Local.com aussichtsreich

Reiterated 2014 guidance of a revenue midrange between 103 - 107 million has as result of 49 million in the first half of 2019

- 54 million revenues in the second half of 2014 in the worst case

- 58 million revenues in the second half of 2014 in the best case

- 56 million revenues in the second half of 2014 in the middle range

For my estimate I take the middle range of 56 million and believe, that 27 million of this 56 million are in Q3 and 29 million of this 56 million in Q4.  

Increase audience and make money by adding a complete localized directory solution.

Local Corps proven white label, local directory solution provides highly relevant local business content that consumers in your market want and need with engaging display and search ads.

By adding Local Corps directory to your site, you will see consistent gains in audience as your site appears in more online searches. Our technical account management team manages the content integration and optimization, along with proactively address any algorithmic changes, keeping your traffic growth upward moving. Plus, we have deep and long-lasting relationships with the largest advertising partners, providing you with access to the most lucrative monetization opportunities.

• Over 16 million business listings

• Search and filter functionalities

• Social Media, video and map integration

• White label to maintain your brand

• High RPM from ad partners

• Mobile-optimized

• Multiple configurations
 

Top Institutional Holders
Holder Shares % Out Value* Reported
BlackRock Institutional Trust Company, N.A. 893,535 3.85 1,858,552 Jun 30, 2014
Boston Partners 640,900 2.76 1,333,072 Jun 30, 2014
Vanguard Group, Inc. (The) 609,105 2.62 1,266,938 Jun 30, 2014
Goldman Capital Management, Inc. 3,035,700 13.07 6,314,256 Jun 30, 2014
Russell (Frank) Company Inc 253,200 1.09 526,656 Jun 30, 2014
Ancora Advisors, LLC 93,487 0.40 194,452 Jun 30, 2014
CALPERS (California-Public Employees Retirement System) 89,800 0.39 186,784 Jun 30, 2014
BlackRock Fund Advisors 85,427 0.37 177,688 Jun 30, 2014
Geode Capital Management, LLC 78,225 0.34 162,708 Jun 30, 2014
Spark Investment Management LLC 60,100 0.26 125,008 Jun 30, 2014


Top Mutual Fund Holders
Holder Shares % Out Value* Reported
Vanguard Extended Market Index Fund 378,331 1.63 726,395 Mar 31, 2014
Vanguard Total Stock Market Index Fund 213,658 0.92 410,223 Mar 31, 2014
iShares Micro Cap ETF 85,427 0.37 177,688 Jun 30, 2014
Ancora/Thelan Small Mid Cap Fund 77,027 0.33 160,216 Jun 30, 2014
Spartan Extended Market Index Fund 49,826 0.21 103,638 Jun 30, 2014
Spartan Total Market Index Fund 28,399 0.12 59,069 Jun 30, 2014
Claymore ETF Tr-Wilshire Micro Cap ETF 13,928 0.06 24,374 May 31, 2014
Quantitative Master Series Tr-Extended Market Index Series 13,417 0.06 27,907 Jun 30, 2014
Vericimetry U.S. Small Cap Value Fd 5,000 0.02 9,600 Mar 31, 2014
Vanguard Balanced Index Fund 1,300 0.01 2,704 Jun 30, 2014  

BlackRock, Inc. is a U.S.-headquartered multinational investment management corporation based in New York City. Founded in 1988, initially as a risk management and fixed income institutional asset manager, BlackRock became the world's largest asset manager as of 2010 after numerous acquisitions including Merrill Lynch Investment Managers, Quellos, State Street, and Barclays Global.[4] As of 2014, BlackRock has $4.59 trillion in assets under management.[  

Increase of consumers spend on their mobile devices = Increase of Pay-Per-Call ad spend

"As the percentage of time consumers spend on their mobile devices increase, we expect mobile pay-per-call ad spend to increase as well. It’s the best way to capture a customer on the mobile Web."

John Hampton in t he article "State of Pay Per Call Industry" in Search Engine Journall

Pay-Per-Call
Improve lead generation and sales force efficiency with the latest performance marketing solutions.

