Rakuten wesentlich besser als Rocket
Published March 5, 2023
The Major Key Players Listed in Online Apparel Retailing Market Market Report are:
Alibaba Group
Amazon.com
JD.com
Rakuten
Walmart
American Apparel
Benetton
Cotton On
Diesel
Dolce and Gabbana
DKNY
Giordano International
Levi Strauss
Ralph Lauren
Wovenplay
Read more: https://www.digitaljournal.com/pr/news/...are-2023-new-#ixzz7vCUBqvRc
Von Tobias Servaty-Wendehost, Senior Online Editor
02 März 2023
Seit Rakuten Symphony im Februar 2022 Robin.io übernahm, hat das Unternehmen seinen
Anwendungsbereich erweitert. Wie Partha Seetala, ehemaliger CEO von Robin.io und nun President of Unified Cloud Business Unit bei Rakuten Symphony, erklärt, hat sich der Umfang des Geschäfts mit dem Einsatz von Edge-Lösungen erweitert.
Bei bestimmten Klassen von Workloads ist es wichtig, die IT so nah wie möglich an den Ort zu verlagern, an dem die Daten erzeugt werden“, erläutert der Gründer von Robin.io.
Der Manager nennt als Beispiel Fast-Food-Ketten mit einer Verkaufsstelle, einem Lagerverwaltungssystem und einer virtualisierten Umgebung. Kubernetes wird auch in Anwendungsfällen, in denen sich die IT der Edge nähert, vorangetrieben. Privates 5G und schnelles WiFi werden zum Beispiel an Standorten eingesetzt, die hochauflösende Videokameras installieren, um mögliche Diebstähle zu erkennen. Die erfassten Daten müssen im Wesentlichen an der Peripherie, also der Edge, verarbeitet werden.
Mit Symworld konkurriert Rakuten Symphony unter anderem mit Red Hat OpenShift, die seit 2021 mit Nutanix kooperieren, um den Edge-Markt stärker anzuvisieren. Laut Seetala ist die Speicherlösung von Rakuten Symphony dreimal so schnell wie die von Red Hat betriebene Ceph-Plattform. „Das ist 20 Jahre alte Technologie“, gibt er sich selbstbewusst.
https://www.computerweekly.com/de/feature/...%B6sungen%2520erweitert.
Rakuten Symphony is constantly engaged with operators to highlight the benefits of open RAN deployments, but CTO Raghunath Hariharan believes the biggest worry is the fear of the unknown.
He noted operators were used to buying and deploying pre-made products from their current providers, “so this new way of building and deploying networks using web-scale methods can be intimidating”.
The second biggest concern is confusion about whether the operator must act as a systems integrator to benefit from the reduced cost and operational benefits of open RAN. He stated that lack of clarity was leading to further speculation and uncertainty.
“It doesn’t help that some stakeholders with a vested interest in the status quo are spreading fear, uncertainty and doubt that muddies the conversation around open RAN’s real benefits and technological advantages,” he said.
And it isn’t just operators that are confused about open RAN as lawmakers and government officials have a limited understanding of it.
https://mobileinsights.mobileworldlive.com/...open-ran-misconceptions
AST announces new satcom-to-phone deals in Brazil and Saudi Arabia
VAUGHAN O'GRADY
13 FEBRUARY 2023
https://developingtelecoms.com/telecom-technology/...audi-arabia.html
Japan Telecoms Industry Report - 2023-2028: Featuring e-Mobile, JTower, Rakuten, Internet Initiative Japan & More
March 07, 2023 05:13 ET Source: Research and Markets
The analyst forecasts Rakuten could capture up to 10m subscribers in 3 years by offering lower pricing, e-Commerce bundling and other lifestyle services to its existing 100 million Rakuten customers, while KDDI and to a lesser extent NTT and Softbank already embarked on such journey.
https://www.globenewswire.com/news-release/2023/...ve-Japan-More.html
March 7, 2023
Registration Is Available Now For All Summer Camp Sessions
https://www.nba.com/warriors/news/...23-summer-camp-schedule-20230307
3 days ago
For close to a billion users around the globe, Rakuten Viber is a key tool for keeping in touch with friends and family.
Last year, Rakuten Viber announced a new feature that promises to make the app an even more integral part of everyday life: Free, seamless payments from inside regular chats — as easy as sending a message.
