Local.com aussichtsreich

Monetize IP portfolio: 12 Current Patents + Applications Pending

Four Search//Menue Patents (4)

Five Pay-Per-Call Patents (5)

Two Web Domain/Other Patents (2)

One Very Important Local Shopping Patent (1)
 

Question: Tell us more about Pay Per Call, how it works and why merchants with or without affiliate programs should care?

Drew Thorne-Thomsen: If you’re a merchant and phone calls are an important part of your business, unless you’re leveraging Pay Per Call, you’re leaving money and opportunities on the table. Pay Per Call provides merchants visibility and accountability within your marketing channels.
When a consumer chooses to engage with your product, brand or service over the phone, how are you measuring attribution and closing the loop with your marketing spend?
Pay Per Call helps accomplish this and acts as the connective tissue between your online and offline marketing efforts

Question: In your experience, how do Pay Per Call programs compare to purely online affiliate programs? Discuss such KPIs as CTR, conversion rate, AOV, etc.

Drew Thorne-Thomsen: Pay Per Call dovetails perfectly into the performance space and was founded and predicated on the same principles of transparency and accountability. To that end, the same metrics that you use in affiliate marketing are also relevant to your Pay Per Call campaign efforts.
For example, conversion rates, which in Pay Per Call range on average between 10-15% compared to 2-3% online conversions. Other more Pay Per Call specific metrics include average call duration, key presses and aggregating call data. All provide in order to score the quality of the call.

Source: Read the complete text at smallbiztrends/2014/03/thorne-thomsen-pay-per-call-2014-opportuni­ties


Pay-per-call appears to be a natural way to monetize the rapidly increasing number of local searches being made through mobile devices and could represent a high-value target market for Local Corp based on Borrell’s research. Though performance remains to be seen, a company like Local Corp. with the intellectual property and business expertise serving local ad markets could be a force in this sector going forward.


Andrew D’Silva - Merriman Capital
And then pay per call, do you still think you can do $2 million to $3 million in sales for this year?

Fred Thiel - Chairman and CEO
Yeah, pay per call, we’re signing up new top national advertisers, we’re bullish on our outlook for pay per call, and we do anticipate at that level approximately for the year.

 

Gefällt mir sehr; der Neue CEO zieht seine Ankündigung zur IRelation  durch.
http://finance.yahoo.com/news/...-present-third-annual-113000839.html
 

aus dem Q2/2014 Overview von Local Corp.

Market Cap/Sales Valuation
Company
Symbol
Price
Market Cap
(in millions)
2014E Sales
(in millions)
Market Cap/Sales

Blucora, Inc.
BCOR
$ 17.07
$ 720.9
$ 656.0
1.1

ReachLocal, Inc.
RLOC
$ 7.08
$ 198.9
$ 509.0
0.4

Angie’s List, Inc.
ANGI
$ 10.23
$ 597.9
$ 328.0
1.8

Marchex, Inc.
MCHX
$ 10.68
$ 392.7
$ 171.0
2.3

Autobytel, Inc.
ABTL
$ 11.04
$ 99.1
$ 115.0
0.9

Yelp, Inc.
YELP
$ 52.74
$ 3,700.0
$ 365.0
10.1

Travelzoo Inc.
TZOO
$ 17.48
$ 257.7
$ 163.0
1.6

XOXO Group Inc.
XOXO
$ 10.19
$ 252.0
$ 142.0
1.8
Demand Media
DMD
$ 4.12
$ 372.0
$ 92.0
4.0

Web Group
WWWW
$ 31.87
$ 1,600.0
$ 598.0
2.7

Average Market Cap/Sales
2.7

Local Corporation
LOCM
$ 1.83
$ 42.5
$ 107.0
0.4
 

If you on the seek after a tenbagger, read the following presentation:


Form 8-K for LOCAL CORP

--------------------------------------------------

19-May-2014

Regulation FD Disclosure, Financial Statements and Exhibits

Item 7.01 Regulation FD Disclosure.
On May 19, 2014, Local Corporation (the "Registrant") updated its corporate presentation and posted it on the Registrant's website available at ir.local.com. A copy of the presentation is attached as Exhibit 99.1.

