Local.com aussichtsreich

"Local businesses take note! A BIA/Kelsey report states that around 17 percent of all Internet searches are "local in nature" and consist of consumers who are ready to make a purchase or are looking for local businesses. Some projections have that number growing as high as 20 percent by the year 2015."  

Better you buy LOCM     20-Dec-11 09:41 am     What Local.com doing for consumers

• We provide consumers with…

»Business name/category search

»Product search (70k products in 70k retailers)

»Coupons, specials, daily & travel deals

» Events, activities, topics, reviews & more


• A large network of sites

» Either owned or hosted on our platform

» Flagship Local.com

» Daily and travel deals on Spreebird.com

» Local product search on Krillion.com

» 1,600 hosted regional media websites

» 100,000 geo-category websites


• A record 92MM MUVs in 3Q11

» Almost one-third of traffic was organic

» Balance of traffic via SEM (Google/Yahoo/Bing)

» All users doing local+commercial searches


• Expanding our mobile footprint in preparation for the next wave of l



LOCM's Working for Local Merchants: Help To Reach Consumers with Exact Match

Exact Match suite of SMB ad products

- Five products released since May 2011

- More products coming soon


Subscription pricing from $129-$199/month


Monetizing our ecosystem organically with direct advertisers

- Expanded product suite +

- Expanded sales capabilities =

- More defensible business with

- Recurring, higher margin revenues



More Channel Products to Expand Channel Partners

• LocalConnect

» Business directory plus widgets

» SEO-friendly increases publishers’ site traffic

» Monetized by Local.com – we share revenues


• 100 Publishers, 1,600 Sites

» Primarily newspaper websites, but also tv, radio stations and cityguides


• Krillion product search/directory coming soon  

auf das Niveau des Frühjahrs, was aber historisch gesehen immer noch gut ist.
http://trends.google.com/...al.com&geo=US&date=all&sort=0
http://siteanalytics.compete.com/local.com/

Noch wichtiger als die absolute Höhe des Traffic ist ja, dass man ihn auch auch profitabel monetarisieren kann. Das wird jetzt spannend, wenn die Q4 Zahlen kommen, weil dann ein volles Quartal unter den neuen Bedingungen gelaufen ist, mit Google als Hauptpartner.

Ich könnte mir vorstellen, dass der leichte Rückgang des Traffic auf ein weniger aggressives keyword bidding zurückzuführen ist, weil man vielleicht sieht, dass die Monetarisierung jetzt besser funktioniert und damit weniger keyword bidding (= Kosten) erforderlich ist, um den den gleichen Umsatz zu generieren. Schließlich gibt es jetzt auch weitere Units, die man vorantreiben muss. Ideal wäre natürlich eine gleichzeitige Zunahme des Organic-Traffic-Anteils. Wir werden sehen.

Beim Traffic von Spreebird ist die kürzlich vorgenommene Umstellung von der Domain screamindailydeals.com auf spreebird.com inzwischen auch in den Zahlen zu sehen. Erstere müsste bald auf Null gehen, letztere auf deren Kosten steigen:
http://siteanalytics.compete.com/screamindailydeals.com/
http://siteanalytics.compete.com/spreebird.com/

Schön wäre, wenn die Q4-Zahlen einen Trendwechsel nach oben verursachen würden. Je nach dem wie gut die Neuausrichtung funktioniert (Q3 war ja ein Vorgschmack), könnte das klappen. Bleibt zu hoffen, dass die Schuldenkrise hierbei keinen Strich durch die Rechnung macht.  

vor dem Quartalsende diese Aussage kommt:

• Financials (non-GAAP)

» 40% CAGR 2006-2010

» 3Q11 Revenue: ~$21MM (up 34% QoQ) and $1.1MM Adjusted Net Loss

» 4Q11 Revenue guidance: $24MM (up 15% QoQ) and break-even Adjusted Net Income

kann ich mir nur schwer vorstellen, dass man diese Zahlen nicht auch einhält. Und diese Zahlen sind logischerweise das Feinste vom Feinen.  

Rovion-RAMP sich schlägt. Das Konzept dahinter klingt richtig gut.
http://www.rovion.com/website/services.php

Hier gibt es eine Erwähnung in einem Fach-Blog:
http://www.folden.de/emarketing/2011/12/02/...keting-review-dezember/

"Anzufügen ist dem die Rich Media Ad Plattform RAMP von Rovion. Wie auch die Adobe Plattform Adthenticate vereinfacht RAMP die Erstellung und bietet das Testen der Werbemittel gegenüber speziellen Spezifikationen."