Generate more income by helping connect mobile consumers with the businesses and products they’re searching for. Our Pay Per Call advertising solution makes it easier for your visitors to contact that business with a simple tap. This convenient shortcut speeds the path to purchase for them and accelerates the revenue stream for you. The quicker they call the business, the faster (and more often) you get paid.

First money will come for Local Corp in 2014 from the launch of the Mobile Pay-Per-Call Lead Generation Network

“What is the current state of pay-per-call marketing?

Pay-per-call marketing is going through a renaissance period. Traditional pay-per-call marketing, which existed via TV, print and radio advertising, has been around for years. Now, though, the game is changing, as the “mobile threshold” has been broken. As more Internet traffic comes from mobile devices, it makes sense for advertisers generating leads to have their leads call in directly to a call center rather than trying to get a consumer to fill out a lead form on a mobile page and attempt to connect with them later.”

Source: John Hampton in t he article "State of Pay Per Call Industry" in Search Engine Journall
 

- nStore

- nQuery

- Display-to-Search

- Pre-roll-Video

- Pay-Per-Call

- Havvit

- Lead generation

- Fusion ad network

Source. Corporate Overview of Local Corp – Q3 2014 Less
 

dieser Begriff in Deutschland von dem "Waldi" vom Der Aktionär "verbrannt" wurde.

Why Local Corp is a Ten-Bagger on the base of the market-cap of idiotic low 45 million of today by 105 million revenues and 4 million EBITDA in 2014


80% of consumer
purchases occur
within a 3-mile radius
of a consumer’s home

Consumers spend
$10.7 Trillion
annually on goods
and services

$176.3 Billion
total U.S. online
ad spend in 2017

$71.4 Billiontotal
U.S. local search
and display spend
by 2017

$57.3 Billionlocal
mobile display
spend by 2017

92% of consumers
research online
before purchasing

25% of searches
are local and
commercial

Many searches start
on major search
engines, leading to…
…Local and
thousands of our
network sites Less
Why Local Corp? - Conclusion

Innovation yields competitive advantages
• nQuery™ – hosted local
search opens up new
enterprise channels and
markets
• Krillion® – continued leverage
from technology across
business
• IP – Licensing and strategic
Opportunities

Complimentary local search businesses
• O&O: Content and traffic
acquisition improvements
delivering growth
• Network: Focus on quality
and advertiser’s conversion
are expected to yield longterm
growth

Market opportunity is growing.
• Mobile is the fastest
growing segment of
search & mobile local ad
revenues are projected to
grow 3X in 5 yr. to
$15.7B in 2018*

Source: Corporate Overview – Q3 2014 Less

And excellent constellations in the existing business: Synergy across local search and network

Significant leverage within business modell for growth

Owned & Operated (Traffic)
- Local Corp's flagship site and app offer consuments relevant, local content search experience
- 24 million unique visitors

Distribution Network (Reach)
- A diverse group of mobile, app and desktop publishers, allowing us to monetize more consumer interactions
- 3 billion impressions monthly
 

Local Corporation Launched Mobile Pay-Per-Call Lead Generation Network in Decemer 2013:

Pay-Per-Call Ad Spending Projected to Reach $8.1 Billion by 2018

IRVINE, Calif.--(BUSINESS WIRE)--Dec. 5, 2013-- Local Corporation, a leading online local media company, today announced that it has launched a mobile pay-per-call lead generation network.

The new network connects online and on-the-go consumers searching for local businesses and services in specific categories with relevant advertisers who provide those services via pay-per-call ads. Based on the valuable pay-per-call ad model, the network provides advertisers with a new channel to generate quality consumer leads in local markets and convert them to customers via mobile.

The network generates leads for top auto insurance, home security and home service providers. The company plans to expand the network to additional verticals, including education and consumer finance.

A recent forecast commissioned by Local Corporation and conducted by Borrell Associates, estimates that online pay-per-call ad spending will grow from $1.7 billion in 2013 to $8.1 billion by 2018. The forecast also estimates that use of pay-per-call advertising among U.S. businesses that market online is projected to more than double by 2018.

