Local.com aussichtsreich

Booking-practice of Local Corp undervalue the revenues of Local Corp

All other competitors like Yelp booking connectivity costs, data center costs, amortization of certain software license fees and maintenance, depreciation of computer equipment used in providing our paid-search services, and payment processing fees (credit cards and fees for LEC billings) under the position "Selling General and Administrative" - not like Local Corp under Cost of Revenues. And therefore publish Yelp Cost of Revenues of lower than 10%..

After my advice, Local Corp should do similiar, because the booking-practice undervalue the revenues of Local Corp.
 

Sensationel Decrease of Cost of Advertising by Google, Yahoo, Microsoft/Bing and other serach engines from 57.3 million in 2012 to 35.9 million in 2013

We advertise on large search engine websites such as Google, Yahoo, and Microsoft/Bing, as well as other search engine websites, by bidding on certain keywords we believe will drive traffic to its O&O websites. During the year ended December 31, 2013, approximately 57% of our overall traffic was purchased from other search engine websites. During the year ended December 31, 2013, advertising costs to drive consumers to our flagship-website were $35.9 million of which $27.4 million and $6.1 million was attributable to Google and Yahoo, respectively. During the year ended December 31, 2012, approximately 60% of our overall traffic was purchased from other search engine websites. During the year ended December 31, 2012, advertising costs to drive consumers to our flagship-website were $57.3 million of which $39.7 million and $15.4 million was attributable to Google and Yahoo, respectively.
 

http://www.comdirect.de/inf/aktien/detail/...te=01.03.2014&e&  

Local Corp. Tests Retail Ad Tool in 2 Markets
MEDIHA DIMARTINO Wednesday, March 26, 2014

Irvine-based advertising technology provider Local Corp. introduced a new mobile ad service for retailers at ad:tech in San Francisco.
NFuse is powered by the company’s Krillion local shopping platform. It allows brands to engage with consumers through “location-based rich media ads” that use a consumer's location to present nearby local store information, product pricing and availability details. A shopper using a phone to search for a product, for example, will receive an advertisement that could come with information on store locations, prices, and other specific information such as maps, image galleries and an opt-in calendar feature for future sale reminders.

Source: Read the complete text direct by Orange County Business Journal
 

The consumer shift to mobile devices presents a tremendous opportunity for us. Today, consumers are using their mobile devices more than ever before to search for local products and services. In fact, our research says that over 76% of consumers access local retail store information from their smartphone. Per Forrester Research, the online to offline market opportunity is 5X greater, than everything sold online today. The market for web influenced sales to the retail store is almost $690 billion.
 

Yelp has 22-times-revenues - Local Corp 0.4-times

"As if Yelp wasn't already ridiculously overpriced, the company also keeps increasing the dilution for the shareholders. This comes from issuing new shares and paying many employees in stock options. In fact, issuing and selling stocks have become something like a business plan for the company, and perhaps its only hope of making a profit. In 2011, Yelp had 15.29 million outstanding shares which rose sharply to 54.15 million in 2012 and it rose further to 65.69 million in 2013. Currently, Yelp has 68.86 million outstanding shares, giving the company a market value of $5.51 billion (compared to the company's book value of $486 million). Currently, Yelp trades for 10 times its book value and 22 times its revenue."

Source: Read the complete text direct on Seeking Alpha
 

We believe that our local search results delivered to our Ffagship- website and app and our Network partners, as well as to third party partners through our Krillion platform, provide a lot of benefits to consumers using our services, our Network publishing partners, and advertisers (whether our own or our partners):

• Targeted Advertising. We believe that search-based advertising delivers a more relevant list of businesses, products and services for our users because advertisers generally only pay for keywords, categories and regions that are related to the products and services they offer. By providing access to our users via performance, display and subscription ad units, businesses can target consumers at the exact time a consumer has demonstrated an interest in what that business has to offer. As a result of our core demographic, we believe that local and commercial searches performed on our flagship-site tend to convert into buying customers at a higher rate than many other types of search traffic. As a consequence, there is competition from third-parties to place their advertiser listings on our website, which along with our direct advertisers and growing local display advertising offerings drives monetization of our traffic. We believe that our users’ propensity to buy correlates with the value of our traffic, and explains, in part, why our flagship.site monetizes its search traffic at higher levels than other types of search traffic.