In einem Atemzug mit einer Plattform von Adobe genannt zu werden - nicht schlecht.  

http://www.folden.info/emarketing/2011/12/02/...ng-review-december-2/

"To be added is the rich media ad platform RAMP by Rovion. RAMP like the Adobe platform Adthenticate enables the creation and testing of advertising media against particular specifications."  

Auf jeden Fall sollte man sich in der ersten von Japetus angegebenen Adresse "How it works" ansehen:

http://www.rovion.com/website/how-it-works.php

Und da habe ich eine Frage an Japetus: Dort heißt es u.a. "Try RAMP for ar free Two-Week-Trial. Anschießend kostet es danach logischerweise Geld. Hast Du Vorstellungen, wie man hier von Rovions Seite zu Geld kommt (fester Subsriptionspreis oder variable Gebühren entsprechend der Nutzung oder ....... )?  

Die Antwort liefert die FAQ, die im übrigen auch sehr gute Hinweise zum Verständnis der RAMP-Plattform liefert:
http://www.rovion.com/website/faq.php

"Is there a licensing fee?
No. The RAMP self-service platform will only charge you for impressions served."

D.h. der Kunde erstellt auf der Plattform seine Rich Media Anzeige und zahlt dann, wenn sie irgendwo angezeigt wird.
http://de.wikipedia.org/wiki/Ad_Impression

Die folgende Antwort aus der FAQ ist ein Hinweis zur Positionierung von RAMP. Die Zielgruppe sind offenbar gerade auch kleinere Kunden, die bisher wegen Kosten+Aufwand noch kein Rich Media verwendet haben:

"As a small agency, rich media seemed out of our price range until I heard about RAMP. Why is it so affordable?
RAMP cuts out the middleman (or middlemen), cutting down on costs and freeing up time and resources. Additionally, RAMP is broadly certified as a third party ad server, so your ads can play on thousands of the web's top publisher sites. Each account allows unlimited employee access without a per-seat charge. Plus, the more impressions you serve, the more affordable the price."

Laut dieser Meldung wurde RAMP im September 2010, also noch unter dem Dach der DGLP, gelauncht:
http://www.globenewswire.com/newsroom/news.html?d=202454

Unter dem Dach der LOCM wurde dann weiterentwickelt und z.B. die Krillion App hinzugefügt:
http://www.rovion.com/website/services.php
"And a little something extra: RAMP Apps
To give you even more customization options, RAMP features an expandable app library with new features built-in. The Krillion app uses patented technology to drag and drop local shopping data into rich media ads. The Krillion wizard allows you to select retailer or manufacturer and what data you want include. The app includes location product name, image, availability and store address and phone number."

In dem kleinen Demo-Film "See a demonstration" ist die Bedienoberfläche zu sehen. Mir erscheint das ziemlich modern, was die da gebaut haben, easy-to-use und komplett online (cloud-based):
http://www.rovion.com/website/how-it-works.php  

aus dem in #2608 angesprochenen Film.  

Forward Looking Information for LOCM     11 minutes ago     There doesn't seem to be a whole lot of intelligence floating around here, mostly deceptive phony shortselling narrow-minded postings that have minimal input and not much vision. I've never traded a single share of this company- I am a long holding out for the long haul, and this is gravy for me personally, with the share price being so low for a while. It's nice, as us longs have averaged all the way down and now we are riding out the storm. Sunnier days are coming-it may be a rocky year coming, maybe not, bring it on. I'll be accumulating shares of LOCM the whole time. LOCM has structured itself to be directly in the middle of the changing way people do shopping via smartphone, for one. They are currently offering excellent business solutions in this department to all businesses, small and large alike. Just ask Google- they are totally involved with Local.com and its business model, they are innovating the next technological wave of consumer-retailer relations and communications, and they are in this to win, believe it. Or, you can succumb to the calls of all these idiotic pansy shortselling cowardly phonies on this board and sell all the shares of LOCM you have and not buy any more. What do they care what we longs do? It is a very big deal to them, for some reason, gee let's figure that out... meanwhile, the smart money (and also these particular dumb-posting shortsellers who must cover) are accumulating at this time, while LOCM is at cyclical lows. Remember rule #1: Buy low, sell high. And, LOCM is at near historic lows. Current prices and any further price pullbacks provide excellent buying opportunities, make no mistake. Patience and money to buy shares are all that are required. The timing is great, if not optimal, for starting a new position in LOCM and is optimal for averaging down, and is optimal for shorts to cover! Let's see what kind of intelligent (or idiotic) posts come after this. Don't be surprised to see the shorts come in and offer neolithic feedback replies to this post such as "YOU'RE a PUTZ" or "GO BLOW IT" or some other moronic comments that offer zero to the readers on this message board. All you need to know is LOCM will surely rise from the ashes- share price has obviously lagged and fallen regardless of all of the positive developments of Local.com this year, do a little research and see what this company has and why Google is so involved at this time. You may be amazed at what people won't tell you, research it yourself. The yahoo ID Flankenking (the real flankenking, not the copycat phonies who pose as Flankenking) offers relevant material constantly and he always posts fundamental realities that are current for Local.com. There are several great message posters here on this board who really have relevant factual information to input, and their messages are truly appreciated (but beware of those posting falsifications on LOCM!). LOCM has been a test of patience in 2011 and has not been for the faint of heart, but now is the time to be looking at stepping in, at the share price lows. I have no interest other than owning shares and following the progress and developments of Local.com and I could really care less if you buy or sell, short and/or snort, or whatever. However, I implore you to research this company yourself, I believe they are on the right track (Google has put them on the fast track) to seize the spotlight in the local ad-space arena of the internet and it is just a matter of time before the share price reflects the multiplied fast track of developments this company is accomplishing. Local.com is indeed a buyout candidate; the question is who will it be or will they stand alone? Either way, they will be an asset to consumers in the way they shop and to retailers looking for high tech marketing solutions, optimizing the experience and budgets for both.


