Local.com aussichtsreich
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Projected revenue generated from new initatives = 15% from total revenues in 2014
Source: 2014 Estimated Revenue in the last Corperate Overview Q2 2014
RETAILERS & MANUFACTURERS: More exposure means more local shoppers
Take advantage of Local Corp's vast network of publishers and partners.
Increase store traffic
With Local Corp's new nStore™ where-to-buy solution, direct buyers to authorized dealers that have the products they’re looking for in stock.
Drive more qualified sales
Capture online shoppers who are ready to buy with ocal Corp's real-time StockCheck™ technology.
Optimize Your Advertising
With Local Corp's new nFuse™ data-driven mobile ad solution, reach more qualified on-the-go consumers and drive both online and in-store purchases.
Local Corp's proprietary technology aggregate, normalize and re/target
- Purchase Intent Traffic
- Buisiness Data
- Product Data
- Consumer Data & Insights
and deliver
- Insights
- Price Comparison
- Database
- APIs
- Where to Buy
- Pay-Per-Call
- Ads
for
- Owned & Operated Sites
- Network
- Apps
- Partners
Yelp reported $89 million in revenue for the second quarter – that ins only 3.2 fold of my estimate of 28 million for Local Corp. But the market-cap of Yelp is with 5.15 billion the 123-fold of the idiotic low 41.67 million market-cap of Local Corp.
28 Institutional Holders
5,608,351 Total Shares Held
Owner Name
Date
Shared Held
Change (Shares)
Change (%)
Value (in 1,000s)
GOLDMAN CAPITAL MANAGEMENT INC
03/31/2014
3,035,700
(10,000)
(0.33)
5,434
BARCLAYS GLOBAL INVESTORS UK HOLDINGS LTD
03/31/2014
865,366
31,676
3.80
1,549
VANGUARD GROUP INC
03/31/2014
593,905
25,000
4.39
1,063
BOSTON PARTNERS
03/31/2014
309,311
309,311
New
554
ANCORA ADVISORS, LLC
06/30/2014
93,487
93,487
New
167
Read more: http://www.nasdaq.com/symbol/locm/institutional-holdings#ixzz39J4ciwcC
4 New Positions= 530,198 shares
2 Sold Out Positions = 144,941 shares
Institutional Holders Shares
12 Increased Positions = 652,440 shares
7 Decreased Positions = 223,139 shares
9 Held Positions = 4,732,772 shares
28 Total Institutional = 5,608,351 shares
Insider Trades (last 3 months)
Number of Buys = 6
Number of Sells= 0
Total Insider Trades = 6
Net Activity = 22,000
Source: Website of Nasdaq
Jul. 21, 2014 7:08 PM ET
Summary
•Yelp's business model is not conducive to improved profitability.
•The FTC investigation leveled against Yelp is a mounting concern.
•Yelp trades at an unbelievable 235 FORWARD price to earnings and a price to sales of 19.26.
Source: Read the complete text direct at Seeeking Alpha Less
A more idotic divergence I never had seen
Yelp reported $89 million in revenue for the second quarter – that ins only 3.2 fold of my estimate of 28 million for Local Corp. But the market-cap of Yelp is with 5.15 billion the 123-fold of the idiotic low 41.67 million market-cap of Local Corp
Ours is a vibrant working environment that encourages every member of our team to grow, give back and thrive. As a result, we have formed a powerful team of professionals who are dedicated to making Local Corporation the gold standard in the online local media industry.
Local Corporation also takes tremendous pride in supporting charitable initiatives that connect the company to the surrounding community. Our employees have donates thousands of hours of community service every year.
Current Openings
1-8 of 8
Title
Location
Advertising Operations Traffic Analyst
Irvine, CA (Corp)
Data Quality Software QA Manager
Irvine, CA (Corp)
Database/Software Engineer
Irvine, CA (Corp)
Developer, Core Systems (Java)
Irvine, CA (Corp)
Online Product Manager
Irvine, CA (Corp)
Sr. Software Engineer Search Expert
Irvine, CA (Corp)
System Engineer
Irvine, CA (Corp)
UX/UI Designer
Irvine, CA (Corp) Less
Big Chance: Options for shares are shares of a Tenbagger.
