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Majority shareholders strengthen cash position of Mobile Loyalty PLC

16:09 28.02.12

Mobile Loyalty PLC / Keyword(s): Capital Increase/Weiteres Schlagwort

Majority shareholders strengthen cash position of Mobile Loyalty PLC

28.02.2012 16:07

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Malmö/Frankfurt/London, February 28, 2012 - Mobile Loyalty PLC, a fast
growing service provider for Mobile Advertising and Mobile Marketing, has
successfully strengthened its cash position. The company's majority
shareholders will invest more than 3 million SEK consisting of loans
combined with warrants.

The loan agreements will have a duration of 24 months with an interest rate
of 12%. The options are free of interest and run for 24 months, with an
exercise price of 1.5 SEK upon exercise after 30-120 days of drawing and an
exercise price of SEK 3 afterwards. The subscription is planned for the
period from February 10 to 29, 2012. Upon full subscription, warrants for
up to 3.6 million new shares will be issued.

The decision to issue warrants was concluded by the Management Board
pursuant to the authorization of the shareholders meeting of November 7,
2011.

In respect to the new shares issued in late 2011, Mobile Loyalty has
initiated legal proceedings against four subscribers of new shares. The
four persons in question did not pay the full amount of cash for the shares
subscribed, amounting to a value of more than 3 million SEK.

About Mobile Loyalty Group
Founded in 2006, Mobile Loyalty offers a turn-key white label mobile
advertising service for brands and media companies. The service can be
launched within weeks, providing media companies with ad services to
capitalize on mobile advertising, by using the superiority of mobile
specific attributes. Mobile Loyalty lets the customer focus on their core
business and leverage on their already existing advertiser and consumer
base.

Mobile Loyalty's offering includes a set of new ready-made advertising
services optimized for all digital platforms (e.g. iPhone, Android, mobile
web) delivering efficient embedded advertising, combining web, social media
and mobile channels. Media companies benefit from the ability to source new
mobile advertising revenue without the burden of upfront development costs
in an increasingly changing marketplace.

Mobile Loyalty PLC is the holding company of Mobile Loyalty Europe AB
(www.mobileloyalty.com) based in Malmö, Sweden with offices in Stockholm
and Copenhagen. The Mobile Loyalty Group includes the Mobile Loyalty Europe
AB, Scandinavian Advertising Ltd, Scandvision Holding AB and Encons
Publishing. Mobile Loyalty Group has 55 employees with offices in Malmö,
Stockholm and Copenhagen.

The company is listed at First Quotation Board of Deutsche Börse with
ticker symbol M8L and ISIN-code GB00B5MVRW60 and the AktieTorget Stock
Exchange in Sweden with the ticker symbol MOBI SDB and ISIN-code
SE0004296325.
For further information, please contact:
Mobile Loyalty AB  
Nicklas Gerhardsson, CEO  
t: +46 70 7633712    
e: nicklas.gerhardsson@mobile-loyalty.com  

Mobile Loyalty AB
Sterner de la Mau, Founder,
EVP Business Development
t: + 46 70 8118189
e: sterner.delamau@mobileloyalty.se

DISCLAIMER  
This publication constitutes neither an offer for the sale of or an
invitation to buy securities of Mobile Loyalty PLC.

This document is not an offer for securities for sale in the United States
of America. Securities may only be sold or offered for sale in the United
States of America following their prior registration in accordance with the
provisions of the U.S. Securities Act of 1933 as amended or, without prior
registration, only on the basis of an exemption. The shares of Mobile
Loyalty PLC are not and shall not be registered in accordance with the
provisions of the U.S. Securities Act of 1933 as amended and are neither
sold nor offered for sale in the United States of America.

This document is only distributed to and targeted at (i) persons outside of
the United Kingdom or (ii) professional investors pursuant to Article 19(5)
of the Financial Services and Markets Act 2000 (Financial Promotion) Order
2005 or (iii) companies with assets and other persons with assets pursuant
to Articles 49(2)(a) to (d) of the Order (with these persons being referred
to as 'qualified persons'). All securities referred to here are available
to qualified persons only and any request, offer or agreement to obtain,
purchase or acquire such securities by any other means shall only be made
in relation to qualified persons. Individuals who are not qualified persons
should under no circumstances take action on the basis of this information
or its content.

28.02.2012 Dissemination of a Corporate News, transmitted by DGAP -  
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAPs Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.  
Media archive at www.dgap-medientreff.de and www.dgap.de  

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