Local.com aussichtsreich

http://pandodaily.com/2012/09/26/...ra-with-new-ios-and-android-apps/  

Webmaster nicht gefällt. Über das "Warum" kann man rätseln.

It’s one thing for Web 2.0 companies to adjust to the new mobile paradigm. Some of the most promising companies from this era — Facebook, Zynga — have struggled to adapt their Web products for smartphone use.

But what about the first generation Internet companies that survived the dotcom crash? They’ve spent most of the last decade refashioning themselves for Web 2.0, but by the time they got that right, the world had moved on to mobile. Now they’re catching up there, too.

Local Corp, a publicly traded online phone book of sorts, would not describe the launch of its new set of mobile apps as a game of catch-up. The company’s President says they were simply waiting to “do it right.” Today the company unveiled the fruits of those perfectionist labors in the form of an Android and iOS app to match its site.

Quelle: #425  

Local Corp beating Facebook and Zynga - Read why Local Corp is the biggest winners from mobile of all Nasdaq-shares: "Mobile traffic also continued to grow, representing over 24.5 million MUVs during the third quarter 2012, up over 274 percent from 6.6 million MUVs during the year ago period."  

RedChip Announces Second Episode of Its Financial Television Program: Episode 2 of "The RedChip Money Report" Features Interviews With the CEOs of Three Small-Cap Technology Companies

ORLANDO, Fla., Oct. 31, 2012 (GLOBE NEWSWIRE) -- RedChip Companies, Inc. ("RedChip"), an international, small-cap research and investor relations firm, today announced that the second episode of its financial television show, "The RedChip Money Report," is now available.

The second episode of "The RedChip Money Report" features executive interviews with Pat Goepel, CEO of Asure Software, Inc. (ASUR), Heath Clarke, CEO of Local Corp. (LOCM), and Andrew Maltin, CEO of MEDL Mobile Holdings, Inc. (MEDL). The show also features a segment on Microsoft and a book review on Michael Lewis' "The Big Short."

The weekly program first aired on October 20, 2012 on My Family TV. The network's 84 stations reach 39 million households across the U.S.  

http://www.mediapost.com/publications/article/...ew-online-media.html  

Sicherlich gibt es bei LOCM gewisse Chancen auf eine Verbesserung der Bewertung im Hinblick auf Yelp etc.. Aber das wird seine Grenzen haben, da ich LOCM und YELP nicht als ebenbürtig ansehe, denn Yelp hat eine Community, Millionen Bewertungsdatensätze und muss Traffic nicht akquirieren (hat aber andererseits höhere Marketingkosten). Es gibt andere Mitbewerber, die solche Datenschätze auch nicht haben und zu diesen ist auch der Bewertungsunterchied nicht ganz so hoch.

Weiterhin glaube ich, dass LOCM es schwer haben wird, sein Business Model so umzubauen und zu erweitern, dass dies auch wirklich ordentlich profitabel sein wird und nicht nur knapp profitabel (letzteres wäre ja bald denkbar, aber wie geht es danach weiter?).
Ein Grund ist der, dass einige der Leistungen, wie sie LOCM innerhalb der neuen Pakete anbietet, von anderen verschenkt werden. Ein aktuelles Beispiel aus Deutschland:

http://www.portel.de/nc/nachricht/artikel/...unden-internetseite/998/

In den USA wird das kaum anderes sein. Wie sollen in einem solchen Marktumfeld satte Margen möglich sein, ohne riesen Masse? Überleben in einer Nische wird wohl möglich sein, aber was darüber hinaus?  

der zuletzt zu Unsicherheit und jeweils nur einmonatigen Verlängerungen führte:

More security through a new agreement with Yahoo (ending: October 31, 2017)

Form 8-K for LOCAL CORP

--------------------------------------------------

7-Nov-2012

Entry into a Material Definitive Agreement, Financial Statements and Exhibits

Item 1.01 Entry into a Material Definitive Agreement.
On November 1, 2012, Local Corporation (the "Registrant") entered into a Yahoo! Publisher Network Agreement with Yahoo! Inc. (the "Agreement"). The Agreement provides for the distribution of Yahoo! Inc.'s paid search results by Registrant for which the Registrant is compensated a certain percentage of the adjusted gross revenue (as defined in the Agreement) derived by Yahoo! from such paid search results. The effective date of the Agreement is November 1, 2012 and it ends on October 31, 2017. The Agreement allows Yahoo! to terminate the Agreement earlier in the event of a breach by the Registrant of certain of the provisions of the Agreement. The Agreement contains provisions regarding the implementation of the Yahoo! paid search results by the Registrant. The Agreement also contains certain indemnification obligations of the Registrant to Yahoo! in the event of a breach of the Agreement by Registrant.