• Access to a Desirable Demographic of Decision-Makers. Our patented and proprietary technology allows us to consolidate an amalgamated and disparate set of local business and product listings, information and other data and combine it into a targeted, highly relevant results-set, which is presented in a useful and compelling manner.

• Access to a Large Number of Local Business and Product Listings and Local Content . With over 12 million local businesses indexed and approximately 3 million localized products using our proprietary technology, we offer users of our websites and Network partner websites and our third party partners with a resource for local businesses and products in their area, including various photographs, user ratings and reviews, video, product information, inventory information, coupons and hours of operations, among other things. We believe that our ability to aggregate this content and deliver relevant, targeted results in response to user search queries ensures our users and those accessing our partner websites with a good experience when using our services. When an advertiser’s targeted ad listing is combined with a large pool of similarly targeted ad
listings, we believe our advertisers have a better chance of reaching their target audience. Additionally, we believe the combination of user and advertiser satisfaction with our local search service is important to the acceptance of our service by our Network partners and the success of our flagship-website and Krillion local shopping platform.  

I've got to Havvit!
Monday, March 31, 2014 (Allvoices)

In today's shopping world, consumers are caught in a limbo between the old brick and mortar stores and the digital retail space.
In the digital age, information is king and online retailers can give consumers so much more info about products and availability. New additions to the Havvit app from Local Corporation might just help local retailers level the playing field.
One of the best new features of Havvit is the real-time product inventory tracker only available on iOS. The app will look at nearby stores and checks the availability of products a consumer is interested in. The app then shows users a map with the store locations of products they want, telling them where the nearest location is.
Not only does the app track availability but it also compares prices of products. So when a potential customer is eying a toaster, Havvit will tell them the nearby location with the best price.
“We can incorporate this really deep knowledge we have of business in the US, whether it's plumbers, lawyers, hardware stores, big box retailers and inventory of products in retail to create a very rich media result,” Local Corporation's chairman, Fred Thiel, said.

http://www.allvoices.com/contributed-news/16785302-ive-got-to-havvit
 

Local Corp Pivots with Havvit App, Mobile Product Ads

Monday, March 31, 2014 (Screenwerk)

Local Corp. was late to mobile. Former CEO Heath Clarke was highly skeptical of mobile and its importance to local when we discussed it originally several years ago. In fairness that was still an embryonic period for the mobile internet.

However since that time we all know the story: mobile has become at least as important as the PC in most local categories. The company subsequently released a mobile app for its flagship site. However its PC site Local.com isn’t yet mobile optimized or responsive (or similar).

Nonetheless Local seems to be in the midst of a minor pivot into local-mobile shopping. It’s not abandoning its other businesses (services directories, PC ad network); however the company now appears to be more focused on mobile shopping.



In 2011 Local Corp bought Krillion, one of a small number of local store inventory providers — most of these guys were ahead of their time. The Krillion back end and data platform have become the basis for Havvit a local shopping app released late last year and just updated.

The Havvit update features the following upgrades:
Real-time product inventory availability with map view
Dynamic “Best/Better” price comparison badges
Simplified store, category and price filters

Local is also syndicating Krillion data to third parties. Beyond this, last week at the ad:tech conference in San Francisco Local announced a mobile ad unit (nFuse) distributed though mobile ad network InMobi. It’s essentially a direct competitor to Retailigence’s adPOP, which inserts local store, product and availability information into mobile ads.
 

Competitor of Local Corp covers only 50 percent of U.S. retail sales - Local Corp 90%
"Driving Local Offline Shopping: A Conversation with Retailigence

By: Mike Boland 7 February 2013

Last week, Peter Krasilovsky and I had the chance to catch up with Retailigence about its activity since our last writeup. For those unfamiliar, Retailigence provides local retail product and inventory data to consumer-facing shopping sites, apps, and advertising.

It now works with top retailers like Home Depot, Best Buy and Nordstrom. In total its partner network covers 50 percent of U.S. retail sales, giving it significant scalability. Inventory data itself comes from many sources, but especially from these stores’ POS systems.