Adjusted EBITDA positive during the last six years (Source Company Overview 2/2014 - filed to the SEC too)
FY-09
FY-10
FY-11
FY-12
FY-13
FY-14* (Estimate)
Adjusted EBITDA
$3,041
$13,775
$3,247
$777
$4,533
$4,000 Less
More than excellent facts from last Local Corp's Corporate Overview Q2/2014
- Core business feeling growth: Network revenue grow 140'% last year
- Monetizing the consumer throughout the path to purchase: 24 million visitors/month, 3 billion impressions, thousands of site
- Innovative discovery & shopping technologies - 3 million inventory-proucts: 120,000 retailer stores, 90% coverage
- Trades below peers: Trading at 0.4 revenues - peers at 3.3 revenues
Excellent Growth - Solide Financials - First Class in Mobile
The Growth of Local Corp
• Q1 revenue of $26.2M up 22 percent from prior year period
• Q1 Network revenue up 78 percent from the prior year period
• Q1 O&O revenue up 7 percent from Q4 2013
• RKV of $189 up 6% from Q4 2013
Financials: We now expect performance to be at the high end of the guidance range
• Ended Q1 with $3.7M in total cash
• Reached Q1 revenue of $26.2M and Adjusted EBITDA of $712,000
• 2014 guidance: Revenue between $103M and $107M, and Adjusted EBITDA between $3M and $4M
• We now expect performance to be at the high end of the guidance range
Mobile
• Launched nFuseTM and nStoreTM
• Launched Mobile Display Ad Network
• Released version 1.5 of the HavvitTM app for iOS 7-enabled devices Less
Friday, November 08, 2013 (Allvoices)
One ad network on the ad:tech New York expo floor is making an impression with advertisers thanks to its focus on local. With Groupon and retailer coupons on the decline, advertisers are looking for a way to reach regional audiences that doesn't rely on location-based targeting alone. Advertisers also need to incorporate images, text, video and sound across all platforms.
Local Corporation's strategy is holistic. With display ads on local newspapers and local business registers as well as pre-roll ads and mobile banners, Local Corporation can ensure that people in the right areas are seeing the right ads–and people outside of those areas don't.
This optimization should improve click-thru rates, which Local Corporation claims are eight times higher through their network than the industry standard. With 3 billion impressions and 2 1/2 page views per visit on average with 50 million monthly page views in total, that's a lot of clicks.
Local Corporation isn't the only company riding the waves of the regional ad market. Pandora has most famously and successfully approached regional advertisers with a new digital ad unit that can do some of the heavy lifting of old media–and radio advertisers are listening.
Likewise, Google has finally begun to monetize its Maps product in a serious way, although the company's previous attempts at regional marketing have fallen flat to say the least. Still, advertisers are interested in the opportunity that location-based targeted ads on Google Maps can provide.
Local advertising is difficult to scale, so it hasn't been a low-hanging fruit in the first stages of mobile media monetization. But advertisers know mobile now and they're finally ready to do local.
Only few companies like Local Corp can say: "Yes, we can."
And no other company has a better IP-portfolio in local like Local Corp.
Generate more income by helping connect mobile consumers with the businesses and products they’re searching for. Our Pay Per Call advertising solution makes it easier for your visitors to contact that business with a simple tap. This convenient shortcut speeds the path to purchase for them and accelerates the revenue stream for you. The quicker they call the business, the faster (and more often) you get paid.
First money will come in 2014 from the launch of the Mobile Pay-Per-Call Lead Generation Network
Local Corporation Launches Mobile Pay-Per-Call Lead Generation Network
Pay-Per-Call Ad Spending Projected to Reach $8.1 Billion by 2018
IRVINE, Calif.--(BUSINESS WIRE)--Dec. 5, 2013-- Local Corporation, a leading online local media company, today announced that it has launched a mobile pay-per-call lead generation network.
The new network connects online and on-the-go consumers searching for local businesses and services in specific categories with relevant advertisers who provide those services via pay-per-call ads. Based on the valuable pay-per-call ad model, the network provides advertisers with a new channel to generate quality consumer leads in local markets and convert them to customers via mobile.
The network generates leads for top auto insurance, home security and home service providers. The company plans to expand the network to additional verticals, including education and consumer finance.