Local Corporation has been issued five patents related to pay-per-call advertising solutions, including U.S. patent number 8,359,049, which is directed to various aspects of mobile, pay-per-call directory assistance and advertising systems and/or methods

 

Fred Thiel speaks at Siemer Summit 2014 - Part 1 of 2

youtube.com/watch?v=uuqht0WlRUE&feature=youtu.be

“My vision for Local Corporation is to take the very strong position we have today broaden to a global platform and monetize mobile much stronger - that's were I think building a multi-billion dollar corporation overtime."


"Outside of our owned and operated sites we services 600 million search queries a month - that's three percent of all search querries who include their server in North America."


We control 10% of all US internet user - all of whom come to us or through us, when they are searching for products and services - that mean: this are not people searching for Justin Bieber's latest adventures in Canada or Mexico or ever. "


"Local Corp serve over three billion ad impressions a month - that is mor than 3% of the US market for ad impressions."


"Good consecutive growth rate 30% over the past six years."
 

Facebook has with 168,106,773 Monthly U.S-Unique Visitors only the 7.3-fold of the 22,992,894 Monthly U.S.-Unique Visitors of the Owned & Operates-Division of Local Corp.
But Local Corp has only a market-cap of idiotic low 45 million.
 

Mobile location-based ad and marketing spending is set to skyrocket in the coming years

Which Mobile Location Ads Are the Most Accurate?

Hyperlocal campaigns account for nearly half of accurate mobile location-based ad impressions in the US, according to recent data. The majority of mobile device users say they like ads that have geographically relevant info, and as a result, mobile location-based ad and marketing spending is set to skyrocket in the coming years.

Source: eMarketer
 

- nStore

- nQuery

- Display-to-Search

- Pre-roll-Video

- Pay-Per-Call

- Havvit

- Lead generation

- Fusion ad network

Source. Corporate Overview of Local Corp – Q3 2014 Less


Juwel of Local Corp: Pay-Per-Call

Increase of consumers spend on their mobile devices = Increase of Pay-Per-Call ad spend

"As the percentage of time consumers spend on their mobile devices increase, we expect mobile pay-per-call ad spend to increase as well. It’s the best way to capture a customer on the mobile Web."

John Hampton in t he article "State of Pay Per Call Industry" in Search Engine Journall

Pay-Per-Call
Improve lead generation and sales force efficiency with the latest performance marketing solutions.

Generate more income by helping connect mobile consumers with the businesses and products they’re searching for. Our Pay Per Call advertising solution makes it easier for your visitors to contact that business with a simple tap. This convenient shortcut speeds the path to purchase for them and accelerates the revenue stream for you. The quicker they call the business, the faster (and more often) you get paid.

First money will come for Local Corp in 2014 from the launch of the Mobile Pay-Per-Call Lead Generation Network

“What is the current state of pay-per-call marketing?

Pay-per-call marketing is going through a renaissance period. Traditional pay-per-call marketing, which existed via TV, print and radio advertising, has been around for years. Now, though, the game is changing, as the “mobile threshold” has been broken. As more Internet traffic comes from mobile devices, it makes sense for advertisers generating leads to have their leads call in directly to a call center rather than trying to get a consumer to fill out a lead form on a mobile page and attempt to connect with them later.”

Source: John Hampton in t he article "State of Pay Per Call Industry" in Search Engine Journall


Local Corporation Launch of Pre-Roll Video Network Local Corporation’s Krillion® Platform Powers Shopping Channel will increase the numbers of the network again and eypand the relationships again.

Local Corporation’s new local shopping channel enables publishers to drive new digital revenue and traffic through the integration of dynamic local shopping content from the company’s patented Krillion local shopping platform.

The local shopping channel delivers relevant store location, pricing, and product availability to ready-to-buy consumers via online and mobile interfaces. The fully hosted, turnkey solution is private-labeled and is free to implement for publishers.

The channel provides a local discovery experience for both advertisers and consumers, and features one of the largest and most comprehensive local shopping data indexes in the industry, with over 75,000 retail stores, covering over 3,000 shopping categories, representing millions of localized products.

