Assistance Patent Focuses on Mobile Implementations
IRVINE, Calif.--(BUSINESS WIRE)--Mar. 6, 2013-- Local Corporation , a leading online local media company, today announced that the U.S. Patent and Trademark Office has granted the company patent number 8,359,049, which covers a mobile, pay-per-call Enhanced Directory Assistance method and/or system. This is the company’s third issued Enhanced Directory Assistance (EDA)-related patent that expands its reach into this high-growth area.

Issued on Jan. 22, 2013, the patent describes an Enhanced Directory Assistance method and/or system that uses wireless messaging protocols to receive keyword search data associated with a directory service request and matches it with a relevant advertiser associated with the keyword search. As part of the method, the requester is sent the directory listing for the advertiser and a callback number. Based on the second call to the callback number, it is determined that the directory listing was selected by the requester. This patent extends the company’s family of Enhanced Directory Assistance patents into wireless messaging systems, with potential uses extended to a host of potential mobile applications, such as the company’s Local.com mobile app, which was recently named as a finalist for the 2013 Appy Awards in the Search Tools category.

“We are pleased to add to our portfolio of intellectual property with this important mobile-focused enhanced directory assistance patent. With the mobile ad industry continuing to show strong growth, we believe this latest patent positions us well for leadership in this sector as we continue to build out and expand our mobile products. We look forward to leveraging this patent to monetize the mobile advertising market going forward.”




Local Corporation Granted New Ad Monetization Patent

Strengthens Intellectual Property Portfolio and Addresses Online Advertising Market Expected to Reach $182 Billion by 2017

IRVINE, Calif.--(BUSINESS WIRE)--Jun. 4, 2014-- Local Corporation (NASDAQ: LOCM), a leading local advertising technology company, today announced that the U.S. Patent and Trademark Office has granted the company its thirteenth patent, which covers an online advertising monetization and yield optimization method and/or system.

Issued on May 13, 2014, patent number 8,725,572 is directed to a technique for locating relevant advertisements through the use of semantic keyword searches with claims directed to software, systems and methods in which semantically related keywords may be used to locate relevant fee generating advertisements that may monetize better than other available response ads.

“We are pleased to expand our robust portfolio of intellectual property with this latest ad monetization patent,” said Fred Thiel, Local Corporation chairman and chief executive officer. “The online advertising industry continues to show strong growth, and we believe that our advertising technology, in combination with our growing intellectual property portfolio, will position us well to lead in this sector. We look forward to unlocking the value of our IP and leveraging this patent to further monetize and optimize traffic and advertising across our Owned and Operated properties and Network.”

The company now has 13 patents issued, including four patents related to search/menus, five related to pay-per-call and one focused on local shopping, with several additional patents still pending. The company is conducting a comprehensive review of the various advertising models used across the industry today that may be utilizing this patented yield optimization technology

 

Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 8359049
Type: Grant
Filed: March 25, 2010
Issued: January 22, 2013
Assignee: Local Corporation

Enhanced directory assistance services in a telecommunications network
Patent number: 8306208
Type: Grant
Filed: August 7, 2009
Issued: November 6, 2012
Assignee: Local Corporation

Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 7715857
Type: Grant
Filed: March 23, 2006
Issued: May 11, 2010
Assignee: Local Corporation

Enhanced directory assistance services in a telecommunications network
Patent number: 7596218
Type: Grant
Filed: May 30, 2003
Issued: September 29, 2009
Assignee: Local.Corporation

Methods and system for enhanced directory assistance using wireless messaging protocols
Patent number: 7200413
Type: Grant
Filed: July 30, 2003
Issued: April 3, 2007
Assignee: Local Corporation Less
 

And my advice to buy from the amount of the sale of extreme overvalued shares of Yelp shares of extreme undervalued Local Corp.

Date Adj Close*
Nov 3, 2014 1.77
Oct 27, 2014 1.76
Oct 20, 2014 1.82
Oct 13, 2014 1.98
Oct 6, 2014 1.86
Sep 29, 2014 1.97
Sep 22, 2014 1.85
Sep 15, 2014 1.93
Sep 8, 2014 1.99
Sep 2, 2014 1.82
Aug 25, 2014 1.61
Aug 18, 2014 1.66
Aug 11, 2014 1.70
Aug 4, 2014 1.85
Jul 28, 2014 1.79
Jul 21, 2014 1.90
Jul 14, 2014 1.99
Jul 7, 2014 1.93
Jun 30, 2014 2.03
Jun 23, 2014 2.15
Jun 16, 2014 1.89
Jun 9, 2014 1.92
Jun 2, 2014 1.84
May 27, 2014 1.75
May 19, 2014 1.76
May 12, 2014 1.74
May 5, 2014 1.77
Apr 28, 2014 1.91
Apr 21, 2014 1.88
Apr 14, 2014 1.85
Apr 7, 2014 1.79
Mar 31, 2014 1.97
Mar 24, 2014 1.90
Mar 17, 2014 1.94
Mar 10, 2014 1.85
Mar 3, 2014 1.63
Feb 24, 2014 1.59
Feb 18, 2014 1.59
Feb 10, 2014 1.57  