The new service is being rolled out in the EU, with plans to expand into more countries and currencies on the horizon. Currently, the feature is live in Greece and Germany where users can activate their Viber wallets and start making payments.
A history on the cutting edge
Viber has long been at the forefront of functionality in the messaging app arena. The app was originally built in 2010 by a group of friends looking for an affordable alternative to expensive international calls (one of the founders was in a long-distance relationship). It quickly made a name for itself as early smartphone users realized the true potential of app-based mobile communication.
Over the past 13 years, the team has continued to build new features into the app to serve its loyal customers in more aspects of everyday life. Users were soon able to make video calls, call regular phone lines and send messages with quirky stickers — a fun feature that was largely unheard of in many markets in 2013.
In 2016, Viber became one of the first major messaging apps to implement end-to-end encryption for all users by default, turning it into a beacon of privacy and security during a turbulent time for the industry. The ability to delete and edit sent messages — another feature we take for granted today — also launched several years before other major messaging platforms. In 2016, Viber and Western Union collaborated to offer users cross-border money transfer capabilities.
The same year also saw the implementation of support for chatbots, allowing anyone to build in-app bots with which users can converse to receive a variety of services — anything from weather forecasts to diet support to entertainment recommendations. In 2020, chatbot functionality was expanded to work with external payment services, highlighting yet another use case for the feature-packed app.
The next evolution: In-chat payments
With Viber Pay, the team is taking this payment functionality one step further, making it a native feature of the Rakuten Viber app.
Viber Pay enables users to make payments inside the very chat with whomever they are looking to pay, enjoying the privacy and security for which Viber is renowned. All payments will require a personal code or biometric identification, and payment confirmations are encrypted by default.
“RAKUTEN VIBER IS ALREADY ONE OF THE WORLD’S TOP MESSENGERS, AND WITH FINTECH CAPABILITIES VIBER WILL EXTEND ITS UTILITY AND VALUE TO MAKE IT AN ABSOLUTELY ESSENTIAL APP FOR HUNDREDS OF MILLIONS OF USERS.”
OFIR EYAL, CEO, RAKUTEN VIBER
The in-chat payments feature is completely free, using funds stored in the user’s Viber Wallet, which can be added via credit card or bank transfer. The company is also working to add various incentives for Viber Pay users, such as partner rewards, referrals and more.
Viber Pay was first launched in Germany, where Viber was recently named one of the most secure messaging apps, and Greece, where Viber is installed on over 91% of smartphones. In addition to allowing users to make domestic payments in euros, cross-border payments are already available between Germany and Greece. Plans are also in the works to support more currencies as the feature expands beyond the EU.
Entering the fintech arena
“Rakuten Viber is already one of the world’s top messengers, and with fintech capabilities Viber will extend its utility and value to make it an absolutely essential app for hundreds of millions of users,” commented Rakuten Viber CEO Ofir Eyal. “User-friendly payment features will allow users to effortlessly connect, engage and transact inside and across borders without ever leaving their preferred messaging platform.”
To make Viber Pay a reality, the team worked with London-based fintech provider Rapyd.
“We’re thrilled that Rapyd is serving as the licensed cross-border payments solution powering this historic milestone for Rakuten Viber: Becoming one of the world’s first messaging platforms to offer secure in-app payments to its global user base,” said Rapyd CEO Arik Shtilman. “Through this partnership, the combined power of Viber and Rapyd’s leading security and seamless embedded payments capabilities means millions of users can feel confident conducting their financial transactions via a single messaging app.”
With this bold step into the fast-moving world of fintech, Rakuten Viber continues to stand proudly on the cutting edge, empowering users in new areas of their everyday lives.
https://rakuten.today/blog/...vibers-free-in-chat-payments-in-eu.html in EU
54 mins ago
Rakuten first made a name for itself with e-commerce — an industry that has grown alongside the very internet itself. Today, Rakuten offers some 70 different online and offline services in Japan, ranging from mobile coverage to drone deliveries.
In recent years, Rakuten has seen incredible growth in one industry in particular: fintech. Rakuten’s fintech offerings combine digital technology with payment services, investing, banking and more, and many of those services have risen to the top of their respective markets in Japan. But how did they get there?
