Rakuten wesentlich besser als Rocket
Look Out Amazon, Here Comes...Rakuten?
Japanese e-commerce firm Rakuten announced on Tuesday it is acquiring Ebates for $1 billion.
The acquisition, which Rakuten hinted at last week, is part of the Japanese company’s push to grow its base beyond its domestic market and hopefully, become a global player. Having made some $1.2 billion acquisitions to date along these lines, this is Rakuten’s most ambitious move to date.
However, investors are dubious that the company can absorb yet another foreign acquisition, much less one the size of Ebates, despite Rakuten’s strong cash position.
Then there is the ever-present Amazon, which dominates the e-commerce market in the U.S. Few believe it will falter in the face of Chinese giant Alibaba, much less a Rakuten-Ebates combo.
Rakuten Goes Forth
Not surprisingly, Rakuten says it is undaunted. For starters, it has assembled a very interesting mix of acquisitions. There is messaging app Viber, which it purchased for $900 million in February, the Canadian ebook offering Kobo, Spanish video service Wuaki.tv, Viki, a digital content platform and Buy.com.
Now it has picked up Ebates.
http://www.forbes.com/sites/erikamorphy/2014/09/...ere-comes-rakuten/
Popular Rakuten Ichiba Food at First-ever "Kuishimbo" Festival
October 31, 2024
The "Kuishimbo (Foodie) Festival Presented by Rakuten" was held for the first time ever, bringing together around 20 Rakuten Ichiba merchants from across Japan in one location selling a total of about 50 popular food items from meat to seafood and sweets. The venue of Yoyogi Park in central Tokyo was bustling with customers, including overseas tourists and even dogs out on a walk! Check out the video for more details on the tasty event, including interviews with a participating merchant, a national brand representative, and a Rakutenian who was part of the organizing team.
https://www.youtube.com/watch?v=IxoqwginDVo&t=8s
Switch to Rakuten Mobile from DOCOMO—no MNP Reservation Number
In this video, I'll guide you through the process of transferring your Docomo carrier to Rakuten Mobile without needing an MNP (Mobile Number Portability) reservation number. Whether you're looking to switch carriers or simply want to explore your options, this step-by-step tutorial will make the transition smooth and hassle-free. From understanding the requirements to completing the transfer, I've got you covered with all the essential information.
https://www.youtube.com/watch?v=Uhth2eGizDc
The Rakuten Marketing Strategy exemplifies a robust adaptive framework that aligns with current trends in the ever-evolving e-commerce landscape. By emphasizing a customer-centric approach, Rakuten has established itself as a foremost player, particularly through innovations in personalized marketing, advanced data analytics, and diverse service offerings. As evidenced by Rakuten Travel’s impressive volume of over 1.8 million room nights booked monthly, the brand’s commitment to catering to local preferences, such as the Japanese audience’s demand for information-rich content, showcases its ability to meet varying consumer needs.
Looking into the future of e-commerce, Rakuten’s proactive stance on leveraging technology—ranging from artificial intelligence to cloud computing—positions it favorably against competitors. The continuous investment in developing tailored solutions not only enhances consumer experiences but also underscores Rakuten’s dedication to remaining at the forefront of marketing trends. Its strategic collaborations and global expansion efforts will undoubtedly facilitate further growth and brand loyalty across diverse markets.
In summary, the lessons drawn from Rakuten’s marketing practices are invaluable for businesses seeking to thrive in a dynamic market. By embracing innovation and adapting to consumer behaviors and preferences, Rakuten exemplifies how an effective marketing strategy can drive sustainable success and loyalty in an unpredictable digital economy.
https://www.latterly.org/...-marketing-strategy/?utm_content=cmp-true
By Philip Lee
Updated October 22, 2024
Tokyo, Japan - Rakuten Group has launched an AI-powered interview service on its micro-tasking platform Rakuten Super MicroJob.
This new offering is designed to streamline qualitative market research, reducing costs and time to completion.
The new "AI Chat Interview" service enables companies to conduct automated, in-depth interviews with Rakuten platform users.
It replaces traditional human interviewers with AI chatbots that can probe responses for detailed information.
The service guarantees delivery of research results within five business days.
Pricing is set at JPY 400,000 for 50 respondents and JPY 600,000 for 100 respondents, excluding tax.
https://www.thepickool.com/...-interview-service-for-market-research/
By Eden Ezion
October 31, 2024
Viber Pay is your new go-to digital wallet within the Rakuten Viber messaging app. It lets you send money to friends and family securely, instantly, and for free. Currently available in Greece, Cyprus, Germany, Lithuania, Estonia, Slovakia, and Slovenia, Viber Pay is also coming soon to the Philippines. Imagine transferring money as easily as sending a message – that’s Viber Pay!
https://www.viber.com/en/blog/2024-10-31/...-sending-money-instantly/
Introduction to Rakuten Mobile and its AI Chat Service
November 1, 2024
The fast-paced digital environment of today has set client expectations to hitherto unheard-of degrees. Introducing Rakuten Mobile, a telecoms innovator whose advanced artificial intelligence conversation features are transforming our interactions with technology and services. The company's dedication to incorporating AI into their customer service model as 2024 approaches signifies a dramatic change—one where efficiency and convenience coexist.