A recent forecast commissioned by Local Corporation and conducted by Borrell Associates, estimates that online pay-per-call ad spending will grow from $1.7 billion in 2013 to $8.1 billion by 2018. The forecast also estimates that use of pay-per-call advertising among U.S. businesses that market online is projected to more than double by 2018. Less
Andrew D’Silva - Merriman Capital
And then pay per call, do you still think you can do $2 million to $3 million in sales for this year?
Fred Thiel - Chairman and CEO of Local Corp
Yeah, pay per call, we’re signing up new top national advertisers, we’re bullish on our outlook for pay per call, and we do anticipate at that level approximately for the year.
Source: Read the complete text from the last conference call direct on Seeeking Alpha Less
fankenguru fankenguru • 29 minutes ago Remove Flag0 users liked this posts users disliked this posts 0 Reply More about Pay Per Call, how it works and why merchants with or without affiliate programs should care
Question: Tell us more about Pay Per Call, how it works and why merchants with or without affiliate programs should care?
If you’re a merchant and phone calls are an important part of your business, unless you’re leveraging Pay Per Call, you’re leaving money and opportunities on the table. Pay Per Call provides merchants visibility and accountability within your marketing channels.
When a consumer chooses to engage with your product, brand or service over the phone, how are you measuring attribution and closing the loop with your marketing spend?
Pay Per Call helps accomplish this and acts as the connective tissue between your online and offline marketing efforts. Less
Friday, July 18, 2014 (ProgrammableWeb)
Expertise in working with APIs and big data is paying off for Local Corp. Local built a $100 million business by aggregating huge amounts of data and then serving ads to consumers searching for local business and product listings. Local is now using APIs to extend its local-search business into fast-growing markets such as mobile shopping apps.
"Krillion by Local" offers powerful API access to real-time data about 120,000 retail stores, 4,300 shopping categories and 3 million product SKUs.
Local acquired local-search startup Krillion in 2011 for its local-shopping data engine. Local invested heavily in Krillion's technology development, leveraging Local's expertise in working with large data sets to scale Krillion's API resources. Local reaches 10% of U.S. Internet users through its sites and syndication network and serves more than 3 billion ads a day. These huge traffic numbers are supported by sophisticated back-end technology. Local made it easier to get data into Krillion programmatically, and its product data set grew exponentially.
Krillion by Local now powers local-shopping experiences for apps, brands and retailers. Krillion provides apps with real-time access to data on products, pricing and in-store availability at popular retailers, including Best Buy, Sears, Target and Wal-Mart.
Sentiment:
18% increase of Monthly Unique Visitors in Q2/2014 against Q1/2014 had increased the revenues in Q2
Increase of Monthly Unique Visitors in June again
Strong Increase of Monthly Unique Visitors on the flagshipsite in June 2014 to 22,915,292 Monthly Unique Visitors from 21,727,643 in May 2014.
That are together with the about 8 million Monthly Unique Visitors about 31 million Monthly US-Unique Visitors. And therefore are idiotic low 45 million market-cap and 0.4-times-revenues a joke. The increase of 18.3% of unique visitors of the flagship-site will increase the revenues, too.
Monthly Uniqe Vistiors of the flagshipsite in Q2/2014 was 65,659,585 (04 = 21,016,659; 05: 21,727,634; 06: 22,915,292) against 55,515,138 in Q1/2014 (01 = 18,385,364; 02 = 16,963,491; 03 = 20,166,283).
Increase audience and make money by adding a complete localized directory solution.
Local Corps proven white label, local directory solution provides highly relevant local business content that consumers in your market want and need with engaging display and search ads.
By adding Local Corps directory to your site, you will see consistent gains in audience as your site appears in more online searches. Our technical account management team manages the content integration and optimization, along with proactively address any algorithmic changes, keeping your traffic growth upward moving. Plus, we have deep and long-lasting relationships with the largest advertising partners, providing you with access to the most lucrative monetization opportunities.
• Over 16 million business listings
• Search and filter functionalities
• Social Media, video and map integration
• White label to maintain your brand
• High RPM from ad partners
• Mobile-optimized
• Multiple configurations
Consumers found you online. Now drive them in-store.
Add dynamic, localized where-to-buy functionality to your online product pages that will engage ready-to-buy shoppers. Leverage Local Corp's turn-key JavaScript® implementation or tap Local Corp's powerful API to support your retail channel and help shoppers find your products at stores nearby. Desktop, mobile and tablet compatible, Local Corp'ssolution supports your customers by providing local buying options.
