NEOMEDIA / GAVITEC - Mobile Marketing
Mon. April 20, 2009; Posted: 11:06 AM
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Apr 20, 2009 (M2 PRESSWIRE via COMTEX) -- NEOM | Quote | Chart | News | PowerRating -- Emerging stock report is currently offering a complimentary trial subscription. To view our research go to www.emergingstockreport.com Emerging Stock Report a leading provider of independent investment research, today initiated coverage on:
April 20, 2009 -- NeoMedia Technologies, Inc. (OTC BB: NEOM), the global leader in mobile barcode scanning solutions, was selected by IQ mobile, the leading mobile marketing company in Central Europe, to provide 2D barcoding services for their advertising campaigns. The first campaign launched using this technology was an interactive advertising campaign to promote Nokia's new Navigation phones in Austria, which recently concluded.
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03.04.2009 19:16
NeoMedia Shareholder Conference Call Rescheduled
NeoMedia Technologies, (News) Inc. (OTCBB: NEOM), the global leader in mobile barcode scanning, announced the shareholders’ conference call previously scheduled for Tuesday, April 7, 2009 has been rescheduled for Tuesday, April 21 at 10am EDT. We have rescheduled to ensure that our year-end reporting is complete and filed in advance of the call. Telephone numbers remain the same and are listed below.
To expedite your sign-in process, dial in 5 minutes prior (9:55 AM ET) and have the Program Title ready (listed below).
Date: 04/21/2009
Time: 10:00 AM ET/ / 9:00 AM CT / 8:00 AM MT / 7:00 AM PT
Duration: 60 minutes
Moderator: Iain McCready
Telephone numbers:
U.S. / Canada: 888-674-0222
International: 1-201-604-0498
Program Title: Quarterly Shareholder Conference Call
Thank you,
NeoMedia Technologies
Damit unsereins Morgen Teurer (nach)-kaufen kann...
0815ax tippt auf einen Kurssprung (bei mgl. weiteren News etc.) in dieser Woche auf ca.: 0.0815 USD
LOLOLOLOL
ciao (schaue dann ab morgen mal immer wieder "in den Hotels" vorbei) ax
baue gerade riemen an meinen stuhl damit ich morgen nicht weg fliege.
Dann gute reise 0815.
Posted by Cian on Apr 20, 2009 15:22
Tags: barcodes, IQ mobile, mobile advertising, Mobile barcodes, mobile carrier, Mobile Marketing, mobile network, mobile operator, Neomedia, nokia
NeoMedia has announced that it’s mobile barcode services will be rolled out for advertising across Europe after a hugely successful Austrian advertising campaign. Mobile marketing agency IQ mobile ran a multi-channel campaign for Nokia, and was so impressed with the success of the barcoding segment that further campaigns are being planned for Europe.
IQ mobile created an interactive ad campaign for Nokias new Navigation devices in Austria. Scanning a barcode in one of the IQ mobile ads with a NeoMedia scanner gave the user a chance to win one of the new phones. The 2D barcodes appeared in magazines and on banners, posters and flyers across the country. The response rate was high enough that IQ mobile is now planning further campaigns across Europe, both with Nokia and other sources.
From the release:
“The performance of the 2D code campaign has far exceeded both ours and Nokia’s expectations. Due to the strong response rates and opt-in interest, Nokia will be incorporating more campaigns with 2D codes in Central Europe. We are currently running a campaign in Switzerland featuring 2D codes to promote the Nokia Music Device 5800 via the Mobilezone, a major catalogue retailer,” said Harald Winkelhofer, Founder & CEO of IQ mobile. “In general, the 2D code technology plays a very important role in all the mobile marketing concepts that we bring to our client base of international brands and agencies.”
Iain McCready, CEO of NeoMedia Technologies, said “IQ mobile was looking for an innovative solution that would help reinforce Nokia’s ‘pioneering’ spirit as well as provide clear value and results. NeoMedia’s 2D barcode solutions created intrigue for consumers, but more importantly, delivered real added-value to Nokia by “turning on” the printed mediums and delivering real-time results for each element of the campaign. The combination of a qualitative interactive consumer experience with a quantifiable and measurable response mechanism makes mobile barcodes a powerful tool for marketers. IQ mobile understands the power of 2D barcodes and works hard to ensure the experience is easy and intuitive for consumers in order to optimize results for their clients.”
What we think?