“We’re pleased to be expanding our four-year partnership with Local Corporation,” said James Bissell, manager of product development for ThePittsburgh Post-Gazette. “We’ve had great success driving new revenue streams and SEO performance with the company’s local business channel and look forward to similar results with the local shopping channel. By adding this powerful solution to our portfolio, we’re able to increase digital revenue even more and monetize valuable local consumer search traffic.”

Local Corporation’s local shopping platform provides relevant local product search results, including retail locations, brands, categories, product images and product inventory and availability data, to millions of connected consumers researching online.


Generate more revenue from dynamically generated contextual and display ads

Yield even greater returns with a smart, contextual ad unit. Our Display-to-Search solution leverages keywords in your content to create relevant search links that help your audience find what they’re looking for. With a few easy clicks, it can be configured to match the design needs of your website. And because of their renowned effectiveness, they garner significantly higher revenue than many other forms of online advertising.

• Flexible native and standard ad formats

• Compatible with companion ads

• Highly customizable with JavaScript widget

• Greater control and optimization Less

Display-to-Search from Local Corp

Why Display Ads Will Become More Important To Search Marketers
by Laurie Sullivan

Don't discount the impact of display advertising on paid-search ads or search engine optimization. Numerous studies throughout the years have detailed display's impact on search marketing, and the impact of search data on display ad retargeting. Integrated online marketing strategies require a variety of media, from search to display to mobile.


Big Bang nQuerry by Local : White-labeld consumer search from Local Corp - anywhere there's access to the internet

New channels, new devices, new experiences - globally

nQuerry by Local
- Mobile carriers & operators
- ISPs
- Consumer devices & appliances
- Digital signage

Source: Company Overview 2 - 2014

CEO Fred Thiel on the Conference Call yesterday: "In July we launched nQuery by Local, a white labeled hosted search solution that powers customized search experiences and supports the company’s goal to populate local search across the internet of everything. The company recently entered into partnerships with entities that specialize in monetizing subscriber traffic for mobile operators in public and private WiFi networks.

Through these partnerships Local Corporation expects to power search for a major U.S. mobile carrier, 18 international and prepaid MVNOs and over 10,000 U.S. hotels. nQuery is already powering millions of user searches per month and is expected to grow significantly with the onboarding of new partners."

Source, Read the complete text of the transcript of the Conference Call direct at Seeking Alpha


Local Corp. will power search for a major US mobile carrier, 18 international and prepaid MVNO’s, 10,000 U.S. hotels and more

We’re committed to powering search across the internet of everything and in this effort we recently launched nQuery™ by Local, a hosted solution that powers customized local search experiences. Through partnerships, Local Corp. will power search for a major US mobile carrier, 18 international and prepaid MVNO’s, 10,000 U.S. hotels and more.

“Our innovation efforts are advancing with great strides. This quarter in the mobile segment of our business we achieved a major milestone with the launch of nQuery™, our new white-label search experience that opens up the market for mobile carriers and other enterprise partners to participate in revenue from mobile search. Our initial nQuery relationships are expected to give Local Corporation potentially significant market share in the Tier II mobile phone carrier marketplace and contribute significant incremental revenue later this year and into 2015. Mobile is the fastest growing segment of search, according to BIA/Kelsey, as mobile local ad revenues are projected to more than triple over the next five years, reaching $15.7 billion in 2018."

Source: Report about Q2/2014


nStore

Consumers found you online. Now drive them in-store.

Add dynamic, localized where-to-buy functionality to your online product pages that will engage ready-to-buy shoppers. Leverage Local Corp's turn-key JavaScript® implementation or tap Local Corp's powerful API to support your retail channel and help shoppers find your products at stores nearby. Desktop, mobile and tablet compatible, Local Corp'ssolution supports your customers by providing local buying options.

Local Corp's Solution Features:
• Real-time store availability
• Dynamic nightly pricing updates
• Rich-store level details
• Flexible API
• Powerful reporting analytics Less

 

http://www.youtube.com/watch?v=GeP34lbJmhc  

CEO at 09/29/2014: "We provide over twenty-four million unique consumers each month with informations about products and services."

