Rakuten wesentlich besser als Rocket
2 hours ago
Between what is and what could be, there’s a powerful feeling: Optimism. That feeling took on a fresh identity as Rakuten unveiled Rakuten AI Optimism, the new name for its annual flagship event. The name change is more than cosmetic; it signals how AI has become deeply woven into the Rakuten Ecosystem. Held at Pacifico Yokohama from July 30 to August 1, 2025, the event gathered tens of thousands of business professionals, partners and innovators from across the globe.
Rakuten’s vision for an agentic future
Mickey Mikitani, Chairman and CEO of Rakuten Group, delivered the event’s opening keynote, reflecting on the company’s nearly 30-year journey. From its beginnings in e-commerce with Rakuten Ichiba to expansions into digital banking, travel and mobile services, Rakuten has built a vast ecosystem that connects more than 44 million users monthly across Japan.
During his presentation, Mikitani unveiled Rakuten AI, positioning it as the cornerstone of the company’s new agentic era. He described the launch of Rakuten’s new cutting-edge agentic tool as a transformative shift where AI acts as an intelligent agent, designed to decode user intent, unify fragmented data and take meaningful action across the Rakuten Ecosystem. Boasting deep Japanese context awareness, Rakuten AI combines proprietary Rakuten models as well as models from industry leaders, enabling it to provide more intuitive, personalized experiences.
Mikitani also spoke about Japan’s current pace of AI adoption, noting that while global usage accelerates, domestic engagement remains modest. Rakuten’s vision is to bridge that gap by making AI a natural and helpful part of daily life.
https://rakuten.today/blog/...ecosystem-for-everyday-experiences.html