One in five people in Japan hold a Rakuten Card*
When Rakuten launched its first credit card offering, credit cards were not a very common payment method in cash-loving Japan — and it was a method that came with expensive annual fees. Rakuten Card shook up the industry by abolishing fees and showering shoppers with a generous serving of loyalty points with every purchase.
The credit card’s popularity only grew as Japan made its gradual shift towards a cashless economy. In 2021, Japan’s rate of cashless transactions reached 32.5% — up from under 20% in 2015.
“Japan’s rate of cashless payments is expanding, and Rakuten Card’s industry share has exceeded 20%,” says Rakuten Card’s Arshal Ameen. Ameen and his team have worked tirelessly to make their service an attractive one. As a result, Rakuten Card has enjoyed Japan’s highest satisfaction rate for 14 years running*3, according to the Japan Productivity Center.
The number of Rakuten Cards issued reached over 28 million (as of the end of 2022) and Rakuten Card’s gross transaction value (GTV) surpassed 18.2 trillion yen for 2022, an increase of 25.8% year-on-year.
“In order to meet the increasing volume of transactions, we are constantly improving our operations,” Ameen says. “Each new Rakuten Card member requires a variety of back-office operations, including credit scoring, authorizations, debt collection and responding to inquiries. We seek to maximize quantity and quality by improving operational efficiency, all while utilizing AI and other technologies.”
Young investors are flocking to Rakuten Securities
The rise of Rakuten Securities is a true testament to the power of the internet and tech-driven services. After launching as Japan’s first online-only brokerage service in 1999, the platform went on to become a pioneer of app-based trading with the creation of the iSPEED app in 2010, which has since been downloaded some 8 million times (as of the end of 2022).
Today, Rakuten Securities — a relative newcomer in the grand scheme of securities trading — is one of the largest securities brokers in Japan in terms of account numbers, with over 8.6 million general securities accounts.
The ratio of trades on the platform made via the iSpeed app is also increasing year by year and Rakuten’s services seems to be particularly attractive to younger investors — under 40s made up over 40% of all users in 2021. The platform offers a wide range of financial products and is the undisputed king of foreign exchange trading, handling over 80% of all FX trades in Japan.
Rakuten Securities’ Cao Ting has big ideas for how the platform will embrace new technologies in the future and improve functionality for traders.
“We are improving every day. For example, we introduced the industry’s first algorithmic trading function for Japanese stocks. This function automatically places an order when a predefined condition is met, greatly expanding the potential scale of trades,” she explains. “We also introduced a function that allows users to manage and trade both Japanese and U.S. stocks on a single screen. This is also an industry first and has been very popular with our customers.”
A juggernaut of the QR payments industry: Rakuten Pay
If you ever go shopping in Japan, you won’t get far without seeing the ubiquitous Rakuten Pay logo. The Rakuten Pay app can be used at over six million locations (as of the end of October 2022) around Japan, including many of the country’s major supermarket and convenience store chains.
The service was one of the first to push app-based QR code payments, which eschew the need for special chips or terminals, allowing merchants of all sizes to implement cashless smartphone payments.
Through the app, users can not only make regular payments from their smartphones but also use their Rakuten Edy e-money and Rakuten Points. This includes points accumulated from shopping elsewhere or from using other Rakuten services, unleashing the full potential of the incredibly popular Rakuten Points program.
The app is also a highly effective tool for introducing new users to Rakuten’s greater ecosystem of online services. In fact, as many as one in four newcomers to the Rakuten Ecosystem arrive through Rakuten Pay.
The team behind Rakuten Pay has been proactive in improving functionality for the app, making it into a one-stop shop for many different Rakuten services.
“Last year, we released the capability of adding mini-apps within Rakuten Pay,” explains Paulo Fernando, who serves as Senior Executive Officer and General Manager at the Rakuten Payment company. “While payments remain central to our app, the mini-apps enable seamless access to new services such as Rakuten Pasha, coupons and point investment. I think this makes the shopping experience richer and more convenient.”
Fernando is also focused on keeping the app as agile as possible to enable the swift implementation of new features.