Sentiment : Strong Buy  

http://www.redchip.com/files/redchipReports/...8_Initial%20Report.pdf  

Also in 6 Wochen.
Es könnten bis dahin noch mehrere News kommen (s. "coming soon" in der aktuellen Presentation).
Bei $2 scheint ein belastbarer Boden zu sein.
Die 'Days to Cover' waren laut letzter Erhebung 14 Tage. Könnte mir vorstellen, dass viele vor den Zahlen covern.
Kürzlich gab es eine Hochstufung auf Neutral von Zacks. Bei vielversprechender Entwicklung kommt vielleicht noch ein Buy. Von RedChip gab´s zwar schon ein Strong Buy, aber das ist nicht unabhängig, da LOCM Kunde von denen ist. Selbst wenn die Begründung plausibel ist, dürften das im Markt so gesehen werden.

Alles in allem könnte ich mir vorstellen, dass nach guten Q4 Zahlen ein Trendwechsel stattfindet.  

http://finance.yahoo.com/

allerdings betreibt man sie eigentlich nur in Südkalifornien. Ganz sicher bin ich nicht, ob man die überhaupt in dieser Form auf die gesamte USA oder zumindest einige Staaten ausdehen will, denn ich gehe einmal davon aus, dass das durch den vorzuhaltenden Außendienst zu kapitalintensiv ist. Ich vermute daher eher, dass man momentan vor allem für eine White Label-Variante übt, die man dann seinen 1,600 Partnern, für die man momentan schon die lokale Suche powert, anbieten kann. Die Akquise vor Ort machen die Partner, die dort eh schon vertreten sind und einen guten Namen haben und über die auch das Geschäft dem Namen nach läuft, während Local.com nur die Platform mit der Technik liefert und das Backoffice arrangiert. wobei letzteres auch nicht von Local.com kommen muss, sonderen wiederum an Dienstleister ausgelagert werden kann.  

für Spreebird, der zu Local gut passen würde (Schlank bleiben, eher Tech, aber viele Partner).
Aber bisher habe ich nur etwas von einer  White-Label-Variante für die Exact Match Suite gelesen ("Coming soon"). Gab es irgendwo schon einen Hinweis, dass man mit Spreebird ebenso verfahren will?  

dass man eine Expansion momentan nicht im geringsten verfolgt und z.B. die beiden Standort Chicgao Suburbs und Utah auf Null fährt.

Interessant ist auch, dass mein folgendes Posting auf Yahoo nicht angenommen wird, weil es dem von den nackten Shortsellern momentan amtierenden Webmaster nicht ins Konzept passt:

Maybe South-California could be only a test-market and Local.com will offer a white-label-daily-deal-platform for interested local publisher around all US-states, like they doing for local search for about 1,600 local publishers in all US-states. The publisher will collect the local-companies, who want to offer daily deals, and Local.com offers the technical part over a platform (inclusive the back office activities, maybe outsourced from L o c a l.com too).  

http://www.marketwatch.com/story/...han-2010-2011-12-22?siteid=yhoof2  

Die extremste Divergenz oder zumindest eine der allerextremsten, die ich in meinem doch schon längeren Börsenleben gesehen habe, ohne dass ein markanter fundamentaler Grund vorliegt, spiegelt sich in diesen Relationen wieder.