Patent number 8359049: Directory assistance provides telephone number look up services to callers based on the business or caller name as listed in a telephone directory. In the prior art, directory assistance provides a value-added service to telephone users and an expense that must be charged back to telephone callers or absorbed by telephone carriers. In enhanced directory assistance (EDA) services as described in the disclosure, EDA is further developed to deliver a keyword targeted advertising service to telephone listing owners and advertisers. The present invention provides a method and system to extend EDA services to the wireless messaging systems used by telecommunications operators. The invention further discloses methods to support both one-way and two-way communications on these devices, as well as systems to support the distributed EDA Transaction business model.

Patent number 8306208: Directory assistance provides telephone number look up services to callers based on the business or caller name as listed in a telephone directory. As such, directory assistance in the prior art provides a value-added service to telephone users and an expense that must be charged back to telephone subscribers or absorbed by telephone carriers. The present invention provides a method and system whereby directory assistance is enhanced to deliver a targeted advertising service to telephone listing owners and advertisers. The enhanced directory assistance (EDA) service of the present invention becomes an additional revenue source for carriers. The present invention also provides a method and system for dynamically ordering these directory listings and tracking subsequent telephone referrals.

Patent number 7715857: Directory assistance provides telephone number look up services to callers based on the business or caller name as listed in a telephone directory. In the prior art, directory assistance provides a value-added service to telephone users and an expense that must be charged back to telephone callers or absorbed by telephone carriers. In enhanced directory assistance (EDA) services as described in the disclosure, EDA is further developed to deliver a keyword targeted advertising service to telephone listing owners and advertisers. The present invention provides a method and system to extend EDA services to the wireless messaging systems used by telecommunications operators. The invention further discloses methods to support both one-way and two-way communications on these devices, as well as systems to support the distributed EDA Transaction business model.

Patent number 7596218: Directory assistance provides telephone number look up services to callers based on the business or caller name as listed in a telephone directory. As such, directory assistance in the prior art provides a value-added service to telephone users and an expense that must be charged back to telephone subscribers or absorbed by telephone carriers. The present invention provides a method and system whereby directory assistance is enhanced to deliver a targeted advertising service to telephone listing owners and advertisers. The enhanced directory assistance (EDA) service of the present invention becomes an additional revenue source for carriers. The present invention also provides a method and system for dynamically ordering these directory listings and tracking subsequent telephone referrals Less

Patent number: 7200413: Directory assistance provides telephone number look up services to callers based on the business or caller name as listed in a telephone directory. In the prior art, directory assistance provides a value-added service to telephone users and an expense that must be charged back to telephone callers or absorbed by telephone carriers. In enhanced directory assistance (EDA) services as described in the disclosure, EDA is further developed to deliver a keyword targeted advertising service to telephone listing owners and advertisers. The present invention provides a method and system to extend EDA services to the wireless messaging systems used by telecommunications operators. The invention further discloses methods to support both one-way and two-way communications on these devices, as well as systems to support the distributed EDA Transaction business model.

 

Local Corp annouced by the last quarter-report, that Local Corp is reviewing options to maximize the value of the Pay-Per-Call patent portfolio.  

Time for a change: WIX has only the 1.33-fold market-cap of Local Corp, but with 642 million the 15-fold market-cap of Local Corp

Financial Outlook for the full year 2014 of WIX:
• Revenues are now expected to be in the range of $139 million to $140 million
• Adjusted EBITDA is expected to be in the range of $(12) million to $(13) million

Financial Outlook for the full year 2014 of Local Corp:
Reiterates 2014 guidance: Revenue range of $103 million to $107 million and Adjusted EBITDA range of $3 million to $4 million
 

Complete List of Local Corp's Issued 13 Patents - Additional Applications Pending
.