The information in this Current Report on Form 8-K and accompanying exhibit is being furnished and shall not be deemed to be "filed" for the purposes of
Section 18 of the Securities Exchange Act of 1934 (the "Exchange Act"), or otherwise subject to the liabilities of such section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933 (the "Securities Act") or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

The presentation materials contain a reference to non-GAAP financial information and include a reconciliation of those non-GAAP financial measures to the comparable GAAP financial measures.

Item 9.01 Financial Statements and Exhibits.
Exhibit 99.1 Local Corporation Corporate Overview dated 2Q2014.
 

Yelp-Board gelöscht - vermutlich auf Betreiben von Yelp oder dessen Inkubatoren, die alles - aber auch wriklich alles tun - um zu hohen Preisen aussteigen zu können:

Yelp extrem bad and overvalued in compare
Company
Symbol
Price
Market Cap
(in millions)
2014E Sales
(in millions)
Market Cap/Sales

Marchex, Inc.
MCHX
$ 10.68
$ 392.7
$ 171.0
2.3

Local Corporation
LOCM
$ 1.83
$ 42.5
$ 107.0
0.4
Yelp, Inc.
YELP
$ 52.74
$ 3,700.0
$ 365.0
10.1

Angie’s List, Inc.
ANGI
$ 10.23
$ 597.9
$ 328.0
1.8

Blucora, Inc.
BCOR
$ 17.07
$ 720.9
$ 656.0
1.1
 

zu #6653
http://phx.corporate-ir.net/...NoaWxkSUQ9MjM1OTU2fFR5cGU9MQ==&t=1  

May 9, 2014

Anonymous Employee (Current Employee)

Irvine, CA

I have been working at Local Corporation full-time for more than 3 years

Pros – Has a collaborative, bright management team and very strong culture that allows for idea sharing, and now more communication. Great worklife balance, but you are expected to deliver top-notch work. Very friendly people and cool offices!

The outlook for the company couldn't be better with a new CEO and clear focus on what makes a difference. It's a great time to work for the company.

Cons – Think about new ways develop employees careers; Hire the most talented people even if they are located beyond the OC.

Advice to Senior Management – Remain lean and nimble and keep focused. It will pay off in the long term.

Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company
 

The business of Local Corp is more sustainable than the business of Yelp

Yelp is bad for real consumer-products, you can it only use for restaurants and similar. But if you had found an excellent restaurant, you will ignore Yelp in the future. Only regional expanding, which coming now to a end, had increased the revenues of Yelp is tne last month.

But by every buy of a new product, you want to look at the inventory and prices of some shops around you and use an offer of Local Corp, especially since Krillion was intergrated in the most offers of Local Corp.

And therefore a rational investor will hurry with a change from extreme overvalued Yelp with the big danger of a fast saturation to the extreme undervalued Local Corp with a lot higher sustainability than Yelp.

Compare between competitors. Only such compares can help to identify overvalued and untervalued shares. My adviice for you.: Sell all your overvalued Yelp-shares and invest the amount from the sale to buy shares of extreme undervalued Local Corp.
 

Krillion's dynamic platform powers innovative solutions for retailers & brands across mulitple channels

Channel 1: Product Search Solution

Channel 2: Where-to-buy-solution "nStore" by local

Channel 3: Dynamic rich media ad unit "nFuse" by local

Source: Company Overview Q2/2014 (8-K(  

Local Corp has with about 28 million Monthly US-Unique Visitors more than Yelp with about 25.7 million Monthly US-Unique Visitors.

The Monthly US-Unique Visitors of Local Cors Flagshipsite increase from 20,166,283 in March to 21,016,559 in April. Together with between 7 and 8 million Monthly US-Unique Visitors from the network has Local Corp between 28 and 29 million Monthly US-Unique Visitors against 25, 669,108 Monthly US-Unique Visitors of Yelp
 

mich verwundert die Stückzahl der Aktien die im Vergleich zwischen
Yelp und Local in USA gehandelt wird. Ist Local zu unbekannt für ein höheres Handelsvolumen ?