Local Corp's Solution Features:
• Real-time store availability
• Dynamic nightly pricing updates
• Rich-store level details
• Flexible API
• Powerful reporting analytics
Generate more income by helping connect mobile consumers with the businesses and products they’re searching for. Our Pay Per Call advertising solution makes it easier for your visitors to contact that business with a simple tap. This convenient shortcut speeds the path to purchase for them and accelerates the revenue stream for you. The quicker they call the business, the faster (and more often) you get paid.
First money will come in 2014 from the launch of the Mobile Pay-Per-Call Lead Generation Network
Local Corporation Launches Mobile Pay-Per-Call Lead Generation Network
Pay-Per-Call Ad Spending Projected to Reach $8.1 Billion by 2018
IRVINE, Calif.--(BUSINESS WIRE)--Dec. 5, 2013-- Local Corporation, a leading online local media company, today announced that it has launched a mobile pay-per-call lead generation network.
The new network connects online and on-the-go consumers searching for local businesses and services in specific categories with relevant advertisers who provide those services via pay-per-call ads. Based on the valuable pay-per-call ad model, the network provides advertisers with a new channel to generate quality consumer leads in local markets and convert them to customers via mobile.
The network generates leads for top auto insurance, home security and home service providers. The company plans to expand the network to additional verticals, including education and consumer finance.
A recent forecast commissioned by Local Corporation and conducted by Borrell Associates, estimates that online pay-per-call ad spending will grow from $1.7 billion in 2013 to $8.1 billion by 2018. The forecast also estimates that use of pay-per-call advertising among U.S. businesses that market online is projected to more than double by 2018. Less
Andrew D’Silva - Merriman Capital
And then pay per call, do you still think you can do $2 million to $3 million in sales for this year?
Fred Thiel - Chairman and CEO of Local Corp
Yeah, pay per call, we’re signing up new top national advertisers, we’re bullish on our outlook for pay per call, and we do anticipate at that level approximately for the year.
Source: Read the complete text from the last conference call direct on Seeeking Alpha Less
More about Pay Per Call, how it works and why merchants with or without affiliate programs should care
Question: Tell us more about Pay Per Call, how it works and why merchants with or without affiliate programs should care?
If you’re a merchant and phone calls are an important part of your business, unless you’re leveraging Pay Per Call, you’re leaving money and opportunities on the table. Pay Per Call provides merchants visibility and accountability within your marketing channels.
When a consumer chooses to engage with your product, brand or service over the phone, how are you measuring attribution and closing the loop with your marketing spend?
Pay Per Call helps accomplish this and acts as the connective tissue between your online and offline marketing efforts.
Everyone must read this newest overview
Form 8-K for LOCAL CORP
--------------------------------------------------
6-Aug-2014
Regulation FD Disclosure, Financial Statements and Exhibits
Item 7.01 Regulation FD Disclosure.
On August 6, 2014, Local Corporation (the "Registrant") updated its corporate presentation and posted it on the Registrant's website available at ir.local.com. A copy of the presentation is attached as Exhibit 99.1.
The information in this Current Report on Form 8-K and accompanying exhibit is being furnished and shall not be deemed to be "filed" for the purposes of
Section 18 of the Securities Exchange Act of 1934 (the "Exchange Act"), or otherwise subject to the liabilities of such section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933 (the "Securities Act") or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.
The presentation materials contain a reference to non-GAAP financial information and include a reconciliation of those non-GAAP financial measures to the comparable GAAP financial measures.
Item 9.01 Financial Statements and Exhibits.
Our network consists of our Owned & Operated site and a distribution Network, which provided advertisers with quality traffic and our publishers with differenentated engaging content and high performance monetization solutions.
Flagship site
- The Flagship site and app offer consumers comprehensive and relevant local search results and content from the industry's leading search and content partners.
- 24 million unique visitors
Flagship site
Distribution Network
- Our distribution Network consists of a diverse group of mobile, app and desktop publlisher, including regional media sites, mobile carriers and pure play search sites, allowing us to reach more consumers across the internet and providing our advertisers with higher engagement.
- 3 billion impressions monthly
Company/Market Cap/2014E Sales/Market Cap:Sales
Blucora/780.7/656.0/1.2
The Rubicon Project Inc 485.3/112.6/4.3
Local Corp/45.4/107.0/0.4
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