It was primarily the metrics included in the NeoMedia reader that allowed IQ mobile to determine how good the response rate was - which it deemed as being equal to an SMS campaign click-through rate. It’s a real shame that barcodes haven’t taken off in Ireland much - I have barely had any exposure to them. With this new set of European campaigns on the way, hopefully they will spread a bit more. Cameraphones are everywhere in good old Eire, and Irish punters are always on the look out for a bargain - I reckon 2D barcodes would have great success over here.
http://www.gomonews.com/...s-after-huge-success-in-nokia-ad-campaign/
ATLANTA & AACHEN, Germany, Apr 21, 2009 (BUSINESS WIRE) -- NeoMedia Technologies, Inc. (OTC BB: NEOM) has entered into a strategic partnership with arvato services. The cooperation brings together innovative technology and leading services in the fields of media service, customer relationship management, data, finance, supply chain management, customer care, mail and IT to create a new and unique service chain.
arvato services is a leading service provider for effective customer communication, customer loyalty and supply chain management solutions both inside and outside of Europe. NeoMedia is a global leader in camera-initiated transactions using mobile phones and offers innovative and service-oriented solutions for targeting consumers with mobile marketing tactics. Using the NeoReader barcode scanning application and a 2D barcode on print products, consumers can connect to the mobile internet. By linking classical "push" media with the barcode as a "pull" instrument the marketing circle is completed. NeoMedia technology effectively turns books, magazines, posters and advertisements into vehicles that create an interactive dialogue with consumers.
In order to provide its customers with targeted, inexpensive marketing campaigns, arvato services is increasingly focusing on mobile marketing, and therefore on mobile code reading, taking advantage of the innovative technologies supplied by NeoMedia Technologies. With NeoReader(R) a mobile phone camera becomes a barcode reader, giving the user immediate access to content and services available on the World Wide Web. Valuable customer data can also be generated in this way.
Thomas Leitner, Vice President of arvato media GmbH explains: "NeoMedia is enabling us to open up a new dimension of dialogue with the customer. The ability to interact with a consumer via his or her mobile device adds infinite value to the CRM and marketing disciplines. NeoMedia's system offers an unrivalled level of performance monitoring - way above that of conventional methods, allowing us to precisely tailor future marketing activities for our customers as well as accurately measure feedback."
Iain McCready, CEO of NeoMedia Technologies, Inc.: "Gaining arvato services as a business partner is very gratifying. This accomplishment underlines our global market leadership and the outstanding quality of NeoMedia solutions. With this partner at our side we believe we will be able to reach new target groups and extend our mobile marketing value chain to the highest level thanks to integrated arvato solutions."
About NeoMedia Technologies
NeoMedia Technologies, Inc. (USA) is a world market leader in the field of optically initiated transactions, applying innovative solutions to combine the physical and mobile worlds with its patented, leading-edge mobile Direct-to-Web technology. In order to offer the customer a stable, high-performance infrastructure for processing optical codes, NeoMedia is expanding its offerings by adding the award-winning Gavitec technology. Gavitec AG mobile digit, a member company of NeoMedia Technologies (OTCBB: NEOM), is a leading provider of technical equipment for code reading systems and software for mobile communications applications. Gavitec AG is based in Germany and offers standardized and individual solutions for mobile marketing, mobile couponing, mobile ticketing and mobile payment systems. For further information, please visit: www.neom.com, www.neoreader.com and www.mobiledigit.de.
About arvato services
arvato services, a subsidiary of arvato AG, is a leading service provider for effective solutions centering on customer communication, supply chain management and financial services for markets located both inside and outside of Europe. arvato services offers its customers one-stop shopping concepts in the fields of CRM/SCM consulting, customer loyalty, data management, lettershop, customer service, logistics and finance - all supported by IT solutions. More than 37,000 arvato services employees serve customers around the world. For further information, please visit: www.arvato-services.com.
This press release contains some forward-looking statements as covered by Section 27A of the US Securities Act of 1933 and Section 21E of the US Securities Exchange Act of 1934. With the exception of past facts, the statements made in this press release are thus subject to various risks and uncertainties that could lead to actual events varying considerably from the expectations expressed.
SOURCE: NeoMedia Technologies, Inc.
CONTACT:
NeoMedia Technologies Terry Griffin +1 678-638-0460 x111 tgriffin@neom.com
Copyright Business Wire 2009
21.04.2009 10:03
Strong partners: NeoMedia Technologies and arvato services reach 120 million consumers worldwide
NeoMedia Technologies, (News) Inc. (OTC BB: NEOM) has entered into a strategic partnership with arvato services. The cooperation brings together innovative technology and leading services in the fields of media service, customer relationship management, data, finance, supply chain management, customer care, mail and IT to create a new and unique service chain.
...(weiter siehe LINK)
ps: bin schon im Hotel!
Iain McCready, CEO of NeoMedia Technologies, Inc.:
...With this partner at our side we believe we will be able to reach new target groups and extend our mobile marketing value chain to the highest level thanks to integrated arvato solutions.”