Local.com aussichtsreich

noch mehr meiden als in der Vergangenheit, denn meines Erachtens ist die Strategie inzwischen noch langfristiger, nachhaltiger und vorsichtiger angelegt worden als früher.

Man erzielt im Kerngeschäfte einen  anständigen Cash Flow und investiert den in Entwicklung und Marketing von Bereichen, die noch nicht in der Gewinnzone sind. Das schläg sich negativ in den aktuellen Zahlen nieder, wirkt aber langfristig positiv.

Strategie scheint zu sein, soviel in die neuen Aktivitäten zu investieren, dass der Cash Flow from Operations gerade in etwa flat ist.  

Local Corp for RETAILERS: Increase visibility and reach more local shoppers
Promote your products across a vast network of high-quality, location-based publishers and partners.

Big Advantage of Krillion: Unlike other shopping search engines, Krillion was built with the multi-channel retailer in mind.

We work closely with national and regional retailers and are uniquely positioned to facilitate showrooming that drive in-store sales. We like to call that local showrooming. We’ve been investing heavily to expand the number of retail locations and product covered and have made terrific progress during the second half, tripling the number of retail locations to over 120,000 nationwide.

Engage more cross-channel shoppers wherever they research products online.
We work with you to integrate your product and location catalog into our dynamic database — including local store assortment — to help you deliver the most robust and accurate local shopping experience for connected consumers. Our patented technology, Krillion®, distributes product shopping information to your network of partners so you can reach the highest qualified and motivated shoppers the instant they are ready to buy.

Our local shopping data is growing daily!
• Over 2.1 Billion retail inventory products
• Over 120,000 national and regional retailer stores
• Over 23,000 leading consumer brands
• Over 4,000 consumer shopping categories

The Platform: Patented Local Shopping Technology
Krillion® delivers the most robust and accurate location-based product search data available. Our solutions provide dynamic, up-to-the minute information about where specific branded products are sold, and which retailers have them in stock.
• Increase store traffic: Direct buyers to local stores that have the products they’re looking for in stock.
• Drive more qualified sales: Capture online shoppers who are ready to buy with our real-time StockCheck™ technolo Less


"We believe the ability to provide relevant product results is highly valuable to retailers seeking to attract the on-the-go consumer for further along the path approaches. So, let me share with you our plan for the Krillion platform and how it fits into the emerging local shopping environment. Our plan for the Krillion platform centers on retailer coverage, product listing distribution and monetization. We continue to work directly with national, regional retailers to broaden their data coverage. We’ve also laid the plans to define and secure additional distribution partners including opening up our API to developers and publishers for use within their own apps and sites."

Source: Read the complete transcript of the last Conference Call direct on Seeking Alpha
 

• Q4 mobile traffic up 24 percent
from prior year period

• Q4 mobile traffic 39 percent of
overall traffic

• LaunchedHavvitTM Local ShoppingApp
powered by Krillionplatform

• Launched Mobile Pay-Per-Call
Lead Generation Network
 

Local Corp for Developers, Manufacturers, Publishers and Retailers


Developers

Build robust applications with the same local shopping data used by leading brands and publishers

Ideal for powering all types of web and mobile apps, our patented local product search technology provides consumers with real-time shopping data tailored just for them.


Brand Manufacturers

Help shoppers find your products at stores nearby

Provide online shoppers with a seamless web-to-store experience on their desktop or mobile device that makes it easy to buy your products online and offline.


Publishers

Enhance your site’s content while creating more traffic and better monetization.

Our patented location-based product search technology seamlessly integrates hyper-local shopping content into your properties so you can optimize monetization of your sites’ traffic.


Retailers

Increase visibility and reach more local shoppers

Now you can promote your products across a vast network of high-quality, location-based publishers and partners by including your national and local store assortment in the Krillion® localization engine.
 

The organic growth-path: "Our core business is generating positive cash flow. We’re investing the returns from our core business into new initiatives."

"Let me now turn to cash and liquidity. We had another quarter of positive cash flow. The company’s cash balance was $5.1 million as of the end of the fourth quarter up from $4.8 million at the end of the third quarter. Our core business is generating positive cash flow. We’re investing the returns from our core business into new initiatives. We have several new opportunities ahead in 2014 including the expansion of our Local’s Krillion shopping platform and new mobile advertising solutions."