CEO at 09/29/2014: " We also have an extended network of sites where we serve over three billion ad impressions a month."

 

CEO at 09/29/2014: "We have today about 10% of the US internet browsing population each month traversing our site.  

http://www.youtube.com/watch?v=ZpsftgPYR2w  

The 44-fold market-cap of Demandware of 1.9 billion is joke in relation to the idiotic low 43 Million of Local Corp, if you compare the following.
Guidance of Local Corp:
Reiterated 2014 guidance: Revenue midrange expected to increase 11% compared to 2013, and Adjusted EBITDA is expected to be between $3 million and $4 million.
Guidance of Demandware
Expects FY 2014 total revenue guidance from previous range of $147.5 -$148.5 mln to a range of $150 -$151 mln. Expects FY 2014 GAAP net loss to be about $30.8 -$31.8 mln. Expects FY 2014 non-GAAP net loss in the range of $1.5 - $2.5 mln.
If the 105 million revenues of Local Corp in 2014 were valued like the 148 million revneues of Demandware in 2014, the market-cap of Local Corp must be 1.35billion (1,350 million) - the 29-fold of the market-cap of today.

Facebook has with 168,106,773 Monthly U.S-Unique Visitors only the 7.3-fold of the 22,992,894 Monthly U.S.-Unique Visitors of the Owned & Operates-Division of Local Corp
But Local Corp has only a market-cap of idiotic low 44 million.

Yelp has only the 1.36-fold US-Monthly Unique Visitors like Local Corp, but the 37-fold market-cap - a joke.
Aug 2014 Unique Visitors of Yelp 31,154,344
Company /Revenues/2014/Market-Cap/Multiple
Yelp//373.2 million/5,010 million (5.17 billion)/13.42
Local Corp/105.0 million/45.8 million/0.44
Fiscal 2014 Financial Guidance of Local Corp:
Revenue for 2014 is expected to be in the range of $103 million to $107 million, which at the mid-point is an increase of 11% over 2013 revenue.
Fiscal 2014 Financial Guidance of Yelp:
Looking forward, Yelp raised his full year fiscal 2014 revenue guidance to $373.2 million from a previous $365.9 million.

Twitter has with 57,221,020 Monthly U.S-Unique Visitors only the 2.5-fold of the 22,992,894 Monthly U.S.-Unique Visitors of the Owned & Operates-Division of Local Corp
But Local Corp has only a market-cap of idiotic low 45 million.
The market-cap of Twitter is with 31.52 billion the 700-fold.  

http://www.youtube.com/watch?v=X0uX4QGhSgg  

- auch wenn der "Waldi" von Der Aktionär diesen Begriff verbrannt hat.

"Research released in July 2014 by xAd and Telmetrics, based on February and March 2014 polling by Nielsen, indicated that mobile users were pretty fond of location-based ads. The majority (51%) of US mobile device users agreed that they liked mobile ads with geographically relevant info, compared with 36% in 2012, while 19% disagreed, down from 31% in 2012."

Source: eMarketer  

Improve your sites" yield with Local Corp's new Paid Search Solution, powered by Yahoo!

nList allows you to seamlessly integrate search ads relevant to your site content through our new Javascript implementation. We offer qualified publishers access to thousands of top-tier advertisers in every local market, plus access to organic listings to complete the experience. nList offers simplified ability to modify font, color, size or location of ads – in a fraction of the time it would take via XML. We deliver relevant search ads, reliable uptime, fast response time, clear reporting analytics and some of the highest RPM opportunities in the industry. Up and running in just days, our nList solution generates revenue from local search traffic immediately.