Imagine being able to get prompt answers to your questions day or night. This goal is realized through the AI conversation service offered by Rakuten Mobile. This innovative approach empowers clients by giving them immediate access to the information they require, while also streamlining communication. Come along as we examine how Rakuten Mobile's AI chat technology is revolutionizing customer service and changing the game for both businesses and consumers.
Benefits of AI Chat for Customer Service
There are numerous benefits to using AI chat technology for customer support. Its provision of round-the-clock help is one of its key benefits. Consumers can get responses at any time regardless of time zones or business hours.
Speed is another significant advantage. AI chats handle inquiries almost instantly, significantly reducing wait times. This efficiency leads to higher customer satisfaction rates.
Additionally, AI chat systems can manage multiple queries simultaneously. This scalability ensures that no customer feels neglected during peak hours.
Cost-effectiveness also plays a role in the appeal of AI chats. Businesses maintain high-quality service while saving money on staffing costs.
Additionally, these systems improve their replies over time by continuously learning from interactions. Their understanding of wants and preferences improves as they interact with clients more.
Through data analysis, AI chat technology offers insightful information about customer behavior. Businesses can use this data to improve their services and successfully customize their marketing plans.
https://aichat36801.blogkoo.com/...s-ai-chat-revolution-2024-50476074
By Philip Lee
Updated October 23, 2024
Tokyo, Japan—Rakuten Group Inc., Japan Post Co Ltd., and Takara MC Inc. have announced plans to launch a joint shopping support service trial in rural Shizuoka Prefecture.
The service will target areas where residents encounter difficulties accessing retail stores.
The pilot program, which will serve the Okushizu region of Shizuoka City, is scheduled to commence on November 5th and conclude six months later.
https://www.thepickool.com/...ral-shopping-service-trial-in-shizuoka/
Published by C. Diep, Jul 17, 2024
In the first quarter of 2024, the number of member IDs registered at Rakuten amounted to over 142 million. The most recent figure constitutes an increase of over four percent compared to the first quarter of the previous year. The Japanese e-commerce company is headquartered in Tokyo, where it was founded in 1997.
https://www.statista.com/statistics/223349/rakuten-members/
- Rakuten Link AI empowers Rakuten Mobile customers across Japan to create, synthesize and explore with AI chat.
- Users can now check their mobile fees, data usage and contract details through integration with "my Rakuten Mobile."
Tokyo, October 31, 2024 – Rakuten Mobile, Inc. today announced the release of the upgraded Rakuten Link app for Rakuten Saikyo Plan subscribers. The newly enhanced app includes "Rakuten Link AI," an AI chat service that supports users as a consultation and ideation partner. Select features from the "my Rakuten Mobile" subscriber support app have also been integrated into Rakuten Link, enabling users to check their monthly fees and data usage. Rakuten Mobile will continue expanding Rakuten Link’s functionality to offer even more convenient features.
Rakuten Link AI is a free AI chat service in the Rakuten Link app for Rakuten Saikyo Plan subscribers*
that aims to empower customers across Japan to create, synthesize and explore with high quality answers on demand. Users simply tap on the Rakuten Link AI icon on the app home screen to access AI chat support, making it easy and intuitive for first-time users to engage with the cutting-edge functionality. In addition to information on Rakuten Mobile's offerings, users can ask Rakuten Link AI a range of questions about topics of interest like hobbies and travel, and even get ideas for work.
Rakuten Link AI improves the relevance and quality of generated answers by fully integrating with extensive datasets from frequently asked questions for Rakuten Mobile and the Rakuten Link app, as well as a range of popular Rakuten services, delivering industry-specific knowledge directly to subscriber’s fingertips.
Integration with "my Rakuten Mobile" functionality
As part of the enhancements to Rakuten Link, Rakuten Mobile has also added select features from the "my Rakuten Mobile" app for Rakuten Saikyo Plan subscribers. With these new features, subscribers can easily check their monthly data usage and mobile bill on Rakuten Link’s home screen.
Moreover, the updated app search feature has expanded its functionality from simple contact searches to include comprehensive searches for contacts, messages and official accounts from the app home screen. Along with the rollout of these new features, Rakuten Mobile has updated the app’s icon design to reflect its strengthened alignment with the Rakuten Group’s ecosystem of services.