Source: Read the complete transcript of the Conference Call direct on Seeking Alpha
 

Without the investions in new activities the following costs would be a lot lower in 2013:

Sales and marketing 10.029 million
General and administrative 13.633 million
Research and development 6.554 million

Local Corp measured the costs for the new activities in this way, that the cash flow from operations was a little bit better than flat – positive 0.8 million in 2013.

Similar will happen in 2014, too.  

Key Takeaways - About Growth of Local Corp

• Four consecutive quarters of revenue and Adjusted EBITDA growth

• Q4 revenue of $27M up 30 percent from prior year period

• Q4 Network revenue up 112 percent from the prior year period

• Q4 O&O revenue up 20 percent rom Q3 2013

Key Takeaways - About Financials of Local Corp

• Ended FY-13 with $5.1M in total cash

• Reached FY-13 revenue of $94.4M and Adjusted EBITDA of $4.5M

• Finished Q4 with $1.4M of Adjusted EBITDA

• 2014 guidance: Revenue between $103M and $107M, and Adjusted EBITDA between $3M and $4M

Key Takeaways - About Mobile by Local Corp

• Q4 mobile traffic up 24 percent from prior year period

• Q4 mobile traffic 39 percent of overall traffic

• LaunchedHavvitTM Local ShoppingApp powered by Krillionplatform

• Launched Mobile Pay-Per-Call Lead Generation Network

Source: Last 8K-Report
 

und weniger Wachstum ist mir von meinem Engangement bei ICG Group her geläufig - ich bedauere das zwar, aber es ist notwendig wenn Shortseller versuchen ein Unternehmen niederzumachen. Das Resultat ist, dass Local Corp nur noch auf organisches Wachstum setzt - das reduziert Chancen, aber auch das Risiko.

The Measure for the Organic Growth of Local Corp

The organic growth-path: "Our core business is generating positive cash flow. We’re investing the returns from our core business into new initiatives."

"Let me now turn to cash and liquidity. We had another quarter of positive cash flow. The company’s cash balance was $5.1 million as of the end of the fourth quarter up from $4.8 million at the end of the third quarter. Our core business is generating positive cash flow. We’re investing the returns from our core business into new initiatives. We have several new opportunities ahead in 2014 including the expansion of our Local’s Krillion shopping platform and new mobile advertising solutions."

Source: Read the complete transcript of the Conference Call direct on Seeking Alpha Less

Without the investments in new activities the following costs would be a lot lower in 2013:

Sales and marketing 10.029 million
General and administrative 13.633 million
Research and development 6.554 million

Local Corp measured the costs for the new activiteis in this way, that the cash flow from operations was a little bit better than flat – positive 0.8 million in 2013.

Similar will happen in 2014, too Less


The result of this strategy: Local Corp will not look after a credit and Local Corp will not increase the number of shares.

This strategy reduce the pace of growth, but the riscs, too.
 

Geld- und Briefkurse Handelsplatz  Geld-Stk.  Geld  Geld-Brief  Brief  Brief-Stk.  Spread   Zeit  
Tradegate  1.300  1,153 €     1,198 €  1.252  3,90%  08:03:56  
Stuttgart  3.000  1,154 €     1,197 €  3.000  3,73%  07:36:34  
Frankfurt  1.303  1,152 €     1,197 €  1.254  3,91%  07:26:29  
München  2.500  1,132 €     1,212 €  2.500  7,07%  07:39:28  
Berlin  1.320  1,133 €     1,214 €  1.231  7,15%  07:36:50  
Nasdaq  100  1,47 $     1,73 $  2.000  17,69%  
 

besonders deutlich:

http://finance.yahoo.com/news/...y-whatsapp-19-billion-020356880.html  

Japan's Rakuten buys chat app Viber for $900 million to expand digital empire
By Chang-Ran Kim
TOKYO Fri Feb 14, 2014 5:10am EST

TOKYO (Reuters) - Japanese e-commerce giant Rakuten Inc, controlled by billionaire Hiroshi Mikitani, will buy call and messaging app provider Viber Media Inc for $900 million in a deal that would more than double the number of users in its digital empire.
Rakuten offers services from financing to shopping to online video on its e-commerce platform, the largest in Japan. But in the face of a shrinking population and weak consumer spending at home, Mikitani is trying to re-invent Rakuten as a one-stop-site for a global audience.