Issued Patents of Local Corp

Owner* Short Title Country Status
Issuance
Number
Filing
Date

Searches Assisted by Multi-Level
Menus
Issued
7,062,453
08/31/2000

Search Selections with Supplier
Information
Issued
7,890,378
12/14/2005

Dynamic adjustment of Telephone
Listings
Issued
7,596,218
05/30/2003

Dynamic adjustment of Telephone
Listings
Issued
8,306,208
08/07/2009

Directory assistance using keywords
Issued
7,200,413
07/30/2003

Bidding for directory assistance
Issued
7,715,857
03/23/2006

Bulk Web Domain Generation
Issued
8,312,125
03/12/2010

Geocoding related Webpages
Issued
7,231,405
01/10/2005

Indexing Found Geocodes with
Webpages
Issued
7,822,705
06/11/2007

Indexing Found Geocodes with
Webpages
Issued
8,176,082
09/22/2010

Provision Of Localized Shopping
Based On Geocodes
Issued
8,032,427
04/03/2007

Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 8359049
Filed: March 25, 2010
Issued: January 22, 2013

Technique for locating relevant advertisements through the use of semantic keyword searches with claims directed to software, systems and methods in which semantically related keywords may be used to locate relevant fee generating advertisements that may monetize better than other available response ads.
Patent number 8,725,572
Issued on May 13, 2014,
 

Washtrading is going on to produce unsecurity, but investors should buy and/or increase the ownership like Stannguru, who owning now 110,800 shares.

From Wikipedia, the free encyclopedia
A wash trade (not to be confused with a wash sale) is a form of stock manipulation in which an investor simultaneously sells and buys the same financial instruments.

 

One reason the pay-per-call industry is growing so dramatically is that businesses are realizing the value of a single phone lead. Conversion rates are consistently higher for phone leads as compared with other types of leads. While phone sales is nothing new, the concept of marketers billing on a per-call basis is relatively new. As local businesses realize the value of phone leads, they’re willing to pay well for them.

Mobile technology and the pay-per-call industry
Another reason for growth in the pay-per-call industry is the advent of mobile click-to-call. Never has it been easier for potential customers to be connected with sales representatives by phone. Click-to-call is driving a very large number of high quality leads to businesses.



"One of the best ways that you can increase your volume of leads, much more qualified leads, is to work with a vendor that provides pay per call services for lead generation. This is when a vendor will sell you leads; however, rather than just handing over the information to you so you can follow up with the potential customer, the lead is given to you on the phone, where you can actually speak with a lead that is on the phone, interested in what you have to offer.

In most cases, the lead that you will speak with is much further into the actual sales cycle when you invest in pay per call leads. The person on the phone will want to actually speak with a real person, instead of having to fill out a form on the web in order to receive a white paper or other item. This is really dependent on the product or service that is being offered to get the lead to talk with you. As a note, it is important that you understand the way in which the vendor is promoting the lead so you can ensure that the messaging is completely congruent with your company and it meets your guidelines."

Source: Read the complete article at Ring Partner



Pay Per Call Offer of Local Corp for Publisher

Pay-Per-Call: Improve lead generation and sales force efficiency with the latest performance marketing solutions.

Generate more income by helping connect mobile consumers with the businesses and products they’re searching for. Local Corp's Pay Per Call advertising solution makes it easier for your visitors to contact that business with a simple tap. This convenient shortcut speeds the path to purchase for them and accelerates the revenue stream for you. The quicker they call the business, the faster (and more often) you get paid. Less



Mobile Pay-Per-Call Lead Generation Network-Offer of Local Corp

Local Corporation Launches Mobile Pay-Per-Call Lead Generation Network

Pay-Per-Call Ad Spending Projected to Reach $8.1 Billion by 2018

IRVINE, Calif.--(BUSINESS WIRE)--Dec. 5, 2013-- Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced that it has launched a mobile pay-per-call lead generation network.

The new network connects online and on-the-go consumers searching for local businesses and services in specific categories with relevant advertisers who provide those services via pay-per-call ads. Based on the valuable pay-per-call ad model, the network provides advertisers with a new channel to generate quality consumer leads in local markets and convert them to customers via mobile.

The network generates leads for top auto insurance, home security and home service providers. The company plans to expand the network to additional verticals, including education and consumer finance.

A recent forecast commissioned by Local Corporation and conducted by Borrell Associates, estimates that online pay-per-call ad spending will grow from $1.7 billion in 2013 to $8.1 billion by 2018. The forecast also estimates that use of pay-per-call advertising among U.S. businesses that market online is projected to more than double by 2018.