The upgraded Rakuten Link app featuring Rakuten Link AI is now being rolled out to Android users, with plans to launch for iOS users soon.
https://corp.mobile.rakuten.co.jp/english/news/press/2024/1031_01/
With AI-nization 4.all as its guiding theme, RTC is touching down in Bangalore, the tech capital of India, on 16 November 2024. In lockstep with the mainstage
https://www.eventbrite.com/e/...conference-2024-tickets-1013352483557
November 05, 2024
Rakuten Mobile announced the launch of "Rakuten Link AI," a newly added AI feature within its upgraded Rakuten Link app. Rakuten Link AI is an AI chat service that supports users as a consultation and ideation partner. Mickey spoke about wanting all Rakuten Mobile users to be able to utilize the power of GenAI (generative AI) without cost. Watch the video for an on-stage demonstration of Rakuten Link AI and more!
https://www.youtube.com/watch?v=AaJDqSgJmvs
November 04, 2024
The cashback spending through cashback programs in Europe is expected to experience significant growth, with spending projected to surge by 14% annually.
The medium to long-term outlook for cashback spending in Europe remains robust, with adoption anticipated to increase steadily over the forecast period. This is expected to record a compound annual growth rate (CAGR) of 12% from 2024-2029. The value for cashback spending is forecasted to increase from US$57.47 billion in 2023 to US$115.42 billion by 2029.
Rakuten's Expansion into New Markets: In 2023, Rakuten expanded its cashback offerings to several European countries, including Spain, Germany, and France. This project seeks to capitalize on the increasing interest in cashback incentives among European shoppers while using Rakuten's well-established brand recognition in the area.
https://www.globenewswire.com/news-release/2024/...llion-by-2029.html
October 2024
The cashback spending through cashback programs is expected to experience significant growth, with spending projected to surge by 14.2% annually.
The medium to long-term outlook for cashback spending in the country remains robust, with adoption anticipated to increase steadily over the forecast period. This is expected to record a compound annual growth rate (CAGR) of 12.3% from 2024-2029. The value for cashback spending is forecasted to increase from US$14.84 billion in 2023 to US$30.21 billion by 2029.
Cashback programs in Japan are rapidly evolving as they respond to changing consumer preferences and economic realities. The shift towards instant rewards reflects a significant change in how consumers engage with loyalty programs, particularly among younger demographics who value straightforward benefits. Recent initiatives by platforms like Rakuten and Lawson illustrate how businesses adapt their strategies to meet these demands through innovative cashback offerings.
https://www.researchandmarkets.com/reports/...ms-market-opportunities
5. November 2024
Rakuten Bank und Rakuten Securitiesfreuen sich bekannt zu geben, dass das Einlagenguthaben der Nutzer des Kontoverknüpfungsdienstes "Money Bridge" beider Unternehmen 6 Billionen Yen überschritten hat.
Die Sweep-Funktion ermöglicht es, Gelder von einem Wertpapierkonto auf ein Bankkonto ohne Gebühren zu überweisen, und der Einlagenzinssatz, der ein Vorzugszinssatz ist, der bis zum 1,8-fachen des Sparkontos der Rakuten Bank beträgt, wird auf Gelder angewendet, die auf das "Rakuten Bankkonto" überwiesen werden. In Anerkennung eines solchen nahtlosen Handelsumfelds und der vorteilhaften Vorteile haben wir bei Money Bridge einen Einlagensaldo von 6 Billionen Yen erreicht.
https://www.rakuten-bank.co.jp/press/2024/241105.html
European video-on-demand service Rakuten TV has added a feature documentary about the iconic long distance trail running event Transvulcania to its slate of exclusives.
Produced by NSN and directed by Marc Barceló, Transvulcania: The People’s Run will be available for free and exclusively in 42 European countries, including the UK, Germany, Spain, Italy, France, and the Nordics.
Documentaries as well as new reality formats and branded content partnerships are a priority for Barcelona-based Rakuten TV’s original content team, while the streamer also needs true crime and lifestyle programming for its 100-plus FAST channels, its European head of original content Daniel Gilgado told C21 earlier this year.
https://www.c21media.net/news/...svulcania-ultramarathon-documentary/
Tokyo, November 5, 2024 - Rakuten Bank, Ltd. and Rakuten Securities, Inc. today announced that Money Bridge, a service connecting customers’ Rakuten Bank and Rakuten Securities accounts, has surpassed 6 trillion yen in deposit balance, as of the end of October 2024.