Privately held Viber, run from Cyprus by Israeli entrepreneur Talmon Marco, will add 300 million users to Rakuten's existing 200 million users, Mikitani told reporters in Tokyo.
true "This acquisition... will take Rakuten to a different level," said Mikitani, who is also the company's chief executive. The all-cash deal was announced after Rakuten reported an 80 percent jump in its 2013 operating profit.

"Developing this messaging system on our own would have been impossible," he added, saying Rakuten users could, for example, use Viber's instant messages to contact an online store while considering a purchase.

Viber is one of the top five most downloaded smartphone phone call and messaging apps, and counts the United States, Russia and Australia among its biggest markets.
Its chief executive Marco told the same media conference Rakuten's acquisition would help his company become a platform for digital content.
 

In dem Zusammenhang find ich die News  von FB viel interessanter.
Wie viel ist ein Nutzer wert ?
Angeblich nutzen knapp 500mill WApp ,  keiner weiß wie viele es wirklich sind !!
Wie viele fünfach Accounts sind da mit eingerechnet ? Da kauft eine riesen Blase eine andere .
Zuckerberg ist völlig irre , wo ist der Wert hinter WA? FB hat eine MK von 170 mrd $, absoluter Wahnsinn.

Interessant wäre nun , was wird ein Nutzer von Havvit ein mal wert sein bzw. was ist er es heute schon?

http://www.iknews.de/2014/02/20/...app-der-16-milliarden-dollar-witz/  

bei Local Corp (weil man alle einen Außendienst erfordernden und wenig aussichtsreichen Bereiche richtigerweise liquidiert/verkauft hat) muss ich mir auch keine Sorgen mehr machen, wenn man sich das nachstehende Beispiel ansieht:

"19 Milliarden für einen 50-Mann-Betrieb

Das WhatsApp-Wachstum ist schon jetzt eine einzigartige Erfolgsgeschichte: Der schlanke Kommunikationsdienst hat sich längst als kostengünstige SMS-Alternative etabliert. Über die Smartphone-App können Nutzer miteinander Textnachrichten, Fotos oder Audiodateien austauschen. Das Netzwerk hat mehr als 450 Millionen Nutzer, davon 30 Millionen in Deutschland. 70 Prozent davon schauen täglich vorbei. Pro Tag werden rund 18 Milliarden Nachrichten verschickt. "Unser Ziel ist, auf jedem Smartphone auf der Welt zu sein", hatte Mitgründer Jan Koum vor wenigen Wochen erklärt.

Aus Unternehmersicht bewegt sich WhatsApp noch immer nah am Start-Up-Status. WhatsApp beschäftigt derzeit rund 50 Mitarbeiter. Gemessen daran wirkt die Zahl der kommunizierenden WhatsApp-Nutzer gigantisch. Das Übernahmevolumen von 19 Milliarden Dollar ist nicht nur ein überaus stolzer Preis. Ein solches Verhältnis zwischen Kaufpreis und Kopfstärke der Belegschaft dürfte bislang unerreicht sein. Wie genau die Summe verteilt wird, blieb zunächst allerdings offen. Den Löwenanteil dürften sich die Gründer sichern."  

Alibaba would never buy extreme overvalued Yelp, but Local Corp.

Yelp has 22-times-revenues - Local Corp 0.35-times

"As if Yelp wasn't already ridiculously overpriced, the company also keeps increasing the dilution for the shareholders. This comes from issuing new shares and paying many employees in stock options. In fact, issuing and selling stocks have become something like a business plan for the company, and perhaps its only hope of making a profit. In 2011, Yelp had 15.29 million outstanding shares which rose sharply to 54.15 million in 2012 and it rose further to 65.69 million in 2013. Currently, Yelp has 68.86 million outstanding shares, giving the company a market value of $5.51 billion (compared to the company's book value of $486 million). Currently, Yelp trades for 10 times its book value and 22 times its revenue."

Source: Read the complete text direct on Seeking Alpha  

About the company’s exciting new initiatives, including its enterprise-ready Krillion® local shopping platform and the progress the company is making towards becoming a mobile-first company

Local Corporation (LOCM), a leading local advertising and technology company, today announced that it will present at the 26th Annual ROTH Conference taking place March 9-12, 2014 in Dana Point, Calif.

Fred Thiel, Local Corporation, chairman of the board, will discuss the company’s exciting new initiatives, including its enterprise-ready Krillion® local shopping platform and the progress the company is making towards becoming a mobile-first company.