Source: Kelsey
 

http://www.ariva.de/local_corp-aktie/...or=None&compare=106920042  

"As if Yelp wasn't already ridiculously overpriced, the company also keeps increasing the dilution for the shareholders. This comes from issuing new shares and paying many employees in stock options. In fact, issuing and selling stocks have become something like a business plan for the company, and perhaps its only hope of making a profit. In 2011, Yelp had 15.29 million outstanding shares which rose sharply to 54.15 million in 2012 and it rose further to 65.69 million in 2013. Currently, Yelp has 68.86 million outstanding shares, giving the company a market value of $5.51 billion (compared to the company's book value of $486 million). Currently, Yelp trades for 10 times its book value and 22 times its revenue."

Source: Read the complete text direct on Seeking Alpha
 

Sorry Libuda, aber der Transparenz wegen sollten wir vergleichbare Zahlen nehmen. Retailligence ist durchaus als Konkurrent ernstzunehmen, denn sie geben auf Ihrer eigenen Homepage (http://www.retailigence.com) folgendes an:

"The Retailigence API, which consists of more than 10M products and 100,000 US store locations, can be utilized by a wide variety of applications to help mobile shoppers find nearby products they want in the same way they use mobile apps to find nearby coffee shops."


Verglichen mit den 3 Mio Produkten in 120.000 Stores bei Local, kann das definitiv mindestens mithalten. Trotzdem bleibe ich in Local long mit 19.000 Stück, weil die größere Erfahrung, die Patente, eigene Flagship-Seite etc und der Markt der lokalen Suche im allgemeinen weiterhin sehr spannende Perspektiven versprechen. Währe Retailligence jedoch eine Aktiengesellschaft würde ich ggf. aus Gründen der Risikostreuung einen Teil dorthin umschichten. Die scheinen mir Recht aggressiv an den APP-Entwicklern dran zu sein, was sicherlich eine gute Strategie ist.  

O.T. für uns  Local Aktionäre  interessanter Vergleich....
http://www.fool.com/investing/general/2014/04/04/...er-potential.aspx

Die Analysten bzw. MarketMaker lassen Yelp nicht so einfach abstürzen,die ganze Mechanik greift da hier...
Schaun mer mal , irgendwann wird 2unser" zartes Pflänzchen dann auch mal beachtet werden...................................müssen !!

 

http://www.comdirect.de/inf/aktien/detail/...te=04.03.2014&e&  

die von den Inkubatoren bezahlt wird. Dass die manipulierenden Inkubatoren "erste" Wallstreet-Adressen sind, kann man daran erkennen, dass auch angeblich renommierte Institute bei der Lügerei mitmachen (siehe auch die Adresse bei Jens). Was an dem Wachstum besonders sein soll ist nicht nachvollzuziehen, zumal auf der Basis der Umsätze von Q4/2013 von 70 Millionen und der gestrigen Marktkapitalisierung nach dem Absturz auf 4.7 Milliarden Yelp immer noch mit dem 16-fachen Umsatz gehandelt wird , Local Corp dagegen mit dem 0,4-fachen Umsatz - immer noch eine Divergenz um den Faktor 40. Noch absurder wird, es wenn man sich die Zahlen genauer ansieht, denn dann erkannt man zum Beispiel, dass eine Steigerung des Umsatz von 9 Millionen in Q4/2013 nur mit einer Steigerung der Werbeausgaben von 8 Milionen erreicht werden konnte. Und es kommt noch dicker: In den USA stagniert der Umsatz und die Gewinnung von User-Zahlen bereits, die Sättigung wird nur durch internationale Expansion verdeckt - und da geht zukünftig nichts mehr, denn da hat man die relevanten Märkte abgedecckt. Und in China und Japan wird wegen der dort starken einheimischen Konkurrenz nichts laufen.

Um es profaner zu formulieren: Yelp kannibalisiert sich vom Geschäftsmodell her selbst. Wenn jemand sein Top-Friseur und sein Top-Restaurant gefunden hat, wird er/sie  nicht vor jedem nächsten Friseur- oder Restaurant-Besuch auf Yelp gehen.