Rakuten Bank and Rakuten Securities began offering Money Bridge in April 2011 to improve the convenience of services for private asset building and management. Anyone with both a Rakuten Bank and Rakuten Securities account can apply for a Money Bridge account free of charge. Once setup is complete, users can use the automatic deposit and withdrawal (sweep) function to automatically transfer funds between their securities account and their bank account free of charge. Moreover, a preferential interest rate is applied to the funds transferred to Rakuten Bank that is up to 1.8 times the regular interest rate offered by Rakuten Bank’s ordinary deposit accounts. This user-friendly and efficient system, combined with its attractive benefits, has been embraced by Rakuten members, leading to the milestone of 6 trillion yen in deposit balance.
In addition to Money Bridge, Rakuten Bank and Rakuten Securities have expanded their customer base through a range of services utilizing the Rakuten Ecosystem. As a result of these initiatives, Rakuten Bank reached 16 million accounts in July 2024, and Rakuten Securities surpassed 11 million general securities customer accounts in April 2024, marking the largest number of non-consolidated securities accounts (based on disclosed information) among Japanese securities companies. Many customers are attracted by the convenience of these entirely online fintech services, which never require a visit to a physical location.
Going forward, Rakuten Bank and Rakuten Securities are committed to effectively utilizing the strengths of the Rakuten Group to deliver innovative and convenient services that surpass those offered by traditional digital banks and online securities companies.
About Money Bridge
Money Bridge is a free service that anyone with both a Rakuten Bank and Rakuten Securities account can apply for. Once setup is complete, users can use a sweep function that automatically transfers funds between the two accounts. This eliminates the need for users to manually make deposits and withdrawals, resulting in a more seamless transaction experience.
When making transactions using Rakuten Securities, insufficient funds are automatically withdrawn from the Rakuten Bank account’s deposit balance.
Funds from the Rakuten Securities account are automatically deposited to the Rakuten Bank account in the evening after each business day. These funds are automatically deposited into the account with a preferential interest rate.
Customers can also earn Rakuten Points when using Rakuten Securities by applying for the Happy Program, the customer loyalty program provided by Rakuten Bank.
https://global.rakuten.com/corp/news/press/2024/...p;category=fintech
https://www.ariva.de/news/kolumnen/...e-bei-schwaeche-kaufen-11392458
Rakuten hält mehr als 31 Millionen Aktien
Oct 18, .2024
We caught up with Ryo Matsumura, Senior Vice President of Rakuten’s Commerce & Marketing Company and Group Managing Executive Officer of Rakuten Group on the sidelines of Rakuten Optimism 2024 in Tokyo, Japan, to ask about the tech trends that will define the future of e-commerce, and how Rakuten is leveraging AI to empower merchants and customers across Japan.
https://www.youtube.com/watch?v=dEGRUHebhBI
Rakuten Mobile reached a major milestone last month, officially surpassing 8 million subscribers on October 18, 2024. And that’s not the only thing that’s increasing – the MNO is also gaining popularity as a primary line. Rakuten Mobile’s MNO main line usage among customers increased the most out of all mobile carriers in Japan according to a recent independent third-party survey .
The rapid rate of growth is particularly noteworthy when compared to Rakuten’s other highly successful services such as Rakuten Card, which now has over 30 million cards issue to customers across Japan: Rakuten Mobile has achieved comparable subscriber growth in close to half the time since launch.
The commitment to quality is evident in Rakuten Mobile’s recent launch of commercial services using 700 MHz “platinum band,” in addition to the ongoing expansion of 5G network coverage and an overall 4G population coverage ratio of 99.9%.
Subscribers are making the most of these improvements, averaging 27.9GB of data usage per month, with younger users between the ages of 13 and 22 driving even higher usage at 44.2GB per month.
https://rakuten.today/blog/...as-surpassed-8-million-subscribers.html
Rakuten Securities und HDI-Japan haben zum dritten Mal in Folge die höchste Bewertung von "3 Sternen" sowohl in den Kategorien "Inquiry Desk Rating" als auch "Web Support Rating"
erhalten!
https://www.rakuten-sec.co.jp/web/company/...pdf/press20241107_02.pdf
Basisvereinbarung über Business Alliance und entwickeln und liefern gemeinsam neue Produkte.
https://www.rakuten-sec.co.jp/web/company/...se/pdf/press20241107.pdf
November 12, 2024
Good news for everyone who's into oshikatsu (fan support activities)! Rakuten books launched "Oshiraku," a site that supports fans of all genres in their oshikatsu activities, from music, books and anime to movies and TV dramas. Created by Rakutenians who themselves enjoy oshikatsu, this media hub posts five to ten different news stories and recurring columns daily, as well as exclusive interviews with special details for hardcore fans. The site is convenient because in addition to Rakuten Books, users can opt for various services such as Rakuten Ticket and Rakuten Music.
https://www.youtube.com/watch?v=rX4x3vy08tM