The presentation will be webcast and available through the Investor Relations section of the company’s website.

The ROTH Conference is being hosted by ROTH Capital Partners and is designed to provide investors with a unique opportunity to gain insight into emerging growth companies across a variety of sectors, including Cleantech, Consumer & Retail, Energy & Industrial, Enterprise Software, Healthcare, Resources, Semiconductors & Electronics, Services and Technology & Media.
 

Michael Sawtell: "Well I would say on the pay-per-call side, we’ve just taken like I said steps to preserve our right. And we’re going to consider our options and we’re going to consider them a little next couple of months and we’ll advise appropriately."

Andrew D’Silva - Merriman Capital:: "Got it. Okay. And then look the $2 million to $3 million is that still something we can expect in revenues this year and I remember Heath mentioned that on the last call?"

Ken Cragun: "Yes, we do have pay-per-call initiatives that are going right now and that is one of our top focuses is for 2014 is to expand revenue from new initiatives. And so we’ll definitely keep the pay-per-call revenue going and do expect growth in that. And I think your ballpark of $2 million to $3 million is probably a reasonable estimate at this time."

Source: Read the complete transcript from the last Conference Call direct on Seeeking Alpha


Monetization is a big challenge in mobile, and we believe pay per call is a natural solution
We have five pay per call patents.
First one filed in 2002

Source: CORPORATE OVERVIEW | 4Q2013

Reply Pay-Per-Call Ad Spending Projected to Reach $8.1 Billion by 2018

IRVINE, Calif.--(BUSINESS WIRE)--Nov. 21, 2013-- Local Corporation (NASDAQ:LOCM), a leading online local media company, today announced that it partnered with Borrell Associates on a forecast of the online pay-per-call advertising market.

The research, which was commissioned by Local Corporation and conducted by Borrell Associates, estimates that online pay-per-call ad spending will grow from $1.7 billion in 2013 to $8.1 billion by 2018. The forecast also estimates that use of pay-per-call advertising among U.S. businesses that market online is projected to more than double by 2018.

Local Corporation has been issued five patents related to pay-per-call advertising solutions, including U.S. patent number 8,359,049, which is directed to various aspects of mobile.
 

http://krillion.com/brands/  

Ownership Analysis
# of Holders
Shares

Total Shares Held:
28
5,219,516

New Positions:
7
1,003,523

Increased Positions:
14
1,404,089

Decreased Positions:
7
50,958

Sold Out Positions:
3
17,133
 

User of Local Corp is only valued with $1, WhatsApp = $42, Yelp = $52, Linkedin = $85, Twitter = $125, Facebook = $141, Angies List = $418 and Google = $748

 

nachstehenden Artikel:

http://www.usatoday.com/story/money/business/2014/...luation/5655125/
 

so bewertet wie die von WhatsApp, müsste Local Corp eine Marktkapitalisierung von 1.344 Millionen haben - gestern waren es aber nur schlappe 36 Millionen.  

"Yes, we"ve several initiatives of mobile search. And we"re working actually with a couple of our very large partners to do so. So there is – we think there is a Greenfield of different [equal fare] of mobile to go ahead and distribute and we think that"s a big opportunity for us in 2014 and we plan on executing on that."

Source: Read the complete transcript of the last Conference Call direct on Seeking Alpha Less Less


Local Corp is the most "multi-dimensional" company in mobile: "Multi-dimensional" would be a good overall characterization of mobile consumers and how they incorporate

Evolving Mobile Local Shopper Strategies

Many studies have examined consumers" general research and buying behavior via smartphones. This study, however, looks at the evolving role of the smartphone on the path to a local purchase, when consumers are ultimately looking to make a purchase at a nearby retail store. "Multi-dimensional" would be a good overall characterization of mobile consumers and how they incorporate smartphones into aspects of local shopping activities. Smartphone use for local shopping includes an array of activities associated with pre-purchase research: accessing product information; checking competitive prices; and finding digital coupons for redemption. Comparison apps, standalone retailer apps and mobile sites see strong use when connecting to the store for inventory look up and subsequent pickup. Year-over-year interest in the pre-shopping activities included in this study are noteworthy as the upward mobile trend continues.
 

were valued like the visitors of Facebook, the market-cap of Local Corp must be 5,076 million or 5.076 billion - but the market-cap was yesterday idiotic low 36 million.
Sentiment:

 

 

sicher auch noch bei Local Corp.