The foregoing description of the Agreement is qualified in its entirety by reference to the full text of the Agreement which is filed as Exhibit 10.1 with portions omitted and filed separately with the Securities and Exchange Commission pursuant to a request for confidential treatment. Exhibit 10.1 is a redacted copy of the Agreement and is incorporated herein by reference.

Item 9.01 Financial Statements and Exhibits.
Exhibit 10.1(1) Yahoo! Publisher Network Contract, dated November 1, 2012, by and among the Registrant, Yahoo! Inc., and Yahoo! SARL.

(1) Application has been made with the Securities and Exchange Commission to seek confidential treatment of certain provisions. Omitted material for which confidential treatment has been requested has been filed separately with the Securities and Exchange Commission.  

Offerten man bei einzeln Bausteinen des $249-Pakets wie Aquisition, Web-Hosting oder Mobile stimmen, aber nicht zu den Bausteinen wie Listings, SEO, Display,Site-Design, Social Media oder Content.

http://launch.local.com/business_solutions/price_quote#pricecomp  

- das Vierfache des Paketpreises von Local Corp - kann man an den Vergleichspreisen anderer Anbieter zu bestimmten Bausteine problemlos erkennen:

Site-Design:
- Go Daddy $50 - 80/month
- web.com $95/month
- networik solutions $95/month

Social Media
- fanpilot $399/month
- Hubspot $200/month
- Social Media Simple $19/month

Content
- mofuse $89/month
- Hubspot $200/month

Listings
- Compeititor A $42/month
- Universal Business Listings $49/month

SEO
- yodle  $250/month
- Reach Local $500+/month
- orangeSoda $475+/month

Display
- Reach Local $500+/month
- YP $400+/month
- Citygrid $100+/month  

Verkäufe reaktionärer Tea-Party-Betonköpfe für Einstieg nutzen, denn entgegen ihrer Erwartungen wird die Welt nicht untergehen, sondern sicherer, denn Abteuer wie im Irak sind ebenso weniger wahrscheinlich wie neue Zockerorgien, weil die Finanzterroristen von Obama härter auf die Finger bekommen als von Romney, die den ja ohne Ende mit Geld vollgepumpt hatten.

Besonders wichtig ist aber, dass Bernanke seine ausgezeichnete Arbeit weitermachen kann bzw. einen ähnlich agierenden Nachfolger bekommt - und niemand, dem die 30er Jahre scheißegal sind, koste was es wolle. Jetzt am Börsenspiel teilnehmen!
melden   Libuda: Ich tippe einmal, dass die US-Börsen noch bis   19:21 #2  Börsenschluss längst wieder gedreht haben und durchaus im Plus landen können.  

muss sich allerdings sputen.  

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unbedingt meinen Erwartungen. Aber nichtsdestotrotz gehört selbst zu diesen Zahlen eine Marktkapitalisierung,  die um den Faktor 4 höher ist:

http://finance.yahoo.com/news/...reports-third-quarter-211500678.html  

During the third quarter, we made great progress in growing our digital media and mobile ecosystem, reaching record overall, organic and mobile traffic. We also released Launch by Local, our digital media suite for small businesses, grew our direct sales force by 50 percent and achieved record subscribers for this product. We’re also pleased with the successful sale of our Rovion business earlier this quarter,” said Heath Clarke, Local Corporation chairman and chief executive officer. “We expect to continue the momentum in growing high-margin organic traffic and organic ad revenues into the fourth quarter, although we expect this will be offset by monetization dislocation in our Owned and Operated business from a combination of recent policy changes and price per click challenges from key partners. We believe the impact will be temporary and that these changes represent long-term opportunity. Our updated fourth quarter guidance of $22 to $23 million in revenues and Adjusted Net Income of approximately breakeven is down slightly from the third quarter. Fiscal 2012 revenues are expected to grow to approximately $100 million, an increase of over 27 percent compared to 2011 revenues, with Adjusted Net Income for 2012 of approximately $750,000. Continued growth of organic traffic and organic ad revenues, which are both at near-record levels, gives us confidence to expect revenue and Adjusted Net Income growth in future periods.”  

http://seekingalpha.com/article/...nings-call-transcript?source=yahoo  

dem neuen Panter Travelzoo:

http://www.spreebird.com/deal/hollywood-restaurant-29198

Beso Hollywood
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800 Bought
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Network

• Revenue – Third quarter 2012 total revenue related to the Network business unit was $5.0 million, up 14% from the third quarter 2011 Network revenue of $4.4 million and up 22% from second quarter 2012 Network revenue of $4.1 million.

• Network Sites – The Network business unit ended the third quarter 2012 with more than 1,000 regional media sites utilizing the company’s white label business directory solution.