Income Statement Get Income Statement for:  
View:  Quarterly Data All numbers in thousands
Period Ending Dec 31, 2013 Sep 30, 2013 Jun 30, 2013 Mar 31, 2013
Total Revenue  70,651    61,181    55,023    46,133    
Cost of Revenue 4,926   4,277   4,018   3,340  
Gross Profit  65,725    56,904    51,005    42,793    
Operating Expenses
Research Development 11,802   11,208   7,997   7,236  
Selling General and Administrative 52,307   44,661   40,951   36,958  
Non Recurring -   -   -   675  
Others 3,524   2,816   2,637   2,478  
Total Operating Expenses -   -   -   47,347  
Operating Income or Loss  (1,908)  (1,781)  (580)  (4,554)


 

We believe that we are at the forefront of a large and long-term business opportunity presented by the shift of local marketing budgets from traditional media formats to digital media formats and to mobile. Our strategy for pursuing this opportunity includes the following key components:
 

Deploy new products on the Network. We continue to develop new products for our Network partners with the intention of driving additional revenue and creating many new opportunities and channels with the intention of building a stronger and more defensible long term relationship with our Network partners.  

• Add Network websites and expand Network content. Our Network growth strategy includes: adding new websites; expanding the content and products available to our Network partners; growing the user base of our existing products through SEO efforts and content expansion; and improving our overall monetization per visitor through continued page optimization. We believe that expanded distribution increases our value in the local search ecosystem, thereby attracting new advertisers. This, in turn, allows us to compete for expanded distribution, creating what we feel is a virtuous cycle, with strategic defensibility originating from our significant base of traffic on our O&O properties.  

nehmen wie Yelp unde Co.

• Diversify product offerings and revenue sources. Over the last few years, we have taken steps to diversify our revenue sources, while maintaining our focus on local offerings through various acquisitions and initiatives, including the acquisition of Krillion in 2011, which provides local shopping data, such as location-based product data and in-stock availability. We also recently launched several new initiatives and ad formats, including our pre-roll video ad network and our pay-per-call ad network in our efforts to diversify our offerings and revenue sources. Our development and acquisition efforts also represent a point of differentiation from an increasingly crowded field in online advertising. We believe that a diversity of offerings will differentiate us from certain of our competitors that may offer only one or two of our services, but not the full suite of our product offerings which we believe appeals to our customers and partners alike.
 

Yelp is extreme overvalued after the last crash, too

On the base of 70 million revenues in Q4/2013 and the market-cap after the crash of 4.7 billion, extreme high multiples lasting - we have now 16-times-revenues. Local Corp has for example 0.4-times-revenues.
 

(Source: Last Presentation)

• Growing base of consumers and partners

• 27 million consumers/month

• 1,600 network sites Positioned to be leader in mobile

• Mobile traffic up 24% Y/Y

• Expanding mobile search landscape Multiple avenues to value

• Display/pay-per-click/pay-per-call ads

• Leverage Krillion data technology

• IP monetization Improving financial performance

• 4 consecutive quarters of revenue and Adjusted EBIDTA growth

• Positive cash flow from operating activities in 2013 L
 

Mobile-influenced in-store sales greater than online

Addressable market is
5x greater
than everything sold online today.

Source: Forrester Research – Web-influenced retail sales forecast
 

http://www.retailtouchpoints.com/mobile/...uenced-in-store-experience  

nicht auftauchen , aber Stille Rewerven produzieren.

Technology, Research and Development

We make our services available to advertisers and consumers through a combination of our own proprietary technology and commercially available technology
from industry leading providers.
We believe that it is important that our technologies be compatible with the systems used by our partners. In addition to our Krillion and other technology
platforms, we rely upon third parties to provide hosting services, including hardware support and service and network coordination.
Our research and development efforts are focused on developing new services and enhancing our existing services to provide additional features and
functionality that we believe will appeal to our advertisers and consumers. Our research and development efforts also include the development and
implementation of business continuity and disaster recovery systems, improvement of data retention, backup and recovery processes. As of December 31,
2013, we had 19 employees in product and technical development.
Our research and development expenses were $6.6 million and $5.1 million for the years ended December 31, 2013 and 2012, respectively.