Rakuten wesentlich besser als Rocket
April 04, 2025
Rakuten GORA launched a new AI golf swing analysis tool on the Rakuten Golf Score Management App. This tool was developed in cooperation with computer vision experts from Rakuten Institute of Technology (RIT), Keio University's Aoki Media Sensing Lab, and Rakuten India. It allows users to upload a video of their golf swing, which is then analyzed in nine phases from address to finish. In just a few minutes, the multiple AI models will work together to return a thorough analysis of 43 checkpoints and a provide comprehensive score, like a golf instructor that is available anytime, anywhere.
https://www.youtube.com/watch?v=NmT9QnFJ9Ps
Rakuten Advertising introduced Upsellit to the SHEIKE affiliate program as a way to drive scale and overcome cart abandonment challenges. The results have exceeded SHEIKE’s expectations. Upsellit is now a top-performing publisher on the SHEIKE affiliate program and continues to demonstrate the importance of tech solution partners through strong performance.
The results speak for themselves:
+15.78% of new customers
+15.95% of total sales
+$40 ROAS
https://rakutenadvertising.com/en-au/resources/...ng-sheike-upsellit/
“We have been working on the very challenging Rakuten Mobile project for some time now, and it has become clear that its contribution to the Rakuten ecosystem is significant in many ways. As you may have seen from today’s presentation, the entire group is growing, and the mobile factor plays a major role in this. I think that increasing the number of Rakuten Mobile users to 10 million or 20 million has proven to solidify our consumer-facing services. Additionally, taking on such a challenging project has made the entire group more robust. It has fostered a culture of focusing on operational efficiency and working capital, which has strengthened the group’s overall teamwork. Regarding the second question about achieving EBITDA profitability this year, we plan to continue what we have been doing while also increasing advertising revenue through Rakuten Mobile. We know that encouraging 5G usage will increase data ARPU, so we will focus on that as well. As mentioned earlier, we are strong among people in their 20s, 30s, and 40s, but our market share drops significantly among those aged 55 and older, particularly those over 60. We need to improve our approach to older demographics. Additionally, while we are strong in urban areas, we are relatively weak in regional cities and prefectures, so we will strengthen our regional strategies. We also aim to further enhance synergies within the Rakuten Group. Lastly, we will focus on generating profits by selling our software overseas through Rakuten Symphony. This could potentially become a core business for the Rakuten Group. Since our international business has also become profitable, we will continue to strengthen this area as well.”
https://global.rakuten.com/corp/investors/