Za  

Manipulateure wie Yelp, die alles tun, um auch dem letzten Inkubator einen Ausstieg zu Höchstkursen zu ermöglichen.

Aber ist aus meiner Sicht kein Problem für fundamental orientierte Investoren - denn die bekommen für einen bestimmten Betrag mehr und billigere Aktien.  

"The outlook for the company couldn't be better with a new CEO and clear focus on what makes a difference. It's a great time to work for the company."
Source: Last posting at glassdoor


Ownership Summary


Ownership Analysis

# of Holders

Shares



Total Shares Held:

28

5,544,192



New Positions:

3

436,711



Increased Positions:

13

580,335



Decreased Positions:

7

223,139



Holders With Activity:

20

803,474



Sold Out Positions:

2

144,941
Ownership Summary


Ownership Analysis

# of Holders

Shares



Total Shares Held:

28

5,544,192



New Positions:

3

436,711



Increased Positions:

13

580,335



Decreased Positions:

7

223,139



Holders With Activity:

20

803,474



Sold Out Positions:

2

144,941
 

BIA/Kelsey, a media research firm, found that 61% of businesses prefer a phone call in response to an advertisement over any other actions, including website visits and clicks
BIA/Kelsey, a media research firm, found that 61% of businesses prefer a phone call in response to an advertisement over any other actions, including website visits and clicks. We can see why? Phone calls can yield greater customer conversions, particularly for service-based businesses. When a... More

fankengurufankenguru•a second agoRemove0users liked this postsusers disliked this posts0ReplyFive of the twelve patents of Local Corp are Pay-Per-Call Patents ;

Four Search//Menue Patents (4)

Five Pay-Per-Call Patents (5)

Two Web Domain/Other Patents (2)

One Very Important Local Shopping Patent (1)

Five of the twelve patents of Local Corp are Pay-Per-Call Patents ;

Four Search//Menue Patents (4)

Five Pay-Per-Call Patents (5)

Two Web Domain/Other Patents (2)

One Very Important Local Shopping Patent (1)
 

Jacob Steinberg (Source. Read the complete text direct at Seeking Alpha)

About: Yelp (YELP) by: Jacob Steinberg

Summary:

Just because a stock fell sharply recently does not mean it is cheap.

Yelp's business model of spending $50 million in marketing to generate $45 million in revenues is not sustainable.

Even if all analyst goals are met, we are still looking at a ridiculous forward valuation.

Revenue-wise the growth opportunities are limited for Yelp outside of the US.  

Local Corp has with about 28 million Monthly US-Unique Visitors the 14.fold of MeetMe’s 1,463,582 Monthly US-Unique Visitors, but the market-cap of MeetMe is near the double.

The Monthly US-Unique Visitors of Local Cors Flagshipsite increase from 20,166,283 in March to 21,016,559 in April. Together with between 7 and 8 million Monthly US-Unique Visitors from the network has Loccal Corp between 28 and 29 million Monthly US-Unique Visitors against 25, 669,108 Monthly US-Unique Visitors of Yelp.

The Monthly US-Unique Visitors of MeetMw decreased from 1,649,112 in March to 1,463,582 in April.
 

Introducing nStore by local from Local Corp: Consumers found you online - now drive them in-store

Add dynamic, localized where-to-buy functionality to your online product pages that will engage ready-to-buy shoppers. Leverage our turn-key JavaScript® implementation or tap our powerful API to support your retail channel and help shoppers find your products at stores nearby. Desktop, mobile and tablet compatible, our solution supports your customers by providing local buying options.