• Multiple customizations to look and feel

• Robust features and functionality

• Access to automatic feature upgrades

• CSS prioritization of Yahoo! Search Ads & organic listings

• Mobile-responsive
 

• Why Local Corp? Complimentary local search businesses

• O&O: Content and traffic
acquisition improvements
delivering growth

• Network: Focus on quality
and advertiser’s conversion
are expected to yield longterm
growth

Source: Corporate Overview – Q3 2014



• Why Local Corp? Innovation yields competitive advantages

• nQuery™ – hosted local
search opens up new
enterprise channels and
markets

• Krillion® – continued leverage
from technology across
business

• IP – Licensing and strategic
opportunities
 

Richer consumer experience, expanding channels & innovative technology to fuel growth

Foundation 2004 – 2012: DEEP ROOTS IN LOCAL SEARCH
• Focus on local search
• First search site live in 2004

Focus 2013 – 2014: PIVOT TO ENTERPRISE
• Shift in focus from SMB to Enterprise
• Focus on shopping and mobile experiences

Future: LEVERAGE INNOVATIVE TECHNOLOGY
• Deliver a relevant, personalized consumer experience across screens
• Build our publisher network with quality partners and traffic
• Drive revenue growth through new channel partners and markets
• Derive value from our intellectual property portfolio

Source: Company Overview Q3/2013 Le
 

diesem Wort vorsichtiger gehe als der "Waldi" von DER AKTIONÄR:



Why Local Corp is a Ten-Bagger on the base of the market-cap of idiotic low 45 million of today by 105 million revenues and 4 million EBITDA in 2014
.

80% of consumer
purchases occur
within a 3-mile radius
of a consumer’s home

Consumers spend
$10.7 Trillion
annually on goods
and services

$176.3 Billion
total U.S. online
ad spend in 2017

$71.4 Billiontotal
U.S. local search
and display spend
by 2017

$57.3 Billionlocal
mobile display
spend by 2017

92% of consumers
research online
before purchasing

25% of searches
are local and
commercial

Many searches start
on major search
engines, leading to…
…Local and
thousands of our
network sites Less
Why Local Corp? - Conclusion

Innovation yields competitive advantages
• nQuery™ – hosted local
search opens up new
enterprise channels and
markets
• Krillion® – continued leverage
from technology across
business
• IP – Licensing and strategic
Opportunities

Complimentary local search businesses
• O&O: Content and traffic
acquisition improvements
delivering growth
• Network: Focus on quality
and advertiser’s conversion
are expected to yield longterm
growth

Market opportunity is growing.
• Mobile is the fastest
growing segment of
search & mobile local ad
revenues are projected to
grow 3X in 5 yr. to
$15.7B in 2018*

Source: Corporate Overview – Q3 2014 Less

And excellent constellations in the existing business: Synergy across local search and network

Significant leverage within business modell for growth

Owned & Operated (Traffic)
- Local Corp's flagship site and app offer consuments relevant, local content search experience
- 24 million unique visitors

Distribution Network (Reach)
- A diverse group of mobile, app and desktop publishers, allowing us to monetize more consumer interactions
- 3 billion impressions monthly
 

A new study suggests that the explosive adoption of mobile devices will help, not hurt brick and mortar shops — challenging the fear that ecommerce firms like Amazon are a death knell to local commerce.

Commissioned by G/O Digital, a marketing firm owned by the Gannett media empire, the study recorded the shopping preferences of 13,000 smartphone and tablet-wielding adults (who use the firm’s Key Ring app) and found that smartphones pose no threat to brick and mortar businesses. Instead, G/O Digital claims, smartphone owners increasingly use their devices to hunt for coupons, and more often than not, these mobile-coupon-hunters choose to buy their discounted products in-store — not online.

Source; venturebeat  

Poised for long-term growth - Multiple growth- drivers

Improving gross margin
• Driving organic traffic

Scaling business
• Increasing new and existing partners without significant cost
• Leveraging existing technology platform, core development team and corporate infrastructure

Expanding EBITDA margin
• $100+M revenue, most of incremental GM drops to the bottom line
• 100 GM bpt.s ~ $1M EBITDA at current rev. Less





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"In the second quarter, we are pleased to report that we grew our cash balance by $3.0 million, reduced our debt by $700,000, and delivered positive Adjusted EBITDA for the sixth consecutive quarter. We remain confident in the momentum of our O&O business and new mobile search initiatives and, accordingly, we confirm our 2014 guidance.”

Compare this information from the last Conference Call with the lies and falsifications of ID's like y_o_s_e and others from the criminal crime behind The Street Sweeper .