“Advertisers are continually looking for new ways to harness consumer demand for their products and services. The mobile pay-per-call lead generation ad model allows them to reach these consumers and convert them into customers,.”

Local Corporation has been issued five patents related to pay-per-call advertising solutions, including U.S. patent number 8,359,049, which is directed to various aspects of mobile, pay-per-call directory assistance and advertising systems and/or methods.



Pay Per Call-Offer of Local Corp for Advertiser

Improve lead generation and sales force efficiency with the latest performance marketing solutions.

Quality leads are the lifeblood of any sales force but finding them isn’t easy. That’s why we created Pay-Per-Call, the industry’s first performance marketing solution specifically designed to identify mobile customers with high intent and optimize their inbound calls to and through your IVR pathway. With Pay-Per-Call, your advertising message will reach millions across our massive network of traditional and mobile channels.

• Pre-launch process mapping

• Real-time reporting

• Expansive network & vertical channels

• IVR Optimization

• Dedicated account team Less

 

sein:

http://www.absatzwirtschaft.de/content/...grammatic-advertising;82737  

"Laut der Expertenbefragung kann zwar von einem anhaltend starken Wachstum des gesamten digitalen Werbemarktes in 2015 ausgegangen werden, jedoch sind gravierende inhaltliche und den Digitalmix betreffende Veränderungen zu erwarten."

Und noch ein Additional von mir: "Die Local Corp direkt entgegenlaufen."
 

http://www.glassdoor.com/Job/...I_IE35568.0,17_IL.18,24_IC1146798.htm  

Updated Nov 7, 2014  

Local Corp. is pursuing a strategy of ramping up its pay-per-call technology

"Whereas traditional pay-per-call systems (such as 411) required a customer to pay to access directory listings, the service is now transitioning to an advertiser-pays model. Local Corp.’s established patent position may help it expand its reach into the emerging pay-per-call mobile ad industry. For example, the company’s patent No. 8,306,208, entitled “Enhanced directory assistance services in a telecommunications network,” covers a pay-per-call enhanced directory assistance method or system through which pay-per-call advertiser listings are provided to consumers in response to directory assistance inquiries. In addition to offering directory assistance for traditional voice-based inquiries, the system may also encompass text and voice command requests from smartphones. Further, the patent includes coverage for a method or system to dynamically order pay-per-call directory listing results and track subsequent telephone referrals.

Other U.S. patents held by the company include patent No. 8,359,049 and focus on mobile implementations using wireless messaging protocols to receive keyword search data associated with a directory service request and to match it with a relevant advertiser associated with the keyword search.

Pay-per-call appears to be a natural way to monetize the rapidly increasing number of local searches being made through mobile devices and could represent a high-value target market for Local Corp., based on Borrell’s research. Though performance remains to be seen, a company like Local Corp. with the intellectual property and business expertise serving local ad markets could be a force in this sector going forward."

Source. Read the complete article from Laura Swartz direct at crystal research
 

The New Ad Currency of the Smartphone Era

By: Mike Boland 16 May 2014

For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.

Like search marketing in its early days, call monetization is picking up fast. And in a lots of ways, it’s branching out from search. In fact, Google’s efforts with call monetization are characterizing and validating the opportunity to the broader market.

The reason this is culminating now is the growth in smartphone and resulting growth in mobile search. As we keep saying, mobile search carries a great deal of commercial intent from users. And don’t forget the mobile device is also a phone.


Source:BIA Kelsey  

"Among its services, Borrell works to gauge ad spending in local markets. The company forecasts that the online pay-per-call ad spending sector (also known as “enhanced directory assistance”) could be worth $8.1 billion by 2018, up from a current value of approximately $1.7 billion. Moreover, business use of this form of online advertising is anticipated to more than double by 2018. As more and more online searches for local goods and services are being performed on mobile devices (as opposed to on the traditional desktop platform), Local Corp. and other industry experts believe that pay-per-call as a mobile lead generation ad model will be key to generating revenue off of mobile consumers. "
Source: Read the complete article at crystalreseach



So What Could This Mean for Local Corp. (LOCM)?

For the past several years, Local Corp. has been expecting the growth of pay-per-call for mobile searches and has been pursuing a competitive patent position in this space. To date, the company states that it has been issued five patents related to pay-per-call advertising solutions, which it anticipates will help the company generate revenue.
Source: crystalreseach  

Reviewing options to
maximize value
Pay-Per-Call patent portfolio

Transferring patents into
dedicated IP holding subsidiary
Structure provides most flexible solution
to leverage value

Source: Last Company Overwiew