“Another important point is that our mini-apps use HTML technology, which enables very quick development. For example, the mini-app for a Ukraine donation event went from idea to launch in just one day! We believe that by linking other Rakuten Group services with Rakuten Pay, we’ll contribute to expanding our Ecosystem strategy and to increasing the value of each business in Rakuten Group.”
https://rakuten.today/blog/rakutens-fintech-success-in-japan.html
TOKYO, March 09, 2023--(BUSINESS WIRE)--Rakuten Sports today announced the start of general ticket sales for Uprising Tokyo Supported by Rakuten, an international skateboarding event to be held at Ariake Arena from May 26-28, 2023. Tickets are now available via Rakuten Ticket, Rakuten Group’s ticket service (*Japanese site).
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20230309005375/en/
Mar 10, 2023, 10:00 ET
AUSTIN, Texas, March 10, 2023 /PRNewswire/ -- Rakuten SixthSense, the B2B technology products arm of Japan-based conglomerate Rakuten Group and the world's third-largest e-commerce platform, is expanding into the North American observability and SaaS markets. The company will launch its brand at the renowned South by Southwest (SXSW) Event in Austin, Texas. As a full-stack observability provider, Rakuten SixthSense leverages best-in-class AI&ML to empower companies with real-time, end-to-end visibility of application behaviour across cloud landscapes and microservice architectures. Its Test Acceleration Platform (TAP) delivers state-of-the-art testing automation, empowering companies to shift-left with accurate anomaly detection and rapid troubleshooting.
About Rakuten India Enterprise
Rakuten India — the development center and key technology hub of the Rakuten Group, Inc. — enables businesses with the depth of knowledge in multiple streams of technology such as mobile and web development, web analytics, platform development, backend engineering, data science, machine learning, artificial intelligence and much more. With 2000+ employees and dedicated centers of excellence for mobile application development, data analytics, engineering, DevOps, and information security; the company ensures the success of multiple units of Rakuten Group, Inc.
https://www.prnewswire.com/news-releases/...hwest-sxsw-301768924.html
Rakuten Symphony generated $476 million in revenues last year, bolstered by 14 global contracts, including deals with AT&T, Cisco, Nokia, and Qualcomm. That number is the same as it reported during its previous financial quarter, though Rakuten Mobile and Rakuten Symphony CEO Tareq Amin explained during the company’s latest earnings call that the vendor was sitting on eight additional contracts that were in “final stages of closure.”
Amin also stated Rakuten Symphony ended 2022 with a sales pipeline in excess of $4 billion in revenues, which was significantly more than the $3.1 billion it had at the end of its third-fiscal quarter of 2022.
https://www.sdxcentral.com/articles/news/rak
By DIANA PEARL
07 March 2023
The influencer marketing and monetisation platform on Tuesday unveiled a rebrand, including a new name, Collective Voice. Along with the new moniker, Collective Voice is also introducing a host of new offerings for creators, including TapTo.Shop, a tool that allows creators to make a space to share multiple affiliate links and monetised content, all through one link that they can share via platforms like Instagram and TikTok. Another, Amplify, is a community-building and education programme for influencers that will give participants an opportunity to learn more about ways to generate and increase their income. The platform is also the data and insights it makes available to creators.
The platform’s fresh name puts some distance from Collective Voice’s sister platform, shopping search and content platform ShopStyle, a database where consumers can look for items across various retailers, get cash back on their purchases through Rakuten Rewards (Rakuten is ShopStyle and Collective Voice’s parent company) alongside fashion-focussed content.
https://www.businessoffashion.com/news/...brands-as-collective-voice/
Rakuten Mobile is also going to lean on its Symphony platform as it looks to reduce capex and expand its footprint. The carrier is in the final phase of expanding its carrier-owned footprint in Japan, a move that will allow it to reduce roaming costs it’s currently paying to rivals.
Rakuten CEO and Chairman Hiroshi Mikitani said the carrier would be spending around $2.2 billion on capex this year, which is similar to what it has been spending over the past several years to fuel its network build. However, that amount is expected to be cut in half in 2024, and then a further 20% beginning in 2025.
Amin added that Rakuten Mobile will be able to accomplish this due to its cloud-native architecture that results in “80% less spend than others.”
The carrier is also banking on new spectrum to help lower the cost of its network expansion. Rakuten executives repeatedly touted the carrier’s plan to begin using Japan’s so-called “platinum band” spectrum in the 900 MHz band to help it expand coverage. The spectrum was still being cleared with Rakuten Mobile expecting to begin deploying those assets beginning in early 2024.
https://www.sdxcentral.com/articles/news/...mobile-5g-future/2023/02/
March 13, 2023
Rakuten Group, Inc. (the "Company") is pleased to announce that it received an upgraded rating from MSCI, from "A" to "AA". This places the Company among "Leaders" – organizations with strong ESG performance.