Small Medium Business (SMB) Product Bundle

• Small Medium Business (SMB) Product Bundle - “Launch by Local” (“Launch”) is the company’s new, full-service digital marketing and advertising solution for small and medium-sized businesses (SMBs). Launch is a complete, cost-effective digital marketing and advertising solution designed to help SMBs build online presence, reach new customers and engage with existing ones.


Record Overall and Organic Traffic

Overall traffic on the site and network was a record 101 million monthly unique visitors (MUVs) in the third quarter 2012, slightly up from second quarter 2012 and up 10.0% from the year ago period. Organic traffic on the site and network was a record 39.1 million MUVs in the third quarter 2012, up 1.3% from the second quarter 2012 and up 34.0% from the year ago period. Organic traffic is defined as all non-SEM sourced traffic. Overall mobile traffic was 24.6 million MUVs in the third quarter 2012, up 28.1% from the second quarter 2012.


Krillion Licensed to Gannett  

• Krillion Licensed to Gannett – In conjunction with the Rovion sale, Gannett will license the Krillion technology from the company. Krillion’s real time shopping inventory data has been integrated into the Rovion rich media ad platform, providing Gannett’s customers with access to real time shopping data.  

http://biz.yahoo.com/e/121109/locm10-q.html  

"On November 1, 2012, we entered into a new Yahoo! Publisher Network Agreement with Yahoo! Inc., which provides for the distribution of Yahoo! Inc.'s paid search results by us for which we are compensation a certain percentage of the adjusted gross revenue (as defined in the agreement) derived by Yahoo! from such paid search results. The agreement with Yahoo ends on October 31, 2017, unless earlier terminated by the parties."  

business owners investing in digital marketing

November 2nd, 2012

Small business owners have used a variety of tactics to ease the pinch of a slow-growth economy, including investing in digital marketing, according to a small business sentiment survey by -Local Corporation (NASDAQ: LOCM), an online local media company.

As small business owners are conserving budgets, they’re also seeking additional value from their advertising spend, which is driving a $5 billion decline in traditional media spend from 2010-2015, offset fully by an $18 billion increase in digital media spend during that same period.

More than half (63 percent) of respondents to the survey are currently investing in digital marketing, and 30 percent are planning to increase their digital marketing spend in 2013.

Additionally, more than half (53 percent) of respondents believe that a website or a better version of their current website is the digital marketing solution that might most help them reach consumers.

In the past three years, the business owners have considered cost savings such as:

» Reducing operating costs (51 percent)
» Reducing operating hours (19 percent)
» Reducing benefits (16 percent) or salaries (16 percent)
» Closing temporarily (11 percent) or permanently (16 percent)

But, the survey found that more than half (56 percent) of participants are willing to make a long-term investment in their business right now, with business development (46 percent) and online advertising (37 percent) topping this list.

More than a quarter (26 percent) of respondents also reflect that customer relationship management has been their biggest marketing challenge in the last 12 months.

Source: Techjournal


Small Medium Business (SMB) Product Bundle - “Launch by Local” (“Launch”) is the company’s new, full-service digital marketing and advertising solution for small and medium-sized businesses (SMBs). Launch is a complete, cost-effective digital marketing and advertising solution designed to help SMBs build online presence, reach new customers and engage with existing ones.

Source: Last quarter-report  

haben wir hier doch ein Übergangspoblem, das sich in diesem Satz aus dem folgenden Abschnitt aus dem Q10-Report versteckt:  "Over 6,000 of our direct SMB customers use a legacy web hosting and/or listing solution that will be phased out by the end of 2012." Und dieser Abgang kann nicht sofort durch den Verkauf von Bundles ersetzt werden.

Our Business Solutions offer a variety of digital media products. The products are sold primarily via telesales. Our sales efforts focus principally around our Launch by Local product suite, which offers a variety of digital media features including web hosting, search engine optimization services, display ads, mobile ads, and social media presence management. Approximately 900 direct SMB customers are enrolled in our new Launch by Local product. An average Launch by Local subscription generates approximately the same monthly revenue as six legacy customers. Our Business Solutions technologies also power a variety of platform products targeted towards larger businesses such as regional media publishers and ad agencies. Over 6,000 of our direct SMB customers use a legacy web hosting and/or listing solution that will be phased out by the end of 2012  

in einem Vierteljahr 6.000 und diese Zahl wird bis zum Ende des Jahes auf 0 gehen, da diese Form der Abrechung, die bisher über Drittfirmen lief, von diesen nicht mehr angeboten wird.

"The company ended the second quarter 2012 with approximately 16,000 legacy subscribers. The company expects to cease billing all legacy subscribers by the end of 2012, as will be fully discussed in its Form 10-Q to be filed later today."