L o c a l.com: Valuation 48 million, revenues 100 million, 0.5-times-revenues

Twitter: Valuation 8,000 million, revenues 140 million, 57-times-revenues  

LOCM Completing Bottoming Pattern     22-Dec-11 10:49 pm     There doesn't seem to be a whole lot of intelligence floating around here, mostly deceptive phony shortselling narrow-minded postings that have minimal input and not much vision.

I've never traded a single share of this company- I am a long holding out for the long haul, and this is gravy for me personally, with the share price being so low for a while. It's nice, as us longs have averaged all the way down and now we are riding out the storm. Sunnier days are coming-it may be a rocky year coming, maybe not, bring it on. I'll be accumulating shares of LOCM the whole time.

LOCM has structured itself to be directly in the middle of the changing way people do shopping via smartphone, for one. They are currently offering excellent business solutions in this department to all businesses, small and large alike. Just ask Google- they are totally involved with Local.com and its business model, they are innovating the next technological wave of consumer-retailer relations and communications, and they are in this to win, believe it. Or, you can succumb to the calls of all these idiotic pansy shortselling cowardly phonies on this board and sell all the shares of LOCM you have and not buy any more.

What do they care what we longs do? It is a very big deal to them, for some reason, gee let's figure that out... meanwhile, the smart money (and also these particular dumb-posting shortsellers who must cover) are accumulating at this time, while LOCM is at cyclical lows. Remember rule #1: Buy low, sell high. And, LOCM is at near historic lows. Current prices and any further price pullbacks provide excellent buying opportunities, make no mistake.

Patience and money to buy shares are all that are required. The timing is great, if not optimal, for starting a new position in LOCM and is optimal for averaging down, and is optimal for shorts to cover! Let's see what kind of intelligent (or idiotic) posts come after this. Don't be surprised to see the shorts come in and offer neolithic feedback replies to this post such as "YOU'RE a PUTZ" or "GO BLOW IT" or some other moronic comments that offer nothing to the readers on this message board.

All you need to know is LOCM will surely rise from the ashes- share price has obviously lagged and fallen regardless of all of the positive developments of Local.com this year, do a little research and see what this company has and why Google is so involved at this time. You may be amazed at what people won't tell you, research it yourself. The yahoo ID Flankenking (the real flankenking, not the copycat phonies who pose as Flankenking) offers relevant material constantly and he always posts fundamental realities that are current for Local.com. There are several great message posters here on this board who really have relevant factual information to input, and their messages are truly appreciated (but beware of those posting falsifications on LOCM!).

LOCM has been a test of patience in 2011 and has not been for the faint of heart, but now is the time to be looking at stepping in, at the share price lows. I have no interest other than owning shares and following the progress and developments of Local.com and I could really care less if you buy or sell, short and/or snort, or whatever. However, I implore you to research this company yourself, I believe they are on the right track (Google has put them on the fast track) to seize the spotlight in the local ad-space arena of the internet and it is just a matter of time before the share price reflects the multiplied fast track of developments this company is accomplishing. Local.com is indeed a buyout candidate; the question is who will it be or will they stand alone? Either way, they will be an asset to consumers in the way they shop and to retailers looking for high tech marketing solutions, optimizing the experience and budgets for both.  

wirst wohl den müll nichtmehr los den du bei 4€ empfohlen hast  

3,50 Euro gepostet, da aufgrund der Fundamentaldaten der Wert unterbewertet ist - gleichzeitig aber allen Zockern mit kurzem Zeithorizont empfohlen nicht zu kaufen, da Shortseller mit genügend Kapital und Geduld mit Zockern leichtes Spiel haben.  

Das entspricht meinen in #2613 geäusserten Gedankengängen:  

http://www.forbes.com/sites/ciocentral/2011/12/22/...panies-will-win/  

http://www.imediaconnection.com/content/30696.asp?ref=rc_mp

sind exzellent für Local.com  

2. Tech meets agency

Code is the universal language of the web. It forms the building blocks of everything digital. As the level of complexity to deliver brand engagement and grow revenues across multiple channels increases, agencies and brands will be expected to understand what underpins everything. Knowing what an API is and how to build a multi-platform app will become a marketing prerequisite and as empowering as desktop publishing became in the 1980s. For the same reason, 2012 will see a significant rise in the number of collaborations between brands and tech start-ups.  

Rovion Ad Management Platform

Rovion, a leading online advertising company, has pioneered innovative, results-driven technology for more than 10 years.

With RAMP (Rovion Ad Management Platform) Rovion has once again re-invented online advertising to better meet the needs of advertisers, publishers and agencies. This agile, integrated platform makes once difficult-to-execute rich media ads accessible, timely and affordable. Creative power and control go back into the client or agency's hands to allow for real-time production, collaboration and versioning.

Rovion ist eine Division von Local.com