The Company's efforts and proactive disclosure of information regarding its environmental, social, and governance practices, including policies against bribery and corruption and auditing of ethics standards, strong labor management and data security practices were some of the key indicators that MSCI positively evaluated. The Company has also been listed* as a component of major MSCI ESG indices, including the MSCI ESG Leaders Index and the MSCI Japan Empowering Women Index (WIN).
With the mission of “empowering people and society through innovation and entrepreneurship”, the Company has been working towards the realization of a sustainable society and will continue to take actions related to ESG issues, while communicating with stakeholders by disclosing related information promptly, transparently, and appropriately.
https://global.rakuten.com/corp/news/press/2023/...tegory=corp%2520ir
March 13, 2023, Tokyo – Rakuten Mobile, Inc. today announced the launch of a new international mobile roaming service for tourists visiting Japan.
Called Inbound Roaming Service, the mobile service allows tourists with an existing mobile contract*1 from international roaming partners to use Rakuten Mobile’s nationwide 4G and 5G*2 data and voice services*3 during their stay in Japan. As Japan’s borders have opened up more to international travel, the service is launching with its first international roaming partner, 3 Hong Kong, the leading mobile service provider brand of Hutchison Telecommunications Hong Kong, and plans to gradually expand its roster of international roaming partners in the near future.
Rakuten Mobile continues to strive to provide customers with a range of easy-to-use and convenient mobile communication services.
https://corp.mobile.rakuten.co.jp/english/news/...20230313_01_lang_en
By Stephen M Saunders MBEMar 9, 2023 11:19am
https://www.silverliningsinfo.com/multi-cloud/...ative-5g-opportunity
Written by Kapronasia || February 20 2023
As the most cash-loving advanced economy in Asia, Japan has not historically been eager to digitize its financial services sector – with a few exceptions. One of those is Rakuten Bank, which launched in the twilight of Web 1.0 back in the year 2000. At 23 years of age, Rakuten Bank must be one of the oldest digital lenders in Asia, if not the oldest.
Rakuten Bank reached 8 trillion yen (US$5.96 billion) in deposits as of mid-2022, an impressive deposit base for a digital bank. What is even more impressive is how fast it grew: In June 2019, Rakuten only had 3 trillion yen in deposits.
It was only in the past few years that Rakuten enhanced the mobile banking options for its digital bank. Because Rakuten Bank is so old, it was originally designed for use on computers, not handsets. However, now users can check their Rakuten Bank account balance using the Rakuten Pay smartphone app.
Looking ahead, competition in digital banking is set to increase in Japan – and there is plenty of of low-hanging fruit. In a November 2022 report, Nikkei Asia noted that digital banks in Japan hold less than 3% of the overall deposits in the country, but that is up from 1.6% in 2017.
https://www.kapronasia.com/...tal-banking-makes-inroads-in-japan.html
Contrast between the asset-light structure and the more-recent heavy investments through roll out its own mobile network
How does he see Rakuten’s future, particularly given the apparent contrast between the group’s hitherto asset-light structure and the more-recent heavy investments generated by its decision to roll out its own mobile network?
Mikitani draws analogies with Amazon as a justification. “Asset-light is attractive, but at the same time it’s dangerous,” he said. “If you think about why Amazon is so strong, it’s because of their Amazon Web Services (AWS) infrastructure and their logistics capabilities. In some countries, it’s very difficult to compete with Amazon because they have invested so much. So has Google – their data centers are super capital-intensive.”
He also says that data generated by the Rakuten Ecosystem will play a pivotal role in the group’s success. “It’s not just search data,” he said. “We know people’s transactions. We have to be conscious about privacy, but at the same time we can leverage that data and expand.”
https://www.imd.org/ibyimd/videos/...bters-wrong-and-hes-at-it-again/
Cooltra and Cabify combine e-moped fleets in Spain
Mar 9, 2023 - 03:11 pm
The mobility brands Cooltra and Cabify have agreed to integrate Cooltra’s moped rental service on Cabify’s app. The service went live in Madrid, Barcelona and Valencia, where Cabify is making its first appearance.