Und im 3. Quartal war der zusätzliche Absatz an Bundles (wobei ein Bundle vom Erlöse her 6 legacy subscriber ersetzt) nicht hoch genug, dass er den Verlust von 10.000 legacy subscribers ausgeichen konnte. Ob der zusätzliche Absatz an Bundles im vierten Quartal ausreicht, um den Wegfall der restlichen 6000 legacy subsciribers auszugleichen, muss sich zeigen. Aber auch in 2013 geht der Verkauf von Bundles weiter, sogar mit besserem Angebot, und dann wird man wohl im Laufe des ersten Halbjahres oder vielleicht schon im ersten Quartal wieder auf dem Umsatzstand in diesem Bereich der Business Solutions sein, bevor die legacy subscribers ausliefen. Und anschließend wird man ihn übertreffen.

Bedenken muss man allerdings, dass der Bereich der Business Solutions nur ein kleiner Bereich ist, den man aber in 2013 nach dem momentanen Rückgang auf einen höheren Anteil als früher hochfahren will.  

was seine Größe und die Entwicklung betrifft noch einmal diese Ausführungen aus dem letzten Quartalsbericht:

Owned & Operated (O&O):

• Revenue – Third quarter 2012 total revenue related to the O&O business unit was $18.3 million, up 36% from third quarter 2011 O&O revenue of $13.5 million and down 11% from second quarter 2012 O&O revenue of $20.5 million.

• Monetization of Traffic – Revenue per thousand visitors (RKV) for third quarter 2012 was $276, up 9% from third quarter 2011 RKV of $254 and down 8% from second quarter 2012 RKV of $299.

Network:

• Revenue – Third quarter 2012 total revenue related to the Network business unit was $5.0 million, up 14% from the third quarter 2011 Network revenue of $4.4 million and up 22% from second quarter 2012 Network revenue of $4.1 million.

• Network Sites – The Network business unit ended the third quarter 2012 with more than 1,000 regional media sites utilizing the company’s white label business directory solution.

Business Solutions:

• Revenue – Third quarter 2012 revenue was $1.5 million, down 48% from third quarter 2011 revenue of $2.9 million and down 40% from second quarter 2012 revenue of $2.5 million. The reduction was primarily due to the previously disclosed phasing out of legacy customers.

• Digital Media Enrollments – The company ended the third quarter 2012 with approximately 900 Launch by Local subscribers. The company also has over 10,000 additional subscribers via self service, network and channel partners.

• Legacy Small and Medium-Sized Businesses (SMBs) – The company ended the third quarter 2012 with approximately 6,000 legacy subscribers. The company expects to cease billing all legacy subscribers by the end of 2012, as will be fully discussed in its Form 10-Q.  

über die Q3 2012 Result aof Seeking Alpha dazu:

"We released Launch by Local, our digital media suite for small businesses during the third quarter and expanded our direct sales force by 50%. We now have nearly 1,000 direct small business subscribers on our premium products and over 10,000 additional subscribers from our private label, channel and affiliate partners.

We have made good progress, since we launched our SMB product and will be maintaining our sales force of about 45 people through year-end. During this quarter, we plan to invest further in our sales force analytics and reporting systems in order to ready to ramp our sales force and customer acquisitions starting January 2013."

Wenn mir jemand das "... and over 10,000 additional subscribers from our private label, channel and affiliate partners." näher erkären könnte wäre ich dankbar. Was ich mir nicht so richtig vorstellen kann, ist, dass von dem Dollar-249-Monats-Paket neben den direkten Verkäufen von 1.000 weitere 10.000 über andere Kanäle verkauft wurden, was man vermuten kann. Denn dazu passen eigentlich diese Rückgänge nicht:


Business Solutions:

• Revenue – Third quarter 2012 revenue was $1.5 million, down 48% from third quarter 2011 revenue of $2.9 million and down 40% from second quarter 2012 revenue of $2.5 million.  

- zumindest vorerst, ist allerdings auch lklar

Owned & Operated (O&O):

• Revenue – Third quarter 2012 total revenue related to the O&O business unit was $18.3 million, up 36% from third quarter 2011 O&O revenue of $13.5 million and down 11% from second quarter 2012 O&O revenue of $20.5 million.

• Monetization of Traffic – Revenue per thousand visitors (RKV) for third quarter 2012 was $276, up 9% from third quarter 2011 RKV of $254 and down 8% from second quarter 2012 RKV of $299.

und daher sollte man sich inbesondere die Flagshipseite genauer ansehen, z.B. Deals:

Da bekommt man z.B.  17877 Results für Online Coes auf der 'Flagship-Seite angezeigt.

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