Local Corp’s from the subsidiary Krillion powered solution nStore features:
• Real-time store availability
• Dynamic nightly pricing updates
• Rich-store level details
• Flexible API
• Powerful reporting analytics
 

- Addition of new ad technolgy and partners

- Serving more than 3 billion monthly impressions
 

Ad Impressions

Ad Impressions sind die Aufrufe von Werbemitteln auf einem AdServer. Die Zahl der Aufrufe der einzelnen Werbemittel wird in der Regel auf AdServern protokolliert.
Die Abrechnung von Online-Werbung wird in vielen Fällen nach dem Tausend-Kontakt-Preis (TKP) berechnet. Die Zahl der Ad Impressions ist ein wichtiger Indikator, über den sich später in Verbindung mit weiteren Leistungswerten (Klicks, Leads, Sales und Orders) Conversion-Verhältnisse ermitteln lassen. Damit kann die Effizienz der einzelnen Werbemittel und Medienkanäle beurteilt und gegebenenfalls optimiert werden.

http://onlinemarketing.de/lexikon/definition-ad-impressions  

- Grew total revenue 22% year-over-year to $26.2 million.

- Increased Network revenue 78% year-over-year to $14.8 million.

- Reduced net loss 16% year-over-year, reporting net loss of $2.8 million.

- Delivered Adjusted EBITDA* of $712,000 while investing in growth.

- Reported $189 revenue per thousand visitors (RKVs), up from $178 in fourth quarter 2013.

“We entered 2014 focused on three avenues to drive long-term shareholder value:

- growing our core business,

- leveraging our Krillion® data technology and

- monetizing our intellectual property.”
 

Guidance of Yelp of revenues of 365 million for 2014 are by the market-cap of 4.41 billion on Friday 12.09-times-revenues - the 32-fold valuation of every $ revenues of the idiotic low 0.38-times-revenues of Local Corp. Such a divergence will never lasting. Guidance of 107 million revenues and more of Local Corp are by a market-cap of only 41.0 million last Friday only 0.38-times-revenues.  

folgt am 04.06.14 > LA.....http://www.ldmicro.com/sponsors/

http://finance.yahoo.com/news/...tion-present-ld-micro-113000034.html




 

Local Corp has with about 28 million Monthly US-Unique Visitors more than Yelp with about 25.7 million Monthly US-Unique Visitors

The Monthly US-Unique Visitors of Local Cors Flagshipsite increase from 20,166,283 in March to 21,016,559 in April. Together with between 7 and 8 million Monthly US-Unique Visitors from the network has Loccal Corp between 28 and 29 million Monthly US-Unique Visitors against 25, 669,108 Monthly US-Unique Visitors of Yelp.  

Sell all your overvalued und from criminal incubators and criminal invesmtent banks pushed Yelpö-shares at once

Key Highlights of Q1/2014 from Local Corp

- Grew total revenue 22% year-over-year to $26.2 million.

- Increased Network revenue 78% year-over-year to $14.8 million.

- Reduced net loss 16% year-over-year, reporting net loss of $2.8 million.

- Delivered Adjusted EBITDA* of $712,000 while investing in growth.

- Reported $189 revenue per thousand visitors (RKVs), up from $178 in fourth quarter 2013.

Read additional more in the transcript of the conference call direct on Seeking Alpha;

“We entered 2014 focused on three avenues to drive long-term shareholder value:

- growing our core business,

- leveraging our Krillion® data technology and

- monetizing our intellectual property.”

Local Corp has with about 28 million Monthly US-Unique Visitors more than Yelp with about 25.7 million Monthly US-Unique Visitors

The Monthly US-Unique Visitors of Local Cors Flagshipsite increase from 20,166,283 in March to 21,016,559 in April. Together with between 7 and 8 million Monthly US-Unique Visitors from the network has Loccal Corp between 28 and 29 million Monthly US-Unique Visitors against 25, 669,108 Monthly US-Unique Visitors of Yelp.

Idiotic Divergence

Guidance of Yelp of revenues of 365 million for 2014 are by the market-cap of 4.41 billion on Friday 12.09-times-revenues - the 32-fold valuation of every $ revenues of the idiotic low 0.38-times-revenues of Local Corp. Such a divergence will never lasting. Guidance of 107 million revenues and more of Local Corp are by a market-cap of only 41.0 million last Friday only 0.38-times-revenues.