Elsewhere, the new deal means an increase in available mopeds. Cabify users in Madrid may now book over 3,000 scooters, with Cooltra adding nearly 2,000 LEVs to Cabify’s 1,200 mopeds. In Barcelona, the combined fleet has doubled, with both companies providing about 600 scooters each. Working with Cooltra’s more than 700 mopeds in Valencia, however, means that Cabify will be available for the first time.
As for Cabify, the company scored a massive loan from the European Investment Bank in May last year to deploy 1,400 electric vehicles in Spain over the next few years. The €40-million loan corresponds to around €28,600 to purchase a vehicle and charging facility. So far, we know of Renault Mobilize cars being deployed, as reported. As for the e-mopeds, Cabify told electrive they were using Niu NQi LEVs. Niu is a large manufacturer from China.
Cabify targets all trips on its platform to be made in zero-emission vehicles by 2025 in Spain and by 2030 worldwide. According to its figures, the platform has 42 million registered users and 1.2 million drivers in Europe and South America.
https://www.electrive.com/2023/03/09/...bine-e-moped-fleets-in-spain/
By Dan Jones Mar 8, 2023 07:30am
Rakuten Symphony bolstered its edge and telco cloud capabilities by buying startup Robin.io this time last year. Former Robin CEO Seetala now serves as the president of cloud at the unit.
The cloud boss said that mobile operators can use Rakuten Symphony’s Zero Touch Provisioning (ZTP) to ease and automate the deployment of base stations. “They can be brought up in a matter of minutes,” he claimed, calling it a plug-and-play system.
Rakuten Symphony’s customers include operators like Dish Wireless, MTN, and Salam. Vendor partners include AWS, Intel and NEC, among others. Seetala told us that the company has more enterprise customers but that telcos write much bigger checks.
https://www.silverliningsinfo.com/apps-services/...rtualized-networks
Kubernetes is gaining a foothold in more and more places, including the edge. According to Symworld Cloud, as Robin.io has been called since last November, it is crucial that the underlying infrastructure can handle it. We visited this business unit of Japanese technology giant Rakuten to hear exactly what it means by this.
The idea from the beginning was to build a Kubernetes platform that focused on heavier use cases. By heavier use cases, we specifically mean workloads that place heavy demands on network and storage. The compute in these environments must also be as close to the workload as possible. At the edge, in other words.
The three Symworld Cloud products give this business unit within Rakuten a fairly complete story toward the market. The decision to focus primarily on specific (edge) use cases may yet prove beneficial, if the edge really does end up exploding. If the claims are true that Symworld Cloud’s offering is so much better than the “old-fashioned” Red Hat OpenShift, based on 20-year old Ceph technology, and vSAN-based VMware Tanzu, it may cause the company to scale up very fast. Also, the developments with the hyperscalers could give Symworld Cloud a huge boost.
Furthermore, Symworld Cloud doesn’t rest on its laurels. For example, it is coming out with a self-built object store next summer and support for Arm is also on the roadmap. Arm so far is not really interesting for heavy use cases. One reason for this from a telco perspective is that FlexRAN still only runs on Intel chips. The decision when to launch Arm support depends also on what other players in the market develop. Marvell apparently is working on getting FlexRAN to run on Arm, but is not there yet. Once it runs on Arm, the heavy applications within the telco industry on Arm will come naturally as well.
https://www.techzine.eu/blogs/devops/100846/...ud-native-to-the-edge/
Kubernetes storage still acquisition target for IT vendors
Tim McCarthy, Published: 10 Mar 2023
Storage startups creating container native storage (CNS) implementations like Ondat are being scooped up by legacy enterprise vendors or more generalist IT companies to either sell the CNS IP as a consumer product or implement the technology into existing offerings.
These buys are done under the presumption that Kubernetes adoption will continue to grow among enterprise customers or as another enhancement to existing company products that lack the ability to abstract the more complicated aspects of container storage, according to Dave Raffo, an analyst at Evaluator Group.
Beyond Portworx and Robin.io, other CNS vendors purchased in recent years include MayaData, which was bought by DataCore and renamed DataCore Bolt, and IBM's recent integration of Red Hat's OpenShift Data Foundation into its own storage products.
https://www.techtarget.com/searchstorage/news/...arget-for-IT-vendors